Social Responsibility Of Media Research Articles

Demonstration and Suggestion on the Communication Efficiency of New Media of Environmental Education Based on Ideological and Political Education.

With the rapid development of the economy, we are facing more and more problems, and the construction of ecological civilization has become the focus of our national concern. With the rapid development of network technology, the immediacy of the new media and the huge audience have brought new development trends to the dissemination of environmental information. The number of new environmental media is increasing, but there are still some problems, such as formality, rigid content and lack of innovation, which make it difficult to achieve better communication effects. However, the research on new environmental media is still in its infancy, and there is not yet a set of targeted and specialized new media evaluation systems. Based on the social function of new environmental news media and the social responsibility of media as the entry point, the article establishes a set of index systems to measure the efficiency of environmental news dissemination and proposes corresponding improvement measures accordingly. The results of the study show that the best use of environmental education publicity is at 81.3%. In terms of cognitive efficiency and attitudinal efficacy, the scores of environmental education weibo public numbers were not high, at 60.7% and 71.5%, respectively. From the perspective of ideological and political education, the environmental protection class of WeChat plays a good role in attracting the attention of college students, and can provide ideological and political education to them and improve their ideological awareness. In terms of cognition, new media is responsible for conveying environmental knowledge and concepts to college students, so the development of new media centers on environmental information, and the content directly affects the cognitive level of college students, fully reflecting the importance of cognitive efficacy in new media of environmental education. On attitude efficacy, only one indicator is set for identity shaping, which has the highest score, but the lowest is 4.0, showing that the public number is still not obvious enough in terms of identifying with college student groups, influencing college students' emotions and attitudes. Based on this, this paper points out the problems of the current communication efficiency of environmental education new media through the analysis of the evaluation results and puts forward suggestions to improve its communication efficiency in this regard.

FREEDOM OF EXPRESSION AND SOCIAL RESPONSIBILITY IN PAKISTAN: TV NEWS JOURNALISTS’ PERSPECTIVE ON SOCIO-POLITICAL ISSUES

The study aimed to explore TV News Journalists’ perspectives regarding freedom of expression and social responsibility in Pakistan and how these journalists practice it in their profession. Moreover, factors influencing these practices were also inquired. Employing an exploratory research design, 10 semi-structured interviews with TV News Journalists were conducted. Thematic analysis of interviews revealed that TV News Journalists are well aware of the role of freedom of expression and social responsibility in coverage of socio-political issues. In the present situation, they are unable to practice journalism with responsibility as News Channels compete with TRP and Breaking News. Authentication of news suffers in this context. Journalists are unable to practice their freedom of expression and social responsibility as they cannot go against organizational policies. It seems as if they are doing jobs only without fulfilling their journalistic responsibilities in true spirit. They face certain pressures while covering socio-political issues. These pressures are organizational policies, political parties, religious groups, personal political and religious affiliations and the financial status of Journalists. Government and state institutions also try to influence the freedom of expression and social responsibility of media. Resultantly the objectivity of News content gets compromised. PEMRA established to regulate the electronic media, appeared to be failed in doing so. Compromised freedom of expression and social responsibility is becoming a source of political polarization in society. Keywords: Freedom of Expression, Social Responsibility, Pakistani Media, PEMRA, Journalistic Perspectives and Practices

Social Responsibility of Media in Pakistan: Exploring the Audience Perception

Media has some fundamental regulations, laws and ethics along with social responsibility to ensure the privacy of the public. Pakistani media is usually considered to be lacking in abiding by such responsibilities. This article aims to investigate that to what extent Pakistani media is socially responsible. It further explores audience perception regarding the erosion of culture through inappropriate foreign media content on Pakistani media. Data has been collected with the help of a questionnaire from 324 respondents. Results show that public perception regarding the social responsibility of media is different for different outlets. Television is considered more socially responsible for female respondents. Respondents (at home) and (graduated) believe that television is much socially responsible than radio, newspaper and magazines. However, television is considered the most harmful media regarding inappropriate foreign content. Respondents above fifty years of age, government employees and highly educated believed that television compromises social responsibility higher than other media.

