Social Theory Research Articles

Influence of Social Media Marketing on Destination Choice among European Travelers

Purpose: The aim of the study was to analyze the influence of social media marketing on destination choice among European travelers. Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries. Findings: Social media marketing has a significant influence on destination choice among European travelers, as it shapes their perceptions and decision-making processes. Studies show that platforms like Instagram, Facebook, and YouTube serve as key sources of inspiration and information, with user-generated content and influencer recommendations often playing a pivotal role in shaping travel preferences. Travelers are particularly drawn to visually appealing content, which showcases destinations' attractions, culture, and experiences in an engaging manner. Unique Contribution to Theory, Practice and Policy: Uses and gratifications theory (UGT), social proof theory & elaboration likelihood Model (ELM) may be used to anchor future studies on the influence of social media marketing on destination choice among European travelers. Travel businesses should invest in creating visually compelling content that showcases their offerings. Destination marketing organizations (DMOs) should adopt policies that prioritize high-quality visual content in their marketing strategies.

Rainmaking: Observed with social systems theory

AbstractThis article examines contemporary efforts to control climate change through the lens of social systems theory, particularly by drawing comparisons to rain dances and shamanic rituals. It argues that modern climate control strategies bear functional similarities to archaic rituals aimed at influencing weather patterns, despite the absence of direct causality. Using Niklas Luhmann's concepts of autopoietic systems and functional equivalence, the article demonstrates that both historical and contemporary approaches to climate influence rely on blame‐shifting mechanisms and the social production of scapegoats, with failure often attributed not to the rituals or solutions themselves but to noncompliance or impurity among participants. The originality of this article lies in its application of social systems theory to link contemporary climate control strategies with ancient rituals, positioning them as functionally equivalent social phenomena. By drawing comparisons between shamanistic practices, corporate consulting, and global climate governance, the article provides a unique lens for understanding that the primary function of modern climate efforts may be to regulate social behaviour rather than achieving concrete natural environmental outcomes.

A Critical Analysis of Social Engineering Theory in the Context of Legal Development in Indonesia

The theory of Social Engineering is a legal theory that views law as a tool for social engineering. However, the concept of Social Engineering in the context of legal development in Indonesia faces gaps in its implementation, often clashing with social, economic, political, and cultural realities. This research aims to analyze the concept of Social Engineering, as proposed by Roscoe Pound, within the framework of modern law. It also seeks to evaluate the relevance of this theory to legal development in Indonesia. This study adopts a normative juridical method with a conceptual approach. The data used is secondary in nature, derived from primary, secondary, and tertiary legal sources. Data collection is conducted through a literature review, while data analysis is performed qualitatively. Roscoe Pound's Social Engineering theory views law as a tool to create a balance of interests within society, aiming to meet its ever-evolving needs. In a modern context, this theory aligns with an approach that considers the impact of legal policies on social welfare. In Indonesia, the application of this theory is evident in legal reforms focused on social justice and public welfare. However, challenges such as weak law enforcement and discrepancies between policies and social realities need to be addressed in order to achieve effective legal development. Keywords: Theory; Law; Social Engineering.

Gender Bias in Residents’ Perceptions and Support of Rally Event Tourism: The Sierra Morena Rally of Córdoba, Spain

Motorsports have become a tourism resource for certain territories. Knowledge about the perception of impact and the support residents provide for their celebration contributes to ensuring their long-term success. The academic literature has so far focused on large-scale events, leaving a gap in knowledge regarding small-scale events. This study addresses the case of the Sierra Morena Rally in Córdoba, Spain. It is based on the principles of Social Exchange Theory (SET) and Social Representation Theory (SRT) to explore a gender bias in the perception of impact and support for the event. Using a sample of 753 residents, an Exploratory Factor Analysis is conducted, and Mann–Whitney U and Hedges’ G statistics are applied. The results confirm the existence of a gender bias in perception, which is discussed in the context of previous case studies.

