Sport Sector Research Articles

Sports Marketing and Conceptual Evolution: A Bibliometric Analysis

Sports marketing is a branch of marketing that focuses on promoting sporting events and teams and advertising other products and services concerning sports. This study employs a bibliometric analysis of sports marketing based on Biblioshiny, a web interface for bibliometric analysis. Through a bibliometric examination of the existing literature in sports marketing, this study analyses the literature by addressing existing and emerging areas and advocating for more attention to the thriving sports sector. Results are interpreted under different sections like dataset, sources, authors, documents, clustering, conceptual structure, intellectual structure, and social structure. It is reported that sports marketing had piqued the interest of various marketing publications since its widespread adoption. The majority of the criteria and collaboration were found to be led by the USA. However, there was seldom any coordination among the several continents. More cooperation between continents is required to take advantage of sports marketing tactics around the world as there are numerous top leagues taking place in sports like football, cricket, and so on. It is suggested that to increase the visibility of sports marketing initiatives, more work is required in niche areas like sponsorship, attitude, image, sports knowledge, and so on. The limitations, implications, and future search areas are also suggested in the paper.

The system of Hungarian sport financing, with special regard to public finance aspects

Sport, as a sector of national strategy, has a key role in the economic and social development of Hungary and in the successful achievement of its national economic and national policy goals. The promotion of sport, sports activities, the creation and putting in place of the conditions for playing sport is – among other things – a public task of the state, which also implies state funding and the management of public funds. Transparency, accountability and integrity are the most important principles for the use of public funds, and should be a key priority for sports funding. Sports financing needs to move from an extensive to an intensive phase, and the introduction, development and widespread use of the latest innovative technologies in the field of sport must be prioritised. Spending and investment in sport, in the sport sector, and the further conscious and thoughtful development of the sport ecosystem can be seen as a multiple return on investment.

Exploring the increasing interdependence of community sport and health policy in England

ABSTRACT Governments in many countries are increasingly interested in using community sport as a vehicle for improving public health through physical activity (PA) promotion. This has been associated with an increasing interdependence between the community sport and health policy sectors. However, there are no empirically grounded studies which have examined this directly and systematically in England. By examining Sport England’s Get Healthy, Get Active (GHGA) initiative, this paper presents novel evidence derived from interviews held with strategic policy-makers from Sport England and a professional football charity (Everton in the Community), and 67 men who engaged in one of the GHGA funded programmes, Active Blues. The findings reveal how the increasing interdependence between community sport and health policy has been characterised by tightly contested and congested relations of power at local and national levels. Although Sport England was the lead organisation which coordinated and was accountable for community sport, it was nevertheless highly dependent on organisations outside of the sector, including health organisations, to deliver their community sport goals. This was indicative of the relatively vulnerable and marginal position which Sport England, and sport policy, occupied in the policy landscape and the associated generalisation of interests from sport to public health. The policy spillover from more powerful policy sectors such as health, to comparatively less powerful ones like community sport, raises questions about the degree to which government can realistically expect to achieve their formal community sport and health policy goals.

Collaborative Governance in Optimizing Nontax State Revenue in the Sports Sector Case Study: Implementation of the 2022 South Sumatera National Recreational Sports Festival (FORNAS VI 2021)

Funding is a problem that often arises in the implementation of national and international sporting events in Indonesia. Due to limited funding sources from the APBD and APBN, funding the implementation of the 2022 South Sumatera National Recreational Sports Festival (FORNAS) VI 2021 is another problem. Optimization of Nontax State Revenue (PNBP) can be a solution to problems in financing national and international sporting events through a collaboration scheme. In collaboration, the role of stakeholders is essential because each stakeholder cannot work alone. For example, collaborative governance in the implementation of FORNAS includes collaboration between the Indonesian Community Recreational Sports Committee (KORMI), the Organizing Committee of FORNAS IV 2021, the South Sumatera Provincial Government, the Ministry of Youth and Sports (Kemenpora), the Public Service Agency for the Fund Management Agency and Sports Business (BLU LPDUK), State-owned Enterprises (BUMN), Regional Owned Enterprises (BUMD), and private companies. The central government, in this case, the Ministry of Youth and Sports through BLU LPDUK as a unit, took the initiative to establish cooperation with the South Sumatera Provincial Government in the management of commercial funds in the implementation of FORNAS VI through a Memorandum of Understanding (MoU) and continued with the Commercial Fund Management Cooperation Agreement with the Implementing Committee of FORNAS VI 2021 South Sumatera in 2022 for the management of commercial funds for FORNAS VI activities. This is carried out to optimize PNBP funds as a source of funding for FORNAS VI 2021 South Sumatera activities in 2022. Therefore, the Ministry of Youth and Sports, through BLU LPDUK, can continue to increase cooperation and collaboration with all local governments both at the provincial and district/city levels at each sports event so that the optimization of PNPB for the field of sports can be further massive and able to embrace many related stakeholders. This study aims to find out how the implementation of stakeholder collaboration optimizes PNBP and to analyze the driving and inhibiting factors of collaboration. This study uses a descriptive qualitative research method with a case study approach. Data collection techniques are used in the form of literature studies, observation, and documentation.
 Keywords: collaborative governance, cooperation, stakeholders, sports, nontax state revenue

