Souvenir Purchase Research Articles

Effect of Sellers' Ethical Behavior in Traditional Markets on Tourists’ Souvenir Purchase Intention. Does Ethnocentrism Matter?

This study investigates the direct impact of sellers' ethical behavior "SEB" in traditional markets on tourists’ souvenir purchase intention "TPI", as well as the indirect role of ethnocentrism "ETHNO" on the relationship between the other two variables. Self-administered surveys were provided to a randomly selected sample of tourists as part of the research, which used a quantitative technique. Structural equation modeling (SEM) analysis of 474 valid responses showed substantial positive correlations between "SEB" and "TPI", with "ETHNO" also having a positive effect on "TPI". The study also proved that "ETHNO" moderates the relation between "SEB" and "TPI". These insights offer souvenirs' sellers and policy-makers insightful advice on how to adapt their behaviors and marketing strategies to enhance the overall shopping experience and cater to the diverse cultural preferences of tourists.

Tourists' Perceptions of Buying Souvenirs in Online Museum Shops

ABSTRACTThe study of online souvenirs has increased in recent years. Considering the importance of tourists' perceptions for souvenir retailers, and the lack of studies on this issue, it is critical to understand tourists' attitudes toward this phenomenon. In general, interviewees expressed neutral or positive attitudes toward online museum stores. Online souvenir purchases did not influence their offline purchases, according to many interviewees. The majority of them still prefer to buy souvenirs in person, despite their favorable attitude toward online souvenir stores. This study provides insights into online and in‐store merchandising in the area of souvenir studies.

Conceptualizing the Influence of Souvenir Image and Place Identity on Souvenir Repurchasing Intentions

The local traditions, including arts and crafts, are considered as the important things by which the tourism industry can be attracted by a particular country. The souvenirs are the best tool to tell friends or family about your concern towards them during traveling. Chinese ceramics are considered classic souvenirs to purchase while traveling because the ceramic products have been utilized by the residents for many years. Chinese people have a very significant and firm attachment to their native products they call them souvenirs. The purchase of souvenirs is an integral part of a country’s tourism sector. Therefore, this conceptual paper explores the role of souvenir image, and place identity in boosting the re-purchase intentions of Chinese tourism industry employees for souvenir products. The researcher has reviewed the existing literature to propose a framework to investigate the determinants of the re-purchase intentions for souvenir products. Thus, the study contributed to the existing body of literature on the determinants of re purchase intentions. The proposed research framework has made a significant addition to the literature.

Souvenir practices of domestic tourists

ABSTRACT Although souvenirs have received considerable academic attention, their role and significance for domestic tourists are less researched. This paper focuses on the souvenir-purchasing practices of domestic tourists, and the post-holiday role of their souvenirs. Interviews were undertaken with 49 tourists in Romania at the point of souvenir purchase, and 12 follow-up interviews were conducted to explore the role of their souvenirs after the holiday. Purchasing souvenirs appears to be a habit of travel and in some ways the souvenir practices of domestic tourists mirror those of international tourists. Souvenirs are purchased as mementos of place and as gifts for others. They can play an important role after the holiday in stimulating memories. However, there were also distinctive characteristics of domestic souvenirs. There was a preference for items that were inexpensive, small, and familiar, and for objects which had post-holiday usability within the home. Furthermore, both the purchase and subsequent display of souvenirs in the home were used as expressions of religious and/or national identity, so that domestic souvenirs are implicated in practices of everyday nationalism. In this way, domestic souvenirs are both objects for personal use and a way of making a statement to others.

The influence of value perceptions on tourist souvenir purchase decisions

AbstractShopping is an important activity impacting the travel and tourism industry. This research explores the influence of value perceptions on tourists' souvenir purchase decisions. A convenience sample of 380 respondents from a southeastern US university completed a survey regarding value perception towards the destination visited, type of shopping venue, and souvenir purchase intention. Through structural equation modeling, results revealed that functional and social value significantly influenced tourists' purchase intentions. This result provides valuable insight suggesting destination marketers should focus on these two indicators in future planning and promotion strategies. Limitations and directions for future research are provided.