Effect of Political Stability on International Tourism in Kenya

Purpose: The aim of the study was to analyze the effect of political stability on international tourism in Kenya. Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries. Findings: Political stability is essential for international tourism in Kenya, as stability fosters a sense of safety that attracts foreign visitors. During peaceful periods, Kenya sees growth in tourist arrivals and revenue, while political unrest, such as the post-election violence in 2007-2008, results in sharp declines as safety concerns deter tourists. Tourism in Kenya is highly sensitive to political fluctuations, with even minor instability affecting tourist perceptions. To sustain and grow its tourism sector, Kenya must prioritize political stability through effective governance, peaceful elections, and strong conflict resolution strategies, which will help build a resilient tourism industry. Unique Contribution to Theory, Practice and Policy: Social conflict theory, political economy theory & the institutional theory may be used to anchor future studies on the effect of political stability on international tourism in Kenya. Implementing robust governance practices, such as transparency, accountability, and anti-corruption measures, will enhance the overall tourist experience and foster trust among potential visitors. Formulating policies that promote good governance and strengthen institutions will create a conducive environment for political stability.

Exploring the Dynamics of Communication in the Handling of Child Victims of Intrafamilial Child Sexual Abuse: A Case Study in the Women's and Children's Protection Technical Implementation Unit, Pekanbaru City Government in Indonesia

This study aims to examine the dynamics of communication in handling intrafamilial child sexual abuse, with a case study of RR, a child victim of sexual abuse by her stepfather and cousin, reported to the Technical Implementation Unit for the Protection of Women and Children (Unit Pelaksana Teknis Perlindungan Perempuan dan Anak/UPT PPA) of the Pekanbaru City Government. Data collection techniques include in-depth interviews, observations, and document studies. Using the constructivist paradigm and the social construction theory by Peter L. Berger and Thomas Luckmann, the collected data were analyzed qualitatively to explore how communication patterns and interactions among the involved parties, including the UPT PPA team, the victim, the victim's family, the Social Services, the Police, Legal Aid, orphanages, and other informal parties, build the social reality of child protection for the victim RR. Data sources were selected using purposive sampling based on criteria until saturation was reached. The findings indicate that despite communication barriers and non-cooperation from the family, effective communication and good coordination among all involved parties are crucial to ensuring the recovery and ongoing legal process for the child victim of sexual abuse. An empathetic, sensitive, and collaborative approach can help the victim feel supported and gradually recover from the traumatic experience. Collaboration between institutions plays an essential role in providing protection and social rehabilitation for RR. The dynamics of communication in handling intrafamilial child sexual abuse involve the dialectical processes of externalization, objectification, and internalization among the various parties involved. Received: 30 July 2024 / Accepted: 28 October 2024 / Published: 05 November 2024

Assessing the Effectiveness of TVET Training in Enhancing Youth Employability: A Case Study of Kisumu County, Kenya

Abstract: TVET offers opportunities to equip youth with industry-relevant skills, bridging the gap between education and employment. However, challenges such as inadequate funding, outdated curricula, limited access to modern equipment, and negative perceptions hinder its potential. This study assessed the effectiveness of TVET training in enhancing youth employability n Kisumu County, Kenya. Social learning theory and Human capital theory were adopted. A descriptive survey design was adopted. The study targeted a population of 20,857 consisting of 20,814 TVET students, 42 Heads of TVET institutions and 1 County Education Officer in Kisumu County Government. The sample size was 379 determined using Krejcie and Morgan (1970) formula. Sampling was conducted by means of disproportionate stratified random sampling. Structured questionnaires and interview guide were used to collect data. Data analytical methods were content analysis, descriptive and inferential statistics. Linear relationships between variables were determined using Pearson`s Correlation analysis method. The correlational coefficient for youth employment was=0.57 implying a moderate positive relationship between TVET training and youth employability. Government as policy-maker was recommended to institute regular reform for reviewing the existing TVET curricula in order to incorporate feedback from students and adapt to emerging dynamics of demographic dividends. The Government should increase funding, resources for TVET Institutions: The government should allocate more financial resources to TVET institutions to enhance infrastructure and support the development of industry-relevant programs and strengthen industry partnerships and collaborations between TVET institutions and industries to ensure that training programs are aligned with current labor market demands.

