Violation Of Social Norms Research Articles

The Effect of Oxytocin on Third-Party Altruistic Decisions in Unfair Situations: An fMRI Study.

Humans display an intriguing propensity to help the victim of social norm violations or punish the violators which require theory-of-mind (ToM)/mentalizing abilities. The hypothalamic peptide oxytocin (OXT) has been implicated in modulating various pro-social behaviors/perception including trust, cooperation, and empathy. However, it is still elusive whether OXT also influences neural responses during third-party altruistic decisions, especially in ToM-related brain regions such as the temporo-parietal junction (TPJ). To address this question, we conducted a pharmacological functional magnetic resonance imaging experiment with healthy male participants in a randomized, double-blind, cross-over design. After the intranasal administration synthetic OXT (OXTIN) or placebo (PLC), participants could transfer money from their own endowment to either punish a norm violator or help the victim. In some trials, participants observed the decisions made by a computer. Behaviorally, participants under OXTIN showed a trend to accelerate altruistic decisions. At the neural level, we observed a strong three-way interaction between drug treatment (OXT/PLC), agency (self/computer), and decision (help/punish), such that OXTIN selectively enhanced activity in the left TPJ during observations of others being helped by the computer. Collectively, our findings indicate that OXT enhances prosocial-relevant perception by increasing ToM-related neural activations.

Moralistic gods, supernatural punishment and the expansion of human sociality.

Since the origins of agriculture, the scale of human cooperation and societal complexity has dramatically expanded. This fact challenges standard evolutionary explanations of prosociality because well-studied mechanisms of cooperation based on genetic relatedness, reciprocity and partner choice falter as people increasingly engage in fleeting transactions with genetically unrelated strangers in large anonymous groups. To explain this rapid expansion of prosociality, researchers have proposed several mechanisms. Here we focus on one key hypothesis: cognitive representations of gods as increasingly knowledgeable and punitive, and who sanction violators of interpersonal social norms, foster and sustain the expansion of cooperation, trust and fairness towards co-religionist strangers. We tested this hypothesis using extensive ethnographic interviews and two behavioural games designed to measure impartial rule-following among people (n = 591, observations = 35,400) from eight diverse communities from around the world: (1) inland Tanna, Vanuatu; (2) coastal Tanna, Vanuatu; (3) Yasawa, Fiji; (4) Lovu, Fiji; (5) Pesqueiro, Brazil; (6) Pointe aux Piments, Mauritius; (7) the Tyva Republic (Siberia), Russia; and (8) Hadzaland, Tanzania. Participants reported adherence to a wide array of world religious traditions including Christianity, Hinduism and Buddhism, as well as notably diverse local traditions, including animism and ancestor worship. Holding a range of relevant variables constant, the higher participants rated their moralistic gods as punitive and knowledgeable about human thoughts and actions, the more coins they allocated to geographically distant co-religionist strangers relative to both themselves and local co-religionists. Our results support the hypothesis that beliefs in moralistic, punitive and knowing gods increase impartial behaviour towards distant co-religionists, and therefore can contribute to the expansion of prosociality.

Examining subjective and physiological responses to norm violation using text-based vignettes.

In this article, we describe a paradigm using text-based vignettes for the study of social and cultural norm violation. Towards this aim, a range of scenarios depicting instances of norm violations was generated and tested with respect to their ability in evoking subjective and physiological responses. In Experiment 1, participants evaluated 29 vignettes on how upsetting, excusable and realistic the described behaviour appeared to be. Based on those ratings we selected and extended three norm violation vignettes for Experiment 2 in which participants' physiological responses were obtained in addition to their subjective ratings. In both studies, the vignettes were successful in eliciting negative responses to norm violations and were significantly affected by the perceivers' level of ethnocultural empathy. The trait measure of cultural empathy further predicted facial electromyography (EMG) activity at muscle sites associated with disgust (M. Levator Labii), thereby suggesting a potential moral response to norm-violating scenarios. We discuss the methodological merits and implications of this vignettes paradigm for investigating perceived norm transgressions and make recommendations for future work.

