Songket Weaving Research Articles

EMPOWERING B40 WOMEN IN MALAYSIA: A SOCIOECONOMIC IMPACT ASSESSMENT OF THE ECER-SURI@HOME PROGRAM

Women can be categorised as one of the marginalised and disadvantaged groups in Malaysia. With the COVID-19 pandemic that has hit Malaysia over the past three years, the vulnerability of Malaysian women in aspects of mental health and limited or inflexible occupations has increased. ECER-Suri@Home is a socioeconomic development program designed for women in ECER, especially housewives and single mothers with mobility constraints, to engage in home-based businesses, such as tenun and songket weaving, as a means to help them earn regular additional income. This study aims to assess the socioeconomic impact of the ECER-Suri@Home program on the participants and explore how the monitoring practice used can influence the sustainability of the program in empowering the wellbeing of B40 women in Terengganu. This study employed quantitative and qualitative approaches in data collection by distributing questionnaires to the program’s participants and in-depth interviews with several key informants from ECERDC and Yayasan Pembangunan Keluarga Terengganu. The outcome of this study revealed that this program has had a high impact on the economic status of the participants. The monthly monitoring visit has increased the productivity and quality of the tenun songket produced by the participants; however, this program would not be sustainable for the next cohort due to the difficulty in finding suitable participants.

Palembang songket fabric motif image detection with data augmentation based on ResNet using dropout

A good way to spread knowledge about Palembang songket woven cloth patterns is to use information technology, especially artificial intelligence technology. This study's main goal is to develop a ResNet model with dropout regularization methods and find out how dropout regularization affects the ResNet model for detecting Palembang songket fabric motif with more data. Data was collected in places like tujuh saudara songket, Zainal songket, songket PaSH, AMS songket, and batik, Ernawati songket, Nabilah collections, Ilham songket, and Marissa songket. We used eight class of data for this research. A dataset of 7,680 data for training, 960 data for validation, and 960 data for testing is a dataset that has been prepared to be implemented in experiments. In the final results, the experimental results for DResNet demonstrated that accuracy at the training stage was 92.16%, accuracy at the validation stage was 78.60%, and accuracy at the submission stage was 80.3%. The experimental results also show that dropouts are able to increase the accuracy of the ResNet model by adding +1.10% accuracy in the training process, adding +1.80% accuracy in the validation process, and adding +0.40% accuracy in the testing process.

Optimalisasi Bauran Promosi Dalam Meningkatkan Nilai Penjualan Kain Tenun Songket Pada Galeri Tenun Desa Setanggor Lombok Tengah

This research is entitled Optimizing the Promotion Mix in Increasing the Sales Value of Songket Woven Fabrics at the Setanggor Village Weaving Gallery, Central Lombok Regency which aims to increase the Promotion Mix that will be used in increasing sales of Songket Woven Fabrics at the Setanggor Village Weaving Gallery, Central Lombok. This research uses descriptive methods with a qualitative approach. In analyzing this research using triangulation techniques through data validity checks. The types of data in this study are qualitative data and quantitative data. The data sources in this study are primary data and secondary data. The results of the research on Optimizing the Promotion Mix in Increasing the Sales Value of Songket Woven Fabrics at the Setanggor Village Weaving Gallery, Central Lombok, namely by using a promotion mix including: direct marketing, sales promotion, personal selling, public relations, and mass selling. By optimizing the promotion mix in marketing the Setanggor Village Songket Woven Fabric products so that they can be known by the public to foreign countries so as to increase the sales value of Songket Woven Fabric at the Setanggor Village Weaving Gallery, Central Lombok.

PERANCANGAN DIGITAL MARKETING SEBAGAI STRATEGI PENGEMBANGAN USAHA SONGKET CEK ONAH PALEMBANG

Cek Onah songket business is one of the Palembang songket weaving craftsmen. So far, the products have only been marketed through word of mouth marketing and participating in exhibition activities as a promotional medium, so that the market share has not reached the expected target, and it is necessary to do online marketing as a promotional medium in order to introduce Cek Onah's songket products to the wider community. Instagram is a platform that can be used as a business development through digital marketing. This service aims to design digital marketing through Instagram and publish the results of Instagram content design as a promotional media for Cek Onah's songket business owned by Mrs.Hj.Cek Onah. The target achieved is to produce online promotional media in the form of Instagram post content such as feeds, video reels, and instagram stories to develop and reach a wider business market and can use it as an effort to increase digital marketing of songket woven fabric products so that sales turnover increases and maximum profits are achieved.