Social Penetration Analysis in Self-Disclosure of Online Loan Application Users to Their Partners

Abstract: This study aims to analyze the disclosure of online loan users to their partners through social penetration theory. Information technology-based money lending services are one of the innovations in the financial sector, utilizing technology to facilitate lending transactions without meeting in person. This transaction mechanism is carried out through a system provided by the Fintech Lending Organizer, either through an application or a website. Several problems arise because of the characteristics of online loans that often terrorize and intimidate people close to them without asking permission. This study is descriptive, using data collection techniques on ten pairs of online loan informants with their partners. Data analysis was carried out using interactive techniques involving interactions between data collection, data reduction, data presentation, and conclusions. Based on the social penetration analysis, five pairs of informants decided to separate/divorce, while five pairs did not divorce. The five pairs of informants who did not divorce were at stages 3 (affective exchange) and 4 (stable exchange). The five pairs who divorced were at stage 2 (exploration of affective exchange), which decreased the development of their relationship to deterioration. Couples who eventually divorce receive negative Feedback from their partners in the form of anger, annoyance, and regret. The perpetrators decide to get involved in online loans without discussing it with their partners but also have no desire to discuss it. The perpetrators' mindset, household economic problems, characteristics of online loans, and skills in communicating issues to their partners color the couple's interactions towards the end of the relationship. On the other hand, supportive Feedback, personality, and gender of the partner are factors that influence self-disclosure.

Career Interventions at a Distance: A Systematic Literature Review

Background: Due to global technological advances, psychology professionals have experienced constant changes in their daily routines. The field of career development and vocational psychology is no different. Amplified by the adjustments brought about by the circumstances of the pandemic, there has been an increased demand for and development of various distance intervention methodologies. Methods: This study presents a systematic review of distance career interventions, focusing on (1) rationale, (2) groups of the population, (3) structure, (4) evaluation, and (5) outcomes and recommendations. Eleven keywords, three databases, and five eligibility criteria were defined. Results: Sixteen articles were collected for analysis. The results showed a predominance of (1) career construction theory and social cognitive theory rationales, (2) a sample of university students, (3) group career intervention, (4) pre- and post-test evaluation systems, and (5) effects in different dimensions and recommendations about intervention research design. Conclusions: Although there has been an increase in the number of publications in recent years, few studies evaluate distance career interventions. There are also few studies with different target populations. In this sense, indications for future interventions and studies are given, as well as the implications of these studies for practice.

Risk Perception and Knowledge Following a Social Game-Based Tobacco Prevention Program for Adolescents: Pilot Randomized Comparative Trial.

