Social Strategies Research Articles

The Influence of Social Media Strategy, Customer Interaction, and Word of Mouth on E-commerce Purchase Intention

This study investigates the effects of social media strategy, customer interaction, and word of mouth on e-commerce purchase intention. Utilizing a quantitative approach, data were collected from 360 respondents using a structured questionnaire with a Likert scale ranging from 1 to 5. The analysis employed Structural Equation Modeling with Partial Least Squares (SEM-PLS 3) to assess the relationships among the variables. The findings reveal that a well-implemented social media strategy significantly enhances customer interaction and positively influences word of mouth, which in turn drives purchase intention in the e-commerce sector. These results underscore the importance of strategic social media engagement and effective customer communication in fostering consumer intent to purchase online. The study provides valuable insights for e-commerce businesses seeking to optimize their marketing strategies and enhance customer engagement.

Authenticity and high performance: Nonmarket social, public and media strategies of foreign SMEs during a black swan event

AbstractNonmarket (NM) strategy is an emerging concept, similar to the notion of NM social, public and media strategy (SPMS). Previous literature has predominantly focused on larger corporations, often overlooking smaller enterprises. Additionally, much of the existing research has been centred on developed markets, leaving a gap in qualitative research. The current analysis seeks to elucidate how foreign small and medium‐sized enterprises (FSMEs) in transitional markets, such as Shanghai, adopt specific NM SPMS to mitigate the liability of foreignness (LOF) during a pandemic. The study utilizes a CGT approach, employing semi‐structured interviews with 27 participants, including foreign entrepreneurs and digital marketing specialists. Additionally, qualitative data was analysed comprehensively using Atlas.ti 9 software. The qualitative methodology implementation resulted in the creation of the authenticity and high performance framework from where specific strategies and general implications are presented. The study highlights two principal themes: (1) The need for increased flexibility and speed in social media message communication and (2) Customized FSME strategies through digital marketing—a never‐going‐back market digitalization. The second theme is subdivided into (a) Tailored public relations for FSMEs. (b) An increased need for internal cohesion—fostering a stable mindset and positive rapport among staff. (c) An increased need for trialling new target customers. (d) Creating a relatable story—showing a particular vulnerability can be viral and (e) Maintaining a strong reputation for operational performance.

Edukasi dalam upaya Menekan Kasus Perceraian melalui Pendidikan Agama Islam di Dusun Dasan Lendang Desa Kerumut

The problems that are the basis for divorce in the Dasang Lendang hamlet are caused by quarrels, economic problems, failure to fulfill the elements of kafa'ah in marriage, online shopping that causes debt, online gambling. So this Community Service aims to increase the optimization of religious knowledge in reducing divorce cases in the Dasan Lendang hamlet community, Kerumut Village. This Community Service activity uses the Participatory Action Research (PAR) approach. The method used in this service is Socialization. The results of the service show that providing understanding and knowledge to the community is carried out with a socialization strategy from students and lecturers by providing lectures, counseling and marriage advice to the community. So that the community is aware of the dangers of things such as a) Quarrels, b) economic problems, c) online shopping addiction. the above factors have the potential to cause household problems and trigger divorce. So that the implications for the community are expected to be active in participating in educational activities through the majlis taklim held in the prayer room and in the mosque and lectures by the tuan guru to deepen their knowledge of religion.

The economic impact of social media marketing: A study of consumer goods in emerging markets

