The growing amount of online reviews is an important external information source for both consumers and producers. While the reviews’ impact on consumers purchasing behaviors has drawn much attention in the literature, whether it can influence the producers in terms of future product development remains unclear. In this paper, I examine the role of users’ reviews on product development. Using data from a video game platform, I evaluate the effect of average and dispersion of review ratings on the game updates and game extension (DLC). The empirical results show that games with lower average ratings and higher dispersion have a higher probability of updates in the following month, and the impact of average rating is stronger for games with higher rating dispersion. The finding shows that producers learn more from the unsatisfied consumers of unique products, and it generates managerial implications for platform design.