Adolescence is a critical developmental stage that is particularly vulnerable to the initiation of tobacco use. Despite the well-documented health risks associated with tobacco use, it remains prevalent among adolescents. Games for health are a promising strategy for tobacco prevention, using experiential and social learning theories to enhance engagement and improve behavior change. This pilot study aims to (1) compare the social game-based program Storm-Heroes to a nonsocial program regarding adolescents' personal and social experiences and (2) examine how these experiences predict higher tobacco knowledge and perceived risks of vaping and conventional tobacco use. In a cluster-randomized comparative design, 4 after-school sites (N=79 adolescents) were recruited in person and randomized in a single-blinded format to 1 of 2 interventions: the social game Storm-Heroes (44/79, 56%) or the nonsocial program A Smoking Prevention Interactive Experience (ASPIRE; 35/79, 44%). A study team member supervised both interventions. Data were collected at baseline, immediate follow-up, and a 1.5-month follow-up (45/74, 61% retained). Repeated measures mixed effects models were conducted. A total of 45 participants continued until the 1.5-month follow-up. Participants in the Strom-Heroes group were more likely to increase their perceived risk of vaping (B=0.40; P<.001), perceived risk of conventional tobacco use (B=0.35; P=.046), and tobacco knowledge (B=1.63; P<.001) than those in the control condition. The usability level of the program was related to a higher perceived risk of vaping (B=0.16; P=.003) and conventional tobacco use (B=0.16; P=.02) by follow-up. Attention to the program was also related to higher perceived risk of vaping (B=0.12; P=.002) and conventional tobacco use (B=0.14; P<.001). Distraction was not related to either perceived risk of vaping (P=.15) or perceived risk of conventional tobacco use (P=.71). In contrast, both more attention (B=0.60; P<.001) and less distraction (B=-0.37; P<.001) were related to higher tobacco knowledge. The increased perceived risk of vaping and conventional tobacco among Storm-Heroes participants aligns with the program's goals of improving participants' awareness of the risks associated with tobacco use and their tobacco knowledge. However, distraction weakened the effect of the program on tobacco knowledge, indicating that emphasis needs to be placed on minimizing distraction for better outcomes. With the results of this study, researchers can work to advance the current version of Storm-Heroes and amplify engagement in the program to improve its potential for preventing adolescents' initiation of tobacco use. ClinicalTrials.gov NCT02703597; https://clinicaltrials.gov/study/NCT02703597.

The Impact of Corporate Social Responsibility on Corporate Reputation

This research paper explores the profound impact of Corporate Social Responsibility (CSR) on corporate reputation, focusing on the mechanisms through which CSR initiatives enhance or protect a company’s public image. By analyzing key theoretical frameworks such as stakeholder theory, social contract theory, and legitimacy theory, the paper examines how businesses strategically use CSR to manage reputational risks, improve brand trust, and foster positive public perception. Case studies of companies with successful CSR strategies highlight the benefits in financial performance, consumer loyalty, and crisis resilience. The challenges of managing CSR in a digital age, where transparency and scrutiny are heightened, are also discussed. The paper concludes with recommendations for balancing ethical responsibility with business objectives, stressing the importance of integrating CSR into core business strategies to build long-term reputational capital and sustainable growth. This research underscores CSR as a critical tool in modern corporate reputation management in both local and global contexts.

Emergence of African Traditional Medicine: Understanding the Learning Process and Pedagogic Implications for Adolescents of the North West Region of Cameroon

This article examines the global debates about indigenous knowledge and Africa’s traditional medicine from the pedagogy perspective. This study investigated the emergence of African traditional medicine with keen attention on understanding the learning/apprenticeship process and deducing pedagogic implications for adolescents’ learners in the North west Region of Cameroon. Specifically, the paper examined the extent, traditional medicine influence the development of cognitive skills in adolescents. The development of cognitive skills in late adolescents is marked by social competence, decision making, and problem solving. A conceptual review of the major concepts was done. Theoretically, the article was anchored on the social learning theory of Bandura (1977). A convergent parallel mixed method research design was used. The sample of the study emerged through purposive and convenient sampling techniques. A pilot study was done with 10 participants. Interviews were conducted with 15 elders and a questionnaire for 150 adolescents drawn from 6 villages in Oku Subdivision, namely: Elak, Jikijem, Lui, Manchok, Keyon and Simonkoh. Quantitative data was entered using EpiData Version 3.1 (EpiData Association, Odense Denmark, 2008) and analysed using the Statistical Package for Social Sciences (SPSS) Standard version, Release 21.0 (IBM Inc. 2012). Interviews and focus group discussions were transcribed verbatim. Each interview or focus group was prepared as a single primary document and assigned for coding and analysis in Atlas.Ti 5.2 software (Atlas.ti Scientific Software Development GmbH, Berlin, Germany). Statistically the weight of traditional medicine = 80.3%; Traditional medicine (R=0.382; P=0.000);. These are marked by alertness, critical thinking, decision making, social competence, problem solving, imagination, mathematical abilities, etc. From the study it is recommended that indigenous practices be taught formally in schools and that indigenous medicines be studied more keenly and upgraded.