The antecedents and consequences of post-purchase dissonance among tourists purchasing souvenirs: The moderating role of gender, age, and time elapsed

Souvenirs are found to significantly contribute to the revenues of tourist destinations. In this vein, there have been studies that examine tourist attitudes and motivations in relation to souvenir purchase decisions. It was observed that sometimes souvenir purchases lead to post-purchase dissonance (PPD), which in turn leads to disappointment. However, the literature pertinent to the examination of the relationship between souvenir attributes and souvenir purchase satisfaction through the lens of cognitive dissonance theory is scant. Further, there have been no studies examining the link between souvenir attributes and other critical managerial outcomes. This study aims to examine these relationships and contribute to the body of knowledge about these relationships. Further, the study also intends to examine the mediating role of PPD in the relationship between souvenir attributes and souvenir repurchase intention and destination revisit intention. In addition, the study aims to investigate the moderating effects of tourist gender, age and time elapsed with the souvenir in the above proposed relationships. This is done by applying the theory of tourism consumption systems (TCS). The results suggest that only two out of five souvenir attributes, collectability, and store attributes are positively related to post-purchase dissonance and collectability and functionality are positively related to souvenir purchase satisfaction. Additionally, the mediating effect of post-purchase dissonance was significant for collectability and store attributes. Further, age and time elapsed partially moderated the hypothesised relationships, while gender did not. Moreover, the study findings have significant implications for destination managers and academicians interested in developing strategies for souvenir marketing.

How do Tourism Souvenir Purchasing Channels Impact Tourists’ Intention to Purchase? The Moderating Role of Souvenir Authenticity

Souvenir shopping has always been a subject of significant tourism research, but the impact of different purchase channels, including the Internet, on tourists’ souvenir purchase behavior has been largely ignored. This study proposes that the dual channel of souvenir purchase positively affects tourists’ purchase intention through the serial mediation of perceived convenience and perceived usefulness, and the offline single channel positively affects tourists’ purchase intention through the serial mediation of perceived scarcity and perceived value. The results also revealed that when the authenticity of souvenirs is low, only the dual-channel path plays a role in the model, it has a positive effect on purchasing intention through perceived convenience and perceived usefulness. Conversely when the authenticity of souvenirs is high only the offline single-channel path works, and perceived convenience and perceived usefulness play a sequential mediating role. Important theoretical contributions and practical implications are offered for souvenir merchants’ marketing and decision-making.

Is the salesperson persuasive enough? The role of the tourists' perceived time adequacy and processing fluency

Communication style has been well-researched for over four decades. However, the communication style in the tourism context and the role of time conditions are unknown. This research attempted to identify the effective communication styles in souvenir purchases based on different tourists' subjective time perceptions. Three studies were conducted using text and video respectively for different scenarios. Results suggest that a social-oriented (vs. task-oriented) communication style has a more positive effect on tourists' perceived persuasive effect through processing fluency. Surprisingly, this effect only exists when the tourist's perceived time adequacy is low. This study contributes to the socioemotional selectivity theory by discovering the effect of time scarcity in short-term service, while validating the effect of communication style in different time conditions. To managers, it will not go wrong by using social-orientated communication. However, using task-orientated communication, a more economical way, will be equally effective when a tourist's shopping time is adequate.

The Influence of Product Quality and Emotional Value on Souvenir Purchase Decisions by Domestic Tourists During the Covid-19 Pandemic: The Case of SME Products in Malang, Indonesia

The purchase of souvenirs is one of the important factors in a tourist trip which in turn contributes to the economy of a region. Research on the decision to purchase souvenirs produced by SMEs during the Covid-19 pandemic is still very limited. This study fills this gap by aiming to explore the influence of product quality and emotional value on the decision to purchase souvenirs by domestic tourists during the Covid-19 pandemic. Data were collected online in February and March 2022 from domestic tourists who had purchased souvenirs produced by SMEs in Malang during the Covid-19 pandemic, especially in the past year when data collection was collected. Respondents were obtained through SME managers who have contact with customers and through SME communities and academic acquaintances outside Malang. In this way, 109 respondents were obtained, but 104 were completely filled out and fit for analysis. The data were analyzed using Warp Partial Least Square-Structural Equation Modeling (WarpPLS-SEM). The results showed that product quality had no significant effect on souvenir purchases by domestic tourists. Product specifications are not or are not in accordance with consumers’ desires, the appearance of souvenir packaging is less attractive, and domestic tourists have difficulty bringing souvenirs to their place of origin. On the other hand, emotional value has a significant effect on the purchase of souvenirs by domestic tourists during the Covid-19 pandemic. Domestic tourists perceived the price of souvenirs as cheap, attractive, can be a memory, and unique because it is a typical product of Malang. The findings of this study have implications for the efforts of SMEs and related stakeholders to improve product quality and continue to innovate to create emotional value for souvenirs to attract purchase intentions from domestic tourists.

