Abstract
The article considers the poster design as a means of broadcasting and its role in the formation of ecological culture. The impact of the development of technological progress on the birth of completely new forms of the poster, which are not limited to one paper medium. The value of a social poster is in its content aspect, conceptual solution, well-chosen palette, composition. The language of graphic design changes along with the situation in society, becomes extremely figurative, exaggerated, metaphorical, symbolism takes the place of verbatim. The main task of the design of a social poster focused on nature conservation is to contribute to the formation of an ecological culture, starting with personal motivation for self-preservation and preservation of the environment, where the knowledge and skills of both each person individually and entire human communities. The purpose of the social poster is to orient the viewer to the commitment to the highest social values - such as humanism, love for people, for life, and nature. The poster is an iconic carrier of information, simple and understandable, which does not require intellectual efforts from the viewer and educates him both morally and aesthetically, influences a person’s emotions, his attitude to the environment.
Highlights
Today, the topics of environmental responsibility and sustainable development of society are becoming more and more relevant at the state level around the world
Conducting a comparative analysis and comparison of the features of the design of a social poster, which is aimed at the formation of ecological culture, the trends in the change of poster art and their causes are noted
A comparison of visualization methods used in a social poster in different periods allows us to identify the stages of its development, which are characterized by the influence of political, ideological, cultural and other factors that characterize the era
Summary
The topics of environmental responsibility and sustainable development of society are becoming more and more relevant at the state level around the world. Able to think critically and ready to act, activists of the environmental movement are already leaders in promoting the culture of careful and rational use of natural resources. They introduce separate waste collection for further processing, organize environmental clubs and conduct eco-educational work, involve people of different ages and different social strata of society in public activities, learn to build a socially and environmentally responsible business taking into account the achievements of modern science. The use of energy-efficient solutions, economical water supply, rational waste management in the future leads to cost reduction and careful attitude to natural resources. One of the spheres in the formation of ecological culture is mass agitation, which depends on the visualization of socially significant concepts and images for society
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