ABSTRACT This study explores the coupled effects of pressure-driven and electroosmotic flows in a soft nanochannel filled with non-Newtonian ionised liquid, where the inner walls are coated with a polymer layer. The ion partitioning effect occurs due to the Born energy, arising from the dielectric permittivity difference between the polyelectrolyte medium and the ionised liquid. The model incorporates the nonlinear Poisson-Boltzmann equation, the modified Darcy-Brinkman equation in the polyelectrolyte layer (PEL), the Cauchy momentum equation in the electrolyte domains and the continuity equation for incompressible fluids. Using the Debye-Hückel approximation for analytical results, the study validates numerical findings. The study considers the no-slip boundary condition on the walls and examines the impact of volume charge density of PEL, bulk electrolyte concentration, non-Newtonian fluid rheology and polymer layer characteristics and applied pressure gradient on flow modulation and ionic transport in the nanochannel. We provide rigorous mathematical results showing how electrohydrodynamic factors like charged PEL, flow behaviour index, EDL thickness, ion partitioning parameters, Debye-Hückel parameter and softness parameters influence the strength of the potential and the total flow modulation. We illustrate ion selectivity in the soft nanochannel and the friction factor across its walls, considering ion partitioning effects.