Souvenir Purchase Motivations and Product Attribute Preferences among Arts and Design Students amidst Covid-19

Despite the onslaught of COVID-19, people still travel and tourism can only thrive further upon its end. Souvenir shopping has long been integral to the tourism business and one’s travel experience. This quantitative non-experimental descriptive correlational study aimed to determine the relationship between souvenir purchase motivations and product attribute preferences among the randomly selected 50 Grade 12 Arts and Design students in the University of San Carlos South Campus for the school year 2021-2022. Two standardized and reliable Likert-type survey tools were used to collect data. Results revealed that students acquire souvenirs for a variety of reasons before making their decision. Students also valued the portability, aesthetic value, and authenticity of an item when looking for a souvenir. Researchers found out that there is a high positive correlation between souvenir purchase motivations and product attribute preferences and the relationship between the two variables is found to be significant, r (48) = 0.547, p < 0.05. This means that students who go on trips have distinct motivations and it affects their decision-making towards purchasing souvenir items. This study recommends that the variables be tested in more settings post-pandemic, as travel restrictions ease worldwide.

Dark souveniring: just a souvenir or something more complex

ABSTRACT Dark tourism shops have faced considerable moral criticism. This study draws on site observation and worksheets associated with a field trip to the War Remnants Museum in Ho Chi Minh City, Vietnam, to examine children’s souvenir purchasing experiences. Employing thematic analysis of children’s narratives, the findings reveal that dark souvenirs can facilitate contextualisation of the site, emotional engagement, and symbolic meanings for the purchase of such souvenirs. Souvenirs and souveniring are discussed in reference to cause-related marketing strategies to balance the commemorative, educational, and economic objectives. The cause-related marketing partnership between the museum and charitable organisation enhances the acceptance of the souvenir shop and its products. The concept of cause-related marketing is valuable for explaining museum and charity shop dynamics, to inform effective management.

Developing a Scale of the Elements that Tourists Examine to Justify the Purchase of Suitable Japanese Omiyage and Souvenirs A Case Study by a Survey of University Students

Developing a Scale of the Elements that Tourists Examine to Justify the Purchase of Suitable Japanese Omiyage and Souvenirs A Case Study by a Survey of University Students

Linking tourists’ and micro-entrepreneurs’ perceptions of souvenirs: the case of Fiji

ABSTRACT Most tourists return home with a souvenir purchased after a holiday. Studies on souvenirs have mainly focussed on either the demand or supply perspective. This research integrates both perspectives to achieve a more holistic understanding of souvenirs in the Pacific context. This paper compares souvenir purchase behaviour of cruise ship visitors and overnight tourists. The research also examines the main reasons micro-entrepreneurs sell souvenirs and the meanings they attach to souvenirs. Overnight tourists have a deeper understanding and appreciation for souvenirs compared to cruise ship visitors. Suppliers provide souvenirs to sustain their culture, as well as for economic reasons.