The economic impact of social media marketing on consumer goods in emerging markets has become increasingly significant, driven by rapid digital adoption and the growing influence of online platforms. This study explores how social media marketing strategies employed by consumer goods companies contribute to economic growth in these regions. By leveraging data from various emerging markets, the research examines the role of social media in enhancing brand visibility, consumer engagement, and market penetration. The study highlights the ability of social media to reach vast audiences at relatively low costs, enabling companies to build brand awareness and foster consumer loyalty in markets where traditional advertising channels may be less effective or accessible. Through targeted advertising, influencer partnerships, and interactive campaigns, social media marketing has proven instrumental in driving sales and expanding market share for consumer goods companies. This, in turn, has stimulated local economies by increasing consumer spending, creating jobs, and encouraging competition. Furthermore, the study discusses the multiplier effect of social media marketing on economic development, particularly in how it helps local businesses integrate into the global economy. By providing a platform for smaller companies to compete with established brands, social media has democratized access to markets and facilitated the growth of entrepreneurial ventures in emerging economies. However, the study also acknowledges the challenges and limitations of social media marketing in these contexts, such as digital divides, varying levels of internet penetration, and the need for culturally sensitive content. The findings underscore the importance of adapting social media strategies to the specific characteristics of emerging markets to maximize their economic impact. In conclusion, social media marketing has become a powerful tool for driving economic growth in emerging markets by enhancing brand presence, increasing consumer demand, and fostering competitive business environments. As digital ecosystems continue to evolve, the role of social media in shaping economic landscapes in these regions is expected to expand further, offering significant opportunities for consumer goods companies and local economies alike.

Strategies for Building Reputation of Tourism Destinations in Semarang Regency on Social Media

This study aims to analyse the tourism promotion strategy implemented by the Semarang Regency Government through Instagram social media, specifically the @pesona_kabSemarang account. The promotion of attractions through social media is one aspect to support sustainable tourism and increase the number of visitors to the destination. The research method used a qualitative approach by selecting posts based on special features, natural and cultural tourism. The results showed that although there were several promoted events and activities, promotional strategies, there was still a lack of user interaction, such as the number of "likes" and comments. The high tourism potential requires strategic efforts to build reputation and attract tourists to Semarang Regency, especially in optimising social media strategies to increase follower engagement in social media accounts and the effectiveness of tourism destination promotion

PRESERVING AND MANAGING CHINESE SETTLEMENT HERITAGE TOURISM IN LASEM, INDONESIA

This research examines Chinese settlements' preservation and management strategies as heritage tourism in Lasem, Rembang, Indonesia. Ancient houses in Chinatown settlements are vulnerable and require a social resilience strategy as a solution. This study used a qualitative approach and data collection techniques through observation, in-depth interviews, documentation, and focus group discussion (FGD). The informants were owners of ancient houses utilizing their buildings as heritage tourism destinations. The results of this study show that the community or owner in managing settlements or Chinese houses as tourist destinations should have three capacities in the social resilience perspective, namely 1) coping capacity, which includes resources, knowledge, skills, and learning; community as the main actor, community awareness, and social kinship system; 2) adaptive capacity which includes: community networks, human and environmental relations, and community participation; and 3) transformative capacity which includes community infrastructure, multi-stakeholder partnerships, technological innovation, diversity and economic innovation. This study concludes that the owners of ancient houses in Chinatown settlements who utilize their buildings as tourism destinations are quite resilient.

Revisiting a decade of inequality in healthcare financial burden in Cambodia, 2009–19: trends, determinants and decomposition

BackgroundOut-of-pocket healthcare expenditure (OOPHE) without adequate social protection often translates to inequitable financial burden and utilization of services. Recent publications highlighted Cambodia’s progress towards Universal Health Coverage (UHC) with reduced incidence of catastrophic health expenditure (CHE) and improvements in its distribution. However, departing from standard CHE measurement methods suggests a different storyline on trends and inequality in the country.ObjectiveThis study revisits the distribution and impact of OOPHE and its financial burden from 2009–19, employing alternative socio-economic and economic shock metrics. It also identifies determinants of the financial burden and evaluates inequality-contributing and -mitigating factors from 2014–19, including coping mechanisms, free healthcare, and OOPHE financing sources.MethodsData from the Cambodian Socio-Economic Surveys of 2009, 2014, and 2019 were utilized. An alternative measure to CHE is proposed: Excessive financial burden (EFB). A household was considered under EFB when its OOPHE surpassed 10% or 25% of total consumption, excluding healthcare costs. A polychoric wealth index was used to rank households and measure EFB inequality using the Erreygers Concentration Index. Inequality shifts from 2014–19 were decomposed using the Recentered Influence Function regression followed by the Oaxaca-Blinder method. Determinants of financial burden levels were assessed through zero-inflated ordered logit regression.ResultsBetween 2009–19, EFB incidence increased from 10.95% to 17.92% at the 10% threshold, and from 4.41% to 7.29% at the 25% threshold. EFB was systematically concentrated among the poorest households, with inequality sharply rising over time, and nearly a quarter of the poorest households facing EFB at the 10% threshold. The main determinants of financial burden were geographic location, household size, age and education of household head, social health protection coverage, disease prevalence, hospitalization, and coping strategies. Urbanization, biased disease burdens, and preventive care were key in explaining the evolution of inequality.ConclusionMore efforts are needed to expand social protection, but monitoring those through standard measures such as CHE has masked inequality and the burden of the poor. The financial burden across the population has risen and become more unequal over the past decade despite expansion and improvements in social health protection schemes. Health Equity funds have, to some extent, mitigated inequality over time. However, their slow expansion and the reduced reliance on coping strategies to finance OOPHE could not outbalance inequality.