Impostor phenomenon and counselor development: The critical role of self‐compassion

AbstractSelf‐compassion is an important protective factor for managing and regulating complex emotions. This article reports on a study exploring the mediating effect of self‐compassion on the relationship between impostor phenomenon (IP) and counseling self‐efficacy (CSE) among 281 counselors‐in‐training (CITs). The most striking finding is that 65.1% of the counseling students reported frequent‐to‐intense IP. Furthermore, higher IP correlated with higher mental distress and lower CSE. Consistent with social learning theory, self‐compassion and the ability to self‐regulate physiological and affective states fully mediated the negative effect of IP on CSE, accounting for 60.9% of the variance. Implications address the alarming prevalence and severity of IP among CITs and the powerful role that self‐compassion may play in the professional development of CITs.

EXPRESS: Racial Inequity in Donation-based Crowdfunding Platforms: the Role of Facial Emotional Expressiveness

Donation-based crowdfunding platforms often claim to pursue equitable outcomes for all beneficiaries, yet many face criticism for failing to do so across different demographic profiles. In response, platform managers are eager to understand how these inequities emerge and explore solutions to address them. In this research, we show that the degree of facial emotional expressiveness of beneficiaries in uploaded images can differentially impact donation amounts for White vs Black beneficiaries. Drawing on social vision theory, we propose that facial emotional expressiveness in images combined with the race of the faces activates racial stereotypes of emotion expression that result in differential donation amounts to Black and White individuals. Analyzing a sample of 4,153 campaigns from GoFundMe between June 2021 and September 2022, along with a follow-up experiment, we find that higher facial emotional expressiveness is associated with significantly lower donation amounts for Black compared to White beneficiaries. Further exploring our moderating constructs reveals that the use of call-to-action cues, affective messaging, and race-gender homophily cues can attenuate the activation of stereotypes and therefore reduce differences in donation amounts between racial groups. Based on these findings, we offer targeted recommendations for platform managers to help reduce racial inequities in crowdfunding outcomes.

Cultural Diversity, Communication, Inclusivity and Collaboration in Nigerian Workplaces: A Review

The increasing cultural diversity in Nigerian workplaces has intensified the need for effective communication strategies to manage intercultural interactions and foster inclusiveness. This study examines the implications of cultural and linguistic diversity within Nigerian organizations, addressing the complexities of navigating ethnic, religious, and linguistic differences. The Communication Accommodation Theory (CAT), Social Identity Theory (SIT), and Intergroup Contact Theory provide foundational frameworks for understanding and managing these dynamics, with CAT highlighting how convergence and divergence in communication styles can bridge or amplify social divides. Through a detailed analysis of Nigerian workplace environments, this paper identifies key communication challenges, including language barriers and identity-driven in-groups, while proposing strategies rooted in CAT, SIT, and Intergroup Contact Theory to enhance collaboration and reduce tensions. Recommendations for organizational management, such as language training and structured intergroup activities, aim to foster a more inclusive and productive environment, acknowledging both the opportunities and challenges posed by Nigeria’s unique socio-cultural landscape.

