The article reveals methodological approaches to the scientific study of the content of gerontological assistance to clients of social services as a direction of professional social work and a segment of university social education. A conceptual justification is given for the synthesis of sociological and didactic aspects of understanding gerontological social work in modern society. A theoretical and methodological analysis of socio-cultural factors of gerontological assistance to clients of social services and controversial issues of training future social workers in universities in technologies of gerontological assistance to the population is carried out.
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