Market Solutions Research Articles

Green Repurchase Intention of Wiguna Market Visitors: The Role of Green Perceived Value, Green Perceived Quality, Green Wom With Green Trust As Mediation

Now green marketing is one of the marketing strategies as a positive response to the situation of the earth and consumers who are starting to care about the environment. Green repurchase intention is one of the targets and objectives of green marketing. Increasing demand for environmentally friendly products is the focus of several researchers to contribute to providing the best marketing solutions for environmentally friendly products and the consumer segments that are their target markets. Pasar Wiguna is one of the communities in Yogyakarta that is committed to being a place for consumers to participate in protecting the earth from the aspect of sustainable product consumption, maintaining a supply chain that cares about the environment from the beginning to the end of the product. Therefore, research on green repurchase intention is very suitable for visitors to Pasar Wiguna. This study aims to analyze the role of green perceived value, green perceived quality, green WOM on green repurchase intention with green trust as a mediator. Data collection was carried out through a survey of buyers of environmentally friendly products or community visitors and/or visitors who had visited Pasar Wiguna Yogyakarta for the second time or more. The proposed hypothesis was completed with the PLS-SEM model through Smart-PLS1 software. The results are that Green Trust fully mediates the relationship between Green Perceived Value and Green Repurchase Intention; Green Trust fully mediates the relationship between Green Perceived Quality and Green Repurchase Intention; Green Trust does not mediate the relationship between Green WOM and Green Repurchase Intention.

Metamaterial-based injection molding for the cost-effective production of whole cuts

The escalating global demand for meat products has intensified ecological concerns, underscoring the need for sustainable meat alternatives. Although current methods effectively imitate ground meat, mimicking whole cuts, which constitute 54% of the global market, remains challenging due to the lack of scalable technology. Injection molding is a massively scalable manufacturing technology developed for the polymer industry. Here, we introduce two injectable metamaterials: a thermally irreversible fat composite we named proteoleogel, and a multi-scaled meat analog produced by low-temperature extrusion. Viscoelastic screening of plant proteins identifies mung bean for its ability to stabilize complex oleogel structures, mimicking the mechanics of adipose tissue. Mechanical analysis reveals that low-temperature extrusion produces microscale isotropic fibers and mesoscale anisotropic structures mimicking muscle and fascia. These metamaterials can be injection-molded into various whole cuts, from chops to T-bones. Blinded taste tests indicate a 43% preference for our plant-based steak analog. Moreover, technical economic analysis shows injection molding is more cost-effective than 3D printing, costing $9/kg compared to $38/kg. This research represents a step in sustainable food production, offering cost-effective and scalable solutions for the entire meat market.

Identifying the facilitators of Iran’s alcoholic beverage black market and presenting solutions for harm reduction: a qualitative document analysis

BackgroundDespite Iran’s prohibition politics regarding alcoholic beverages consumption, marketing, and trading, there is a flourishing black market. Often, alcohol producers on this black market do not adhere alcohol production standards, resulting in a lot of deaths and significant consequences each year. Accordingly, this study was carried out to identify facilitators for the growth of the black market for alcoholic beverages in Iran and provide solutions for harm reduction.MethodsThis study was a qualitative document publicly available analysis, in which online newspapers and Persian news websites about alcoholic beverages black market in Iran were reviewed. Documents were analyzed using thematic analysis.ResultsAfter the completion of the analysis, 21 final codes, seven subthemes, and four themes were developed. Four themes are (1) political factors, including governance, regulatory rules and regulations, and awareness sub-themes (2) sociocultural factors, including culture change sub-theme (3) economic factors, including attractive market sub-theme, and (4) business factors, including manufacturing and marketing sub-themes.ConclusionsAs a result of alcohol prohibition politics in Iran and a socioeconomically supportive environment, black market has developed. Several policies can be implemented to reduce alcohol black market harm. It is possible to reduce the demand for homemade alcohol by educating the public about its risks. The government should enforce stricter policies on trading and advertising alcohol to reduce the availability of homemade alcohol and shrink alcohol black market. To implement these solutions, clerics should be convinced that the alcohol black market poses a serious public health threat.

