Some kinds of residential real estate are characterized by a special view from the windows. Apartments with unique characteristics are in high demand among the population, therefore the cost of these objects exceeds the average market price. As a rule, developers try to make the best use of the visual prospects of residential real estate. The paper provides a qualimetric analysis of estimation the view characteristics of apartments in Belgorod based on the demand factors. There is the classification of view components of residential real estate on the basis of urban planning, aesthetic, emotional and other functions. Conclusions on the cost of the view are formed taking into account the criteria of its attractiveness. Functional dependence is obtaine. It allows to determine the surcharge to the cost of residential real estate based on differences in the view. The practical aim of determining the specifics of apartments pricing with a view is the ability to manage demand and to improve the efficiency of residential real estate development.