Utilitarian Research Articles

Utilization Social Media for MSME Development

This research aims to explain the importance of socialization and social media utilization in the development of micro, small, and medium-sized enterprises (MSMS) in Sukabumi district. Social media has become a very effective tool in building customer relationships, marketing products, and increasing business visibility. However, there are still many MSMSs in Sukabumi district that have not exploited the potential of social media optimally. Through socialization, MSMS owners will be given a better understanding of social media and how to use it as an effective marketing tool. This socialization will involve training and enhancement of knowledge about relevant social media platforms, online marketing strategies, creating interesting content, as well as measurement and analysis of social media performance. It is expected that with the socialization of this social media utilization, the MSMS in Sukabumi district will be able to use social media better to promote their products and services, reach a wider audience, and increase their online presence. With increasing online presence, it is anticipated that there will be an increase in MSMS's turnover and overall growth in the Sukabomi district.

Leveraging Social Network Utilization to Attain Competitive Advantage in Digital Multi-Sided Platforms

With the rapid growth of information technology, various business models that harness it for value creation and value capture have emerged. Unlike traditional software businesses that focus solely on selling software or its usage, these business models also involve the digitalization of conventional business processes. Firms adopting the digital multi-sided platform business model often serve as intermediaries, disrupting established businesses in the process (Kazan et al., 2014). They leverage their network resources as suppliers and connect them with customers (Hagiu & Wright, 2015). Ultimately, economic value for these firms is generated through transactions between suppliers and customers. They benefit as traffic providers, creating value for both suppliers and customers.

“SHI JING” AND TRADITIONAL COLOR FROM THE POINT OF VIEW OF VISUAL PERCEPTION OF COLOR IMAGE

This article is based on the study of a literary work before the Qin era “Shi Jing” (“Book of Songs”). The article will analyze the combination of perceived color with the literary language before the Qin, realistic reproduction, and symbolic color combination of the color language of “Shi Jing” with a political and educational function through the transformation of visual perception of color. The literary language of color, the “native” traditional colors and the aesthetic characteristics of the Chinese nation will be studied, which is the key to the early formation of the perception of Chinese color culture. At the same time, the color vocabulary of “Shi Jing” and “Songs of Chu” will be compared, aesthetic similarities and differences, as well as symbolic meanings of color in classical works of the south and north of the country will be interpreted. The study of pre-Qin literature and Chinese color culture in three-dimensional space-time, rather than in isolation, deeply explores the aesthetics of traditional colors and the social utility of politics and religion. This need is due to the fact that visual-sensory color research in literary and artistic works is an investigation of the cultural and id “native” color culture demonstrates enormous political and pedagogical utility.

Social Media in Electoral Communication: A Case Study of Strategic Initiatives by Bantul Election Commission for the 2024 Elections

In the contemporary landscape of democratic processes, the role of social media has become instrumental in shaping political communication strategies. This study investigates the nuanced dynamics of social media utilization, with a specific focus on its impact on the effectiveness of communication strategies employed during the 2024 Elections by the Bantul Election Commission (KPU Bantul) in Indonesia. Recognizing the potential of social media in enhancing voter participation, KPU Bantul strategically employed platforms such as Instagram, websites, and YouTube to educate, engage, and mobilize the public. Through a qualitative analysis rooted in social media theory and communication strategy frameworks, this research explores the innovative methods used by KPU Bantul. Key findings encompass strategic networking and coordination, digital literacy initiatives targeting novice voters, challenges in measuring social media impact, and the transformative potential of integrating social media within electoral processes. The study not only sheds light on the intricate mechanisms of social media utilization but also offers practical insights for improving social media initiatives in future electoral contexts.