Intellectual Property Challenges for Works Created by Generative Artificial Intelligence Systems from a Spanish Perspective

The rapid development of artificial intelligence (AI), particularly in the field of generative artificial intelligence (GenAI), raises complex questions about data use and copyright protection. This article explores the significant transition from AI models relying on human influence to achieving near-complete autonomy, presenting formidable challenges to existing copyright laws. As AI-generated creations gain widespread use, debates about copyright eligibility and the recognition of AI as a creator emerge. This article also argues against granting copyright to AI creators because their products lack human influence. The nature of GenAI is discussed, distinguishing it from other AI models, assessing the extent of human input required and questioning the application of current intellectual property laws. The article also follows the evolution of AI in creativity, outlining three phases marked by technological advances. The diminishing role of human intervention in the creative process is highlighted, a diminution particularly evident in contemporary models such as ChatGPT. Unlike human creators, algorithms lack awareness and influence, undermining the need for copyright protection. Ongoing legal discourse focuses on ownership and data protection, and market solutions can cause confusion. The changing landscape prompts a reassessment of the adequacy of copyright law to protect the rights of creators and maintain the human-centric foundation of copyright law, a foundation that is absent in the outcomes generated by AI. The article additionally considers recent case law that could potentially offer insights into addressing the legal issues at hand. In conclusion, the article emphasizes ongoing questions regarding the necessity of protecting AI-generated outcomes and the difficulties these outcomes present within the existing legal framework, as seen from a Spanish perspective.

Tech-Driven Learning in Business Management

This study aims to observe and describe the teaching and learning processes of 103 Generation Z students as they independently create an educational app for the Business Management course. The students' construction process of the app was supervised by the professor in three stages, spanning three months. This study holds significant social importance when considering the teaching and learning processes of society in a post-COVID-19 digital era, where individuals are utilizing technological platforms to communicate, learn, and work. This study marks the first research endeavor focusing on the learning process through a Business Management app constructed by Generation Z students. Nevertheless, it is believed that the teaching staff needs to adapt the teaching methodologies used in the classroom to the knowledge and daily lives of Generation Z students, enabling them to utilize technological resources to interpret, analyze, and propose solutions for the current market.

Merancang Konten Instagram Ads Sebagai Solusi Pemasaran Digital Pada Indibiz PT Telkom

The development of information and communication technology has bought significant impacts in various aspects of human life, including in terms of connectivity and access to information. The utilization of internet-based digital technology for marketing products or services to consumers is growing, one of which is through the Instagram application. Digital marketing is the process of promoting and finding markets through social network-based digital media. This research aims to design Instagram Ads content as a digital marketing solution at Indibiz PT Telkom, focusing on the promotion of products and services. The method used in descriptive qualitative, with data obtained through interviews and observations. The results showed that creative and interactive promotional content on Instagram can increase consumer engagement and contribute to increases sales. Keywords: Digital Marketing, Instagram Ads, Content

How to incentivize peanut producers to adopt post-harvest aflatoxin control measures: A field experiment in Haiti

Aflatoxin contamination in peanuts represents a significant public health concern in many developing countries, including Haiti, a low-income country. Although simple post-harvest mitigation measures exist, their adoption by Haitian farmers remains limited. This study assesses the willingness to accept (WTA) of peanut producers in Haiti to implement post-harvest measures, using a reversed Becker-DeGroot-Marschak (BDM) auction. It also tests the effect on WTA of a conditional market access. For one group the research project commits to purchase peanuts at a predetermined price if aflatoxin levels meet a maximum of 10 parts per billion, while another group receives unconditional market access at the same predetermined price. Moreover, Haitian supermarket consumers’ willingness to pay (WTP) a premium for a local peanut butter (mamba) certified to meet aflatoxin standards is explored. Results indicate that conditional market access generates higher WTA. Haitian supermarket consumers show strong interest in certified peanut butter, with a declared premium of 21.1 % over the market price of a 16-ounce jar of non-certified peanut butter. If we consider intermediary margins as high as 86 % of the final consumer price—well above the current 68 % reported in previous studies—as well as for a potential hypothetical bias as high as two thirds of the stated WTP, this premium is sufficient to incentivize Haitian peanut producers, measured by their observed WTA. Thus, a market solution to the aflatoxin problem in Haiti seems plausible for supermarket consumers.

