Special Attraction Research Articles

Ecotourism Development Strategy in Maritime Conservation Area Warship HMAS Perth, Serang Regency, Banten Province

Determination of the sunken ship HMAS Perth in accordance with PERMEN KP 17/2008 article 8 paragraph 2 as a Maritime Conservation Area by appointing the Banten Provincial Government to manage maritime cultural protection areas. The research aims to analyze the condition of the biophysical, economic, social, cultural, institutional aspects, potential tourist attraction objects, readiness and community participation, and ecotourism development strategies. Calculation of scoring four aspects of the analysis, namely aspects of the biophysical environment (very bad), socio-economic aspects (very good), socio-cultural aspects (very bad), and institutional aspects (good). Recommendations from the analysis of aspects of tourist attraction for diving tourism are not suitable (33.33%), snorkeling tourism is not suitable (22.80%), seagrass tourism is not suitable (27.45%), surfing tourism is not suitable (33.83% ), beach recreation tourism is not suitable (32.14%), fishing tourism is suitable (88.88%), mangrove tourism is suitable (92.30%), underwater historic education tourism is suitable (120). Aspects of impact, community participation, community desires are in the very good category (180) and community perception is in a good category (150). The strategy for developing ecotourism is in quadrant III, maximizing the potential of underwater archaeology as a special interest tourist attraction that has historical value for foreign tourists so that it can increase the country's division.

HANASHIKATA TEACHING MATERIAL DEVELOPMENT

The compulsion to enter Hanashikata (speaking Japanese) class really makes it difficult for them to adjust to the learning process of Japanese speaking skills. There are many ways to improve speaking skills, but researchers prefer to develop teaching materials because they have a special attraction for students. Why is that? First, students compile a narrative first, they accidentally learn to arrange sentences according to correct Japanese grammar. If the sentences they produce are not in accordance with the correct grammar and correct vocabulary, it will make understanding difficult for the interlocutor or those who are listening. This can be used as a venue for the development of Hanashikata (Speaking Japanese) teaching materials.The objectives of this study are 1. To describe the quality of the feasibility of Hanashikata teaching materials for class B students of class B Japanese Language Education Study Program, FBS Unesa 2. To describe student responses to the development of Hanashikata teaching materials. This research is a development (R&D). The research subjects were 2018 class B students of the Japanese Language Education Study Program, FBS Unesa. The research data were in the form of the development of Hanashikata teaching materials, the quality of teaching materials and student responses to the development of Hanashikata teaching materials. Data analysis using descriptive method. The results of the first problem formulation research indicate that the average score of the validation results by experts on the feasibility of the Hanashikata teaching material used is known that the average score of the observer is 3.81. These results indicate that the development of Hanashikata teaching materials is categorized as feasible. The result of the second problem formulation research is that the student response shows higher learning outcomes after being given the development of Hanashikata teaching materials compared to learning outcomes before being given the development of Hanashikata teaching materials. Testing student responses using the Independent Sample T-Test.

Development of a methodology for calculating the force interaction of the foot and shoes for podium models

The study of the influence of high-heeled shoes on human health remains relevant in modern realities, when the fashion for such models is not so pronounced. The special attractiveness of high-heeled shoes is known, which makes it an indispensable attribute of modeling projects and events. In connection with this fact, for catwalk models, this type can be attributed to work shoes. However, despite the presence of endurance and the ability to walk in high heels for a long time, the negative impact of this can lead to consequences of varying degrees of severity for the health of catwalk models. The interaction of the foot with the support-contact insole and the subsequent details of the bottom, in the process of walking, is constantly changing. To conduct the study, it is advisable to single out fixed phases that characterize the power processes quite fully, which include front and rear shocks, the phase of full support on one foot. The latter, with the non-contact transfer of the other foot turned off, is studied in the work as the main study. In the presented work, the task is to optimize the parameters of the force impact of the foot of the shoe, to bring them into an acceptable range, using constructive solutions and modern materials. At the same time, create conditions for shock absorption of walking, allowable extension of the longitudinal and transverse arches, and exclude sliding of the entire foot on the insole. The task is set — while maintaining the height of the heel, to reduce the resulting negative consequences to the minimum possible level. A three-element model of the foot and shoes is proposed, a mathematical relationship between the elements is established, evaluation criteria and ways to achieve them are indicated. Modern means of measurement are used: software, electronic scanning and computer diagnostics.