Political protest and Rule 50: exploring the polycentric governance of international and Olympic sport

ABSTRACT Over the past two decades, there has been increasing academic interest in examining the governance of international and Olympic sport (IOS). Common governance approaches applied to sport include federal/unitary governance, systemic governance, collaborative governance, stakeholder governance, and network governance. Despite its attention to system-level governance including multiple decision centres with overlapping jurisdictions, polycentric governance has yet to be applied to sport. This paper examines the IOC’s Rule 50 as an empirical case to evaluate the potential of the theory, and more specifically, to analyse how the multiple governing authorities in IOS create and maintain regulatory control. In considering the conceptual characteristics of polycentric governance, the paper finds that it has value in illuminating several key features of IOS and has the potential to add conceptual rigour to the study of a number of different sport systems. The paper finishes with ideas for future research where polycentric governance could be used to garner further insights in IOS and other sport sectors.

ANALISIS PERENCANAAN PENGGUNAAN PAGU ANGGARAN DALAM MENINGKATKAN EFEKTIVITAS KEGIATAN DI BIDANG PARIWISATA PADA DINAS KEPEMUDAAN OLAHRAGA DAN PARIWISATA KOTA SUKABUMI

ABSTRAK
 Gia Kanias (2030615001) Planning Analysis on the Use of Budget Ceilings in Increasing the Effectiveness of Activities in the Tourism Sector at the Sukabumi City Sports and Tourism Youth Service.
 
 The Sukabumi City Youth, Sports and Tourism Office is an institution that plays a role in assisting the Mayor in carrying out government affairs in the Youth, Sports and Tourism Sector which are the regional authority and Assistant Tasks assigned to the Region. This study aims: (1) To explain how budget planning is passed down to SKPD. (2) To explain how the budget ceiling is used in the tourism sector for one year. (3) To explain how the effectiveness of budget planning in the field of tourism. This research method is descriptive qualitative, namely by going directly to the field which was carried out at the Sukabumi City DISPORAPAR. Data obtained by conducting observations, interviews and Documentation Studies. The steps taken for research purposes (1) conduct research on how the budget ceiling can fall to each SKPD/Dinas. (2) Conduct research on how budget ceilings are used in the tourism sector. (3) calculating effectiveness by looking at the data in the 2020-2021 Tourism Sector budget realization report.
 
 The results of the research conducted concluded that: (1) The process of preparing the regional income and expenditure budget in the Disporapar of Sukabumi City, especially the Tourism Sector, is all in accordance with Permendagri Number 21 of 2011. (2) The budget ceiling used in the tourism sector has followed the correct flow that has been determined by the head of planning and finance disporapar. (3) The implementation of the budget at the Disporapar City of Sukabumi for the 2020-2021 Fiscal Year has been effective. It was found that the percentage ratio for 2020 is 98% which can be said to be effective and for 2021 is 100% which can be said to be very effective. In the government, especially in the tourism sector, it has carried out a maximum effectiveness of 100% because if more than 100% it is considered a waste of the budget and inefficient.
 
 Keywords: Use of Budget Ceilings in Increasing the Effectiveness of Activities in the Tourism Sector at the Sukabumi City Youth, Sports and Tourism Office
 
 
 
 

Testing and Refining the Ethical Framework for the Use of Horses in Sport.