Improving early detection, diagnosis and intervention for children with autism spectrum disorder: A cross-sectional survey in China

BackgroundDetection and diagnosis of autism spectrum disorder (ASD) are prerequisites for early interventions. However, few studies focused on this topic. AimThis study aims to characterize the timing from symptom detection to intervention in children with ASD and identify predictors of age at ASD diagnosis, presence of intervention, and the time lag between detection and diagnosis. Methods and proceduresA cross-sectional survey was conducted with 303 parents (111 fathers and 192 mothers, 21–54 years) of children with ASD in Guangzhou, China. Outcomes and resultsThe median time from symptom observation to the first doctor visit was 3 months, while the time to ASD diagnosis averaged 6 months. Most children (76.24 %) were diagnosed within one year after detection, and 25.58 % had no intervention after diagnosis. Predictors of earlier ASD diagnosis included ASD-related symptoms identified at an older age, less serious symptoms, and initial symptoms with atypical motor development and sensory anomalies. ASD-related symptoms observed at an older age, initial symptoms with social deficits, sensory anomalies, and without language impairment, primary caregivers other than parents, families with lower income, and less social support utilization increased the odds of a time lag between detection and diagnosis. Children with fathers having lower education were less likely to receive interventions. Conclusions and implicationsEarlier ASD identification and intervention might be facilitated by health education on typical symptoms of ASD for parents with young children and incorporating ASD screening during routine health examinations for children. For children whose primary caregivers are not their parents and from lower-income families, additional support may be required for timely diagnosis after reporting ASD-related symptoms. Moreover, more intervention supports are expected for children whose fathers have lower education levels. Helping families take full advantage of support is also important for early diagnosis and intervention.

The association between social integration and utilization of primary health care among migrants in China: a nationwide cross-sectional study

BackgroundMigrants is a large population in China. To improve the health and wellbeing of migrants is a critical policy and social issue in China, and to enhance the utilization of primary health care by migrants is one of the most important approaches in promoting equity in health. However, there exists little research about the association between social integration and the utilization of primary health care. To address the research gap, this research aims at exploring the relation between social integration and the utilization of primary health care among migrants in China.MethodsUsing the national data from China Migrants Dynamic Survey (CMDS) in 2017, 169,989 migrants were included in this study. Social integration was measured by social communication, acculturation and self-identity, with 8 indicators. The utilization of primary health care was measured by the receiving of health education on infectious diseases (ID) and noncommunicable diseases (NCD) as well as the first visit institution when migrants were sick. After the descriptive statistical analysis, binary logistic regression was employed to evaluate the association between social integration and the utilization of primary health care.Results65.99% of the migrants received health education on infectious diseases (ID), 40.11% of the migrants received health education on noncommunicable diseases (NCD) and 8.48% of the migrants chose to go to Community Health Center (CHC) seeking for health services. There was a positive effect of social organization participation, the influence of hometown customs, differences of hygiene habits between migrants and local people, integration willingness and evaluation of identity on the receiving of health education on ID and NCD, as well as a positive effect of civil activities engagement and differences of hygiene habits between migrants and local people on the utilization of CHC after getting sick.ConclusionsSocial integration was associated with the utilization of primary health care among migrants in China. Generally speaking, greater social integration was associated with higher possibility of receiving health education on ID and NCD. However, the effect of social integration on the utilization of CHC was more complex among different indicators. There should be more policy interventions to improve the social integration of migrant which help them to get familiar with the health resource available, as well as improve the capacity of CHC.

Engaging communities as partners: policing strategies in Johannesburg

PurposeThis paper aims to explore police perspectives on community engagement strategies within the context of crime prevention in South Africa, focusing on Johannesburg metropolitan police stations. The study’s objective is to scrutinise the effectiveness and challenges of community policing strategies.Design/methodology/approachThrough a qualitative research approach, this study conducted unstructured interviews with station commanders and visible policing officers across 10 Johannesburg metropolitan police stations.FindingsThe findings reveal that community policing strategies, such as community–policing forums, sector policing, street patrollers and social media utilisation, can effectively engage communities as partners in crime prevention. However, certain challenges such as resource limitations and difficulties in policing-specific regions, were also identified.Originality/valueThis study contributes to the broader understanding of community–policing partnerships and the practical implications of community–policing strategies in South Africa, suggesting areas for improvement and adaptation to the unique South African context. This knowledge can help optimise efforts to foster stronger relationships between police and communities, bolster public trust and ultimately improve crime prevention outcomes.