Development and evaluation of a gold nanourchin (GNU)-based sandwich architecture for SERS immunosensing in liquid

Nanosensors represent a class of emerging promising nanotools that can be used for the rapid, sensitive and specific detection of relevant molecules such as biomarkers of cancer or other diseases. The sensing platforms that rely on the exceptional physical properties of colloidal gold nanoparticles have gained a special attraction and various architectural designs were proposed with the aim of rapid and real-time detection, identification and monitoring of the capturing events. Moreover, biomarker sensing in liquid samples allows a more facile implementation of the nanosensors by circumventing the need for invasive practices such as biopsies, in favor of non-invasive investigations with potential for use as point-of-care assays. Herein, we propose a sandwich-type surface enhanced Raman scattering (SERS) immuno-nanosensor which is aimed for detecting and quantifying Carcinoembryonic antigen-related cell adhesion molecule 5 (CEA-CAM5), a protein involved in intercellular adhesion and signaling pathways that acts as a tumor marker in several types of cancer. For constructing the proposed system, colloidal gold nano spheres (GNS) and gold nano-urchins (GNU) were chemically synthesized, labeled with SERS active molecules, conjugated with polymers, functionalized with antibodies as capturing substrates and tested in two different sensing configurations: pairs of GNUs-GNUs and GNUs-GNSs. When the target antigen is present in the analyte solution, nanoparticle bridging occurs and a subsequent amplification of the characteristic Raman signal of the label molecule appears due to the formation of hot-spots in interparticle gaps. The capability of observing small analyte concentrations in liquid samples with an easy-to-handle portable Raman device makes the proposed system feasible for rapid, non-invasive and cost-effective clinical or laboratory use.

Model Tarikan Perjalanan Pengunjung Pusat Perbelanjaan Java Mall Semarang

Java Mall is a shopping center in the city of Semarang which is located on a secondary collector road, namely the MT. Haryono which is the main trade route of the city of Semarang and is included in one of the Petawangi areas (Peterongan - Tawang - Siliwangi), namely the Peterongan trading area. The development of the development of the Java mall is a special attraction for visitors because every month there are events in the form of computer exhibitions, property, cars, etc., in addition there are cinemas and food markets. The problem that occurred in this research location is the traffic jams that occur due to the influence of the pull of the Java Mall shopping center directly accessed on Jl. MT. Haryono (Semarang). Congestion occurs on the road in front of the Java Mall due to the pull of the Java Mall so that new activities arise such as the use of road bodies for parking vehicles, online motorcycle taxi stops on the shoulder of the road, and street vendors who use the shoulder of the road. Based on these problems, preliminary research was conducted on travel attraction modeling to understand the contribution of Java Mall visitor vehicles to Mt. Haryono based on the development of the area of Java Mall activities. In this study quantitative methods are used. Trip attraction modeling in multi-activity shopping centers is influenced by the floor area of each building shown by the equation Y = 0.003 + 0.151 X1 + 0.052 X2 + 0.066 X3 + 0.091 X4. Calculation of the total trip rate of visitors resulting in a trip attraction generated by the Java Mall during peak hours is 0.066 people / m2, in this case the development of the Java Mall building is considered quite effective with several areas of activity therein.

Kualitas Produk, Kualitas Pelayanan, dan Lokasi Terhadap Loyalitas Pelanggan dengan Kepuasan Pelanggan sebagai Variabel Intervening

Along with the times and the level of activity of the higher work activities, people need attractions that could be of interest to unwind after a tired work. Attraction which also provide food or beverages typically have a special attraction for the public. PT. Indo Putra Mandiri Sejahtera (PIMS) is a company engaged in the production of milk which is located in an area attraction Berastagi. To still be able to maintain and gain a loyal customer PT. Indo Putra Mandiri Sejahtera (PIMS) Hattush strategize more accurate as improve product quality, service quality, and location of the company to be able to satisfy its customers. The purpose of this study was to determine and analyze the effect of product quality, service quality, customer loyalty terhapap company's location directly and indirectly, that is through customer satisfaction. This research is descriptive statistics and the nature of the research is descriptive explanatory. Methods of data collection is by interview (interview), a list of questions (questionare) and documentation study. The population in this study as many as 287 840 people who make a purchase at. PIMS (Indo Mandiri Putra Sejahtera / Gundaling Farm). With the sampling technique used is accidental sampling the samples in this study of 100 people. Scale measurements using an interval scale and analysis techniques were used that path analysis (path analysis) as well as using residual test against intervening variables. The first research results show substructures product quality, service quality, the company's locations simultaneously positive and significant impact on customer satisfaction at PT. Indo Putra Mandiri Sejahtera with a coefficient of determination (R2) of 0.777 or 77.7%. Partially product quality, service quality, corporate locations and a significant positive effect on customer satisfaction. The results of the second substructure studies show the product quality, service quality, corporate locations and customer satisfaction positive and significant impact on customer loyalty PT. Indo Putra Mandiri Sejahtera with a coefficient of determination (R2) of 0.327 or 32.7%. Partially quality products and locations having an positive and significant impact on customer loyalty. Quality of service and customer satisfaction not significant effect on loyalty to the PT. Indo Putra Sejahtera Mandiri. Customer satisfaction is not an intervening variable influence product quality, service quality, the location of the company on customer loyalty.

