AbstractWhile it is established that tourism benefits growth through increased employment and investments, it is not well understood whether tourism has an effect on exports. This paper explores exports as an additional channel through which tourism affects domestic economic activity. Using bilateral tourist and trade flows, the paper explores the causal effect of tourist flows on exports. To deal with endogeneity, two instruments are constructed and subsequently used on two different sets of exporters, one of the instruments being the number of casualties due to terrorism in a country. We find that tourism affects mainly the exports of differentiated products. Specifically, we find that tourism benefits the exports from non‐OECD exporters of processed food products and this effect is only estimated for South–North trade with an elasticity close to 1. For European countries, the findings point in the same direction; tourism affects differentiated consumer products and processed food with elasticity close to 1, which adds plausibility to the earlier results. We also find a lagged effect for tourism mainly on the export of consumer goods (for the two samples) and processed food products (for European countries). The results suggest that exporting is an additional channel through which tourism can stimulate domestic economic activity in the tourist destination.