Sentiment Analysis of Tweets on Menu Labeling Regulations in the US.

Menu labeling regulations in the United States mandate chain restaurants to display calorie information for standard menu items, intending to facilitate healthy dietary choices and address obesity concerns. For this study, we utilized machine learning techniques to conduct a novel sentiment analysis of public opinions regarding menu labeling regulations, drawing on Twitter data from 2008 to 2022. Tweets were collected through a systematic search strategy and annotated as positive, negative, neutral, or news. Our temporal analysis revealed that tweeting peaked around major policy announcements, with a majority categorized as neutral or news-related. The prevalence of news tweets declined after 2017, as neutral views became more common over time. Deep neural network models like RoBERTa achieved strong performance (92% accuracy) in classifying sentiments. Key predictors of tweet sentiments identified by the random forest model included the author's followers and tweeting activity. Despite limitations such as Twitter's demographic biases, our analysis provides unique insights into the evolution of perceptions on the regulations since their inception, including the recent rise in negative sentiment. It underscores social media's utility for continuously monitoring public attitudes to inform health policy development, execution, and refinement.

Voter's gratification in using online news and the implications on political landscape in Malaysia

AbstractIn recent years, democratic societies have relied heavily on online news to enlighten the public on current issues in politics. This study investigates voters' gratification in using online news and its implication on the political landscape. This study examined how information seeking, social utility, guidance/judgment, and personal fulfillment drawn from the Uses and Gratification theory, change Malaysians' voting decisions. The survey included a sample of 700 registered voters from the Malaysian Klang Valley. The data were gathered using convenience and purposive sampling using nonprobability sampling technique. Analysis from Partial Least Squares Structural Equation Modeling using SmartPLS 3.0 demonstrated that information seeking, social utility, guidance, and personal fulfillment could positively determine the people's vote choice. Using online news for guidance is the strongest predictor of the people's vote choice. This study provides important implications where the government can capitalize on the effectiveness of online media to reach the public and rationalize major policy decisions. Future research may utilize a longitudinal approach.

The Case of the Upright Man in the Analects

Abstract: In the Analects (13.18) we find a case that a son reported his sheep-stealing father to the authorities, and Confucius and the Duke of She disagreed whether the son was upright or not. This case reflects a conflict of strong and deep intuitions, and it continues to ignite heated debates. This essay first tries to clarify the nature of this conflict and Confucius' position, as it has many different interpretations. Next, a variety of arguments in support of Confucius' position are examined and articulated and classified into five different types. Of the five arguments, two of them are especially noteworthy: the argument from Goodness and the argument from Social Utility. Both arguments can find strong support in Confucian tradition, and many historical arguments are still relevant and insightful today. These arguments also demonstrate the value of Confucian ethics in contemporary society.

Social Media Acceptance and Utilization among Health-care Professionals of Bhopal City

Introduction: Every day, billions of people visit social media platforms such as Facebook, YouTube, and Instagram. It is not surprising that many people have been using social media to share their health experiences or discover more about their medical issues given the popularity of these websites. Family doctors are in a unique position to give precise information on a variety of health-related topics. The study’s objective was also to understand how health professionals perceive and use social media to provide better patient care. Methodology: This study was a cross-sectional questionnaire conducted among health-care practitioners of Bhopal city, recruited from government and private hospitals. A pilot study was done for the questionnaire. The study was conducted from March 2022 to April 2022. Data were entered and analyzed using SPSS software. Data analysis included Chi-square test was applied to find any significant difference in the variable between the groups. P < 0.05 was considered statistically significant. Results: A total of 353 responses were received. 53.3% of the participants were specialists (MD/MS), and 46.7% were general practitioners. The majority (55.3%) of health-care professionals used Facebook as their most common social media platform. On social media, 64.3% of doctors follow other doctors. Specialists who posted on social media regarding the cases were 52.1%, whereas only 7.2% of the general physicians posted them which was highly significant. Conclusion: It is our responsibility as health-care professionals to learn how to use social media platforms effectively so that we may communicate with our patients, colleagues, professional organizations, and regulatory authorities in an ethical and professional manner.