In 2021, in response to an acknowledged need for universal, consistent ethics to guide decision making in the horse sport sector, Campbell published a theoretical ethical framework for the use of horses in competitive sport. The research reported here tested the applied usefulness of that theoretical ethical framework through stakeholder engagement in a three-round modified Delphi study and refined it to develop a practical decision-making tool which can be applied consistently across multiple equestrian disciplines. Stakeholders from a broad range of equestrian competitive disciplines participated in the research. Participants were required to apply the ethical framework to a pre-determined ethical dilemma, individually (Rounds 1 and 2) and within a group (Round 3), and at the end of each round to complete a questionnaire designed to gauge opinion and user experience. At the completion of each round of testing, the theoretical framework was refined based on stakeholder feedback. Results showed that participants perceived useability and application of the framework to generally increase with each round. Qualitative content analysis identified key concepts, including cognition (e.g., broadens/deepens thinking) and application (e.g., considers multiple angles from a variety of information sources, needs to be a short/simple process). Results suggested that the refined framework is beneficial for group decision making across a wide variety of ethical issues and equestrian competitive disciplines. The framework thus has the potential to improve equine welfare through facilitating consistent ethical decision making in which the interests of the horse are prioritized.

Organizational capacity building in non-profit sport clubs: exploring the role of competition as a capacity building stimulus

ABSTRACT Research question Non-profit sport clubs are operating in an increasingly competitive market due to the growth of the for-profit sport sector and changes in sport participation patterns. To counteract competition, clubs are expected to take strategic action by investing in their organizational capacities. The aim of the present study is to explore if and how perceived competition from other organizations acts as an external capacity building stimulus for non-profit sport clubs. Research methods Longitudinal data were drawn from a nationwide online survey of non-profit sport clubs in Germany between the years 2011 and 2020 (ranging between n = 1366 and n = 5315 observations). Results and findings The results highlight that clubs faced with competition from commercial providers are driven to invest in paid staff, whereas the number of volunteers’ decreases and clubs are less likely to break even. Clubs faced with competition from other clubs are less likely to report having a strategic concept. The possession of club-owned facilities and gyms remains unaffected. Implications The findings reveal the limited effects of competition on the development of organizational capacities, with significant effects occurring only in the human resource capacity as a driver of professionalization. Implications for theory and practice are discussed.

Promotion of health-enhancing physical activity in the sport sector: a study among representatives of 536 sports organisations from 36 European countries

BackgroundIt is a common belief that most sports clubs and organisations are primarily focused on elite sports while placing less emphasis on the promotion of health-enhancing physical activity (HEPA). However, there is a lack of evidence on this topic in the scientific literature. Therefore, the aim of this study was to determine the level and correlates of the commitment of sports organisations in Europe to HEPA promotion.MethodsRepresentatives of 536 sports organisations from 36 European countries responded to our survey. A multiple regression analysis was conducted with the commitment of sports organisation to HEPA promotion (0 [“not at all”] – 10 [“most highly”]) as the outcome variable and organisation type (“national sport association” reference group [ref], “European sports federation”, “national umbrella sports organisation”, “national Olympic committee”, “national sport-for-all organisation”), headquarters in a European Union member state (“no” [ref], “yes”), region of Europe (“Western” [ref], “Central and Eastern”, “Northern”, “Southern”), commitment to elite sports (“low” [ref], “medium”, “high”), and awareness of Sports Club for Health (SCforH) guidelines (“no” [ref], “yes”) as explanatory variables.ResultsApproximately 75.2% (95% confidence interval [CI]: 71.5, 78.8) of sports organisations were highly committed to elite sports. Only 28.2% (95% CI: 24.4, 32.0) of sports organisations reported a high commitment to HEPA promotion. A higher commitment to HEPA promotion was associated with the national Olympic committees (β = 1.48 [95% CI: 0.41, 2.55], p = 0.007), national sport-for-all organisations (β = 1.68 [95% CI: 0.74, 2.62], p < 0.001), location in Central and Eastern Europe (β = 0.56 [95% CI: 0.01, 1.12], p = 0.047), and awareness of SCforH guidelines (β = 0.86 [95% CI: 0.35, 1.37], p < 0.001).ConclusionFrom our findings, it seems that most sports organisations are primarily focused on elite sports. Coordinated actions at the European Union and national levels are needed to improve the promotion of HEPA through sports organisations. In this endeavour, it may be useful to consider national Olympic committees, national sport-for-all organisations, and relevant sports organisations in Central and Eastern Europe as role models and to raise the awareness of SCforH guidelines.

