The article presents the stages of transformation of the concept “linguistic personality” in correlation with the changes of social reality. The reasons for the appearance of the concept “communicative personality” in connection with the formation of the social reality of the information society are substantiated. Comparative analysis of these concepts, involving linguistic, socio-cultural and socio-psychological factors is presented. The “linguistic turn” in socio-humanitarian research contributed to a new content of linguistic personality as a discursive concept. The sociological approaches of M. Weber and P. Bourdieu are given as the theoretical grounds of the connection between the social status of a linguistic personality and its belonging to a certain speech community. The example of the sociolinguistic discourse proves the influence of the level of education, linguistic in particular, on the access of the linguistic/communicative/discursive personality to the social lift (professional career development). Thus, the linguistic personality as a subject of social reality construction creates and maintains social communication, contributes to the enlargement of knowledge, intergenerational connections and, ultimately, to the improvement of the quality of life.