Customer Engagement towards Instagram content across different sectors

This study explores the impact of Instagram content on customer engagement in small and medium-sized enterprises (SMEs) across the pharmaceutical and cosmetic sectors in Kazakhstan. By analyzing business-related and non-business-related posts in both image and video formats, the research finds that video content consistently generates higher engagement, especially in non-business posts. The results highlight sector-specific differences in consumer interaction, offering valuable insights for SMEs to optimize their social media strategies. Future research could link engagement metrics with purchasing behavior and explore sector-specific nuances further.

From Influencers to Followers: Unpacking Credibility Dimensions on Food Sharing Intentions Among Malaysian Youth

Influencer marketing has blossomed into an increasingly prevalent method for products and brands to engage with followers, prompting interest in digital marketing and social media studies. However, due to a lack of source credibility, many social media influencers are experiencing a decline in content sharing from their followers despite investing time and money in developing engaging content. Yet, relatively little is known about influencers’ credibility in relation to food-sharing intentions among Malaysian youth. The present study addresses this gap by examining the relationship between social media influencers’ credibility and followers’ sharing intention on food content. By adopting a quantitative approach with a correlational design, this study aimed to discover the relationship between social media influencers’ perceived expertise, trustworthiness and attractiveness with followers’ sharing intention towards the food content among Malaysian youths. The researcher employed a probability sampling technique using a random selection of respondents for the sampling. The findings showed that the level of perceived source credibility dimensions and followers’ sharing intention towards the food content among Malaysian youths was mostly moderate. Pearson correlation analysis revealed a significant relationship between social media influencers’ source credibility dimensions and followers’ sharing intention towards the food content among Malaysian youths. The study leverages a deeper understanding of social media influencers through the dimension of credibility and food-sharing intention and thus contributes to developing a more successful social media strategy to engage with netizens. Keywords: Digital marketing, food-related content, sharing intention, social media influencers, source credibility.

Intergenerational Care and Subjective Well-being: A Study of the Particularities of Ageing Amongst the Indigenous Peoples of Chile

Abstract This empirical study explores intergenerational caregiving and subjective well-being amongst older adults in Indigenous communities in rural Chile. Facing substantial social and economic challenges, these communities depend heavily on cultural traditions and family support systems. Data were collected from 1,348 older adults, aged sixty and above, using surveys to assess caregiving practices, intergenerational support and subjective well-being, measured by the Personal Wellbeing Index and the Perceived Social Support Questionnaire. Findings reveal that caregiving is deeply rooted in cultural and historical contexts, with positive aspects such as increased satisfaction and social connectedness, and negative aspects including stress and social isolation. Women predominantly assume caregiving roles, maintaining cultural traditions and supporting family well-being. Notable differences in intergenerational support and subjective well-being were observed based on ethnic group and gender. The implications for social work practice are insightful. The study highlights the need for culturally sensitive social work policies and inclusive strategies that address the well-being of older adults in these communities. Social workers and policymakers must consider cultural nuances and the unique needs of Indigenous populations, taking into account cultural identity, economic conditions and acculturation to develop effective support programmes.