Mobile Charging Stations: A Comprehensive Review of Converter Topologies and Market Solutions

The adoption of electric vehicles (EVs) has shown exponential growth in recent years, with expectations for further development in the years to come. With such significant expansion, efforts and incentives are shifting from EV sales to projects aimed at expanding charging station infrastructure. In order to sustain this growing trend, a reliable and robust charging infrastructure is needed. However, the entire process of planning, designing, and constructing fixed charging stations (FCSs) is time-consuming and expensive. In this scenario, mobile charging stations (MCSs) offer a complementary solution to ensure the necessary reliability for the improvement of EV owners’ experiences in the electrified transportation sector, as they help reduce range anxiety, peak-hour costs, and waiting times. In this sense, this paper aims to disseminate the state-of-the-art research and studies on MCSs, covering topics such as architectures, standards, converter topologies, and market solutions.

Improving access to gene therapies: a holistic view of current challenges and future policy solutions in the United States.

Gene therapies hold the promise of delivering groundbreaking improvements in health outcomes for previously intractable diseases.These therapies possess unique characteristics that differ from traditional small molecule or biologic treatments, posing new challenges for healthcare stakeholders. While previous analyses have predominantly focused on the payment challenges associated with emerging gene therapies, a more holistic examination reveals numerous obstacles that currently hinder optimal patient access. In the United States (US), these include production and distribution issues, logistical and treatment administration challenges and coverage and reimbursement limitations imposed by US healthcare payers. Several opportunities exist to address these challenges and improve patient access, including the use of appropriate value assessment methods, the development of innovative payment solutions, the removal of inappropriate access barriers imposed by payers and improving education and awareness regarding treatment availability, benefits and risks. Moving forward, we must collectively strive for comprehensive policy and market solutions that are sensitive to the uniqueness of gene therapies to ensure their full potential is realized and these treatments are made available to those in need.

Advantages and disadvantages of virtual tourism

This article examines theoretical and applied issues that arise in tourism activities when using innovative technologies of virtual reality. The position is argued that virtual tourism is an additional tool and cannot replace the real tourist experience, but can create new impressions, even those that are impossible under normal conditions. The subtleties of the boundary that exists between real and virtual tourism depends on the psycho-emotional attitude and perception of the tourist (user) of the tourist experience using virtual reality technologies. The purpose of the research is: analysis of positive and negative qualities of virtual tourism based on a comprehensive review of experimental research by foreign scientists in this field; study of the importance and impact of virtual tourism on the development of the tourism industry in general as a necessary element of the stage of rejuvenation of this sector of the economy; identifying the further place of virtual tourism in the field of tourist activity as an additional tool for providing tourist services, or the main one, which will depend on the attitude of tourists to this technology. Within the framework of our research, attention is paid to the positive and negative aspects of virtual tourism. Among the positive ones, such as saving money and time, the possibility of obtaining a tourist experience for persons with limited physical capabilities, receiving tourist services anywhere and at any time, improving the ecological situation in the world by minimizing the impact on the environment and ensuring the sustainability of the environment are highlighted environment Among the negative features of virtual tourism, one can highlight such as the lack of personal contact and the necessary human interaction, the limited view provided by virtual tours, which does not allow users to move freely or explore certain areas of interest, which leads to a narrower view of the area. In any case, the development of virtual tourism is useful and necessary not only as a successful marketing solution, but also for the rejuvenation of the tourism sector.

Leveraging Big Data and AI for Optimizing Digital Marketing Strategies: A Data-driven Approach

In this paper, the author discusses how big data and AI can improve the rate of conversion, engagement, and ROI in digital marketing through ’big data’ techniques in improving the effectiveness of the marketing mix. In this study, by counting and comparing campaigns from different industries, the researcher establishes that three strategies facilitated by AI have a positive impact on marketing- predictive analytics, real time personalization and segmentation. Findings further show that some industries such as e-commerce and the financial industry benefit most from these technologies, yet in other areas like the healthcare industry, regulatory issues prevent substantial results. The insights reveal how embedding of AI in the digital marketing strategy give companies a competitive advantage while the aspects of ethics such as data protection cannot be overlooked. Finally, the research study calls attention to the role of AI and big data in developing better, engaging, and relevant digital marketing solutions.

MycoTWIN Working Group Discussion: A Multi-Actor Perspective on Future Research Directions for Mycotoxins and Toxigenic Fungi Along the Food and Feed Chain.