From Exile to Belonging: The [re]construction of Identity in the Context of Forced Migration

Focusing on Syrian and Afghan refugees and asylum seekers in Spain and Greece, this study employs social identity theory and intergroup contact theory to examine the process of identity construction. Drawing from thirty-five semi-structured interviews, the study highlights how the positive distinctiveness of their homeland and community significantly shapes their sense of self-worth, despite having fled due to persecution. The study finds that Afghan and Syrian refugees alike demonstrate a close attachment to their natural heritage, while also assigning particular importance to the historical and cultural legacies of their native lands. This sense of homeland identity interlaces with a multifaceted self-representation, mirroring the intricate ties between the host and homeland. Three identity discourse patterns appear: persecuted identity, identity conciliation, and critical consciousness. The refugees' dual perception of their homeland, as both a failed and desired land, influences their perceived self-worth in interpersonal interactions, as well as their sense of integration within the host society.

On the Ranchería with Keebet von Benda-Beckmann: legal pluralism, the Wiwa People, el Cercado, and socio-spatial relations in the Sierra Nevada de Santa Marta

In 2006, the Colombian Institute for Rural Development (INCODER) initiated construction of the El Cercado dam on the Ranchería River, neglecting proper consultation with Indigenous Peoples along the river who mobilized to protect their livelihoods, cultural practices, self-determination, and the sacred lands within the government-recognized “Black Line.” Recently, Law 2415 granted the Ranchería River status as a subject of rights, establishing a Commission of Guardians comprising government and local representatives, signaling a shift toward cooperative stewardship among the region’s diverse communities and stakeholders. This paper offers a novel reading focused on the Wiwa People, as existing literature primarily addresses the Wayúu People’s experiences. Furthermore, most studies frame the normative context surrounding the Ranchería through a “weak” pluralist perspective of the Colombian legal system, often neglecting analytical complexities beyond a state-centered approach. To counter these limitations, we utilize the conceptual framework of Keebet von Benda-Beckmann, whose insights on relational social theory, law’s spatiotemporal dimensions, and water rights enable a more complex yet accurate account of how actors in this context deal with the law and variously articulate it. We argue that von Benda-Beckmann’s approach helps to unravel the challenges posed by hyperregulation while clarifying how strategic mobilization functions within this environment. By adopting this framework alongside a “thick” understanding of the local context, we aim to provide a more sensitive analysis of the evolving legal landscape, shedding light on the struggles over natural resources in Colombia and potentially offering insights for similar conflicts elsewhere.

How Clinician-Scientists Access and Mobilise Social Capital and Thus Contribute to the Professional Development of Their Colleagues in Their Networks

ABSTRACT Clinician-scientists, physicians who conduct research, may fulfil a bridging role in networks of health care researchers and practitioners. Within clinician-scientists’ networks, knowledge sharing is thought to play a vital role in the continuing professional development of themselves and their colleagues. However, little is known about networks of clinician-scientists and how this impacts continuing professional development. Rooted in social capital theory, this study provides a mixed methods exploration of clinician-scientists’ networks. Ego-level social network data were collected via semi-structured interviews on professional interactions about evidence-based practice with 15 clinician-scientists in the area of general practice and elderly care. Quantitative analysis revealed that professional networks of clinician-scientists varied in size, composition, and frequency of interactions depending on appointed research time and experience. Less experienced clinician-scientists interacted most frequently with other clinician-scientists while experienced clinician-scientist experienced more sporadically with clinicians. Clinician-scientists with more research time interacted more frequently with scientists and had a slightly larger professional network than those with less research time. The thematic qualitative analysis revealed different decision-making processes of clinician-scientists on mobilising their social capital and connecting to others in the network: (1) deliberate decision about initiating connections; (2) reactive behaviour without a decision; (3) ad-hoc decision. Clinician-scientists exchange knowledge to enhance their own continuing professional development mainly but also contribute to the professional development of clinicians, scientists, and other clinician-scientists.