Long-term impacts of socioeconomic status and childhood trauma on depression in older adults: social work strategies

ABSTRACT This study explores the impact of life course socioeconomic status (SES) and childhood trauma on depressive symptoms in Chinese middle-aged and older adults, while also examining the role of chronic diseases and implications for social work practice. Using data from 9,942 participants, structural equation was established to investigate these relationships. Results reveals that low childhood SES positively affects depressive symptoms through low SES in mid-to-late life (std. β = 0.168, p < .001), and domestic child abuse negatively impacts depressive symptoms through low SES in mid-to-late life (std. β=-0.020, p < .001). Additionally, experiencing peer bullying is directly associated with depressive symptoms (std. β = 0.145, p < .001). Exposure to domestic violence is directly related to depressive symptoms (std. β = 0.078, p < .001) and indirectly leads to more severe depressive symptoms through chronic disease (std. β = 0.023, p < .001). Social workers in healthcare settings can utilize these findings to better understand risk factors for depression and provide trauma-informed care and economic assistance across the life course. Additional training for social workers on the lasting impacts of childhood adversity is warranted. By intervening at both individual and policy levels, social work practitioners can help break cycles of poverty and poor health stemming from childhood.

Longitudinal evidence for the emergence of multiple intelligences in assistance dog puppies.

Cognitive test batteries suggest that adult dogs have different types of cognitive abilities that vary independently. In the current study, we tested puppies repeatedly over a crucial period of development to explore the timing and rate at which these different cognitive skills develop. Service dog puppies (n = 113), raised using two different socialization strategies, were either tested longitudinally (n =91) or at a single time point (n = 22). Subjects tested longitudinally participated in the battery every two weeks during and just beyond their final period of rapid brain growth (from approximately 8-20 weeks of age). Control puppies only participated in the test battery once, which allowed us to evaluate the impact of repeated testing. In support of the multiple intelligences hypothesis (MIH), cognitive skills emerged at different points across the testing period, not simultaneously. Maturational patterns also varied between cognitive skills, with puppies showing adult-like performance on some tasks only weeks after a skill emerged, while never achieving adult performance in others. Differences in rearing strategy did not lead to differences in developmental patterns while, in some cases, repeated testing did. Overall, our findings provide strong support for the MIH by demonstrating differentiated development across the cognitive abilities tested.

Exploring the theory of consumer-engagement marketing: antecedents and consequences of consumers’ participative and engagement behaviours

ABSTRACT This study develops a comprehensive framework based on the theory of consumer engagement marketing. It examines the role of brand-initiated social media marketing (SMM) efforts—specifically entertainment, customisation, interactivity, and trendiness—in encouraging consumers to voluntarily contribute on social media platforms. These contributions are reflected in consumer-to-brand and consumer-to-consumer interactions, which, in turn, influence consumer engagement and online search behaviour. A theoretical model was developed and tested using survey data from 388 consumers experienced in visiting smartphone brand pages in Egypt. The data was analysed using partial least squares structural equation modelling (PLS-SEM). Findings indicate that SMM elements such as entertainment, customisation, and interactivity significantly drive consumer-to-consumer and consumer-to-brand interactions, which subsequently lead to increased consumer engagement and online search behaviour. Notably, consumer engagement behaviour fully mediates the impact of consumer-to-consumer interaction on online search behaviour. The study offers important theoretical insights and managerial implications for brands aiming to enhance consumer engagement through social media strategies.

Double-Edged Effects of Social Strategies on the Well-Being of Autistic People: Impact of Self-Perceived Effort and Efficacy.

Autistic people employ various social strategies to form and maintain interpersonal relationships in their daily environments. These strategies can help autistic people with social interactions (leading to self-perceived efficacy of using social strategies), but can also lead to cognitive fatigue (self-perceived effort of using social strategies). However, previous studies have focused primarily on self-perceived effort, overlooking the self-perceived efficacy of using social strategies, and the balance between self-perceived effort and efficacy. To address this gap, this study examined the impact of autistic people's use of social strategies on their well-being, focusing on self-perceived effort, self-perceived efficacy, and their interaction effect. An online survey was conducted among self-reported autistic people in Japan aged 18-65 years, using a modified Compensation Checklist. Data from 104 self-reported autistic participants were analyzed using linear regression. High self-perceived effort in using social strategies was negatively associated with well-being, whereas high self-perceived efficacy was positively associated with well-being. The interaction effect between effort and efficacy was not significant. These results were supported even when loneliness was used as an index of social well-being. Additionally, the number of strategies used by an autistic person was positively associated with well-being. This study highlights the double-edged effect of autistic people using social strategies, and that using a broader repertoire of social strategies may improve the well-being of autistic people. These findings call for a nuanced approach by researchers and clinicians considering both the positive and negative aspects of using social strategies.

