To improve the performance of the tension control system in gravure printed electronic equipment, it is necessary to study the tension system model of gravure-printing electronic equipment. This paper focuses on the coupling characteristics of multi-span tension systems. Firstly, based on the single-span tension model, the mathematical model of the printing tension subsystem is established and simplified into a general multi-span tension coupling model. Then, using the relationship between the inputs and outputs of the system, the coupling model is simulated using MATLAB/Simulink and verified through experiments on the gravure printed electronic platform. Finally, the coupling relationship and influence laws among multi-physical quantities of the system are analyzed. The research results show that changes in the input web tension of the multi-span system will affect the steady-state tension values of all subsequent spans. Moreover, the speed change in a roller in the multi-span system will not only affect the steady-state tension value of its own span, but also cause transient tension fluctuations in all subsequent spans. The findings of this paper provide an important theoretical basis for the research of the tension system in gravure printed electronic equipment, contributing to the enhancement of printed electronic product quality.