We live in a world of superficiality and hyperproduction, often obsessed with an apocalyptic spirit, where the culture of instant sensation is frequently imposed as the only choice. This context of contemporary living is furthered by the effects of media content inundated with sensationalism, crime news, and similar materials. In the first part of the paper, we will point out the "culture of death" which has become a daily reality and whose key component is fear, imposed as an antithesis to the Christian ethos. Within this framework of living, a person finds themselves in a state of intoxication from the sedative effects of "yellow journalism". The consequence is a state of depression and apathy, given that bad news and superficial sensations are offered as the only reality, since the media distributes them cloaked in euphemisms with an emphasis on necessity, aiming for profit while making it easier for individuals to decline. Such a model of media operation contradicts the foundational principles of the journalistic profession, which are also part of its ethics. Therefore, in the second part, we will focus on the state of the media and journalism, examining the consequences of their work, as well as the importance of adhering to the core principles of this profession. Finally, we strive to indicate possible paths back to common sense, as well as to better physical and spiritual health, with the aim of healing the souls of individuals and society as a whole. In this sense, the Christian culture emerges as a potentially significant factor. Hence, we emphasize the importance of establishing a new paradigm of media work that, while necessarily following the contemporary reality, must also reflect the values propagated by this culture, thus influencing a different mode of media operation based on respect for journalistic ethics. In this way, we present our position on the topic, grounded in experience and the results of conducted research.
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