This article is devoted to the description of the experience of creating a student media on the model of collective blog, the editorial staff of which is made up of students of South-West State University studying in the direction of training "Journalism". The relevance of the work is determined by the need to generalise and analyse the experience of practical activities to form and develop professional competencies of future journalists.The aim of the study is to analyse the experience of creating student media as a means of forming professional competences.The tasks of the study include the study and analysis of theoretical works on the topic of the research, systematised description of the concepts of "competence" and "competence", generalisation and analysis of professional competences declared as the result of training in the direction of training 42.03.02 "Journalism", as well as the study of their formation and development in the course of work in the student media.The research methodology consists of general scientific methods of collecting and processing information (analytical and synthetic processing), classification and systematisation methods.The analysis of the three-year period of work of the Internet project "PALACE_MEDIA" shows that such a form of application of knowledge, skills and abilities obtained in the process of educational activities, predicts the development of student media.
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