Wisata Budaya

Cultural Tourism: Identification of Community-Based Cultural Tourism Potential In Bandung. As a city with many nicknames as City of Heritage, Bandung has cultural tourism assets such as monuments or historical buildings that can be a special attraction for everyone who visits. Experts needed to manage these tourism assets, one of the concepts of tourism asset management can be applied with the local community who are known as Community Based Tourism (CBT). This article tries to identify the potential of existing community-based heritage tourism attractions to support the development of Bandung City as a City of Cultural Tourism. The results of this study are many tourist attractions that can be developed into community-based cultural tourism, one of which is the Braga Square area, but there is still a need for better management such as packaging or tour packages and markets to visit existing tours.

Tocharian B Manuscripts of the St Petersburg (IOM RAS) Collection

This article provides information about the Tocharian B collection of the IOM RAS. It is a unique collection of Tocharian B manuscripts in Russia. It includes 87 wooden tablets and 383 manuscript fragments. Due to historical circumstances, the collection was not put into scholarly circulation. Only a few manuscripts have been introduced to the academic community, although it would be hard to overestimate the importance of this collection for knowledge of Tocharian palaeography and literature. The St Petersburg collection includes manuscript fragments from all the Tarim sites where traces of the Tocharians were found. Moreover, they are varied in scripts and content. There are fragments in archaic, middle, and late forms of the so-called “North Turkestan Brāhmī” script in their calligraphic and cursive variations. Buddhist texts are most numerous in terms of content. They include jātakas and avadānas, Āgama-related texts, Abhidharma and Vinaya texts, stotras, and other Hīnayāna and Mahāyāna texts. The collection of documents on paper and wooden tablets is of special attractiveness as some of the paper documents are complete folios. The article is mainly dedicated to the formation of the collection. It also summarizes research already done to introduce the manuscripts to the academic community. The references also provide a complete list of publications of the collection materials.

Особенности формирования личностных качеств школьников-подростков в рамках секции по волейболу

Analysis of literary sources and a survey of physical education teachers in the Republic of Moldova indicates the existence of a pedagogical problem, which consists in an active decrease in motivation for physical education and academic performance in this discipline among adolescent students, especially girls in grades 7–8. The special attractiveness of playing volleyball for this group of students is indicated. Purpose of the study. Improving the process of physical education of adolescent girls in the system of out-of-school volleyball lessons. Research results. On the basis of the known data on the anatomical, physiological and socio-psychological characteristics of adolescent girls, an experimental methodology for conducting classes in the volleyball section for girls of grade 7–8 is proposed. The methodology included specially selected, specially combined and constantly compli-cated tasks in a playful form, as well as educational extracurricular activities for the development of the cognitive sphere, social adaptation in the team, reducing aggression, hostility, anxiety, and increasing motivation to achieve success. Conclusions. The study showed that the experimental technique is effective for the development of the volume, distribution and switching of attention, creativity of thinking and the volume of short-term visual memory in adolescent girls. The activities within the section reliably reduce the hostility and aggressiveness of students, help to reduce the indicators of interpersonal and self-rated anxiety, unite the team, and promote social adaptation. Keeping a diary of achievements, participating in competitions, judging them, independently conducting the preparatory part of training sessions had the best effect on the formation of motivation to achieve success and reduce anxiety through increasing self-confidence in adolescent girls.