Mycotoxin research is facing unprecedented challenges, starting from the urgent need to cope with the consequences of climate change, the global shortage of grain due to unstable political scenarios, and the major transformation of the supply chains after the COVID-19 pandemic. In this scenario, the mycotoxin contamination of human and animal foods is still unavoidable, thus representing a major challenge to global food security. Next to this, the shift to sustainable and circular food production might be accompanied by an increase in food safety issues involving mycotoxins, e.g., when new technologies are applied to reuse side streams from the food industry, it is not known if and how mycotoxins accumulate in these by-products. MycoTWIN is an EU-funded Horizon 2020 project which fosters knowledge transfer and scientific cooperation within the Mediterranean area, involving worldwide experts, decision makers, and stakeholders in the field of mycotoxigenic fungi and mycotoxins. The MycoTWIN project hosted working group meetings, whose aim was to propose operational plans and/or scientific strategic plans to shape the future research directions to better cope with these challenges. In the working group cycle "Future proof approaches for the management of toxigenic fungi and associated mycotoxins along the food chain", a multi-actor group was guided in co-creation exercises to elaborate on future research directions and propose relevant actions to be implemented for the present to long-term time periods. The discussion focused on three main topics relevant to the assessment and management of risks associated with mycotoxins and toxigenic fungi: (i) needs for the harmonization of molecular and chemical methods and data analysis, (ii) from lab research to marketable solutions: how to fill the gap, and (iii) gaps in data quality for risk assessment.

The Integration of Digital Marketing Solutions with Industry 4.0 in Enterprises in Poland

The Integration of Digital Marketing Solutions with Industry 4.0 in Enterprises in Poland

The Evolution of Real Estate: Digital Marketing's Influence

Digital marketing has become an essential trend for real estate firms in India, driven by improved network infrastructure and the widespread use of smart phones. This research examines the various digital marketing strategies employed by real estate companies and evaluates their effectiveness. With potential clients increasingly conducting their own research online, digital marketing has become a vital component of overall marketing efforts. Enhancing brand image and facilitating efficient customer communication are imperative for real estate organizations, and this requires fortifying their online presence on search engines, corporate websites, and social media platforms. Digital marketing, particularly through social media platforms, has a significant influence on the real estate industry, just like it does on many other sectors. In today's real estate marketing, websites, Face book, Integra, and YouTube have become indispensable resources. There is little study that focuses especially on social media management within India's real estate business, despite the fact that economic growth and population increase are the driving forces behind Indonesia's real estate market. Major segments in the real estate market include land, residential, commercial, and industrial properties, as well as real estate investment trusts, undeveloped land, and vacation homes. In the fiercely competitive real estate landscape, agents must do more than merely acquire a license—they need to embrace the digital innovations reshaping property transactions. Integrating digital marketing fully into real estate services is imperative. To meet the increasing demand for sustainability, real estate firms must develop digital expertise and skills to deliver impactful and efficient digital marketing solutions.

Marketization of Shadow Education in Switzerland: How “Edupreneurs” Promote Preparation Programmes for a Selective School Transition

Private supplementary tutoring (PST) is a flourishing market for edupreneurs whose services relate closely to mainstream education. While international research elaborates on geographical variations in PST and edupreneurs’ marketing strategies, the PST market in Switzerland has been largely understudied. This paper contributes to fill this research gap by presenting a thematic analysis of the websites of edupreneurs offering preparation programmes for the highly selective central entrance examination (CEE) to the academically focused public school track of Gymnasium in Zurich. Conceptually, we draw on “problematization” and “commodificiation” as key terms elaborated by “geographies of marketization”. With this performative conceptualisation of the education market, we examine the marketing strategies of the edupreneurs offering CEE preparation courses. We offer two contributions to the existing research. First, the analysis elaborates that private CEE preparation courses are advertised as a market solution that compensates for an omission caused by public education. Second, we show how edupreneurs use rational and emotional arguments to convince families of the need of booking CEE preparation courses for their children. In the discussion, we engage with the findings of our local case study and argue that selective educational transitions have much wider relevance for policy and society elsewhere.

Fairness perceptions and payoff allocation preferences in the online food order and delivery industry: Evidence from a real experiment

Amid concern about the welfare implications of the revenue share model between food service establishments (FSEs) and food delivery companies (FDCs), academic contributions have been mostly theoretical. Within a conceptual framework of fairness, our empirical study provides a perspective from the third party in the multi-sided market: the consumer. Following an incentivized payoff allocation experiment with 500 English food consumers, we make three observations: (1) participants prefer to make allocations to FSEs as opposed to FDCs, (2) participants who perceive fairness as a social construct (honesty, responsibility) derive the most disutility from advantageous inequality and the least disutility from disadvantageous inequality in relation to FSEs, and (3) participants who perceive fairness as a structural construct (processes, outcomes) prefer more equal payoff allocations to FSEs and FDCs. The perception of price unfairness in the online food order and delivery industry is apparent, speaking to the need to find market and policy solutions.