Reforming Journalism Education on a Tertiary Level in Afghanistan: recommendations for a Dual Education Model

The importance of journalism’s role in society is beyond debate. Particularly in so-called fragile states, the social responsibility of media and journalism cannot be denied. Journalism education must account for the high level of skills required by journalists, and the ‘mediation’ function of journalists in fragile states should be conceptualised. Responding to dynamic developments in the Afghan media landscape and the resulting need for high-quality journalism education, this article proposes a reform model for journalism education on a tertiary level in Afghanistan. Based on research as well as a needs and feasibility assessment following the participatory action research (PAR) approach, target models and an implementation plan for educational reform were developed. This provides a potential blueprint for reforms in journalism education in fragile states, which considers social and cultural values and interests in the local context while drawing on the perspective of the outsider. This article presents the results of a project entitled “Professionalisation of Journalism Education on a Tertiary Level in Afghanistan”, which resulted in a manual.

Social responsibility of media on environmental dangers: Warning productions

Abstract
 Environmental problems are the most serious matters which are caused by electrical and electronical and technological conditions in the world. Media are the most common instruments in the world and numerous messages are conveyed via media, even warnings or threats. Media have sovereignty on people and have power to persuade people and to persuade administrators. All topics and all matters can be used by media and media can change all matters to attractive topics and media can set a fantastic imaginary world for people. Environmental matters are sometimes used by media but media ususally focus sensational dimensions of environment and serious problems about environment are generally ignored. Media have many facilities and great power to warn people about environmental risks and envitonmental dangers and environmental responsibilities.
 Keywords: Environment, media, responsibility, danger, warning.
 

Balanced Co-Existence of ‘de Jure and de Facto Independence’ in the Public Service Broadcasting Sector

With directives to deliver impartial news, current affairs and programmes, the social responsibility of media, mainly public service broadcasters (PSBs), is viewed as providing resources for serving democracy and full citizenship. Through these resources, public service broadcasting (PSB) builds the trust of the public in its public service values. However, the continuance of this public trust requires evidence of independence and adherence to institutional norms beyond the reach of vested interests — corporate and party political. This paper1 aims to investigate critical challenges facing the independence of PSBs to uncover the significance of balanced co-existence of two aspects of independence — de jure and de facto — in the PSB sector. The main argument of the paper is that the disparity between the two elements of independence is widening due to vested interests. And narrowing of such gaps is vital for PSBs to serve the public interest.

Marisol Sandoval, From Corporate to Social Media: Critical Perspectives on Corporate Social Responsibility in Media and Communication Industries

Marisol Sandoval, <i>From Corporate to Social Media: Critical Perspectives on Corporate Social Responsibility in Media and Communication Industries</i>

From corporate to social media: critical perspectives on corporate social responsibility in media and communication industries

The corporate and the are crucial themes of our times. In the first decade of the twenty-first century, both individual lives and society were shaped by capitalist crisis and the rise of media. But what marks the distinctively character of social media? And how does it relate to the wider and economic context of contemporary capitalism? The concept of Corporate Social Responsibility (CSR) is based on the idea that a socially responsible capitalism is possible; this suggests that capitalist media corporations can not only enable interaction and cooperation but also be socially responsible. This book provides a critical and provocative perspective on Corporate Social Responsibility (CSR) in media and communication industries. It examines both the academic discourse on CSR and actual corporate practices in the media sector, offering a double critique that reveals contradictions between corporate interests and responsibilities. Marisol Sandovals political economic analysis of Apple, AT&T, Google, HP, Microsoft, News Corp, The Walt Disney Company and Vivendi shows that media and communication in the twenty-first century are confronted with fundamental responsibility challenges. From software patents and intellectual property rights to privacy on the Internet, from working conditions in electronics manufacturing to hidden flows of eWaste this book encourages the reader to explore the multifaceted (ir)responsibilities that shape commercial media landscapes today. It makes a compelling argument for thinking beyond the corporate in order to envision and bring about truly media. It will interest students and scholars of media studies, cultural industry studies, sociology, information society studies, organization studies, political economy, business and management.

