The excited state of proton transfer and the dynamics of the excited states of three 3-carboxy substituted bis-salicylidenes (H4L1-3) have been studied by combining steady state and time-resolved absorption and emission methods, and with quantum chemical calculations. The 3-carboxy substituted bis-salicylidenes contain two coupled intramolecular hydrogen bonds of the OH…OH…N type. This system has two proton transfer sites. The compounds have excitation – dependent emission and a high sensitivity to the solvent polarity. ESIPT and deprotonation result in the co-existence of enol, keto, anionic and zwitterionic species with or without quinoid structure, whose emission bands are located from the blue to the yellowish-green region. The photophysical processes in the nano-to-microseconds timescale have been linked to the intermolecular interactions with the solvent, where hydrogen bonding leads to the formation of a cyclic 1:2 solute − solvent complex. Transient absorption spectroscopy revealed that the generation of charged structures of H4L1-3 occurs through a solvent-assisted proton transfer along the chain of two solvent molecules, which act as a proton-relay system. The computational study of the energy profiles and of the enol-to-keto tautomerization with explicit solvent molecules has been performed for the first time for this kind of ESIPT system.