Student Entrepreneurial Interest Entrepreneurial Knowledge and Social Media Usage

The purpose of this study is to determine and analyze the effect of entrepreneurial knowledge and the use of social media on student entrepreneurial interest, both individually and simultaneously. This research method is quantitative, uses multiple linear regression models, and applies statistical analysis using SPSS software version 26. The research population includes STIE Galileo students in the even semester of 2022/2023, and the sampling technique was carried out using the Slovin formula, which resulted in 74 students as randomly selected samples. The results of this study indicate a significant influence between entrepreneurial knowledge and the use of social media on student entrepreneurial interest, both partially and jointly. The findings of this study can strengthen entrepreneurial knowledge and social media utilization as an effort to stimulate students' entrepreneurial interest.

The Human Economic Model in the Context of a Systematic Approach to the Study of Economics

The purpose of the article is to identify the conceptual features of human economic models that determine the uniqueness of the construction of alternative approaches, as well as the possibility of transition to a more realistic model. The methodology of the research is determined by the fact that the economy as a complex system has a special type of properties of elements and their relationships associated with its intersubjective and dualistic nature. The article shows that modern approaches that generate fragmented theoretical descriptions have developed on the basis of reliance on different versions of the standard (basic) model of behavior of economic entities that arose during the marginalist revolution. In this model, economic motives are interpreted (explicitly or implicitly) based on utilitarian ethics, which creates the need to consider the behavior and interaction of subjects in the context of the exogenous influence of non-economic factors. The construction of unorthodox theories is based on the socio-cultural model of man proposed by the historical school, and provides for the study of three levels of economic reality. At the deep level, based on the consideration of value-normative representations and interactions of actors, the specifics of the formation of the institutional system of the economy are substantiated; at the middle level, with the help of institutional and instrumental analysis, the behavior of different groups of its subjects is described, taking into account their positions; based on this, the processes occurring at the surface level are explained. Mainstream theories, relying on the institutional model of a person, use institutional and instrumental analysis to describe the average and superficial levels of reality, which is accompanied by borrowing the ideas of the classical and German schools, as well as unorthodox institutionalism. The paper proposes to abandon simplified interpretations of the classical theory and, in line with its ideas, move from the standard model to the economic and cultural model of a person, taking into account the dualism of his economic motives. This perspective focuses on the creation of a system paradigm adequate to the modern economy for studying the endogenous processes of its transformation and the formation of mechanisms for the successful sovereign development of the national economy.

ОХРАНА ЗДОРОВЬЯ РАБОТАЮЩЕГО НАСЕЛЕНИЯ С ПОЗИЦИЙ ПРОМЫШЛЕННОЙ И ВОССТАНОВИТЕЛЬНОЙ МЕДИЦИНЫ

The article presents a review of foreign literature on the main approaches to protecting the health of the working population from the standpoint of industrial and restorative medicine. The article discusses the problems associated with psychosocial risks and stressful impacts at work / production, substantiates the need to implement measures based on the principles of prevention, recovery and rehabilitation. It is emphasized that today, requirements for working conditions, control over production processes, the relationship between requirements in the field of health protection of workers and their labor protection, as well as psychosocial factors - uncertainty at work, distracting breaks, lack of team spirit and etc. The policy of the enterprise, relevant industries, and the state itself in the field of protecting the health and life safety of workers is of decisive importance for the health of the working population. Teamwork involves not only the participation of health and safety employees, but also the employees and employers themselves at the respective workplaces / production sites, as well as the involvement of third-party experts. Sustainable employment of the working population is associated, according to scientists, with such aspects as maintaining and restoring the health of workers, economic productivity, social utility and a favorable long-term outlook. Problems of risks for workers require an integrated approach to the development of measures aimed at primary prevention, including the prevention of overwork, changing the style and organization of work, strengthening and maintaining health in general. An approach is considered important for preserving and restoring the health of the working population when it is advisable to combine measures for the primary prevention of health disorders not only with measures to optimize the organization and working conditions, but also with modern technologies of preventive and restorative medicine.