Mass social change and identity hybridization: the case of Qatar and the 2022 FIFA World Cup

ABSTRACT This paper examines how the 2022 World Cup has transformed national and cultural identity in Qatar, and residents’ responses to such change. Our discussion draws on interviews with Qatari citizens and those working within Qatar’s cultural, education, policy, and sports sectors, as well as document analysis. The paper is in four parts. First, we present background information on Qatar, before discussing our chosen methods. Third, we discuss four themes generated from the data. The first focuses on changes to the built environment and how this has impacted perceptions of cultural life in Qatar; second relates to how World Cup infrastructure is also seen as a continued expression of Qatar’s heritage; third centred on the perspectives of Qataris as a cultural minority in their country; and fourth shed light on how certain everyday cultural practices of Qataris has survived modernization attempts, albeit, in hybrid forms. We conclude by suggesting that though Qatar’s World Cup has brought challenges to Qataris, they actively maintain celebratory heritage customs.

Innovation-Driven Policies, Corporate Governance Structure and Total Factor Productivity in Chinese Sports Sector: Evidence from Listed Sports Firms

The sports industry, an emerging industry with low pollution and low emissions, plays an important role in the sustainable development of human society. Using 489 observations from a panel of 128 sports firms listed on the New Third Board in China from 2015 to 2020, this study investigated the effects of three different innovation-driven policies on the total factor productivity of sports firms and the moderating role of governance structure on this relationship. The results showed that high-tech enterprise tax relief was an important policy tool to promote the total factor productivity of sports enterprises, but the direct effects of government subsidies and pre-tax deduction of R&amp;D expenses were not significant. In addition, governance structure had a positive moderating effect on the relationship between innovation-driven policies and the total factor productivity of sports firms. The positive effect of the pre-tax deduction of R&amp;D expenses policy was more significant for sports firms with larger and more independent boards of directors. This study provides new insight into innovation policy development for the sports industry by showing that corporate governance has a significant impact on the effectiveness of innovation-driven policies. Furthermore, the findings provide practical guidance for both managers and government–industry policymakers in the sports industry.

Effectiveness of crisis management in Jordan sports sector amid COVID-19 Pandemic: Jordan Gymnastics Federation (JGF) as a model

The aim of this study was to identify the effectiveness of crisis management in Jordan Sports Sector at the Jordanian Gymnastics Federation (JGF) during the COVID-19 pandemic. The descriptive approach was chosen due to its relevance to the nature, problem and objectives of the study. The questionnaire, specifically prepared for this study, was used as an instrument for data collection, consisting of 25 items. The study sample consisted of 16 randomly selected participants from the administrative and technical staff (N = 9), referees (N = 3) and 16-year-old players of the JGF (N = 4). To obtain the related results, the Statistical Package for the Social Sciences (SPSS) was used. The results of the study showed the lack of plans based on scientific foundations to manage the crisis in the JGF, as well as a lack of human and material capacity to confront the crisis in the JGF. The results also indicated that there are no statistically significant differences in the effectiveness of crisis management at the JGF based on the variables of gender (p = .636) and job title (p = .083). The study recommends developing crisis management strategies at the JGF, based on scientific foundations by specialists in the crisis management domain, and providing trained and qualified human cadres to manage crises at the JGF.

スポーツ産業分析用産業連関表の作成

Sports are an important part of the national economy, with significant benefits to individual lives and society, contributing significantly to consumption, investment, productive activity and employment. The value-added amount of the sport industry is estimated as a satellite account of the national accounts system (SNA). In Japan, the Development Bank of Japan has been estimating sport GDP since 2017 in a way that is comparable to European results. Sport GDP represents the total value-added amount generated by sport-related economic activities. However, to analyze how sport participation is linked to economic value, it is essential to take an approach based not only on the value-added amount but also on final demand, such as consumption, investment, and exports. In this paper, we devised a new framework for describing the economic structure of the sport industry and other industries and we developed an input-output table for analyzing the sport sector. The estimation resulted in an output value of 11,374 billion yen and a gross value added of 7,077 billion yen for the sport industry in 2018. With imports from abroad amounting to 962 billion yen, the market size of the sport industry (total supply = total demand) is 12,336 billion yen. The breakdown of total demand is 1,979 billion yen for intermediate demand in the sport industry and 9,687 billion yen for domestic final demand, of which 8,753 billion yen is for consumption and 925 billion yen is for investment. Exports to foreign countries amounted to 670 billion yen.