Purchasing behavior of tourists toward prominent souvenirs of Odisha

Purpose This study examines how tourists’ buying behavior toward souvenirs plays a pivotal role and explores the moderating role of prominent souvenirs in the marketing context. This study aims to examine the importance and the current status of the souvenir purchase behavior in Raghurajpur and Pipili village of Puri district in Odisha. Design/methodology/approach Purchasing behaviors of tourists such as different variables and tourist demographics were examined. The current study used the structural equation model (SEM) and regression in analyzing unique data from 400 tourists visiting the villages. Findings The research findings indicate that all the variables taken into consideration for research are accurate and are positively associated with tourist engagement in souvenir buying. All the factors are taken into consideration also proved significant toward the dependent variable, i.e. buying behavior. It is argued that adequate attention to the purchase behavior of tourists was not given by academic scholars, professionals and officials in Odisha. Research limitations/implications The current study was limited to the two prominent villages of Odisha famous for handicrafts. Future research might address behavioral studies in other states of India or the place of Odisha. In the present study, data were collected from the tourist sample while exiting the village after shopping. Methods could be developed to elicit responses from tourists after they reached their homes to determine if their responses toward souvenir buying differ. Souvenirs and souvenir buying behavior is an untapped field of research in India. Practical implications This study has enormous potential to contribute to the existing literature on souvenir purchase behavior of tourists in Indian context. The current study will use the identified variables to predict the behavior of tourists towards souvenirs so that craftsmen and policy makers can make an effective marketing mix to brand the souvenirs. Social implications This study is intended to anchor on souvenir purchase patterns of tourists in Pipili and Raghurajpur. An investigation of tourist shopping orientations for souvenir product holds potential for retailers to better direct marketing efforts to a non-local clientele. Understanding and analyzing variables would give government, craftsmen and other stakeholders to properly make marketing strategies for the handicraft sector. Handicrafts of Odisha are rapidly becoming commercialized items, and the authenticity is dying. This study can make the stakeholders aware of the tourist’s needs and preferences. Originality/value The authors provide a holistic and grounded understanding of the souvenir buying behavior of tourists in two prominent villages of Odisha through SEM and other indicators of souvenir buying from tourist’s perspective.

A Choice-based conjoint analysis of social media picture posting and souvenir purchasing preference: A case study of social analytics on tourism

Over the past few years, increasing tourists have generated interest in social media and shared their trip pictures and experience on it. As revealed from existing studies, tourists' preference of posting pictures of their trip on a social media site(s) may be associated with their purchasing behaviors. In the present study, Choice-based Conjoint Analysis (CBCA) was conducted to examine tourists' souvenir preferences based on various frequencies for posting trip pictures (PTP). As indicated by result that tourists exhibiting a higher PTP frequency are more inclined to purchase souvenirs of higher availability. Furthermore, the group of tourists exhibiting the highest PTP frequency reported the highest willingness to pay (WTP) for the souvenir with a high level of "Availability", while tourists with the lower PTP frequency are inclined to purchase souvenirs exhibiting higher uniqueness. The present study is recognized as one of the initial attempts to cross-pollinate the research streams of souvenir purchase behavior and social media usage. The mentioned findings suggest that producers and sellers are required to adjust souvenir promotion and design by complying with the PTP data.

SOLIDIFYING TOURISTS’ POST-TRAVEL MEMORIES THROUGH SOUVENIR

This paper explores how souvenir can be designed as a means of promoting tourism destinations and experiences. To achieve the research aim, the study first conducted a survey to determine the attributes that influence tourists’ souvenir purchase preferences. A Likert scale questionnaire was used, comprising of questions that cut across the design performance and cultural evaluation indices. The results, which were analysed using descriptive statistics, indicate that the top three attributes that tourists look for in souvenir are features that evoke travel experience, usability and branding with destination features. Based on these findings, experimental research was further conducted to develop a series of souvenir with the attributes embedded. The outcome suggests that the approach could help promote the cultural aspects and also convey the essence of tourism destination to potential visitors.

Mobile contextual marketing in a museum setting

PurposeThis paper aims to investigate how the contextual marketing strategy facilitated by mobile technology enhances consumers’ purchase intention and experiential quality in a hedonic service setting – museum. Specifically, this study explores the impacts of a context-triggered push notification promoting context-related souvenirs embedded in the museum mobile app on visitors’ souvenir purchase intention and visit experience.Design/methodology/approachThis study adopted a scenario-based experimental design with video stimuli and a follow-up survey questionnaire. A total of 151 participants were randomly assigned to one of the two art museum visiting scenarios (i.e. with vs without the in-app push notification). A series of one-way ANOVA comparisons and serial mediation tests were conducted for hypotheses testing.FindingsThe results show that the mobile app promoting context-related souvenirs positively affects museum visitors’ souvenir purchase intention without undermining their experiential quality. The serial mediation effects through contextual perceived value and impulse buying tendency further explain how the in-app push notification influences visitors’ souvenir purchase intention.Originality/valueThis study extends the contextual marketing research to a unique service domain (i.e. museum) and contributes to the service technology literature. The findings present empirical evidence for the effectiveness of mobile contextual marketing and its potential to enhance consumers’ experiential quality in a hedonic service setting. The current research provides practical guidelines to both the museum management and mobile app developers.