Impactful Social Media Utilization: Enhancing Brand Development and Consumer Satisfaction in Pontianak City's Micro Businesses

This study aims to analyze the effect of social media use through consumer satisfaction on brand development in micro-businesses in Pontianak. Data were collected from 200 respondents who are owners or managers of micro-businesses in Pontianak. Data collection was conducted through questionnaires measuring the variables of social media usage, consumer satisfaction, and brand development. The results of the analysis showed a positive and significant relationship between social media usage and consumer satisfaction. In addition, consumer satisfaction was also shown to have a positive and significant effect on brand development. These findings indicates that micro-businesses that actively use social media and pay attention to consumer satisfaction tend to have better brand development. This results provide important implications for micro-business owners in planning brand development strategies through social media utilization and increased consumer satisfaction. In this digital era, the use of social media and positive interactions with consumers can be key factors in building and strengthening the brand of micro-businesses in Pontianak.

Social Media Addiction in The Young Community: Elucidation of The Development of Behavioral Responses

Background: University students have been using social media in an uncontrolled manner without knowledge of the negative impacts on their cognitive functionality. Therefore, an assessment of the alterations in the behavior pattern of the university students is required to associate the linkage between social media use and subsequent aggressiveness. Contribution: Current work has for the first time conducted a socio-behavioral study on the younger university students for gaining an insight into their inclination towards using different social media platforms and changes in their behavioral patterns. Method: University students (73 total; 35 males and 38 females) were chosen who had history of using social media for the last three to five years. These students were affiliated with higher education institutions in Pakistan and the time of analysis was September 2022 – January 2023. An open-ended questionnaire was filled and statistically analyzed for significance using Origin software and SPSS software Results: This work has identified significant relationship between the social media utilization and alterations in the behavior of university students. Different determinants worked upon in this research are the impacts of the social media on cognitive occupation, emotive functions, relapse, conflict, anger, and hostility. Conclusion: The study has associated and evaluated such behavioral factors as determinants of aggression in the younger generation. Also, the study has compared and contrasted the appearance of aggression as a pattern taking in consideration different gender roles to comprehend the role of gender in perceiving and adopting social media trends.

MARKETING OF THE HUMAN POTENTIAL OF PEOPLE WITH SPECIAL NEEDS

The article describes the evolution of the concept of "employees", "labor resources", "personnel", "human capital", "human potential" in economic schools. The similarities and differences between the currently marginal concepts of "human capital" and "human potential" are defined, and the elements that distinguish them are clearly presented. It was determined that "human capital" is a collection of people of working age who form social utility (quantitative unit of work and utility). And "human potential" is a set of human knowledge, skills, qualities, professionalism, the level of professional adaptation and intellectual abilities, which form directions for achieving set economic and social goals (a qualitative unit of work and utility). From this definition follows the formation of a new paradigm of relation to a person who, regardless of his physical condition, limitations or fitness, is a carrier of potential that can play a positive and important role in the development of a micro- or macro-unit of business, company, region, country as a whole. Therefore, people with limited opportunities or special needs, with disabilities are considered as a potential that is socially useful for the country. In this context, the concept of human-oriented professional marketing is highlighted, which should integrate the degree, type and group of disabilities of persons, determine their potential on the labor market and offer professions and workplaces with a division into workers with intellectual disabilities and workers with disorders and dysfunctions of various kinds. The formation of marketing, which is oriented to the person in general and to the person with special needs, was not on the agenda until now in any economic or socially oriented economic school. Therefore, this issue is relevant and appropriate for study. A new theory of human potential marketing should be built on this, which should use all people of working age to create a social product. Methodologically, the topic was covered using the methods of analysis and synthesis of various fields: historiography, marketing, psychology, sociology, comparison, assumptions, modeling.

