Social Posters Research Articles

Localisation as Sociocultural Adaptation of Modern Design of Visual Communications

The aim of the article is to ground and formulate the definition of the term “localisation” in design using the example of visual communications. Results. A review of definitions and interpretations of localisation in different scientific and industrial spheres highlights that the term has different semantic meanings. In the sphere of visual communications, the concept appeared in web design, programming interfaces of programmes and games in the context of language, as well as technical, normative (State Standards) and legal parameters. Nowadays, the use of the term has expanded to the majority of graphic design, branding and marketing product. Its content is associated with sociocultural characteristics of the target groups. Interviews conducted with experts in the re-publishing and redesign of English-language books in the Ukrainian language, advertising communications, curatorship in mural placement and social poster display confirm the relevance of the content and design adчaptation to the specifics of target groups. Localisation in design is defined as a strategy in increasing the functional and communicative efficiency of the project through the adaptation of the content and design to the specifics of sociocultural, legislative, technological, geographical and historical conditions of its use within the country, region, etc. Scientific novelty. For the first time in the theory of design, the term “localisation” is grounded and introduced (using the example of visual communications); the specifics of using the concept of “local” in the context of consideration of these phenomena are clarified; the results of interviews of Ukrainian experts with experience in the localisation of visual communications are presented; the necessity in sociocultural adaptation of the content and design of visual communications to the requests of target groups is emphasised. Conclusions. In conditions of globalisation, the significance of localisation of visual communication projects is increasing. Its implementation requires immersion in the local culture and/or close contact with their representatives during the design process. However, the most effective localisation can be carried out directly by a representative of the target group as a carrier of its local culture.

Plakat w służbie medycyny. Zdrowie publiczne jako temat plakatów z kolekcji Muzeum Górnośląskiego w Bytomiu (lata 50.–80. XX wieku)

Poster in the service of medicine. Public health as a subject of posters from the collection of the Upper Silesian Museum in Bytom (1950s–1980s) The poster is a combination of graphic elements and a text layer that is informative. Its development in the 1940s was influenced by the socio-political situation of the country, which was rebuilding itself from war damage. In the following decades, it was a narrative in line with the ideological foundations of the Eastern Bloc countries. Over time, the poster became a tool of conscious propaganda by the authorities. Social posters, including those dealing with multifaceted issues of public health, broke away from the monotonous narrative. In the collection of the History Department of the Upper Silesian Museum in Bytom, there are over 5.5 thousand posters of various content and caesura. A small part of them, 80 objects, analyzed in this study, concern activities in the field of prevention and health promotion, documenting the activities of the Polish Red Cross or compliance with safety regulations in the work environment and everyday life. Many of them were prepared by artists associated with the Polish Poster School, cooperating with Polskie Zakłady Graficzne, Wydawnictwo Artystyczno-Graficzne, Instytut Wydawniczy Centralnej Rady Związków Zawodowych and Wydawnictwo Państwowego Zakładu Higieny. Posters were placed in visible places, e.g. in hospitals, clinics, offices or mass media. Their task was to educate the society and develop proper habits in everyday life.

Social Issues Shared Through Posters and Videos: A Way for Enhancing Productive Skills in ESL Students

According to experts, students respond better to challenges where creativity and innovation are boosted than in the classical teaching-learning model, this also includes the English classroom. Based on this premise, this mixed and pre-experimental design research seeks to share the effect of a social poster project on tertiary education students’ productive skills performance in a public institution in Peru. The data was collected from 71 participants who were assessed before and after this through pre and post-test. In addition, a closed and open-ended questions survey was carried out to know the participants’ views on their posters’ creation experience and look for the most common rhetorical elements in their creation. The most noteworthy findings were the statistically significant score improvements in productive skills in the participants, upon project completion, and the favorable opinion about this, in conjunction with their preference for Logos design, at the time of persuading people.

