Abstract
The article deals with the description of the method of investigating main features of color terms inner image in the consciousness of the bearers of modern Russian culture by the example of Russian color term черньӀй [chernyj] (black).The theoretical basis of the study is A.A. Zalevskaya's conception of individual knowledge and Sharifian's conception of distributed emergent cultural cognition. The complex approach to the study of color terms using psycholinguistic methods and methods of statistical data processing is shown in the article.The following techniques are used:the association experiment, the semantic differential, the factor analysis.This research study was performed at Southwest State University in Kursk (Russia). The experiment showed that there is a connection between individual and cultural knowledge in the process of color terms' inner image formation.
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