MENATA AGROWISATA “KAMPUNG WISATA GULA AREN” DESA BELIMBING KECAMATAN PUPUAN TABANAN DI MASA PANDEMI

Belimbing Village is a village in Pupuan District, Tabanan Regency, which is rich in natural tourism potential and community traditions but has not been managed optimally. To spur the development of tourism in this village, the village government and the Tabanan Regional Government are developing tours with the brand “Palm Sugar Park”. This thematic is taken from the village's superior product in the form of palm sugar and its processing tradition which is very interesting as a special interest tourist attraction. Tourists who are interested in learning how to make preparations from palm sap can visit Belimbing village while enjoying the natural beauty of the unspoiled countryside. The team from the Partner Village Development Program (PPDM) has gradually arranged the locations and attractions spots and prepared other supporting facilities to welcome tourists in the New Normal era. The stages of activities carried out are assistance to palm sugar farmer groups in increasing the quality and quantity of their production; determine the attraction spots of palm sugar processing; educate pokdarwis and palm sugar farmer groups and other communities to implement health protocols during the pandemic and provide assistance in making PERDES regarding agro-tourism in Belimbing village. The end goal is that society is economically empowered and continues to exist in the face of changing conditions of the new life order.Abstrak juga ditulis dalam bahasa Inggris.

Study Living Qur'an Terhadap Tradisi Pembacaan Al-Quran di Kuburan Pagi dan Petang Selama Tujuh Hari

The habit of the people of Nagari Balimbing reading Yasin's letter in the morning and evening at the cemetery for seven days is a special attraction. The focus of the research is on the history of the emergence of the tradition of reading Yasin in the morning and evening at the cemetery for seven days, then the practice of reading Yasin in the morning and evening at the cemetery for seven days and the meaning of reading Yasin in the morning and evening at the cemetery for seven days. The type of research that the author uses is a type of field research or (field research) using qualitative descriptive methods. This research data collection technique was obtained from the results of observations, interviews and documentation of researchers with the results of the study it was known that this tradition had been going on from generation to generation which is still being carried out, which originated from the Tariqa Syatariyah brought by Sheikh Burhanuddin from Ulakan. The practice of this tradition is carried out in the morning and evening at the cemetery for seven days in a row by the family of the corpse, namely by reading alfatihah, watering talqin, reciting prayers for the torment of the grave, surah yasin, surah al-ikhlas, al-falaq and an-nas.

EMPOWERING MSMES THROUGH THE USE OF DIGITAL MARKETING IN IMPROVING HALAL PRODUCTS AND TOURISM IN THE CITY OF LHOKSEUMAWE

Souvenir business is a business that has been running in Lhokseumawe City from several decades back, tourist interest in merchandise and souvenirs when visiting Aceh province, especially Lhokseumawe city is a special attraction when shopping. This city is a vital route of distribution and trade in Aceh. But this has not been supported using technology in the development of digital marketing management. The solution to partner problems is by fostering business management, developing human resources, conducting coaching regarding the promotion of partner products, motivating employees and mastering technology. The outputs in this service for the year are: 1. Draft Scientific Publications in the Journal of Community Service Darma Bakti Teuku Umar 2. Serambi Indonesia Mass Media Articles 3. Increasing Partner Capabilities by Optimizing Digital Marketing.

STYLISTIC ANALYSIS OF ARCHITECTURE OF MODERN INTERIORS OF FOOD FACILITIES

The research analyzes a large number of food facilities in Kyiv, Lviv, and Odesa. They are famous for special colorit, attractiveness, and innovation in stylistic and thematic solutions of their spaces. The stylistic analysis of the architecture of their interiors showed that there is mostly no trace of a single stylistic solution but a fusion of several styles or trends. 
 The main stylistic tendencies in the organization of food enterprises' object and spatial environment are defined: eclectic, fusion, a single modern style/direction, and auteur design without reference to any particular style. At the same time, within eclecticism, we distinguish the following vectors of its stylistic solution: displaying the atmosphere of different eras, the relevant historical styles of specific countries and places, and reproducing the interiors of food establishments from different periods and countries. Within the framework of fusion trends, we distinguish the following vectors: a combination of components of modern styles/trends with retro/vintage/antique interior items, with an authentic restored architectural, artistic details; use of contemporary style in combination with elements of historical styles: Art Deco, Classicism, Secession, etc.; the use of several modern styles/stylistic trends, a special mixture of components of many heterogeneous styles of the past and the present, has grotesque character and sometimes bordering on kitsch, also take place. Using a single dominant modern style or trend is the third tendency of style solutions for food enterprises' object and spatial environment. The fourth tendency is interiors, which do not have a clear manifestation of a particular style.
 The main styles and trends used today in the architecture of the interiors of catering facilities are identified, their definitions are clarified, and the scientific basis is developed. Modern stylistic trends, such as fusion, loft, industrial or industrial, shabby-chic, futuristic, steampunk, Provence, modern classics, and the Mediterranean, are reflected in the object-space environment of restaurants, bars and cafes. Eclecticism, minimalism, and high-tech are the most common styles in these spaces.
 Performed analysis allowed to determine the main approaches to interior architecture design of food establishments in the context of their conceptual and stylistic solution: conceptualism, eclecticism, environmental friendliness, symbolism, innovation, culturology and traditionalism, cohesion, harmonization, expressiveness, interactivity. Themes of artistic and figurative solution of the subject-spatial environment of food establishments were established.