Social Support, Coping Strategies, Depression, Anxiety, and Cognitive Function Among People With Type 2 Diabetes Mellitus: A Path Analysis.

To explore the linear associations between social support, coping strategies, depression, anxiety, and cognitive function among people with type 2 diabetes mellitus (T2DM) using a path-analytic method. This cross-sectional study enrolled 496 individuals hospitalized due to T2DM. Well-trained investigators conducted face-to-face interviews with the participants using the Social Support Rating Scale, the Chinese version of Medical Coping Modes Questionnaire, the Hospital Anxiety and Depression scale, and the Mini Mental State Examination to measure social support (including objective support, subjective support, and support utilization), coping strategies (including confrontation, avoidance, and acceptance-resignation), depression/anxiety, and cognitive function, respectively. A path analysis was used to elucidate the linear associations between social support, coping strategies, depression, anxiety, and cognitive function. In the final path model with satisfactory model fit, objective support was found to be associated with cognitive function not only directly but also indirectly through confrontation coping and depression, and acceptance-resignation coping and depression/anxiety. Further, subjective support was found to be associated with cognitive function indirectly through depression/anxiety, as well as serially through acceptance-resignation coping and depression/anxiety. Support utilization was found to be associated with cognitive function indirectly through confrontation coping and depression, as well as through acceptance-resignation coping and depression/anxiety. Social support, coping strategies, depression, and anxiety were associated with cognitive function among people with T2DM, and these associations were best explained by a serial mediation model from social support, coping strategies, and depression and anxiety to cognitive function.

Utilizing Instagram as a Social Commerce Marketing Strategy to Increase MSME Revenue

At the moment, digital marketing is growing more rapidly than ever before, but through digital marketing a strategy is definitely needed so that revenue increases. However, previous research found that business people / entrepreneurs do not make the most of social media in their marketing strategies and do not realize the capabilities of existing social media. This research uses a qualitative approach with descriptive methods, aiming to gain insight related to the utilization of Instagram as a social commerce marketing strategy in increasing MSME revenues in the Lili Collection 31 case study. The data collection methods used are three, namely; observation, in-depth interviews and documentation studies. This research uses SWOT analysis to identify various factors both internal and external. The results of this study concluded that Lili Collection 31 has not been optimal and there is a need for improvement both in terms of understanding Instagram insights and marketing in attracting consumer interest.

Dual career in the workplace: co-creation of a conceptual framework by employers and employee-sportspersons incorporating corporate social responsibility and brand alignment.

The purpose of this study was to provide an evidence base and conceptual framework to inform new guidelines for achieving a balance between sports and employment commitments (i.e., dual career, DC) of the employee-sportspersons. To shape a DC discourse in the workplace, the distinct and combined views of the employee-sportspersons (i.e., the Employee), the managers (i.e., the Employer) were considered. Following a concept mapping methodology, 257 international participants (25% employers and 75% employee-sportspersons) sorted and rated 50 potential statements associated with DC circumstances and supports in the workplace. Six distinct clusters emerged, with the combined employers-employee co-creation scenario assigning 6 statements to the micro dimension (Cluster 1 = Workplace Benefits), 4 statements to the meso dimension (Cluster 2 = Role of National Sports Governing Bodies), 19 statements to the macro dimension (Cluster 3 = Dual Career Policy Development), 4 and 5 statements to the organizational dimensions (Cluster 4 = Employee-Employer Collaboration and Responsibility; Cluster 5 = Sport Career Integration), and 12 statements to the policy (Cluster 6 = Workplace Strategies for Dual Career Support) dimension. With respect to the employers, the employee-sportspersons showed higher scores (p < 0.05) for importance of clusters 2, 4, and 6, and for feasibility of clusters 2 and 6. These findings suggest priorities for changes within the DC dimensions identified, and envisage flexible models for aligning corporate brand values and corporate social responsibility strategies through meaningful and proactive DC support of the employee-sportspersons in the workplace. The findings provide a rigorously derived evidence base to inform the formulation of new DC workplace guidelines.