Analisis Pendapatan Produsen Industri Tenun Songket di Kota Pekanbaru

This study compares the gap between total revenue and total costs to ascertain the benefits received by songket weaving producers in Pekanbaru City. 13 songket weaving industrial units in the city of Pekanbaru made up the total number of samples used in this study, which used the census technique to draw samples from the entire population. The quantitative descriptive analysis method used in this study was based on primary sources..The results of the research and data processing found that the lowest producer total production costs were Rp3,709,000/month and the highest is Rp.42,492,000/month, the total revenue earned for all songket weaving industry producers in Pekanbaru City is the lowest at Rp.5,200,000/month and the highest at Rp.49,400,000/month. So that the net income (profit) obtained for all songket weaving industries in Pekanbaru City is the lowest at Rp.1,491,000/month and the highest is Rp.19,253,000/month. The efficiency value of the 13 songket weaving industry units in Pekanbaru City also shows a value which illustrates that the industry is feasible to run because it gets a value of > 1. The total costs, total revenues, profits, and efficiency values are taken from two different producers by comparing the lowest and highest amounts. According to the study's findings, Pekanbaru City's songket weaving sector generates more money overall than it spends on production, making it a remarkably profitable enterprise.

Can We Survive? Personal Branding Model of Five Female Entrepreneurs and Songket Weavers in Padang Genting Village, Batubara Regency

This research was conducted to determine the personal branding model of five female entrepreneurs and songket weavers in Padang Genting Village, Batu Bara District. This research is descriptive, using qualitative analysis. With interview and observation data collection techniques. From the results of the research, it is known that the right personal branding model for five female entrepreneurs as well as songket weavers in Padang Genting Village, Batubara Regency is to maximize the three elements of Personal Branding according to Peter Montoya and Vandehey (2009). The first element is the Person, namely increasing the specialization and uniqueness of the role of women in marketing and songket weaving activities such as holding training programs to improve marketing and songket weaving skills. The second element is the Promise which requires integration between the government and female songket weavers to run a sustainable program to preserve songket weaving activities in Padang Genting Village, Batu Bara District. The obstacle experienced by women entrepreneurs as well as songket weavers is the lack of support from the government. The third element is Relationship, namely increasing the ability to establish good relationships and good communication with songket buyers inside and outside Batu Bara Regency.

Management Skils and Marketing Strategy on Business Success of Songket Weaving Fabric of Sasak Lombok

This study aims to analyze and describe the effect of management capabilities and marketing strategies on business success. This type of research is quantitative. This research was conducted in the village of voluntary and the village of Rembitan, Central Lombok district, which became the subject of this study. The sample in this study was 300 respondents who are woven cloth entrepreneurs. The data collection technique is done using a questionnaire that has been tested for validity and reliability. The data analysis technique used is multiple regression. The results of this study indicate that: (1) management ability has a positive and significant effect on the success of the songket woven fabric business by 37.3% with a significance value (p) <0.05. (2) Marketing strategy has a positive and significant effect on business success by 38.7% with a significance value (p) <0.05

Implementation of Songket Weaving Dance Extracurricular Activities at State Senior High School 4 Palembang

The title of this study is the implementation of songket weaving dance extracurricular activities at SMA Negeri 4 Palembang. The formulation of the problem in this study is how is the implementation of extracurricular activities of songket weaving dance at SMA Negeri 4 Palembang. From these problems, the purpose of this study is to find out how the extracurricular activities of the songket weaving dance are carried out at SMA Negeri 4 Palembang. The research method used in this research is descriptive qualitative method. The object of this research is the extracurricular learning of songket weaving at SMA Negeri 4 Palembang. The data collection techniques used in this study were observation techniques, interview techniques and documentation techniques. Songket weaving extracurricular learning from the results of research data that has been carried out by the author either through observation techniques, interview techniques and documentation shows that it looks very good because the strategy used by the coach in his learning produces maximum results or is already said to be very good. Where in the dance extracurricular learning process it has a positive effect on coaches and students as evidenced by seeing the learning process of students who are very enthusiastic and strengthened from the results of the evaluation given it is found that students get an average score of 86, with the highest score being 88 and the lowest being 80. Thus the insight and intellect of students can develop and contribute to increasing the extracurricular art of songket weaving at SMA N 4 Palembang.

