Brands Of Soft Drinks Research Articles

Brand Novelty and Publicity About Athlete Endorsers Affect Psychological Processing of Ads

Using a hierarchy of effects theoretical framework, the present study investigates psychological responses to positive and negative publicity about athlete endorsers. Furthermore, this research addresses the role of brand novelty on these processes. Participants were exposed to an ad for a soft drink brand (either novel or well-established) that featured an athlete endorser. Each ad was paired with a news story that contained either positive or negative information about the athlete’s off-field behavior. Participants’ cognitive, affective, and conative responses were assessed. Results indicate more cognition, affect, and conation to ads associated with positive publicity about the athletes and for established brands. Unexpectedly, publicity and brand novelty interacted such that established brands were more susceptible to the effects of publicity than were novel brands. Results are discussed in regard to furthering theory and practical implications.

EFFECT OF PRODUCTS, PROMOTION, AND DISTRIBUTION OF PURCHASING DECISIONS ON FIGHTING BRAND

The presence of the fighting brand is the company's strategy to capture market share. In addition to releasing superior products that already exist in the market, it is also important for companies to fill the niche of business that is still empty, one of which is by introducing the fighting brand. Soft drinking products are currently favored by various groups of old, young, and children. This research is intended to determine the significant influence of marketing factors consisting of products, promotions, and distribution on the purchasing decision of S-tee soft drink brand fighter products produced by PT. Sinar Sosro. The study used respondents who have a habit of consuming S-tee products as many as 320 people. The data analysis method uses path analysis statistical techniques, which analyze the effect of each of the variables studied. Partially, promotion and distribution variables have a significant influence on purchasing decisions. The results also showed that 41.7% of the purchasing decisions of S-tee fighter brand products were influenced by product, promotion, and distribution, while 58.3% were influenced by other factors.

The Role of Sponsorship and Public Relations in Brand Equity Creation: An Exploratory of Vietnamese Consumers Perception of Soft Drinks

ABSTRACT The study applied the mixed-method approach to measure sponsorship and public relations, and their influences on Aaker’s four dimensions of brand equity. Applying scale development and Structural Equation Modeling on a final sample of 628 observations on ten leading soft drink brands, the results first developed two consumer-based scales, i.e., sponsorship and public relations, then investigated the effects of sponsorship and public relations on brand equity creation. The study also indicated the country of brand origin does not make any difference in the consumer mentality of the influence of sponsorship and public relations on brand equity dimensions. The findings contribute significantly to the existing knowledge of marketing communications and brand equity. This study also provided several practical implications for both marketing communication designers and brand managers.

Potential human health risk assessment of potentially toxic elements intake via consumption of soft drinks purchased from different Egyptian markets

ABSTRACT Consumption of soft drinks with high potentially toxic elements concentrations may lead to acute or chronic poisoning. Soft drinks have been shown to contain traces of some potentially toxic elements such as cadmium, lead, mercury arsenic, zinc, etc. which may be due to environmental pollution from the surface and underground water, food and fruits utilised during production, and can be toxic for humans. In this study, Quadrupole Inductively Coupled Mass Spectrometer (Q-ICP-MS) was used in a simple validated method of analysis for direct determination of Al, Sb, As, Cd, Cr, Co, Cu, Fe, Pb, Mn, Hg, Ni, Sn, and Zn in soft drink samples. Analysis of 130 samples covering 14 different brands of popular soft drinks in Egypt to assess whether the intakes complied with the upper permissible levels for tested metals was performed. The results showed that all analysed samples were free from any detectable amount of Hg, while the mean concentrations, in µg/L, were as follows: 1.48 (Cr), 1.96 (As), 0.77 (Sb), 0.53 (Co), 20.27 (Mn), 108.83 (Fe), 0.52 (Cd), 13.18 (Cu), 8.55 (Ni), 20.00 (Sn), 80.09 (Al), 36.54 (Zn), and 1.05 (Pb). The health risk assessment was evaluated for estimated weekly intake, the hazard quotient, the hazard index and the target cancer risk using the Food and Nutrition Board, FAO/WHO and USEPA recommendations. The weekly intakes of all elements were found to be significantly below the recommended tolerable levels. Also, the hazard quotient, the hazard index and the target cancer values for all elements were found to be lower than acceptable guideline values, which indicated that there was no any non-carcinogenic or carcinogenic effects may occur.