Towards sustainable living: an investigation of the motivations behind green residential ownership in Malaysia

Purpose In recent years, there has been a significant increase in the number of green residential properties. This phenomenon indicates that the demand for environmentally friendly residential properties is rising. However, the true reasons behind the growing interest and investment in green residential properties remain poorly understood. When it comes to residential properties, assessing these benefits becomes more challenging and complex, as it is crucial to understand the motivations to invest in green residential properties. Therefore, the purpose of this study is to identify the component factors that motivate homebuyers to invest in green residential properties. Design/methodology/approach This research aims to address a research gap by identifying the component factors that motivate individuals to invest in green residential properties using a factor analysis approach. The authors gathered data by distributing an online questionnaire among 161 certified green residential owners in Selangor, Malaysia. Findings The results from the factor analysis revealed three components as the primary factors that motivate individuals to invest in green residential properties. The findings contribute significantly to the growing yet limited literature in this area of research. Research limitations/implications This research, however, set out to provide a context-specific motivation in Selangor as a limitation. Originality/value By understanding the motivations behind these investments, the research can encourage greater adoption of sustainable housing investment and guide developers and policymakers in offering better solutions for the green property market. The authors could facilitate informed decision-making and inspire positive change towards a future where sustainable housing becomes the norm.

THE INTRODUCTION OF INNOVATIVE TECHNOLOGIES IN THE ACTIVITIES OF MODERN BANKS

Currently, traditional creative financial solutions are undergoing significant transformations, giving rise to new services designed for end users. Although the banking sector remains the main advanced segment for new technological solutions in the global financial market, it faces competition from emerging fintech companies. The integration of high-tech solutions enables banks to enhance the competitiveness of their offerings and redefine how these products are developed and distributed. A critical factor in boosting a bank’s competitiveness through innovative products is the rapid development and market introduction of these innovations, as this quick turnaround directly impacts the speed at which competitive advantages are gained. People’s need for banking solutions, namely products or services, directly creates a vector of further development, the very format of these solutions. The most important thing is the bank’s focus on the wishes of its direct customers In this important sector, it is possible to get ahead only thanks to such characteristics as cost optimization, assortment revision and, a specific customer base. Of course, we must take into account international trends, the integration of such new products is the main issue on the agenda. Thus, the introduction of innovative technologies into the work of domestic banks helps to increase their competitiveness. The objective of this study is to develop both theoretical and practical frameworks for assessing the impact of cutting-edge financial technologies on the evolving landscape of the banking system. Keywords: digitalization, Internet banking, mobile banking, banking credit technologies, digital money.

Market Access Challenges and Solutions in Cell and Gene Therapy in The Netherlands.

With the increasing pipeline of cell and gene therapies (CGTs) and the expected surge in the number of approvals, understanding the market access landscape becomes crucial for timely patient access. This study evaluates the challenges Dutch stakeholders encounter in CGT market access, offering insights for improving time-to-patient access. A traditional literature review was conducted to identify market access challenges and solutions for CGTs. Based on the findings, participants for semi-structured interviews, designed using an interview guide adapted to the Dutch context, were selected to capture diverse perspectives on market access. This review included 124 relevant articles out of 2449, covering several aspects of market access of CGTs. Subsequently, interviews with 16 stakeholders from academia, patient advocacy groups, manufacturers, health insurers, payers, hospital pharmacists, healthcare practitioners, and the Association of Innovative Medicines were conducted. Stakeholders identified challenges and proposed solutions for reimbursement package management, clinical trials, health economics, payment models, and procedural and organisational aspects. Thematic analysis revealed unique country-specific challenges and solutions in the Netherlands. This research provides insights into these challenges and potential solutions, emphasising the need for collaborative efforts among stakeholders to develop practical and multidisciplinary measures to improve the market access landscape for CGTs in the country.

The Problems and Solutions in the Chinese Exchange Market

The Problems and Solutions in the Chinese Exchange Market