The Appreciation of Nature for the Design Creativity on Songket Weaving Cloth

Symbol is a means of non-verbal communication which is generally used in culture. The use of symbols is for the needs of expressing cultural elements possessed by an ethnic or even a nation. For example, various symbols are used on songket weaving cloth and the symbols are interpreted having different meaning based on the cultural background of the people where the songket weaving cloth is produced. This is qualitative research focuses on the symbols and meaning delivered on the design of Balinese songket weaving cloth. The research uses observation method and deep interviews for data collection. Theories of linguistic semantic and linguistic semiotic are applied for the need of the analysis. The analysis highlights on the type and meaning of symbols. The results show there are five classifications of symbol based on the motif design. The interpreted meaning of every symbol is generally to the nature appreciation since the artists life is very close to nature.

Konsep Smart Goal Setting Pada Bisnis M-Prod Demi Meningkatkan Bisnis Songket di Kota Palembang

Palembang City has one type of industry that produces typical South Sumatran products, namely songket weaving with different characteristics from songket weaving in other provinces. Ogan Ilir Regency is a songket producing center that has been formed for quite a long time and the largest songket craftsman center in South Sumatra Province. This study aims to determine the economic empowerment strategy of songket craftsmen typical of Palembang City by the Department of Industry, Trade, Cooperatives and MSMEs of Palembang City. The subjects of the study were songket craftsmen, songket sellers and apparatus at the Department of Industry, Trade, Cooperatives and MSMEs of Palembang City. The results of this study show that the economic empowerment strategy of songket craftsmen typical of Palembang City by the Department of Industry, Trade, Cooperatives and MSMEs of Palembang City that can be used, namely intensive strategies with market penetration, market development, product development or integration with various existing opportunities. The MSME policy made has not been able to overcome various problems that occur in songket craftsmen.

ANALISIS PENGARUH KAPABILITAS USAHA DAN DIGITAL MARKETING TERHADAP SUSTAINABILITY UMKM KAIN SONGKET DI KABUPATEN SAMBAS DAN KERAJINAN BIDAI DI KABUPATEN BENGKAYANG SEBAGAI WILAYAH PERBATASAN


 
 
 
 Abstract: This research aims to analyze the impact of Business Capability and Digital Marketing on Business Sustainability in 100 SMEs in Sambas Regency (Songket Weaving) and Bengkayang Regency (Bamboo Crafts), border regions of Indonesia. The analysis results indicate that Digital Marketing has a higher positive impact (0.493) compared to Business Capability (0.348) on Business Sustainability. This suggests that Digital Marketing strategies have a more significant contribution to enhancing the sustainability of SMEs in the border region. Furthermore, in the context of SEM construction, all items related to Business Capability (X1), Digital Marketing (X2), and Business Sustainability (Y) have high outer loadings, with most values above 0.9, verifying the reliability and validity of the measurements. Model-fit indicates that the estimated model fits the observational data very well, with an R-Square value reaching 66.6%. These findings provide a strong understanding of the factors influencing SME sustainability in this border region, emphasizing the importance of implementing Digital Marketing strategies to support SME growth in the future..
 
 
 
 

KONTRUKSI BERITA KEBUDAYAAN HUMAS KOTA PALEMBANG PADA WEBSTITE: bakohumas.palembang.go.id

Local culture is an important element in a society. Local culture must be maintained and protected, just like the local culture in Palembang City. Songket weaving culture is one of the most valuable regional cultural assets in Palembang City. Songket weaving itself is a tradition carried out by the people of Palembang. One of the activities carried out by the Palembang City government through Palembang City Public Relations is to make news about the local culture of Palembang City (Songket Weaving). The news was published on online media or the Palembang City Public Relations website www.bakohumas.palembang.go.id. Based on the results of the study, it was found that the local culture of Palembang City, namely songket woven fabric, was published in online media or the Palembang City Public Relations website www.bakohumas.palembang.go.id. With the title "Palembang Songket Motif Proposed to Become a Cultural Heritage" On Friday, May 19 2023, news construction on headlines or news titles. Headlines based on news interests, from the results of the study it was found that the banner headline type. Furthermore, based on the compatibility of the line (deck) of the Flush left headline type. Based on news placement, news includes Top headlines. The next news construction is the lead or news terrace. Lead is based on the emphasis on the 5W + 1H element, namely what leads. Furthermore, leads based on stylistics (style of language), in the news are of the digest lead type. Then, leads based on the type of words or sentences are not found in the news. Based on the Body (Completeness or News Explanation) of Block Paragraph type.