Factores de elección de marca de sodas en el consumidor a partir de un estudio meta-analítico

Los factores de elección de marca forman parte del análisis del comportamiento del consumidor con relación a los efectos generados por las empresas al momento de realizar una compra. Por tal razón, se estudió el modelo Customer Brand Based Equity (CBBE) con el propósito de enunciar la dimensión más significativa dentro del análisis de factores de elección de marca de sodas. El estudio posee un enfoque cuantitativo y cualitativo debido a que se analizaron los efectos generados a partir del estudio de cincuenta artículos indexados. El alcance de la investigación es correlacional, debido a que se estudió la relación de las variables de estudio y el modelo. El resultado principal reveló que el modelo es asociable a las variables de estudio, puesto que, se obtuvo un P valor de 0.0217. Sin embargo, se obtuvo un grado de inconformidad con la heterogeneidad IC=0.982. Como conclusión principal, se reveló que el modelo CBBE de Aaker (1996), es adaptable a las variables de estudio, no obstante, se determinó que la dimensión Lealtad hacia la marca, debe ser replanteada para el desarrollo de la investigación con respecto al consumo de sodas.

Analysis and Health Risk Assessment of Sodium Benzoate and Potassium Sorbate in Selected Fruit Juice and Soft Drink Brands in Nigeria

Sodium benzoate and potassium sorbate are chemical preservatives commonly used in fruit juice and soft drinks. In this study, a total of 20 commercial brands of such beverages in Nigeria were analysed for Sodium benzoate and Potassium sorbate using a UV-Vis spectrophotometric method. Preliminary validation of the method revealed good accuracy and precision; 94.54 – 97.25% mean recovery was recorded for benzoate and 92.7 – 96.82% for sorbate. % RSD for intraday precision was 1.67% and 2.36% for benzoate and sorbate respectively. The limits of detection and quantitation (LOD, LOQ) were 1.35, 0.87mg/L for sodium benzoate and 4.11, 2.56mg/L for potassium sorbate. The samples analysed all contained sodium benzoate in concentrations ranging from 25.80 to 245.10 while for potassium sorbate, fourteen samples tested positive with concentrations between 1.36 – 158 mg/L. All the obtained concentrations for potassium sorbate were within acceptable limits but for sodium benzoate, seven samples were found with concentrations above permissible limits. Exposure estimation and health risk assessment carried out in this study revealed potential risks from the sodium benzoate content of some samples. The consumers that are prone to these risks are mainly children with body weights ≤ 30kg. Based on these findings, we recommend that the feeding of soft drinks and related beverages to children should generally be done with caution.

A ESTRATÉGIA DE (RE)CATEGORIZAÇÃO NA INTERFACE ENTRE POLIDEZ E IMPOLIDEZ LINGUÍSTICA

From the understanding that communication is established to maintain social relations and not just to inform something, many linguists have become concerned with studying the issues of politeness and impoliteness as sociated with these social manifestations of communication. In this sense, ou rresearch aimed to understand the recategorization process as na instrument of interface between polite and impolite language. From the analysis of the internal communication action promoted by the Coca-Cola company to celebrate the International LGBT Pride Day in 2017. To conduct this research, we sought to make a case study about the campaign “This Coca-Cola is Fanta. Sowhat?”. Based on the studies in the área of ”‹”‹politeness by Leech (1983), Brown and Levinson (1987), and the área of ”‹”‹gender with Butler (1990, 1993) and, in the area of ”‹”‹recategorization, with Apothéloz and Reichler-Béguelin(1995) and Jaguaribe (2007), we observed that the process of recategorization occurred in two situations: the first was in the material level from the discursive resumption of a typically offensive idiom against the LGBT group and the insertion of a new expression; The second was on the social level with the suggestion of a change in the people´s expression and attitude. Thus, we conclude that the recategorization process could not be seen, in this issue, as just a process of retaking the referent and its transformation, since, in the campaign of the soft drink brand under consideration, we realized that this process was still capable of generating a social change (beyond the pack aging of the can), thus demonstrating another level of recategorization, that is, the ability to transform a typically na impolite expression into a polite one.
 