In Ukrainian

The solution to the problem of negative impact on the ecology of fossil fuel consumption is the use of electrochemical energy sources. The special attractiveness has shown of lithium power sources is highlighted and the need to develop new cheap electrode materials and electrolytes with unique properties. The peculiarities of the behavior of lithium and the formation of a layer of reaction products on its surface upon contact with a liquid organic electrolyte have considered. The analysis of the main problems and ways of their solution at use of conversion electrodes of the II type for lithium-ion batteries has carried out. Emphasis is placed on the need to use in the development of new electrode materials of such parameters as capacity loading and accumulated irreversible capacity of the electrodes. The triad “electrode – solid electrolyte interphase – electrolyte” is considered as a basis of a systematic approach to the creation of new generations of lithium power sources. The optimal scenarios have proposed for the formation of an effective solid electrolyte interphase on the surface of the electrodes. The advantages of electrolytes based on fluoroethylene carbonate with synergistic acting additives of vinylene carbonate and ethylene sulfite are described. A new strategy for the use of “secondary” silicon nanomaterials to prevent direct contact of its surface with the electrolyte has considered. It has shown that the solid electrolyte interphase is a dynamic system that self-organizes from the unstable state into a stable one. The electrochemical behavior of electrodes with silicon nanocomposites with high capacity loading and low accumulated irreversible capacity has described.

Kajian Karakter Agronomi dan Daya Hasil Beberapa Varietas Unggul Baru Padi di Provinsi Bali

A part from being famous for its tourism sector, Bali also has a special attraction in its agricultural sector, namely the subak system which has become a world cultural heritage. The sustainability of the Subak must be maintained, one of effort to create it is by maintaining the sustainability of land availability for food production through increasing the rice yields by using superior rice varieties that have the potential to increase farmers' income. Therefore, this study aims to examine the agronomic performance and yield of various superior rice varieties produced by Balitbangtan in the Bali Province. The study was carried out in the area of Bali Province namely Denpasar, Badung, Bangli, Buleleng, Gianyar, Karangasem and Jembrana in 2019 using Randomized Block Design consisting of various superior rice varieties treatments produced by Balitbangtan and cultivated by implementation the Integrated Crop Management technology on 0,5 ha land area in each area namely Towuti, Inpari-16, Inpari-20, Inpari-28, Inpari-43, Inpari-22, Inpari-32, Inpari-33 and the Cigeulis variety as a comparison and repeated five times. The results showed that all the superior rice varieties examined had great adaptability, growth and development were relatively as same as the Cigeulis variety. In addition, all superior rice varieties produced significantly greater yields than the Cigeulis variety therefore it could be considered as substitute for the use of the Cigeulis variety in Bali, especially the Inpari-28 variety which reached 8.24 t/ha, ± 3 t/ha higher than the Cigeulis variety.

STRATEGI PEMBERDAYAAN MASYARAKAT MELALUI PENGEMBANGAN UMKM “LOVELY BALI” DALAM MENGOLAH HASIL LIMBAH INDUSTRI MENJADI PRODUK UPCYCLE