Design of the Series of Social Posters 'Casts'

Design of the Series of Social Posters 'Casts'

SEMIOTIC ANALYSIS OF SOCIAL POSTERS ON CIGARETTE ADDICTION

Cigarette, which has 1.1 billion users globally, constitutes an important social health problem in Turkey and in the world and continues to find new addicts day by day. Worldwide, one person dies from smoking-related diseases every 4.5 seconds. In addition, more than 600,000 non-smokers die each year due to passive smoking. Many levels of government and non-governmental organizations carry out various studies and seek new methods to find a solution to this global problem. One of these methods is public service announcements and posters with social content, which are an important mass media tool. Social posters, which transform various persuasion methods into visual codes, are effective in raising awareness in societies with their striking and informative features in the context of health communication. Since posters with social content convey many implicit meanings with the literary and visual indicators they contain, the semiotic method is of great importance in the analysis of these meanings. In this research, samples of anti-smoking posters with social content, in which visual codes are intense, were examined and the connotations of the indicators in these posters were revealed. As a result of the examinations, it has been observed that fear-based persuasion methods are generally used in preventing smoking addiction and creating behavior change. As a result, it has been seen that the examined posters have many deep meanings that are overlooked at first glance. Keywords: Smoking addiction, social posters, social responsibility, semiotic analysis

VISUALISASI MELALUI PENDEKATAN METAFORA PADA POSTER NORTH meet SOUTH = UNITY

Poster is a two-dimensional visual media with large format that is useful for conveying commercial, social, cultural, political messages. Large format is used to display messages through images. Images on a poster are generally large and have a strong appeal so that it can attract the attention of the public immediately see it. The development of posters began in the late 17th century until now. European countries have an excellent poster tradition. Germany is one of them, the growth of posters in the country became part of the life of its modern society. Many moral and social messages that inspire reason are delivered routinely. Plaque-Sozial e.V. und vom Bund Mitteldeutscher Grafdesigner or social poster association and graphic designer Germany regularly holds competitions and exhibitions on an international scale. In the middle of 2016, a competition and exhibition was held for the third time with the theme "Vision". Participants consisted of artists and poster designers from all over the world. Poster works by the author were also selected by the jury and exhibited at The Association of German Museums for Galvanotechnik e. V. Leipzig, Germany takes place from August 13-25, 2016. The author displays poster visualization through a metaphorical approach.
 
 Key words : poster, visual metaphor

THE INFLUENCE OF SOCIAL ADVERTISING ON THE STUDENTS’ ADAPTATION: FROM THE EXPERIENCE OF THE FACULTY OF SOCIAL AND PSYCHOLOGICAL EDUCATION PAVLO TYCHYNA UMAN STATE PEDAGOGICAL UNIVERSITY

The article considers the organization of psychological and pedagogical work with freshmen. Specifically, during student life, young people are further socialized in the system of relations in the new social adult environment. In this regard, young people must be actively involved in the educational process in higher education, successfully cope with the requirements for learning, and gain a set of necessary competencies that can be successfully applied in practice in the future. The main freshmen's problems are outlined a new system of education; another mode, load and requirements; new social role; relationships with classmates and teachers; problems in the social and household plan; independent living in conditions for out-of-town students. The analysis of the scientific literature allowed us to conclude that a significant potential for solving the problem of students' adaptation in a higher education institution is social advertising. Thus, by social advertising, we mean information of any kind, disseminated in any form, which is aimed at achieving socially useful goals, the promotion of universal values and the dissemination of which is not for profit.
 The role of social advertising as an important condition for students' successful adaptation on the example of the Faculty of Social and Psychological Education of Uman State Pedagogical University has been revealed. Already implemented forms of work at the faculty are: 1) annual competition of student and pupil scientific works «Family from A to Z»; in the nominations: scientific works; social projects (implemented or designed); social advertising (print, photo or video); 2) competition «The best social poster»; 3) Competition of social advertising in the form of short video works; 4) Festival of student creativity «Social worker of the future» in the framework of the social project «Make a dream come true».
 Thus, it can be argued that social advertising plays an important role in the students' adaptation, their formation as future professionals. Students master the necessary skills and abilities, which include the ability to work in a team, establish contacts, manage their time properly, show leadership qualities and persuade the interlocutor.

