Abstract
Despite the onslaught of COVID-19, people still travel and tourism can only thrive further upon its end. Souvenir shopping has long been integral to the tourism business and one’s travel experience. This quantitative non-experimental descriptive correlational study aimed to determine the relationship between souvenir purchase motivations and product attribute preferences among the randomly selected 50 Grade 12 Arts and Design students in the University of San Carlos South Campus for the school year 2021-2022. Two standardized and reliable Likert-type survey tools were used to collect data. Results revealed that students acquire souvenirs for a variety of reasons before making their decision. Students also valued the portability, aesthetic value, and authenticity of an item when looking for a souvenir. Researchers found out that there is a high positive correlation between souvenir purchase motivations and product attribute preferences and the relationship between the two variables is found to be significant, r (48) = 0.547, p < 0.05. This means that students who go on trips have distinct motivations and it affects their decision-making towards purchasing souvenir items. This study recommends that the variables be tested in more settings post-pandemic, as travel restrictions ease worldwide.
Published Version (
Free)
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