Social reciprocity as a critical success factor for small and mid-size enterprises: Work relationships as reflections of social exchange structures

1. Problem and methodSmall and mid-size enterprises (SMEs) face several challenges: For example, the shortage of skilled workers and demographic change can both have an adverse effect on the formation of internal work relationships. The willingness of employees to contribute to a given SME, to perform to the best of their ability, and especially to commit to a long-term working relationship with their employers may represent yet another major challenge. In relationships between employers and employees, which are all too often characterized by vagueness, both parties have to ensure an advance performance. The willingness to do so is likely to increase with the quality of the social relationship. The empirical study by Baron, Burton, and Hannan (1996) shows that money, love and work are central determinants for good work relationships. This study aimed to show that in SMEs, a functional social community can be of greater importance than monetary incentives and that violations of social reciprocity norms have an adverse effect on work relationships. In this article, we consider how reciprocal exchange relations can be fostered and how and to what extent constructions of social reciprocity contribute to this process. We show that especially establishing social exchange structures significantly improves the quality of work relationships.In the empirical part of this study, we examine the phenomena under consideration with the help of selected case studies. We propose several assumptions, and these allow us to conduct a focused investigation of complex environments such as those of SMEs while simultaneously providing us with opportunities to consider and integrate connections that have not been regarded to be relevant. The preliminary theoretical considerations provide the framework of the study. In contrast to a mono-theoretical analysis, which allows only for an interpretation of a given phenomenon in light of theory used, the observation of central mechanisms (Elster, 1989, and fundamentally Bunge, 1967) offers the distinct advantage of providing a more comprehensive explanation of the evidences that are observed.2. Work relationships in SMEsAs Martin (2006) rightly points out, a work relationship is first and foremost a social relationship. A work relationship is also an exchange relationship. The two parties, employer and employee, do not act entirely altruistically (and in classic economic models, altruism is completely excluded) as they aim to bestow the expected rewards for performances on each other. Working relationships are, however, also characterized by asymmetrical exchange relations. Performances and rewards cannot be precisely located in temporal, spatial or content terms. The interests of employers and employees can, however, be explained by the theory by Bernard (1938), which was further developed by March and Simon (1958). According to Barnard, the situation of an organisation is always precarious and its survival only guaranteed by safeguarding the fragile balance between stimuli and contributions. The evaluation of the stimuluscontribution-relation is based not only on the actual performance of the players but also on the interpretation of the performance and an assessment of the situation. These kinds of assessment may lead to conflict and strain. What is significant for the functionality of the organisation is if, and in what form, the players invest time and ef- fort because they will get something in return, which is supported institutionally. Employees can rest assured that the organization values their contributions. In their study, Martin and Bartscher-Finzer (1998) identify work satisfaction as the goal of this exchange for employees and the commitment of the employees as that of the employers.The basic conditions for this kind of exchange are not being constantly renegotiated in a work relationship; instead, there are structures that facilitate the process of exchange. …

Corruption, Norm Violation and Decay in Social Capital

The paper studies the link between corruption and social capital (measured as trust), using data from a lab experiment. Subjects play either a harassment bribery game or a strategically identical but differently framed ultimatum game, followed by a trust game. In a second experiment, we elicit social appropriateness norm of actions in the bribery game and the ultimatum game treatments. Our experimental design allows us to examine whether subjects, who have been asked to pay a bribe, are less likely to trust than those in an isomorphic role in the ultimatum game. We also uncover the underlying mechanism behind any such behavioral spillover. Results suggest that a) there is a negative spillover effect of corruption on trust and the effect increases with decrease in social appropriateness norm of the bribe demand; b) lower trust in the bribery game treatment is explained by lower expected return on trust; c) surprisingly, for both the bribery and the ultimatum game treatments, social appropriateness norm violation engenders the decay in trust through its adverse effect on belief about trustworthiness.

