The article considers the image of the Siberian city of the 19 century as an event phenomenon that is formed in the narrative space of travelogue. From the many descriptions of Siberian cities that take place in the travelogue “Journey to Western Siberia”, the description of the city of Barnaul is selected, presented in chapter X “From the Altai village to Tomsk”. In the list of the main events of the trip to Western Siberia, the object of the imaginary geography “Barnaul” is considered. In Finsch’s travelogue, the object of imaginary geography appears in the reader’s mental discourse in the form of a plot, the linear development of which is based on the alternation of stories, qualities of city residents, city attractions. The analysis makes it possible to identify a model that is convenient for the European contemplator-the formula of his narrative immersion in the depicted Western Siberian landscape, which allows the reader to imagine himself as a participant in the event and experience the need to become a participant in the event and “place himself” in the narrative and thus realize opportunities that are not in demand in life To identify the features of the formation of conceptual level knowledge in the German travelogue of the 19 century, it is useful to turn to the ideas of literary geography, which considers the narrative as a form of mapping, organizing vital data into recognizable patterns that help both the viewer and the reader or writer to understand the system of connections, of which he becomes a part in the narrative of life. The synthesis of narrative analysis techniques, structural analysis, ideas of literary and imaginative geography, cognitive-structural approach to event analysis allows the authors to determine the specifics of the European travelogue of the 19 century.