Nilai Budaya Islam dalam Perkembangan Industri Songket Melayu Batu Bara: Studi Desa Padang Genting Kecamatan Talawi Batu Bara

Songket is the result of hand-woven made of varioustypes of yarn and decorated with various motifs. Songket can found in several regions in Indonesia as a type of folk craft that characterizes each region, besides that songket weaving is also one of the livelihoods of the population. The Batu Bara Malay songket woven cloth serves as a symbol and identity for the Malay community in Batu Bara. In order to collect complete information. This study uses intensive interview techniques at some time in 2023, and also conducts a literature study. This study resulted that the Malay Batu Bara songket industry can be a source of income forlocal residents and has a connection with Islamic culture in its use. 
 Keywords : Industry, Songket, History, Islamic Cultural Values

Productivity Dynamics in the Songket Weaving Industry: A Study of Female Weavers in Sukarara Village

This research delves into the multifaceted dynamics that influence the woven fabric output of female songket weavers in Sukarara Village. By examining the roles of age, marital status, and education level, this study provides valuable insights into the factors shaping productivity in the weaving industry. The findings reveal that age significantly impacts weaving output, with older weavers producing less cloth. Marital status plays a crucial role, as married weavers exhibit higher productivity than their unmarried or divorced counterparts. Surprisingly, education level is found to have limited significance in relation to output. These insights contribute to a nuanced understanding of productivity dynamics in the weaving industry and suggest the need for context-specific strategies to empower and support female songket weavers in Sukarara Village.

DATOK INSTITUTE LAKSAMANA WEAVING MOTIVES OF MALAY SONGKET WEAVING IN LANGKAT: STUDY OF LOCAL WISDOM CHARACTER EDUCATION MODELS

The Datok Laksamana Institute for Typical Malay Songket Weaving in Langkat Dusun V Plantation Village, Tanjung Pura Langkat District, has been revitalized since 1986 by the Government through training for development. Directional development explores local wisdom that has existed since the mulda of the Langkat sultanate around the 18th century. This type of qualitative descriptive research is a research method that utilizes qualitative data and is described in descriptive history. This type of qualitative descriptive research is often used to analyze events, phenomena, or situations socially. This type of qualitative descriptive research is a combination of descriptive and qualitative research. Qualitative descriptive research displays the results of the data as they are, without manipulation or other treatment. The institution empowers members of the local community, so Langkat's unique woven motifs have succeeded in identifying 144 beautiful woven motifs. These motifs are extracted from culture and natural raw materials with high artistic and philosophical values that have thrived in people's lives and are woven into woven motifs. This study of noble-valued weaving motifs is full of essential values and is a guide for the Langkat Malay community in carrying out noble life stages and tasks such as traditional wedding attire, respecting guests, circumcision events, and so on. Within the 144 motifs that are related to the meaning of a typical life value, there can be a model that is able to build a strong personality. In this study, three typical motifs will be discussed: teni grass, Diving duck, and Tepak Sirih. The meaning of the philosophy or value contained in each motif is different. The value of these motifs is very humane, so they remain relevant from time to time. The traditions of the people, with their natural environment interweaving traditions in various aspects of life, are fought for to be passed on to the next generation. The realization of the meaning of culture conveyed by Ki Hajar Dewantara is that culture requires values of struggle to be developed by an independent spirit. The struggle to preserve cultural values in the 21st century faces opportunities and challenges. Society is internally challenged by the arrival of a global culture with technology that enters the soul aspects of the young generation in an unlimited way. Opportunities are directed by the government to explore traditional values to be developed within the education system as a characteristic of the nation's character. Optimizing oneself to become a whole person with the uniqueness of each ethnicity to become a resilient world community is the ideal of the Unitary State of the Republic of Indonesia.

Analisis Swot Islamic Marketing Pada Usaha Kain Tenun Songket Di Kota Palembang

This thesis research began with the songket business which marketed its products in terms of relatively low prices, but only a small number of devotees. As for the songket business which continuously promotes its consumers, there has been no increase. Then in other songket businesses, seen through the price offered is higher but still in demand by consumers. The purpose of this study was to analyze the SWOT of Islamic marketing (Islamic marketing) in the songket woven business in the city of Palembang. This type of research is field research with primary and secondary data sources. Collecting data through observation, interviews and documentation. The data analysis technique was carried out qualitatively descriptive using the SWOT method. The results of this study state that 1) the marketing strategy for songket businesses in Palembang city applies a marketing mix such as product, price, place, promotion, human resources, process, physical evidence, promises, patience, prioritizing consumer needs (customer centric). 2) Palembang's songket business applies four characteristics of Islamic marketing according to the study of Islamic figures Hermawan Kertajaya and Muhammad Syakir Sula namely rabbaniyah (spiritual or divine), ahlaqiyyah (ethical), al-waqi'iyyah (realistic), and insaniyyah (humanistic). 3) In the application of SWOT analysis, the songket woven fabric business in terms of strength has guaranteed quality products, more competitive prices than competitors, distribution avoids tyranny, promotions via the internet and social media. Weaknesses such as limited production capacity, promotions that have not been maximized, and limited marketing. Opportunities in the form of people's purchasing power tend to be consumptive, growth in the community's economic level, high demand for products. As well as threats in the form of inflation, the emergence of similar products made of machines, and business strategies that are easy to imitate.