How to foster intrapreneurial intentions of sport science students? A cross-cultural symmetric and asymmetric approach

Intrapreneurs are needed in the sport sector due to its competitive nature. However, little attention has been paid to this topic within sport entrepreneurship literature. This paper aims to examine the cross-cultural applicability of Ajzen’s theory of planned behavior for predicting the intrapreneurial intentions (II) of sport science students from two European countries and to discover if there is a moderating effect of country’s culture on the antecedents of II. A questionnaire to collect the data was used. The sample is composed by 736 final year sports sciences students from Spain and Lithuania. The combination of a symmetric (Structural Equations Modelling) and asymmetric (Qualitative Comparative Analysis) approach was used to examine the students’ country culture as a potential moderator. Results indicate Ajzens’s theory of planned behavior as a suitable framework to predict intrapreneurial intentions (II). Moreover, it is highlighted that the country’s culture can have a moderating effect on the university students’ II. Educational policy makers should consider the impact of county culture when promoting intrapreneurial behavior. In Spain, it should be developed a positive attitude towards intrapreneurial behavior, while in Lithuania it is more important to foster that they perceive as having the necessary skills to be an intrapreneur.

RETRACTED ARTICLE: Decision support system for effective action recognition of track and field sports using ant colony optimization

Different Decision Support Systems (DSS) are being used for the revolution in the sports sector, based on cutting-edge technology like artificial intelligence, machine learning, the Internet of Things, and virtual reality. The coach can now make very precise and unbiased decisions related to the players’ skills and selection. It is now very convenient to improve the skills and performance of the players through the implementation of various computer-grounded methodologies. Professionals can recognize the unwanted behavior of players in time during sports and hence can ensure a peaceful atmosphere during sports. The recognition of non-standard actions by the players can help in the avoidance of serious injuries or illness. The DSS can predict the nature of the weather, and the sports personnel can take decisions regarding the carrying out of games. The players can do their training without any restrictions on space or time. The real-time analysis of already-existing videos of games can help newcomers learn and improve their skills and performances. The trainers can check the physical fitness of the athletes very efficiently and provide them with useful and valuable recommendations related to their fitness level. The proposed study employed ant colony optimization to identify and track the optimal features of athletes in order to improve individual and team performance in sports competitions. The ant colony optimization technique is a probabilistic approach to solving computing problems that can be reduced to identifying suitable paths via graphs. The results of the study show the effectiveness of the proposed study.

Policy transition: public sector sport for development in Northern Ireland

ABSTRACT Globally, governments are implementing public sector reform to address declining budgets and public trust to improve programme efficiency and effectiveness. Sport has become ever more relevant with regards local, national and international social policy as part of an enhanced role for the third sector in tackling a plethora of societal issues. This article attempts to explore, the success (or otherwise) of sport for development (SfD) programmes transitioning positive outcomes from a micro and meso level to the macro level in Northern Ireland. Three management models (Outcomes-based accountability, Organisational capacity and Resource dependency theory) are used to establish the level of efficiency and effectiveness of SfD programmes in Northern Ireland, based on semi-structured interviews with a range of policy and delivery stakeholders. This article identifies potential areas of conflict at the intersection between policy and practice which limit the translation of successful project outcomes. The ambiguity of purpose combined with the absence of a population level evaluation model and financial reliance perpetuates task-based projects at the expense of sectoral outcomes. In turn, individuals are faced with a ridged multi-agency offering without a multi-agency approach. This article recommends a government-wide indicator for sport and physical activity linked to an overarching sport-related strategy, which clearly defines language, purpose and responsibilities across the public sector. One which builds on existing structures to support transition (individual and organisational) across the three identified interlinking phases of sport.

Current state and future directions for youth sport evaluation practices: an empirical study

ABSTRACT Rationale : The study purpose was to understand the current state and future directions of evaluation within the youth-serving sport sector, given the changing circumstances brought about by the COVID-19 pandemic. Methodology : Using an exploratory approach, semi-structured interviews were conducted with 28 stakeholders who provide or support sport-based youth programming across community to national levels in the Canadian sport context. Findings : Analyses revealed five themes related to evaluation practices before and amid the pandemic. First, an overview of the state of evaluation in the sport sector was provided. The three subsequent themes outlined how organizations pivoted their evaluation priorities and practices throughout the pandemic in planning, implementation, and dissemination. The final theme provides stakeholders’ reflections on how to strengthen evaluation practices in the sport sector moving forward. Practical implications : Findings are important for highlighting where the field of youth sport is moving toward evaluation and capacity gaps that remain. This research has and will continue to inform future knowledge mobilization and capacity-building opportunities of evaluation best practices. Research contributions : This research advances the science of program evaluation by being the first to offer sport-specific perspectives on facilitators and barriers to evaluation both generally and during unprecedented times (e.g. global pandemic).

