The purpose of the study was to determine Christian Union students’ perceptions of a sense of belonging as a factor influencing cultism in public universities in Kenya. Numerous research indicates that cultism is prevalent and increasing among university students, resulting in several social ills. The study employed a mixed-method research design and was guided by Bounded Choice Theory. The study was carried out in six public universities in Kenya. The total population for the study was 55,600 CU students, and the accessible population was 10,900, out of which a sample of 220 CU students was selected through simple random and stratified sampling methods. The study also included 60 small group Bible study leaders and 6 CU Patrons, one from each selected university through purposive sampling. The study established that a Sense of Belonging (β=0.222; p<0.05) significantly influences cultism. The study concludes that CU students perceived that students were recruited into cults due to the urge to fit into a social group with a promise of social identity and acceptance, especially for fragile learners who are emotionally vulnerable and likely to succumb to recruitment into cultism. The study recommends training of freshers during orientation on critical thinking and discernment to prevent cult recruitment. This study further recommends that universities and CU develop policy frameworks to mitigate cultism. The CU should create an inclusive socio-psychological environment and programs that attract and retain members by addressing members’ needs during vulnerable moments of loneliness, transition, grief, pain and loss.
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