I’M SO ANGRY I COULD HELP YOU: MORAL OUTRAGE AS A DRIVER OF VICTIM COMPENSATION

Abstract:Recent behavioral economics studies have shown that third parties compensate players in Dictator, Ultimatum, and Trust games. However, there are almost no studies about what drives third parties to compensate victims in such games. It can be argued that compensation is a form of helping; and helping behavior, in a variety of forms, has been widely researched, especially with regard to motivators. Previous work on helping behavior has focused on empathic concern as a primary driver. In sharp contrast, anger is often seen as an antisocial motivator resulting in aggression. However, other research has shown that moral outrage, anger evoked by the violation of a moral rule or a social norm, can lead to the punishment of a perpetrator, often described as altruistic or pro-social punishment. Some of the motivations for pro-social punishment, namely a concern for justice or the restoration of community values, can also be realized through victim compensation. We therefore propose the hypothesis that moral outrage leads to compensating behavior above and beyond what is predicted by empathic concern, but only when a social norm has been violated. We test this hypothesis in two studies, both of which use modified trust games in which the investor experiences a loss due either to a social norm violation or some other cause. Study 1 shows that trait moral outrage predicts third-party compensatory behavior above and beyond empathic concern, but only when a social norm is violated. To better understand the causal mechanism, Study 2 directly manipulated moral outrage, showing again that moral outrage leads to compensation, but only when a social norm is violated.

Neuropsychological and Neuroanatomical Correlates of the Social Norms Questionnaire in Frontotemporal Dementia Versus Alzheimer's Disease.

Traditional neuropsychological batteries may not distinguish early behavioral variant frontotemporal dementia (bvFTD) from Alzheimer's disease (AD) without the inclusion of a social behavioral measure. We compared 33 participants, 15 bvFTD, and 18 matched patients with early-onset AD (eAD), on the Social Norms Questionnaire (SNQ), neuropsychological tests and 3-dimensional T1-weighted magnetic resonance imaging (MRI). The analyses included correlations of SNQ results (total score, overendorsement or "overadhere" errors, and violations or "break" errors) with neuropsychological results and tensor-based morphometry regions of interest. Patients with BvFTD had significantly lower SNQ total scores and higher overadhere errors than patients with eAD. On neuropsychological measures, the SNQ total scores correlated significantly with semantic knowledge and the overadhere subscores with executive dysfunction. On MRI analysis, the break subscores significantly correlated with lower volume of lateral anterior temporal lobes (aTL). The results also suggest that endorsement of social norm violations corresponds to the role of the right aTL in social semantic knowledge.

How culture gets embrained: Cultural differences in event-related potentials of social norm violations

Humans are unique among all species in their ability to develop and enforce social norms, but there is wide variation in the strength of social norms across human societies. Despite this fundamental aspect of human nature, there has been surprisingly little research on how social norm violations are detected at the neurobiological level. Building on the emerging field of cultural neuroscience, we combine noninvasive electroencephalography (EEG) with a new social norm violation paradigm to examine the neural mechanisms underlying the detection of norm violations and how they vary across cultures. EEG recordings from Chinese and US participants (n = 50) showed consistent negative deflection of event-related potential around 400 ms (N400) over the central and parietal regions that served as a culture-general neural marker of detecting norm violations. The N400 at the frontal and temporal regions, however, was only observed among Chinese but not US participants, illustrating culture-specific neural substrates of the detection of norm violations. Further, the frontal N400 predicted a variety of behavioral and attitudinal measurements related to the strength of social norms that have been found at the national and state levels, including higher culture superiority and self-control but lower creativity. There were no cultural differences in the N400 induced by semantic violation, suggesting a unique cultural influence on social norm violation detection. In all, these findings provided the first evidence, to our knowledge, for the neurobiological foundations of social norm violation detection and its variation across cultures.

Looking, seeing and believing in autism: Eye movements reveal how subtle cognitive processing differences impact in the social domain.

Adults with High Functioning Autism Spectrum Disorders (ASD) viewed scenes with people in them, while having their eye movements recorded. The task was to indicate, using a button press, whether the pictures were normal, or in some way weird or odd. Oddities in the pictures were categorized as violations of either perceptual or social norms. Compared to a Typically Developed (TD) control group, the ASD participants were equally able to categorize the scenes as odd or normal, but they took longer to respond. The eye movement patterns showed that the ASD group made more fixations and revisits to the target areas in the odd scenes compared with the TD group. Additionally, when the ASD group first fixated the target areas in the scenes, they failed to initially detect the social oddities. These two findings have clear implications for processing difficulties in ASD for the social domain, where it is important to detect social cues on-line, and where there is little opportunity to go back and recheck possible cues in fast dynamic interactions. Autism Res 2016, 9: 879-887. © 2015 International Society for Autism Research, Wiley Periodicals, Inc.

