The 640 hectare large Los Tuxtlas rain forest reserve was analyzed for the commercial potential of its 860 native flowering plant species. Excluding plants with medicinal or chemical use, 91 species (10.6%) are found in the market, and we consider an additional 72 species (8.4%) to have market potential. For each of the 163 species, the following information is given: scientific and common name, geographic distribution, growth form, use, and market status. Of the 163 species, 2.4% are endemic to the Los Tuxtlas region, 10.4% are restricted to Mexico, 42.3% extend further into Central America, and 39.3% occur also in South America, while 20.2% are found in the West Indies. The majority of species (68.7%) are trees. In terms of use categories, 35.0% are employed for their timber, 32.5% for their fuelwood, 24.5% for ornamental purposes, 22.7% for their edible fruits, leaves or flowers, 11.0% for plywood or paper, 6.1% for artwork and weaving, and 1.2% as fodder plants. The more than 160 marketable species would make it possible to develop species-diverse forests of high commercial value, as an alternative to current land use, which consists in converting forest into cattle pastures.