Souvenirs and Tourism Promotion in Ghana

This paper examines the types of souvenirs produced and their importance in the promotion of tourism in Ghana. The study also seeks to identify the motives behind the purchase of souvenirs by tourists visiting the country and it further evaluates the operations of the Accra Arts Centre in the sale of authentic souvenirs to tourists. As souvenirs bought by tourists constitute a major aspect of tourism products of every destination, this study, based on a research work conducted in May 2010, involved a sample size of fifty stakeholders in the souvenir trade at the Arts Centre in Accra, Ghana. Structured questionnaires administered to the respondents, were analysed using simple statistical methods such as frequencies and percentages. The paper argues that souvenirs are as important as the places where they are made and concludes that souvenirs bought by tourists visiting Ghana must be so authentic and finished in such a way that they could compare favourably with others from internationally acclaimed tourism destinations around the world.Keywords: souvenirs; artifacts; memento; promotion; authenticity.

Analisis Perbandingan Pola Konsumsi Masyarakat Kota Jambi Sebelum, Sesaat dan Sesudah Bulan Ramadhan

This study aims to see the level of comparison of the consumption patterns of Jambi netizen before, during and after the month of Ramadan. The research approach uses descriptive qualitative analysis method of data triangulation consisting of interview data, observations and questionnaires by comparing consumption expenditure financing. This study used 140 respondents with the findings that 95% of respondents said they had increased consumption costs in the month of Ramadan. The comparison of Jambi Netizen’s consumption level before, when and after Ramadhan measured by the level of food and drink, clothing expenditure. Expenditure ini Ramadan month has increased from 41% -50% and 91% -100% compared to other months, while the clothing’s expenditure in the Ramadan month compared to other months has increased by the ranges from 150% -249% and 250% -349%. The differences in consumption patterns in ramadhan month compared to other months can be seen in the increasing number of people who shop in the market for on one day before ramadhan to prepare consumption needs in the month of Ramadan and H-10 during Ramadan to prepare for buying Lebaran clothes and consumption of Eid preparations. At the time of Ramadan there is a tradition of going home, on average, the respondents claim spent accommodation funds ranging from Rp. 1,000,000 to Rp. 2,500,000 and also adjusted to the distance to the hometown plus the purchase of consumption and souvenirs for the family in the hometown.

ANALISIS CORAK PEMBELIAN CENDERAMATA DI KALANGAN PELANCONG ANTARABANGSA DI SABAH

Over the last few decades, the tourism industry has grown tremendously in Malaysia, especially the state of Sabah. The shopping sub-sector is an increasingly important component in the industry as well as accommodation, food, and beverages, local transportation, entertainment and more. Statistics released by Tourism Malaysia records the bulk of international tourist spending in the country for shopping. Shopping spending increased from 31.3% in 2015 to 31.7% in 2016, surpassing the expenditure on accommodation for the second consecutive year. The purpose of this study is to identify patterns of souvenir buying among international tourists in Sabah. The findings reveal that the important features that international travelers prefer in choosing souvenirs are local products, picture imaging, and accessories and decorations. Meanwhile, local food products in the form of dry products are the main choice of international travelers followed by mini products such as key chains, pens, bumper stickers and others, and postcards and handicrafts. In addition, the souvenir features that attract international travelers to buy them are products must be traditional, easy to carry and value for families and friends. It is also found that in addition to self-esteem is given to neighbors and relatives as their main purpose is to buy souvenirs. The purchase of souvenirs is an important activity and experience in tourism to tourists, so it is hoped that this study will contribute to improving and furthering the souvenir industry in Sabah especially and other places throughout Malaysia in general.