The presence of cosmetics and personal care products in water resources has become an increasing concern for environment due to their toxicity and persistence in aquatic medium. Peroxymonosulfate mediated advanced oxidation methods have a great potential for the efficient removal of complex organic compounds due to the generation of highly reactive radicals with high oxidation ability. Iron cobaltite, FeCo2O4 catalyst was used as a peroxymonosulfate (PMS) activator for the degradation of ethylparaben which was selected as a model personal care product ingredient. Paraben degradation was modelled and the optimum operating parameters were determined by using Box-Behnken design. The ethylparaben degradation efficiency was calculated as 94.6 % under the optimized conditions which were determined as 0.9 g/L FeCo2O4 loading, pH 6.15, and 0.26 g/L PMS dosage. The ethylparaben degradation reaction followed second-order reaction kinetics. The activation energy was evaluated as 40.1 kJ/mol. Quenching radical tests showed that the dominant reactive species were hydroxyl radicals. Toxicity of the treated samples in terms of L. sativum growth inhibition was evaluated as 1.5 %. The total cost of the treatment including the operating and the amortization costs was calculated as 0.91 €/L.