 

Customer Preference Towards Soft Drinks In Chennai

Enthusiasm for soft drinks utilization has expanded after a sensational ascent in admission over late years. Research to date has concentrated principally on general patterns in utilization or on understanding the component by which soda pop utilization might be connected to weight gain. Throughout the years, various investigations have been led into the connections between soda pop admission and therapeutic issues, the aftereffects of which, nonetheless, remain exceptionally challenged. In any case, subsequently, expanding accentuation is being put on the wellbeing properties of soda pops, by both the business and the shoppers, for instance, in the extending zone of utilitarian beverages. Broad enactment has been set up to guarantee that soda pops makers adjust to set up national and universal measures. Shoppers assume that the sodas they purchase are protected and their quality is ensured. This paper gives an expansive diagram of accessible logical learning and refers to various investigations on different parts of sodas and their suggestions for wellbeing security. Specific consideration is given to fixings, including fake flavorings, colorings, and additives and to the lesser known dangers of microbiological and concoction sullying amid handling and capacity. Descriptive research on customer preference towards soft drinks in Chennai. Convenient sampling method is used in this study to collect the sample.1450 samples are recorded. The independent variables used are age, gender, educational qualifications, monthly income, and area. The dependent variables used are soft drinks brands, consumption of carbonate drinks, price of fresh juice, availability of soft drinks. The objective is to understand the factors affecting customer preference towards soft drink. The statistics used are independent sample t test, correlation, chi square test. It is concluded that Therefore the marketeer ought to comprehend the strategies to activate the soft drinks items among the buyers.

Image Processing for Picking Task of Random Ordered PET Drinking Bottles

In this research, six brands of soft drinks are decided to be picked up by a robot with a monocular Red Green Blue (RGB) camera. The drinking bottles need to be located and classified with brands before being picked up. The Mask Regional Convolutional Neural Network (R-CNN), a mask generation network improved from Faster R-CNN, is trained with common object in contest datasets to detect and generate the mask on the bottles in the image. The Inception v3 is selected for the brand classification task. Around 200 images are taken or found at first; then, the images are augmented to 1500 images per brands by using random cropping and perspective transform. The result shows that the masked image can be labeled with its brand name with at least 85% accuracy in the experiment.

Reproductive & Biomarker Response of Male Albino Rats (Rattus norvegicus) to a Daily Dose of Soft Drink

The effect of a daily consumption of soft drink was evaluated using 24 albino male rats divided into two groups viz:control and treatment. The experiment was carried out for four (4) weeks. The treatment (a brand of soft drink) was administered to the test group for three weeks while on the fourth week no treatment was given to the test group. The parameters analysed include; Sperm count, kidney function test, liver test, red blood cell, pack cell volume, haemoglobin, white blood cell, platelets, lymphocytes. The results showed that: The mean serum electrolyte for Na (mmol/l) was low for week 1, 2, 3 and 4 having 142, 140, 133.6 and 141.66 respectively when compared to the average control (147.3) with a significant difference (P<0.05) in week 1 and 4, K (mmol/l) were all lower than the average control (5.4) across the week with no significant difference (P>0.05) but had the least mean value of 4.8 in week 2. Bicarbonate (mmol/l) was also significantly lower (P<0.05) in the treated group when compared to the average control (24.3) with the least mean value in week 4 (18.67) and Cl (mmol/l) had a mean of 93.0 in week 1, 94.67 in week 2, 108.66 in week 3 and 107.67 in week 4 with an average control of 99.33. AST (U/L) mean value was 20.67 in week 1 which increased to 31.67 in week 4 while ALT (U/L) mean value was 10 in week 1 which also increased to 13 in week 4. The mean serum protein (g/dL) reduced from 81.83 in week 1 to 73.24 in week 4. Mean PCV (%) reduced from 33.67 in week 1 to 32.7 in week 4, Hb (g/dL) increased from 11.2 in week 1 to 13.4 in week 4 with a significant difference (P<0.05) when comparing the test with the average control, WBC (X109) increased from a mean 5.26 in week 1 to 11.9 in week 4 with a significant difference (P<0.05), Platelet (X109) mean value was 315 on week 1 and 419 in week 4 with significant difference (P<0.05) in week 3 and 4 when compared with its control, RBC (X1012) increased from a mean of 4.23 in week 1 to 6.90 in week 4 with significant difference (P<0.05). Lymphocyte (X109) mean value for week 1 was 70 and 82.26 in week 4 with significant difference (P<0.05) across the week. While the mean sperm count (X106) reduced significantly (P<0.05) from 425 in week 1 to 400 in week 4 when compared to the average control (566). These findings demonstrate that regular consumption of soft drink had a detrimental effect on the sperm count, liver, kidney and on the haematological parameters.

