This study aims to reveal the existence of the concept of intertextuality in the field of graphic design. No product produced by humans can be considered independent of previous products; this situation demonstrates that past experiences and social interactions play an inevitable role in product creation. Especially in the production of literary works, individuals create new works influenced by previous ones. This interaction is defined by the concept of "intertextuality." The initial studies on intertextuality began within the framework of Bakhtin's "Conversationalism" theory and were later developed by theorists such as Kristeva, Barthes, Jenny, and Genette. With Genette's classification, the concept of intertextuality has become multidimensional. It has been found that this concept is not limited to literary products but also exists in fields such as music, painting, sculpture, architecture, and moving media. In this context, the special day designs shared by non-governmental organizations operating in Turkey on the Instagram platform were examined using visual intertextuality methods developed by Werne. The results showed that methods such as "Attaching to Image," "Framing Image and Text," and "Encouraging Thought in Image" were actively used. Additionally, it was determined that "Visual Citation" and "Clustering" methods were also employed, although less frequently.
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