The Spectrometer/Telescope for Imaging X-rays (STIX) will study solar flares across the hard X-ray window provided by the Solar Orbiter cluster. Similarly to the Reuven Ramaty High Energy Solar Spectroscopic Imager (RHESSI), STIX is a visibility-based imaging instrument that will require Fourier-based image reconstruction methods. However, in this paper we show that as for RHESSI, count-based imaging is also possible for STIX. Specifically, we introduce and illustrate a mathematical model that mimics the STIX data formation process as a projection from the incoming photon flux into a vector consisting of 120 count components. Then we test the reliability of expectation maximization for image reconstruction in the case of several simulated configurations that are typical of flare morphology.