Bottle size matters: Heterogeneity in the German carbonated soft drink market

AbstractGermany is Europe's largest market for carbonated soft drinks. In 2015, the average per capita consumption of carbonated soft drinks reached 119 L. Furthermore, the market is highly differentiated. This study uses a unique household panel data set of carbonated soft drink consumption in Germany to determine the effect of product and household characteristics on purchase decisions. Characteristics of special interests were product brands, bottle sizes, and households’ brand loyalty. A random parameter logit model is estimated to account explicitly for consumer heterogeneity. The results clearly show that The Coca‐Cola Company is still the market leader on the German market, but private label brands from Aldi and Lidl also have a strong influence. The results further indicate that 63% of households are brand loyal regarding their preferred soft drink brand and prefer small bottle sizes (≤1,500 ml) over large bottle sizes (>1,500 ml).

The influence of pre-training evaluative responses on approach-avoidance training outcomes

ABSTRACTApproach-avoidance training (AAT) has been shown to be effective in both clinical and laboratory research. However, some studies have failed to show the effects of AAT. Therefore, finding moderators of the AAT effect is a priority for further research. We investigate the moderating effect of pre-training evaluative responses towards familiar AAT targets. In particular, we test predictions: (a) that congruent responses (i.e. approach to positive targets and avoidance of negative targets) increase liking, whereas incongruent responses decrease liking; (b) that training is more effective when it can strengthen existing positivity or negativity; and (c) that ambivalence increases AAT effects. Two experiments (total N = 132) implemented an AAT with local soft-drink brands after measuring initial positive/negative explicit evaluative components and implicit liking towards the brands. Results show no reliable evidence for training effects on consumption or rating of drinks, but participants showed more implicit liking of approached drinks than avoided drinks. Furthermore, the magnitude of implicit liking measured pre-training was positively related to the size of the training effect. Ambivalence had no direct effect on the training outcomes. These results partially support the congruency prediction and underline the importance of implicit liking prior to AAT as a moderator for AAT effects.

An EPQ model of deteriorating substitute items under trade credit policy

This study presents a multi item EPQ model of deteriorating items under trade credit policy where items are substitute in nature. Sometimes demand for one good also depends on the stock of other related goods. The standard economic textbooks indicate that related products' for a product include complement as well as substitute products. Two goods are substitutes if one can be used in place of the other one. Many products that are on the market today have substitutes. For example, bread and crackers, stocks and bonds, two different brands of soft drinks or water etc. The change in a substitute product's stock level could alter quantity demanded for another good. Here whole profit is calculated with retailer's point of view. In this model we take different types of budget. GRG method and LINGO (13.0) is used to find the optimal solutions. Some sensitivity analyses are made and presented graphically.

An EPQ model of deteriorating substitute items under trade credit policy

This study presents a multi item EPQ model of deteriorating items under trade credit policy where items are substitute in nature. Sometimes demand for one good also depends on the stock of other related goods. The standard economic textbooks indicate that related products' for a product include complement as well as substitute products. Two goods are substitutes if one can be used in place of the other one. Many products that are on the market today have substitutes. For example, bread and crackers, stocks and bonds, two different brands of soft drinks or water etc. The change in a substitute product's stock level could alter quantity demanded for another good. Here whole profit is calculated with retailer's point of view. In this model we take different types of budget. GRG method and LINGO (13.0) is used to find the optimal solutions. Some sensitivity analyses are made and presented graphically.

