The article examines the linguistic features of various subcultures, which is an urgent problem of modern linguistics. This is because of their wide and rapid spread among young people. A special case of this type of linguistic personality is the emo linguistic personality, which is the object of this study. The study of linguistic material, which is an emic discourse, allows you to cover the intellectual sphere of the personality, the linguistic personality of EMO, characterized by its worldview, worldview, which is based on the emic philosophy of death and immortality. The pur-pose of the article is to identify the linguistic features of the EMO subculture, reflecting the phi-losophy, life values and principles of its representatives. The article summarizes new material on the topic under study, taken from EMO forums, which allows us to identify certain specifics of the subcultural language of EMO kids. Based on the study, several deliberate phonetic, spelling, and grammatical distortions of words have been detected, resulting in the development of occasional words, some of which may be conditionally recognized. An attempt was made to determine the ways of creative expression in the speech of emo subculture members. The examination of EMO forums revealed that aphorisms are often used in the speech activity of representatives of this sub-culture, which may be classified relativistically into groups. It has been shown that language is an important means of representing the philosophy and life beliefs of representatives of the emic subculture, which encourages the free expression of one’s own feelings.