Social responsibility in media: utopia or reality? Some actions to achieve a fine management

espanolLa importancia de la responsabilidad social (RS) en los medios de comunicacion es un tema que se encuentra en permanente debate dentro y fuera de los mismos medios. La RS de los medios va directamente relacionada con el impacto que pueden ocasionar sus contenidos en el publico o la ciudadania. Sin duda lo mas relevante es el poder que los medios tienen en la formacion de la opinion publica. Es decir, la responsabilidad de los medios va directamente relacionada con la informacion y las opiniones emitidas en los medios. Sin embargo cuando hablamos de RS, nos referimos a un nuevo concepto que implica un cambio en el modelo de gestion de la empresa u organizacion. En este sentido, hoy podemos hablar de una gestion integral de responsabilidad social cuando la organizacion decide emprender politicas voluntarias y eticas con el afan de tener buenas relaciones con su entorno y en particular con cada uno de los stakeholders. En este sentido, la RS va mas alla de la ley y comprende el desarrollo de una serie de estrategias, acciones o campanas dirigidas a cada uno de sus stakeholders o grupos de interes. De esta manera, los medios de comunicacion estan llamados a ser socialmente responsables desde este doble rol que les toca como medios de comunicacion y como organizaciones. En este articulo hacemos una reflexion sobre el significado y la importancia de la gestion de la RS en los medios de comunicacion. Senalaremos algunos resultados a partir de una investigacion (elaborada por la autora de este articulo) acerca de la RS en las empresas peruanas: ATV Television, Radio Capital y el diario Peru.21. Adicionalmente se presentara una propuesta de indicadores a tener en cuenta para poder medir la gestion de la RS en los medios. EnglishThe importance of Social Responsibility in Media is an issue that is in constant debate inside and outside Media. This concern about the impact of the information they diffuse to their public. As it is widely known, they have a strong influence in the Public Opinion on citizenship. In other words, the media has to be responsible not only for the information but also for the opinion they offer. When we refer to Social Responsibility, this implies a new concept in the model of management of the company or organization. Concretely, when the organization voluntarily assume ethics, by means of actions and campaigns, in the relationship with their environment and with each of their stakeholders. In this article, we make a reflection about the meaning and the importance of the management of social responsibility in media. We will remark some cases and testimonies from which we can study in detail the most important items to obtain an effective management of social responsibility in media. In addition to this, we will present some indicators from which it is possible to measure social responsibility in media considering also previous research by the author of this article about the cases of the following Peruvian companies: ATV, Radio Capital and Peru.21.

Corporate Social (IR)Responsibility in Media and Communication Industries

Microsoft is the most socially responsible company in the world, followed by Google on rank 2 and The Walt Disney Company on rank 3 – at least according to the perceptions of 47,000 people from 15 countries that participated in a survey conducted by the consultancy firm Reputation Institute. In this paper I take a critical look at Corporate Social Responsibility in media and communication industries. Within the debate on CSR media are often only discussed in regard to their role of raising awareness and enabling public debate about corporate social responsibility. What is missing are theoretical and empirical studies about the corporate social (ir)responsibility of media and communication companies themselves. This paper contributes to overcoming this blind spot. First I systematically describe four different ways of relating profit goals and social gaols of media and communication companies. I argue for a dialectical perspective that considers how profit interests and social responsibilities mutually shape each other. Such a perspective can draw on a critical political economy of media and communication. Based on this approach I take a closer look at Microsoft, Google and The Walt Disney Company and show that their actual practices do not correspond to their reputation. This analysis points at flaws in the concept CSR. I argue that despite these limitations CSR still contains a rational element that can however only be realised by going beyond CSR. I therefore suggest a new concept that turns CSR off its head and places it upon its feet.