Engineering systems that more sustainably use our natural resources is central to both reducing the risks associated with CO2 emissions and making the long-term transition to a more circular, sustainable, and electrified economy. In particular, developing electrically driven technologies to leverage the energy density of liquids to produce clean fuels, e.g., H2, without making CO2, could be game changing. Here, we investigate the potential of directly exciting plasmas in liquid hydrocarbons to create multi-phase reaction environments, i.e., environments where plasma (ionized gas), H2, gaseous and liquid hydrocarbons, and solid carbon are all present simultaneously, to produce H2, unsaturated C2s, and carbon. The ultimate target is direct transformation of liquid hydrocarbons to gaseous H2 and solid, easy-to-separate carbon using electricity that can be provided from any source and/or points of use.This talk will focus on our recent experiments to strike and sustain low and high frequency plasma discharges in liquid hydrocarbon jets to simultaneously generate gaseous H2, C2s, and solid carbon at high rates. Preliminary experiments show that (i) input energy is not wasted in simply vaporizing the liquid - so the system’s specific energy input preferentially drives hydrocarbon cracking; (ii) discharge drive frequency and plasma space time have a big effect on the H2 specific energy requirement (SER) and H2 generation rate, respectively; (iii) feedstock chemistry affects the H2 and C2 products observed; (iv) carbon particulates rapidly form in the liquid hydrocarbon, but they can be separated easily; and (v) the SER for H2 production is 25-30 kWhr/kg, roughly two times less than water electrolysis in practice (60 kWhr/kg). Hydrocarbon conversion, reaction rates, and characterization of the plasma (OES, high speed imaging), gas (MS), liquid (GC/MS), and solid phase (SEM, Raman) products as a function of plasma operating conditions (high and low AC drive frequency; liquid-plasma contact time) and hydrocarbon source will be discussed.