Ride-Hailing Drivers’ Preference for Fairwork Principles of Trustworthy Labour-Platform Management and Greater Worker-Autonomy and Willingness to Form and Join Worker-Platform Co-Operatives in Kenya

Ride-hailing worker-platform co-operatives had emerged as part of and for at least fairwork principles. Moreover, studies on e-drivers have recommended the formation of worker-platform co-operatives in Kenya. The actual worker-platform co-operatives by e-drivers are yet to be established. It was against this backdrop that a study was conducted to determine the extent of ride-hailing drivers’ preference for fairwork principles of trustworthy labour-platform management, greater worker-autonomy and willingness to form and join worker-platform co-operatives. The study was grounded in the social exchange theory, affective theory of social exchange, and utility theory. The researcher applied critical-realism research philosophy and multimethod research designs of discrete choice experiments and sequential explanatory mixed method research designs. Using the Yamane sampling formula, the study used quantitative data from 497 respondents from sampled 600 of the 20,000 e-drivers in the Nairobi Metropolitan Region. The quantitative data was analysed using multinominal logistic regression. Moreover, the study used qualitative data from 11 participants, analysed using thematic analysis. Results indicated that the two fairwork principles were statistically significant to e-drivers’ willingness to form and join worker-platform co-operatives. The trustworthy platform management (TPM) principle, in particular, was a highly preferred fairwork principle in terms of e-drivers’ willingness to form and join worker-platform co-operative model (Coeff=2.62; SE = 0.400, Z = 6.54, p&lt; .001), compared to the greater worker-autonomy contract (GAC) principle (Coeff=1.565, SE = 0.202, Z = 7.74, p&lt; .001). This study brings practical and theoretical contributions to improve the e-drivers’ benefits from the ride-hailing sector. Policymakers, promoters, and platform workers like e-drivers could understand how best to promote worker-platform co-operatives to succeed in the country’s societal context.

Effect of Supplier Relationship Management Practices on Organizational Performance of Supermarkets in Kenya: A Case of Naivas Supermarkets in Nakuru County

Supplier relationship management is managing suppliers and vendors and enhancing strategic partnerships. The study’s goal was to establish the effect of supplier relationship management on organizational performance of Naivas supermarkets, Nakuru County. For companies to be established, they must focus on creating closer connections with other organizations to attain competitive advantage. This has made organizations develop the urgency to have lasting relationships with suppliers with intentions of increasing SC performance. This research sought to understand whether information sharing, buyer-supplier trust, supplier collaboration and supplier commitment positively contribute to organizational success and performance. SRM practices make organizational performance better however, there’s limited empirical evidence on their impact within supermarkets in Kenya, which presents a research deficiency that the research desired to fill. The investigation’s objectives included; to examine the effect of information sharing on the organizational performance of Naivas supermarket, to determine the effect of buyer-supplier trust on the performance of Naivas Supermarket, to determine the effect of supplier collaboration on the organizational performance of Naivas Supermarket. The theories were; social exchange theory, commitment trust theory of relationship marketing and resource-based theory. Descriptive research design was employed. The target population was 82 respondents working at the seven Naivas supermarket branches in Nakuru County. A census was employed in this study. The study used questionnaires and interviews. Questionnaires were issued to 82 respondents but only 70 were filled and returned. Interviews were conducted with top employees. Descriptive statistics and inferential statistics were employed for results interpretation. Data analysis was done through Microsoft excel Data analysis tool and SPSS. Results were displayed through tables. The first objective results showed that there’s a positive relationship between information sharing and organizational performance (r= .373, p value=0.001). The second objective results, imply a positive correlation between buyer-supplier trust and organizational performance (r=.369, p value= 0.001). Third objective indicated a significant positive relationship between supplier collaboration and organizational performance (r=.455, p value=0.000). The fourth objective’s results showed strong positive correlation between supplier commitment and organizational performance (r= .489, p value= 0.000). The study concluded that Naivas supermarkets in Nakuru consider practicing the objectives as this will lead to increased performance. The study recommends that it is important to have training programs for all involved and the service users have to be informed about the decisions that are related to supplier management. This study recommends that the supermarkets should work collaboratively with logistics providers.