Diffusion of responsibility attenuates altruistic punishment: A functional magnetic resonance imaging effective connectivity study.

Humans altruistically punish violators of social norms to enforce cooperation and pro-social behaviors. However, such altruistic behaviors diminish when others are present, due to a diffusion of responsibility. We investigated the neural signatures underlying the modulations of diffusion of responsibility on altruistic punishment, conjoining a third-party punishment task with event-related functional magnetic resonance imaging and multivariate Granger causality mapping. In our study, participants acted as impartial third-party decision-makers and decided how to punish norm violations under two different social contexts: alone (i.e., full responsibility) or in the presence of putative other third-party decision makers (i.e., diffused responsibility). Our behavioral results demonstrated that the diffusion of responsibility served as a mediator of context-dependent punishment. In the presence of putative others, participants who felt less responsible also punished less severely in response to norm violations. Our neural results revealed that underlying this behavioral effect was a network of interconnected brain regions. For unfair relative to fair splits, the presence of others led to attenuated responses in brain regions implicated in signaling norm violations (e.g., AI) and to increased responses in brain regions implicated in calculating values of norm violations (e.g., vmPFC, precuneus) and mentalizing about others (dmPFC). The dmPFC acted as the driver of the punishment network, modulating target regions, such as AI, vmPFC, and precuneus, to adjust altruistic punishment behavior. Our results uncovered the neural basis of the influence of diffusion of responsibility on altruistic punishment and highlighted the role of the mentalizing network in this important phenomenon. Hum Brain Mapp 37:663-677, 2016. © 2015 Wiley Periodicals, Inc.

A New Institutional Approach in Explaining the Underdevelopment of Islamic Microfinance

The progress of Islamic microfinance is very slow despite the fact that mainstream Islamic finance has been growing marvellously. This paper explains the logic of underdeveloped Islamic microfinance, placing an emphasis on the supply side of funds. It argues that Islamic altruism appears to be dependent on reciprocity backed by mutual belief in the omnipotence and omniscience of the absolute power. Strong reciprocity however, may create a ‘dilemma’ - to be or not to be unconditional altruist - on the actors which might ironically drain the supply of funding to the poor. Evidence to support this hypothesis has been provided explaining some cases and other anecdotal facts. The research proposes that besides relying on actors’ belief towards omnipotence and omniscience, appropriate safeguards against potential violation of cooperative and other Islamic social norms should be devised ex ante; otherwise Islamic microfinance is unlikely to thrive in the future.

A New Institutional Approach in Explaining the Underdevelopment of Islamic Microfinance

The progress of Islamic microfinance is very slow despite the fact that mainstream Islamic finance has been growing marvellously. This paper explains the logic of underdeveloped Islamic microfinance, placing an emphasis on the supply side of funds. It argues that Islamic altruism appears to be dependent on reciprocity backed by mutual belief in the omnipotence and omniscience of the absolute power. Strong reciprocity however, may create a ‘dilemma’ - to be or not to be unconditional altruist - on the actors which might ironically drain the supply of funding to the poor. Evidence to support this hypothesis has been provided explaining some cases and other anecdotal facts. The research proposes that besides relying on actors’ belief towards omnipotence and omniscience, appropriate safeguards against potential violation of cooperative and other Islamic social norms should be devised ex ante; otherwise Islamic microfinance is unlikely to thrive in the future.

