Research objective: The aim of this work is on the inoculation in the growing medium of Arthrobacter sp. and its effects on the growth, flower quality and longevity of cactus plants. To this end, the study of biometric parameters, i.e. plants and flowers (height, weight, number and duration), as well as root growth (weight), and the presence of disease were quantified as measures of plant productivity and compared with those obtained from non-inoculated plants. The use of alginate microspheres as a means of bacterial inoculation was also considered. Materials and Methods: Seedlings of Acanthocalycium (2 years old) Ferrarii, A. Glaucum and A. Violaceum were immediately planted in pots after purchase, in substrate containing (sand 20%, pumice 20% and peat 60%; pH 7; electrical conductivity 0.7 dS/m; total porosity 80% (v/v). A randomised complete block design was applied for the experiments: the pots were randomly divided into two series, one series was inoculated with the bacteria and the other non-inoculated was used as a control. Each month, plant growth was assessed according to (1) plant height, (2) vegetative and root weight, (3) number of flowers per plant (4) flower duration. In addition, the occurrence of possible diseases, in particular Fusarium sp. and Verticillium sp., was assessed. Total flavonoids, total phenols and antioxidant activity were also analysed. Results and Discussion: The experiment showed that the use of Arthrobacter sp. can indeed significantly improve the vegetative and root growth of Acanthocalycium sp. cacti. In addition, there was a significant improvement in the number and floral longevity as well as in the phenol, flavonoid and antioxidant content of the fruits of the inoculated plants compared to the untreated control. The experiment also showed that mortality due to the pathogens Fusarium sp. and Verticillium sp. was significantly reduced in the treated plant. In agreement with these authors, we found that PGPB treatments increased agronomic parameters and improved Fusarium and Verticillium resistance. In general, the application of biostimulants can increase the synthesis of bioactive compounds in plants by increasing resistance to phytopathologies. Inoculation with Arthrobacter sp. led to a significant reduction in the number of dead plants with respect to the diseases analysed. As a result of the stimulating action demonstrated in Acanthocalycium, bioproducts suitable for nutraceutical purposes may be developed in the future. Therefore, new microbe-assisted technologies can help plants to resist stress conditions, improving their tolerance and productivity. Conclusions: Due to its ‘multifunctionality’, the genus Acanthocalycium is considered as one of the species of the future, for ornamental use and medicinal aspects, and new results may help reveal its potential in the context of the bio-economy and circular economy. As natural resources and cultural practices are crucial in defining the quality of flowers when destined for food/nutraceutical applications, the inoculation of Acanthocalycium with Arthrobacter sp. can be envisaged to provide better plant growth under conditions of environmental stress, or as a soil fertiliser, but also to improve the synthesis of natural products used for therapeutic applications.