A critical analysis of walking policy in Ireland and its contribution to both national and international development goals.

Increasing population levels of walking holds benefits for public and planetary health. While individual level interventions to promote walking have been shown to be efficacious, upstream interventions such as policies harness the greatest potential for impact at the population level. However, little is known about the nature and presence of walking policy in Ireland and the extent to which it aligns to national and global goals. This paper aims to provide an overview of local and national walking policy in Ireland and to understand the potential of Irish walking policy to contribute to national and global targets. This study used multiple methods to provide a critical overview of walking policy. Firstly, a six-phase process was employed to conduct a content analysis of local and national walking policy in Ireland. Secondly, conceptual linkage exercises were conducted to assess the contribution of walking, and national walking policy in Ireland, to Ireland's National Strategic Outcomes and the United Nations Sustainable Development Goals. Overall, half (n = 13) of the counties in the Republic of Ireland were found to have no local level walking policies. Results from the content analysis suggest that counties which had walking specific local level policies (n = 2) were outdated by almost two decades. Walking was identified to hold the potential to contribute to over half (n = 6) of Ireland's National Strategic Outcomes, and over half (n = 7) of the United Nations Sustainable Development Goals. Ireland's only national level walking specific policy, the Get Ireland Walking Strategy and Action Plan 2017-2020, was identified to potentially contribute to four of Ireland's National Strategic Outcomes and three United Nations Sustainable Development Goals. Multidisciplinary action is required to update walking-related policy with embedded evaluation and governance mechanisms in all local walking systems. Furthermore, given sufficient collaboration across sectors, walking policy in Ireland has the potential to contribute to a wider breadth of national and global targets beyond the health, sport, tourism, and transport sectors.

"It Goes Hand in Hand with Us Trying to Get More Kids to Play" Stakeholder Experiences in a Sport and Active Recreation Voucher Program.

Vouchers that reduce the cost of sport and active recreation participation have been shown to increase children's and adolescent's physical activity levels. Yet, the influence of government-led voucher programs on the capacity of sport and active recreation organisations is unclear. This qualitative study explored the experiences of stakeholders in the sport and recreation sector that were engaged in implementing the New South Wales (NSW) Government's Active Kids voucher program in Australia. Semi-structured interviews were conducted with 29 sport and active recreation providers. Interview transcriptions were analysed by a multidisciplinary team using the Framework method. Overall, participants reported that the Active Kids voucher program was an acceptable intervention to address the cost barrier to participation for children and adolescents. Three main steps influenced the capacity of organisations to deliver their sport and recreation programs and the voucher program: (1) Implementation priming-alignment of the intervention aims with stakeholder priorities and early information sharing, (2) Administrative ease-enhanced technology use and establishment of simple procedures, and (3) Innovation impacts-enablement of staff and volunteers to address barriers to participation for their participants. Future voucher programs should include strategies to enhance the capacity of sport and active recreation organisations to meet program guidelines and increase innovation.

The Development of a National Sport Event Management Model that Affects the Value Added of the Sport Industry in Thailand

The objective of this study was to construct a model of the link between sports resources and the model of national sports event management and the added value of Thailand's sports sector. Mixed methods were implemented in this study. The causative and result link between sports resource variables and national sporting practices and the added value of the Thai sports sector were examined using quantitative research. Using questionnaires and qualitative phenomenological research, data were obtained from 207 sports competition management organizations registered with the Department of Business Development in 2020. Based on in-depth interviews, a group discussion with the Council of Industry Committees was implemented to corroborate the results of the in-depth interviews. The sports industry group comprised of three individuals and two academics in sports business management who conducted a corroborative elemental analysis on the data. And structural equation models. The hypothesis research found that 1) sports resources had a direct effect on the value added of the sports industry and an indirect effect on the value added of the sports industry through the national sports competition management; 2) the sports resources had a direct effect on the national sports competition management; and 3) the national sports competition management had a direct effect on the added value of the sports industry in Thailand. The analysis revealed that the hypothetical model was consistent with the statistical data. It appeared to be qualified with χ2 = 47.85, p-value = 0.08, χ2/df = 1.55, GFI = 0.96, AGFI = 0.98, and RMSEA = 0.01. The contribution of this research is that it can explain the relationship between the causes and outcomes of sports resources and guidelines for organizing national sports events and the added value of the sports industry in Thailand. The results of the study can be used in the management of sports competition management businesses, which leads to sustainable performance for the sports industry. Doi: 10.28991/ESJ-2023-07-02-010 Full Text: PDF