Supernatural and secular monitors promote human cooperation only if they remind of punishment

People’s large-scale cooperation with genetically unrelated people is widely assumed to lie beyond the scope of standard evolutionary mechanisms like kin selection and reciprocal altruism and to require mechanisms specific to human sociality. The emergence of the idea of being monitored by supernatural agents who can punish social norm violations has been proposed as one solution to this problem. In parallel, secular authorities can have similar functions with those of religious authority based on supernatural agents in today’s secularized world. However, it is not clear whether it is the idea of religious or secular authority in general or the punishing aspects of both institutions in particular that leads to increased cooperation and prosociality. Study 1 showed that people reported more prosocial intentions after being implicitly primed with punishing religious and secular authorities (versus non-punishing ones or a neutral one) in a scrambled sentence task. Study 2 showed that explicitly priming the punishing aspects of God (versus the non-punishing aspects or a neutral prime) led to an increase in the level of prosocial intentions. The findings support the supernatural punishment hypothesis and suggest a similar mechanism for the influence of secular authority on prosociality. More generally, the findings are consistent with views that punishment, whether real or imagined, played an important role in the evolution of large-scale cooperation in the human species.

Neural signatures of third-party punishment: evidence from penetrating traumatic brain injury.

The ability to survive within a cooperative society depends on impartial third-party punishment (TPP) of social norm violations. Two cognitive mechanisms have been postulated as necessary for the successful completion of TPP: evaluation of legal responsibility and selection of a suitable punishment given the magnitude of the crime. Converging neuroimaging research suggests two supporting domain-general networks; a mentalizing network for evaluation of legal responsibility and a central-executive network for determination of punishment. A whole-brain voxel-based lesion-symptom mapping approach was used in conjunction with a rank-order TPP task to identify brain regions necessary for TPP in a large sample of patients with penetrating traumatic brain injury. Patients who demonstrated atypical TPP had specific lesions in core regions of the mentalizing (dorsomedial prefrontal cortex [PFC], ventromedial PFC) and central-executive (bilateral dorsolateral PFC, right intraparietal sulcus) networks. Altruism and executive functioning (concept formation skills) were significant predictors of TPP: altruism was uniquely associated with TPP in patients with lesions in right dorsolateral PFC and executive functioning was uniquely associated with TPP in individuals with lesions in left PFC. Our findings contribute to the extant literature to support underlying neural networks associated with TPP, with specific brain-behavior causal relationships confirming recent functional neuroimaging research.

Comedic violence in advertising: the role of normative beliefs and intensity of violence

Interest in the use of comedic violence in advertising has risen, but the research on this topic has been limited. Past studies have found positive effects of comedic violence in ads, with higher levels of violence increasing positive responses. However, given that the violence depicted in these ads is a violation of social norms, following the Social Norms Theory, it is proposed that individual norm beliefs about violence in advertising could be a significant factor in influencing ad outcome. Using an online panel of general consumers across two experiments, this study revealed that norm beliefs had a positive influence on comedic violence ad responses. In addition, when violence intensities of the ads were varied, individuals with lower norm beliefs responded more positively to low violence ads than high violence ads, whereas individuals with higher norm beliefs did not exhibit different responses to the two violence intensities. Mediation analyses were conducted to test for the underlying mechanisms. As comedic violence advertising may offend audiences, the findings provide targeting and design implications for advertisers interested in this strategy.

The Foreign Language Effect on Moral Judgment: The Role of Emotions and Norms.

We investigated whether and why the use of a foreign language influences moral judgment. We studied the trolley and footbridge dilemmas, which propose an action that involves killing one individual to save five. In line with prior work, the use of a foreign language increased the endorsement of such consequentialist actions for the footbridge dilemma, but not for the trolley dilemma. But contrary to recent theorizing, this effect was not driven by an attenuation of emotions. An attenuation of emotions was found in both dilemmas, and it did not mediate the foreign language effect on moral judgment. An examination of additional scenarios revealed that foreign language influenced moral judgment when the proposed action involved a social or moral norm violation. We propose that foreign language influences moral judgment by reducing access to normative knowledge.

Systematic analysis of video data from different human-robot interaction studies: a categorization of social signals during error situations.