Nilai-Nilai Motif Songket Bengkalis Dalam Perspektif Pendidikan

Bengkalis is also one of the districts with quite a lot of immigrant communities as a result of which there is a lot of cultural mixing. And there are not a few people who follow the culture brought by migrants, so that it can trigger the songket weaving craft to be less appreciated by the local community. This research will discuss 5 songket weaving motifs which are quite familiar among the people, especially the people of Bengkalis. Which aims to find out what educational values are contained in it. The research method used is descriptive qualitative method. Data collection techniques used in this research are observation, interviews and literature or documentation studies. While the selection of informants using purposive sampling technique. The Bengkalis Malay songket woven fabric has a variety of woven motifs or patterns ranging from flora, fauna, nature and others. These motifs have meanings that describe how the perspective of human life. In Riau, it has four weaving centers, namely in Indragiri Hulu, Rokan Hilir, Bengkalis and Siak. Each of these areas has a different basic motive. In the Bengkalis area, there are about 90 typical Malay motifs. In this study, five motifs that are well known among the public will be discussed, namely the bamboo shoots, ducks returning home, sentorak, elbow clouds and ants along. Riau Malay woven fabric is a fabric made by the handicrafts of the Malay people, which is done by the process of weaving threads interspersed with woven gold or silver threads with a certain variety of woven motifs or patterns. The variety of motifs and patterns of woven fabrics in Bengkalis is very diverse. And in each of these motifs there is a very close relationship between humans and nature, both animals and plants. For the Malays, the pattern is not only a mere decoration, but also used as a symbol or symbol that contains a certain meaning and philosophy which contains the noble values of the local culture

DESIGN OF LOCAL WISDOM-INTEGRATED ACEH SONGKET WEAVING-MAKING TEXTBOOKS

Culture that is inherited hereditary and takes place in certain local areas is an invaluable heritage, one of which is the weaving culture in Aceh Besar District of Aceh Province. The lack of young generation’s interest to sustain weaving activity is concerned with the existence of Aceh Songket weaving, which contains various philosophical meanings in the future. Through education, it should be a relay to maintain the culture of weaving in Aceh Province so that it becomes the identity of the Aceh people. The research in this article aims to design and determine the feasibility of the media, practicality, and effectiveness of the Aceh Songket Weaving-making textbook media Integrated with Local Wisdom. The development of textbook media uses a 4-D development model. The results of the validity testing validated by material experts and media experts indicate a score of 91.5% in which the considered aspects are categorized as very valid, the practicality testing indicates 80% in the Practical category, and the effectiveness testing on students’ performance aspects indicates a score of 80 in the good criteria. Along with the data, it can be concluded that textbooks are feasible to use in learning.

The Influence of Creativity, Promotion, Productivity, and Price on the Demand for UKM Products (Songket Weaving) in Batu Bara Regency in the Islamic Economic Perspective

This study aims to determine the effect of creativity promotion productivity and price on the demand for songket weaving sma and medium enterprises (UKM) in the Batu Bara district from an Islamic economic perspective. This study used quantitative and descriptive methods with data collection techniques using questionnaires and the population and sample in this study were 73 songket weaving employees at Batu Bara. Data were analyzed using the multiple linear regression method with the help of SPSS IBM 26. The results of this study indicate that creativity has a significant effect on product demand for songket weaving small and medium enterprises (UKM), the promotion has a significant effect on product demand for small and medium enterprises (UKM) weaving songket productivity has no significant effect on the demand for songket woven small and medium enterprises (UKM), and prices do not affect the demand for songket woven small and medium enterprises (UKM) in Batu Bara district. And the results of the F test (Simultaneous Test) show that creativity promotion productivity and price simultaneously influence the demand for songket woven small and medium enterprises (UKM).

E-Marketing Learning Media Based on Local Wisdom of Sambas Songket Weaving

E-Marketing Learning Media Based on Local Wisdom of Sambas Songket Weaving