Opowiadanie obrazem: autorski plakat społeczny

The aim of the article is to present the theoretical assumptions of the phenomenon that can be described as a “social poster”. In the first part of the work, I describe the origins, sources and historical context of the creation and functioning of the so-called Polish School of Posters. It is a school which, at the turn of several decades of the last century, built the significance of the poster, not only as an artistic work (with a clearly visible aesthetic function), but also as a product with a strong social impact. The second part of the text is definitely more personal. In it, I present the subject of my posters as well as the events and impulses that prompted me to undertake it. For me, the decisive elements in the selection of topics are society and the changes taking place in it. And the poster is, in my opinion, the most human form of conveying thoughts in urban space, and at the same time an important voice in the “street fight”.

Features of the design of social posters of the XXI century and their role in the formation of ecological culture

The article considers the poster design as a means of broadcasting and its role in the formation of ecological culture. The impact of the development of technological progress on the birth of completely new forms of the poster, which are not limited to one paper medium. The value of a social poster is in its content aspect, conceptual solution, well-chosen palette, composition. The language of graphic design changes along with the situation in society, becomes extremely figurative, exaggerated, metaphorical, symbolism takes the place of verbatim. The main task of the design of a social poster focused on nature conservation is to contribute to the formation of an ecological culture, starting with personal motivation for self-preservation and preservation of the environment, where the knowledge and skills of both each person individually and entire human communities. The purpose of the social poster is to orient the viewer to the commitment to the highest social values - such as humanism, love for people, for life, and nature. The poster is an iconic carrier of information, simple and understandable, which does not require intellectual efforts from the viewer and educates him both morally and aesthetically, influences a person’s emotions, his attitude to the environment.

Specificity of Visual System in Social Posters on Domestic Violence

The aim of the study is to identify the specificity of graphic means and techniques used in social posters on domestic violence. Research methods. The general scientific methods of analysis, synthesis, comparison, iconological and sociological methods are applied in the work. Scientific novelty. Using the example of a social poster, the study reveals the specificity of visual system most appropriate in campaigns against domestic violence. The relevance of the topic is caused by the need to find out the reasons for the low effectiveness of social advertising in Ukraine on this theme, which is discovered, first of all, by the low public awareness of the social problem. Conclusions. The results of the study confirmed the specificity of the social posters’ visual language on the topic of domestic violence, which consists in the application of such ideas and images that would appeal to the viewer through empathy, self-identification, and the effect of shock. It has been found that with the help of figurative, color, and compositional ratios, it’s possible to qualitatively improve the effectiveness of domestic violence advertising campaigns.

Рецензия на академическое собрание произведений В.В. Маяковского в 20 томах

The article reviews a new full scientific collection of works by V. Mayakovsky in 20 volumes, which is a new word in the study of the poet. The first four volumes were published, including all of Mayakovsky's poetic heritage. This edition has a number of significant differences from the previous 13-volume collected works (Moscow, 1955–1961): 1. More advanced composition. Agit poems not published in the collections of works; for the first time, the volume “Painting and Graphics” and five more volumes with Mayakovsky’s works of art (political and social posters, advertisements — for the first time are given not only the text to them, but also drawings); included section of notebooks, etc. 2. A new textological preparation of texts on the principles of textological science of the XXI century has been carried out — the choice of the main source of the text is made on the basis of a comparison of all existing sources of the work and takes into account the latest creative will of the author. This made it possible to correct mistakes and typos, to make reasoned amendments, to restore censorship exemptions and author's spelling and punctuation, to give a new date. 3. In a new way, without ideological determination, with the involvement of inaccessible archival materials, many new realities were commented, which became outdated and became obscure to the modern reader. The comment is several times higher than the previous one, contains literary criticism, including material from Russian abroad. The article provides an overview of the next upcoming volumes of the new academic collection of works by V. Mayakovsky