Psychosocial challenges and coping strategies of bully-victims among students in Kwara state, Nigeria

The study investigated the psychosocial challenges and coping strategies of bully-victims among secondary school students in Kwara State, Nigeria. Descriptive survey was adopted. With a sample of 396 bully-victims which were selected using proportionate, stratified and snowball sampling techniques. The findings revealed that they experienced more psychological challenges than social challenges, such as anxiety, anger control issues, and difficulty forgetting bullied experiences. Bully-victims adopted more aggressive, social, and cognitive coping strategies than helpless strategies. There were no significant differences in psychosocial challenges based on age and school type, but differences existed based on gender. Significant differences also existed in coping strategies based on gender, age, and school type. The study recommended developing problem-solving strategies for bully-victims and addressing their psychological, social, and behavioral issues concurrently.

Assessing Polarisation of Climate Phenomena Based on Long-Term Precipitation and Temperature Sequences

This article presents an analysis of monthly precipitation totals based on data from the Global Precipitation Climatology Centre and monthly mean temperatures from the National Oceanic and Atmospheric Administration for 377 catchments located worldwide. The data sequences, spanning 110 years from 1901 to 2010, are analysed. These long-term precipitation and temperature sequences are used to assess the variability in climate characteristics, referred to here as polarisation. This article discusses the measures of polarisation used in the natural sciences. This study adopts two measures to evaluate the phenomenon of polarisation. The first measure is defined based on a stationary time series, calculated as the ratio of the amplitude of values to the standard deviation. The second measure is proposed as the difference in trends of these values. Based on the analysis of monthly precipitation data in the studied catchments, polarisation components are confirmed in 25% of the cases, while in the remaining 75%, they are not. For temperature data, polarisation is confirmed in 12.2% of the cases and not in the remaining 88.8%. The trend analysis employs Mann–Kendall tests at a 5% significance level. The Pettitt test is used to determine the point of trend change for precipitation and temperature data. This article underscores the complex relationship between climate polarisation and sustainable development, reaffirming that sustainable development cannot be pursued in isolation from the challenges posed by climate change. It emphasises the importance of integrating environmental, social, and economic strategies to adapt to extreme climatic events and mitigate their effects. This research is supported by detailed graphical analyses, with the results presented in tabular form.

Instagram as Part of SMM Innovation in Educational Institutions

The use of Instagram as a social media marketing tool in educational institutions is gaining more and more attention. This article explores the relationship between school size and a school's Instagram presence, activity, and engagement. Specifically, the investigation focuses on answering the question of whether larger schools are more likely to have an Instagram account, post more frequently, and generate higher levels of interaction. The paper examines the role of Instagram in social media marketing within educational institutions, focusing on the relationship between school size and a school's presence, activity and engagement on Instagram. The research addresses three main hypotheses. Namely, that schools that have higher pupil numbers are more likely to have an Instagram account, schools with higher pupil numbers are more likely to post on Instagram, and schools with higher pupil numbers experience higher overall interaction (in the form of likes and comments) on their Instagram posts. An empirical quantitative research method was used. Statistical validation was carried out using Pearson's correlation coefficient and data from 444 schools were analysed. The results confirmed significant correlations between the number of pupils and the likelihood of having an Instagram account, frequency of posts and overall interaction. The paper further explores the effect of post frequency on follower numbers, finding a relationship that the more posts the higher the engagement, this does not necessarily lead to higher follower numbers. In addition, the study examines the link between the number of followers and the number of posts published by Reels, revealing a correlation. This suggests that a larger number of followers predicts a larger number of posts by Reels. Nevertheless, this highlights the need for a balanced content strategy. The above findings provide important insights into effective social media marketing strategies for educational institutions. The value of this study lies in its practical implications for school administrators and marketing professionals aiming to strengthen their institution's social media presence. The study concludes by highlighting the key role of Instagram in educational marketing and offering evidence-based recommendations for optimizing social media strategies to achieve better engagement and visibility.