SummaryTranslocation of the threatened species Singelton Mint Bush (Prostanthera cineolifera R.T.Baker & H.G.Sm.) was carried out for a highway project on the New South Wales North Coast to mitigate development impact on this species. The translocation aimed to augment an existing population with propagated plants to compensate for cleared plants and conduct field research to better understand the effects of soil properties, horticultural practices and a wildfire on translocation results. A novel soil seedbank and fire method applied ex‐situ was used to propagate plants for introduction. After an initial attempt at site‐wide introduction resulted in widespread mortality of seedlings from a wilt disease, three plot‐based experiments were carried out to examine how disease incidence was related to spatial variation in soil properties and horticultural practices. The experiments showed that relatively subtle changes in the clay and sand content of soil strongly affected susceptibility of Singelton Mint Bush seedlings to wilt disease; 12 month old seedlings performed much better than 6 month old seedlings; plants propagated from seed performed better than cuttings, and most of the recipient site represented unsuitable habitat for Singelton Mint Bush. Sufficient Singelton Mint Bush seedlings were established after 3 years, but after a bushfire, the translocated cohort recruited poorly from seed, so that after 6 years, <10% of the total Singelton Mint Bush population in the recipient site was of translocated origin and >90% of in‐situ (pre‐translocation) origin. Lessons learnt from the translocation project were that: (i) microhabitat is as important as macrohabitat in selecting a translocation recipient site; (ii) short‐term survival may not be a reliable indicator of a self‐sustaining population; (iii) translocation incorporating designed experiments can greatly improve understanding of how certain factors influence species performance and (iv) horticultural practices can be as important as ecology in determining the translocation outcome.