Assessment of Polycyclic Aromatic Hydrocarbons in Popularly Known Commercial Brands of Soft drinks Sold in different Cities in Nigeria

Assessment of Polycyclic Aromatic Hydrocarbons in Popularly Known Commercial Brands of Soft drinks Sold in different Cities in Nigeria

Multimodal Discourse Analysis of Coca-Cola’s Print Advertising

With the development of the Internet, the expression of information is not limited to words, but it develops into other modes, such as images, sounds, actions, etc. This study is based on the visual grammar. The visual grammar proposed by Kress and Van Leeuwen is based on Halliday’s systemic functional linguistics. Coca-Cola as a popular soft drink brand, its graphic advertising design can be said to be very mature and representative. This study is based on visual grammar to carry on the thorough analysis to the American Coca-Cola classic print advertisement, carries on the analysis to each print advertisement from the reproduction meaning, the interactive meaning and the composition meaning. The following conclusions can be drawn: 1. In the Coca-Cola print advertisement in the United States, the professional characteristics of the characters are obvious. 2. Advertising language can directly express the benefits of the product. 3. The combination of image mode and language mode in the Coca-Cola print advertisement can be explained by visual grammar.

BRAND LOYALTY DETERMINANTS IN THE CONTEXT OF A SOFT DRINK BRAND

ABSTRACT Purpose: Developing and keeping customers’ loyalty in relation to the brand is a strategic requisite for well-succeeded business. Thus, our main purpose was to develop and validate a theoretical model concerning customers brand loyalty. Originality/value: We explored perceived quality, brand awareness, brand personality, and brand love as brand loyalty determinants. In this sense, the focus of this study was to analyze the impact of some brand loyalty determinant constructs. Design/methodology/approach: The study was implemented by means of a survey, applied to 284 customers of a soft drink brand from Northeast Brazil that was acquired by one of the biggest soft drink producers in the world. Data were analyzed through multivariate statistics and applying structural equation modeling technic. Findings: It was possible to evidence that there is a positive relation between the constructs brand awareness and perceived quality and positive influence of brand personality over brand awareness, as well as perceived quality over brand love. Also, evidence showed that brand love influences brand loyalty and that consumption level is a meaningful moderator of this relation.

Building brand narratives with hashtags on Twitter

AbstractThis paper investigates the use of hashtags in the building of brand narratives (i.e. the open-ended, unfolding and participative depiction of a company’s core ideology and beliefs). A collection of over 700 hashtags involved in the creation of the advertising narratives of the four leading soft drinks brands in 2017 (i.e.Coca-Cola, Pepsi, RedBull, Nescafé) has been analyzed both quantitatively and qualitatively to unveil their functions and formal characteristics, as well as the cognitive processes that underlie their interpretation and operate on the framing and dissemination of brand narratives. Ultimately, by categorizing and explaining the roles of hashtags in the construction of a brand narrative, as well as the potential correlations between their formal and functional traits and their retweeting rate and digital lifespan, this paper shapes a preliminary description of the characteristics of the subgenre of hashtag-based brand narratives and spells out some of the factors that should be considered in the choice of hashtags for advertising purposes.

Immobilized Poly(aryleneethynylene) pH Strips Discriminate Different Brands of Cola.

Fluorescent, water-soluble poly(p-aryleneethynylene)s (PAE) were immobilized on commercially available nylon membranes by using a slot plotter, creating fluorescent, barcode-like sensor strips. Digital imaging by using a standard digital camera, before and after immersion of the strips in buffers of different pH, displays a unique color for each pH value. Statistical evaluation, multivariate analysis of variance (MANOVA) and principal component analysis (PCA), of the acquired data revealed that the immobilized PAEs are superior to the identical fluorophores when dissolved. The pH sensor array discriminates 20 different brands of commercial-cola soft drinks through differences in pH and colorant-PAE interactions.

Proposal for a methodology to monitor sustainability in the production of soft drinks in Ref PET

This study proposes a methodology to view and monitor the economic, social, and environmental impacts of operational and strategic decisions in reverse logistics (RL) industries. Factor analysis was conducted to form indexes in these three dimensions of an integrated RL process. Unlike other research, the proposed methodology is oriented towards managers' decisions on all aspects of the triple bottom line simultaneously and is adaptable to various industries. The methodology was tested in a retail company in Brazil that markets the world's largest carbonated soft drink brand in Ref PET. The results provide a holistic view of the impact of decisions on the use of economic, social, and environmental resources, enabling direct operational decisions and strategies in the search for a better balance of the triple bottom line. Thus, managers can seek improvements in the inputs of the RL process, avoiding undesirable outputs. This study contributes to the implementation of the concept and the adoption of sustainability practices in the corporate strategy, improving the communication flow between operational activities and economic performance regarding the consumption of scarce resources and reducing the negative social and environmental impacts for the benefit of the company, the business community, society, and nature.