Education Genres Animated Poster in the Second Half of the 20th Century

After WWII the genre of the animated poster was predominantly presented as advertisment films. The movie posters imagery in the 1950s tended to have an illustrative and spatial-pictorial artistic propensity. Grotesque and satire gave way to the dominance of realistic images, and the artistic design had gained coloration and splendor, creating the image of a cheerful world, affluence and prosperity. Films with propaganda and ideological orientations appeared along with the advertisement films, as the political and social poster developed. A special role in the poster genre development was played by the emergence of television as a major customer and distributor of this product. Unlike Western animation, the production of advertisement and social film-posters in the USSR was a state tool of the planned economy. Animated posters played an important role in the formation of new social strategies, behavior patterns and consumption. As a result, in the animated posters of the Soviet period, especially during the 1950s and 1960s, a didactic tone and an optimistic pathos in the presentation of the material dominated. The stylistics of film-posters changed in the 1960s. Their artistic image was characterized by conciseness and expressiveness, inclination towards iconic symbolism, and the metaphoric and graphic quality of the imagery. The poster aesthetics influenced the entire animation development in this period. The development of advertisement and social posters continued in the 1970s-1980s. The clipping principles of the material presentation began to develop in the advertisement poster, however, in the social and political poster there was a tendency towards narration. Computer technology usage in animation and the emergence of the Internet as a new communicative environment contributed to a new stage in the development of the animated poster genre. Means of expression experienced a qualitative upgrade under the influence of digital technologies in animated posters. While creating an animated posters artistic appearance the attraction and collage tendencies intensify due to the compilation of computer graphics and photographic images, furthermore, simulacrum-images are actively utilized as well. Since the 2000s, digital technologies are actively used for the development of social, instructional and educational posters. The advent of new technologies has led to modifications of the animated poster genre, changed the way it functions and converted its form. Along with cinematic and television forms - new types of animated posters have appeared which are used in outdoor advertising (billboards) as well as dynamic interactive banners and animated posters on web sites.

THE PROJECT: FROM THE IDEA AND APPLICATION OF THE DESIGNER TO RECEPTION A PRAGMATIC STUDY OF IMAGES ON FOOD WASTE

DOI: 10.12957/periferia.2015.18838 Social posters and visual communication regarding concepts such as public health, civil responsibility, responsible action and practices connected to the reception of non commercial advertising images are the focus point of this article. Designers conceptualize and produce designs hoping that these become integrated into the cultural and social practices of their receivers. In the case of posters on food waste, our questioning is as follows: How does the designer conceptualize and create his final version? How do receivers appropriate these posters? Do these designs have the capacity to influence the receiver to a change of attitude? In an attempt to answer these questions, we met with two French designers, Axelle Roue and Helene Petit and we questioned them on their designs on food waste, exhibited in July, 2013 in Parisian subway stations. We interviewed them on their design process, on their first versions (rough copies) up to their final version. In parallel, we also questioned the receivers (the passers-by in the Parisian subway) on how they felt about these posters. The objective was to discover if the meaning of the image sent to the receiver was identical to what the designer had planned in his design.

La figura femenina en el cartel político y social en Cataluña (1931-1939).

This article examines the representation of the female figure in the political and social posters published in Catalonia between 1931 and 1939. A comprehensive census with 172 works has been developed and a content analysis of visual discourse was performed. The results allowed distinguishing between a symbolic use of the female figure and the representation of what has been called the ‘real woman’. During the study of this representation during the Civil War three archetypes were identified: ‘heroi ne-woman’, ‘victim-woman’ and ‘trap-woman’.

The woman on the political and social poster period 1931- 1939

Es presenten els resultats més rellevants d’una recerca, finançada pel Centre d’Història Contemporània de Catalunya, l’objectiu principal de la qual era estudiar l’evolució de la representació de la figura femenina en els cartells de caràcter polític i social, editats per institucions catalanes des de la instauració de la Segona República fins a l’acabament de la Guerra Civil. S’ha elaborat un cens que ha inclòs informació sobre 172 obres que contenien figures femenines. L’anàlisi sobre el contigut icònic i verbal ha permès identificar diversos arquetipus quant a la representació de la dona durant el període d’estudi.