Human–robot interactions are often affected by error situations that are caused by either the robot or the human. Therefore, robots would profit from the ability to recognize when error situations occur. We investigated the verbal and non-verbal social signals that humans show when error situations occur in human–robot interaction experiments. For that, we analyzed 201 videos of five human–robot interaction user studies with varying tasks from four independent projects. The analysis shows that there are two types of error situations: social norm violations and technical failures. Social norm violations are situations in which the robot does not adhere to the underlying social script of the interaction. Technical failures are caused by technical shortcomings of the robot. The results of the video analysis show that the study participants use many head movements and very few gestures, but they often smile, when in an error situation with the robot. Another result is that the participants sometimes stop moving at the beginning of error situations. We also found that the participants talked more in the case of social norm violations and less during technical failures. Finally, the participants use fewer non-verbal social signals (for example smiling, nodding, and head shaking), when they are interacting with the robot alone and no experimenter or other human is present. The results suggest that participants do not see the robot as a social interaction partner with comparable communication skills. Our findings have implications for builders and evaluators of human–robot interaction systems. The builders need to consider including modules for recognition and classification of head movements to the robot input channels. The evaluators need to make sure that the presence of an experimenter does not skew the results of their user studies.

You’re OK Until You Misbehave: How Norm Violations Magnify the Attractiveness Devil Effect

Physical attractiveness has been known to act as a cue in determining perceptions of other individuals. Possession of a positive characteristic, such as attractiveness, results in a positive cognitive bias towards the individual. Similarly, possession of a negative characteristic, such as unattractiveness, results in the opposite effect. In addition to unattractiveness, the violation of social norms has been known to act as a cue for this negative bias. This experiment sought to examine how male facial attractiveness interacted with norm violation to alter females’ perceptions of males. Two male faces (attractive and unattractive) bearing similar features were paired with two scenarios of norm violation (high violation and low violation) while being rated on perceived personality characteristics. It was expected that halo/devil effects would occur based on facial attractiveness, and that norm violation would produce a devil effect in the men. An interaction effect between the two was also expected. Participants were 170 female college students. Results were analyzed using a repeated ANOVA and independent t tests. Findings show that a “double” devil effect occurred with the unattractive high violation condition. Norm violation also presented significant results, while facial attractiveness alone did not. Findings pose implications for online dating and jury deliberations.

Different timing features in brain processing of core and moral disgust pictures: an event-related potentials study.

Disgust, an emotion motivating withdrawal from offensive stimuli, protects us from the risk of biological pathogens and sociomoral violations. Homogeneity of its two types, namely, core and moral disgust has been under intensive debate. To examine the dynamic relationship between them, we recorded event-related potentials (ERPs) for core disgust, moral disgust and neutral pictures while participants performed a modified oddball task. ERP analysis revealed that N1 and P2 amplitudes were largest for the core disgust pictures, indicating automatic processing of the core disgust-evoking pictures. N2 amplitudes were higher for pictures evoking moral disgust relative to core disgust and neutral pictures, reflecting a violation of social norms. The core disgust pictures elicited larger P3 and late positive potential (LPP) amplitudes in comparison with the moral disgust pictures which, in turn, elicited larger P3 and LPP amplitudes when compared to the neutral pictures. Taken together, these findings indicated that core and moral disgust pictures elicited different neural activities at various stages of information processing, which provided supporting evidence for the heterogeneity of disgust.

Damage to the insula is associated with abnormal interpersonal trust

Reciprocal trust is a crucial component of cooperative, mutually beneficial social relationships. Previous research using tasks that require judging and developing interpersonal trust has suggested that the insula may be an important brain region underlying these processes (King-Casas et al., 2008). Here, using a neuropsychological approach, we investigated the role of the insula in reciprocal trust during the Trust Game (TG), an interpersonal economic exchange. Consistent with previous research, we found that neurologically normal adults reciprocate trust in kind, i.e., they increase trust in response to increases from their partners, and decrease trust in response to decreases. In contrast, individuals with damage to the insula displayed abnormal expressions of trust. Specifically, these individuals behaved benevolently (expressing misplaced trust) when playing the role of investor, and malevolently (violating their partner's trust) when playing the role of the trustee. Our findings lend further support to the idea that the insula is important for expressing normal interpersonal trust, perhaps because the insula helps to recognize risk during decision-making and to identify social norm violations.