Metaverse revolution and the digital transformation: intersectional analysis of Industry 5.0

Purpose This study aims to investigate metaverse elements affecting digital transformation and examine how the metaverses’ enabled digital transformation affects Industry 5.0. Design/methodology/approach This paper adopts intersectional research methodologies to understand how metaverse technologies facilitate digital transformation and contribute to Industry 5.0. The Metaverse literature is bibliometrically analyzed to identify the intersection of digital transformation and components of Industry 5.0. Findings The conceptualization of the metaverse, its ecosystem and its enabling technologies are consistent with the human-centric, resilient and sustainable vision of the industrial revolution. The findings show that scientific research into digital transformation contributes to refining potential conflicts and tensions that may arise at the intersection of the metaverse and Industry 5.0. Research limitations/implications Study have significant implications for digital transformation research, as transformation studies help to fine-tune emerging technologies such as the metaverse for the industrial revolution. Based on the findings, the authors have provided a threat model for the Sustainable Metaverse Revolution. Social implications The utility of metaverse technologies in industrial revolutions necessitates the formulation of business model policies that promote the metaverse-enabled digital transformation. Policy recommendations for integrated development approaches are also provided in this paper. Originality/value The metaverse-enabled digital transformation and its implications for the industrial revolution are less reported. The current study addresses the importance of such intersectional studies.

Family relationships as a source of narrative identity of people with advanced dementia

BackgroundThe growing body of research on narrative identity, while helpful, rarely focuses on people with dementia. In this paper, we explore how individuals living with advanced dementia construct their narrative identities in relation to their family experiences, which play a crucial role in shaping identity as shown by recent studies.MethodsWe conducted a qualitative study using data from 15 semi-structured interviews with people aged 66 to 94 who have advanced dementia. The data were analyzed using a textual-oriented discourse analysis.ResultsWe identified two discourses—autobiographical and economic—that organize their narrative identities. Through the autobiographical discourse, participants emphasized their sense of belonging within a social group and their role as custodians of family identity. Within the economic discourse, they negotiated their social utility and value, particularly in response to demeaning discourses targeting individuals who do not accumulate wealth. In the structural analysis, we identified two narrative types—looped or unfolding—that depend on their affective experiences related to their family. We especially explored how the repetition of narrative threads by individuals with dementia might indicate a traumatic background rather than just memory disruptions.ConclusionsThis study provides insights into the narrative identities of individuals with advanced dementia, shedding light on the intersection of family experiences and identity formation in this population.

Penguatan Nasionalisme Millenial Dalam Politik : Studi Kasus Kader Sekolah Penggerak Partisipatif Badan Pengawas Pemilu Republik Indonesia

Abstract: As the year 2024 approaches, which is often referred to as the political year, the atmosphere of Indonesian politics is believed to be heating up. Hate speech, fake news hate speech, fake news, identity politics and money politics are threats in giving birth to elections with integrity. To achieve victory, politicians have the potential to utilize all means to win voters, including young or millennial voters. Generation Millennials are the generation born between 1980 and 2000. They are characterized as creative, connected to social media and have high self-confidence. high self- confidence. If the destructive potential of political battles hit their unstable emotional maturity, it will certainly have a negative impact on the neglect of morality, ethics and to the neglect of morality, ethics and the value of civility in millennial life. For this reason, participatory activist school cadres are needed to strengthen nationalism and form millennials. strengthen nationalism and form smart, critical and active millennials in facing political turbulence in the era of political in facing political turbulence in the post truth era in the 2024 elections in the 2024 election. This research uses a qualitative descriptive research method descriptive qualitative research method. Data collection techniques using literature studies, observation, in-depth interviews and documentation. The result of the research explained how the participatory activist cadre school was able to provide participants with an understanding of the situation of democracy, national politics national politics and how to strengthen nationalism that is appropriate in facing the developing political conditions. Strengthening nationalism especially in terms of character education through the values of morality, ethics and political civility, both physical actions and the use of both physical actions and utilization of social media in supporting this. Social media utilization in supporting this. The conclusion of the research is participatory activist cadre schools can form a basic understanding of supervision and preventive action against potential destructive threats in the 2024 elections.