Bali is one of the provinces in Indonesia which has a special attraction for foreign tourists. Tourist who come to Bali can not only enjoy a variety of Balinese arts and culture, they also have pocketed Balinese souvenirs that have their own characteristics and uniqueness. These Balinese souvenirs are the result of the activities of Bali's Micro, Small and Medium Enterprises (MSMEs). Empowering MSMEs is a very strategic step in increasing the finances of the majority of the community, particularly through providing employment, business groups and helping the government in increasing economic growth. One of the UMKM groups in Bali is the UMKM Lovely Bali. Lovely Bai’s UMKM is a UMKM that is in Tanah Lot Tabanan Bali which is engaged in handicraft. Lovely Bali MSME utilizes the residual products from industrial waste (consisting of wood chips, old newspapers, paper, etc.) to become upcycle products that have a sale value, are rich in benefits and are environmentally friendly to the environment at this time. This study discusses the strategy and discussion of community empowerment carried out by the Lovely Bali’s SMEs in processing industrial products into upcycle products. This study uses three data collection methods, namely interviews, observation and documentation. To discuss this problem, researchers used qualitative, and descriptive methods. As a result of this research, the Tabanan Regency Government and also assisted with the Bali Business & Export Development Organization (BEDO) conducted community empowerment by involving local communities to join MSME groups. Stages of community empowerment that have been implemented: first is the stage of building safety awareness, at which stage the community is made aware of having useful and effective abilities and skills. Second is hi transformation. At this stage, the Tabanan Regency Government and also BEDO Bali provide training and increase knowledge to the SMEs of Lovely Bali in the process of making handicrafts. Third, improve intellectual skills, while skills improve skills for the MSME group. Lovely Bali’s MSME benefits from empowering MSMEs through capital, infrastructure, marketing support, non-material support, and ensuring public safety about the main objectives of each activity carried out, and increasing economic empowerment.

Penerapan Teknologi Media Tanam Hidroponik untuk Mewujudkan Wisata Pertanian di Desa Cimekar

Agricultural-based tourism villages are a great opportunity for rural communities to explore the potential of their area. Through hydroponic plant processors on limited land it provides a special attraction for visitors / tourists. This article reviews how the socialization and outreach activities of hydroponic planting media to residents of RW 28 Cimekar Village, Cileunyi District, Bandung Regency. The goal is to generate a climate for agricultural tourism in Cimekar Village and increase employment and income for the surrounding community. The method used is one of them by directly visiting the community which is concentrated in several places to conduct counseling. Socialization activities are carried out by conducting direct simulations on how hydroponic plant technology is able to develop in limited land. The result is that the community feels how the transfer of technology for this hydroponic growing media can be easily practiced.

Strategi Pengembangan Kampung Batu Malakasari Sebagai Daya Tarik Wisata Minat Khusus

special interest tourism is one of the forms of attraction development recommended in the Regional Tourism Development Master Plan (RIPDA) of the Bandung Regency. Therefore, realizing the special interest attraction of interest in Kampung Batu Malakasari destination is the most appropriate strategy in the development of the next destination. This article discusses how the strategy in developing Kampung Batu Malakasari to become a special interest tourist attraction. using qualitative studies and SWOT analysis resulted in several recommendations related to the strategy of developing special interest in Kampung Batu Malakasari, are: (1) Packaging special interest attractiveness; (2) Presenting geo- tourism-based education (geowisata); (3) Provide staff training as a natural and cultural interpreter; (5 Improve accessibility to increase tourist comfort; (6) Involving citizens in tourism management with the concept of community-based tourism management

Health care of Cyprus

In terms of its efficiency and accessibility, the health care of Cyprus is not inferior in many ways to the systems of medical care in a number of developed countries of the world. By placing the main emphasis on the organization of preventive care, the Cypriots were able to achieve quite a high level of life expectancy — 85 years for women and 81 years for men. Due to its excellent geographical position and mild climate, the country has a special attraction in terms of medical tourism, the most popular areas of which are plastic cosmetology, dentistry, and reproductive medicine. Foreigners who come for medical services have the opportunity not only to improve their health, but also to have a wonderful rest, enjoy Mediterranean cuisine, golden sandy beaches and blessed sunshine. Fortunately, nature provides all the opportunities for this — scientists say that at least 300 days a year are sunny on this island.

Pilihan Rasional Masyarakat Lamongan dalam Memilih Bank Syari’ah

Abstract Syari'ah bank is one of the places to store wealth that uses the teachings of the Islamic religion as a financing mechanism, but still uses business principles for profit. The emergence of syari'ah banks is a special attraction for some people. This research focuses on how the rationality of the Islamic community in Islam. Lamongan in choosing syari'ah bank as a place to invest wealth. The theory used in this research is James S. Coleman about rational choice. This research uses qualitative methods, in which the types, sources, techniques, and data analysis are carried out in a descriptive way so that the results of the research obtained are in accordance with the phenomena that occur in the field. The results of this study indicate that there are several factors that cause the Lamongan Islamic community to choose syari'ah banks as a place for wealth investment. Shari'ah banks were chosen for simple reasons, friendly service, accurate information services, and profitable shari'ah business calculations. In addition, there are syari'ah banks that provide young hajj savings services so that they can be used as a long-term investment and a means of worship.