Social Networking Sites Research Articles

Identification of active ingredients in Naomaitai capsules using high-resolution mass spectrometry unite molecular network analysis and prediction of their action mechanisms.

Although Naomaitai capsule (NMC) is widely used in clinical practice and has a good curative effect for cerebral infarction, its material basis and mechanism of action remain unclear. In this study, ultra-high-performance liquid chromatography (UHPLC) coupled with quadrupole Orbitrap MS technology was used to analyse the in vivo and in vitro components of NMC, and the Global Natural Products Social Molecular Networking website was used to further analyse the components of NMC. Next, systems biology approaches were employed to investigate the mechanism of action of NMC. Finally, molecular docking technology was used to verify the network pharmacological results. In total, 177 compounds were identified in vitro, including 65 terpenoids, 62 flavonoids, 25 organic acids and 11 quinones. 64 compounds were identified in the blood of mice, and the main active components included ginkgolide C, ginkgolide A, ligustilide, tanshinone IIB, olmelin, emodin and puerarin. The main targets in vivo included TP53, SRC, STAT3, PIK3CA and PIK3R1. In conclusion, this study has revealed that NMC acts on multiple targets in the body through various active components, exerting synergistic effects in the treatment of CI. Its mechanism of action may involve inhibiting neuronal apoptosis, oxidative stress and inflammatory responses as well as reducing cerebral vascular permeability and promoting cerebral vascular regeneration.

A conceptual framework for digital health marketing strategies to enhance public health outcomes in underserved communities

This paper proposes a conceptual framework for integrating digital health marketing strategies with public health initiatives to enhance healthcare access and outcomes in underserved communities. The framework focuses on leveraging digital marketing tools such as social media, mobile applications, email campaigns, and search engine optimization to disseminate critical health information, promote preventive measures, and engage communities in healthier behaviors. It addresses the persistent challenges faced by underserved populations, including limited healthcare access, low health literacy, and cultural barriers, by utilizing the accessibility and broad reach of digital channels. The proposed framework incorporates three core components: (1) Health Information Dissemination, which explores the use of targeted digital campaigns to provide culturally relevant and accessible health education; (2) Community Engagement, which leverages interactive platforms such as social media and mobile apps to foster participation in preventive healthcare initiatives and healthy lifestyle practices; and (3) Behavioral Change Promotion, which emphasizes using digital tools to influence health behaviors through personalized messaging, reminders, and virtual support groups. By integrating digital marketing strategies into public health programs, the framework aims to improve healthcare outcomes by increasing awareness of preventive measures, enhancing early diagnosis, and promoting disease management. It also underscores the role of data analytics in refining outreach efforts by identifying specific health needs, tracking engagement, and measuring the effectiveness of interventions. This conceptual framework holds promise for healthcare providers, policymakers, and digital marketers seeking to enhance public health outcomes in underserved communities. It provides a structured approach to combining the strengths of digital marketing with public health goals, creating more inclusive, accessible, and effective health interventions. Future research and case studies can build on this model to refine digital health marketing strategies and assess their long-term impact on public health in underserved populations.

Social Media Insight: Predicting Self-Harm Trends

Poisoning or injuring oneself can cause death or injury without intent. This is self-harm. Self-harm harms the perpetrators and the nation's economy. Studies have linked increased urbanization in emerging nations to rising self-harm and new technology. National self-harm patterns may be important for policymakers and public health experts to predict. This would allow them to immediately fix issues or avoid disasters. Studies have forecasted population-level self-harm patterns in many nations using simple statistics. In certain nations, prior data may be scarce or insufficient to make reliable projections. This makes it tougher to FAST assess and anticipate national self-harm. This essay proposes FAST, a technique that uses mental indicators from social media to forecast national self-harm trends. These markers can represent community mental health and help forecast self-harm patterns. Language-agnostic algorithms are taught to first identify mental indicators in gathered social media communications. These signals form multivariate time series. The time-delay embedding method then places these events in time. Last, many machine learning regressors are tried for future prediction. Tweets with 12 mental indicators may predict self-harm-related fatalities and injuries, according to a Thailand research. The suggested method predicted self-harm deaths and injuries. Better than ARIMA baseline by 43.56% and 36.48%. We think our research is the first to predict national self-harm trends using social media data. The findings improve self-harm prediction and establish the framework for new social network-based apps that forecast socioeconomic aspects. We used the top machine learning algorithms, Decision Tree and Voting Regressor. We found less MAE mistakes with these techniques.

Understanding SNS use reduction from the perspective of the cognitive-affective model

PurposeThis investigation delves into the elements influencing social networking sites (SNS) use reduction behavior through the lens of the cognitive-affective (CA) model to understand the driving forces behind the decline in SNS use.Design/methodology/approachFollowing the CA model, this research introduces a theoretical framework that integrates the emotions of regret and guilt along with the principles of cognitive dissonance theory. The proposed theoretical framework was subjected to empirical validation, utilizing 453 responses gathered from Instagram users.FindingsThe results suggest that the emotions of regret and guilt have a favorable impact on users’ intention to decrease their SNS usage, with cognitive dissonance exerting an indirect positive influence through these emotions. Additionally, further examination unveils that fear moderates the connection between users’ SNS addiction and the CA components.Research limitations/implicationsAdditional cognitive and affective responses may influence the intricate relation between SNS addiction and SNS use reduction intention.Originality/valueThis research contributes to the existing body of knowledge on the information system use lifecycle by examining shifts in user behavior, notably the transition from excessive use to the adoption of use reduction strategies. Furthermore, it sheds light on the intricate role of cognitive dissonance in elucidating the intention to reduce SNS use from the perspective of the CA model. Additionally, this study advances our current understanding of how the fear of negative consequences arising from excessive usage plays a role as a moderating factor in elucidating the underlying internal factors related to reducing SNS usage.

EHealth Communication Intervention to Promote Human Papillomavirus Vaccination Among Middle-School Girls: Development and Usability Study.

As the age of initiating sexual intercourse has gradually decreased among South Korean adolescents, earlier vaccination of adolescents for human papillomavirus (HPV) is necessary before their exposure to HPV. Health communication includes "cues to action" that lead to preventive health behaviors, and recently, social networking services, which operate with fewer time and space constraints, have been used in various studies as a form of eHealth communication. This study aims to investigate the feasibility and usability of an eHealth communication intervention for HPV vaccination in middle-school girls aimed at the girls and their mothers. The eHealth communication intervention for HPV vaccination was developed using a 6-step intervention mapping process: needs assessments, setting program outcomes, selection of a theory-based method and practical strategies, development of the intervention, implementation plan, and testing the validity of the intervention. A review of 10 studies identified effective health communication messages, delivery methods, and theories for HPV vaccination among adolescents. Barriers including low knowledge, perceived threat, and the inconvenience of taking 2 doses of the vaccine were identified through focus groups, suggesting a need for youth-friendly and easy-to-understand information for adolescents delivered via mobile phones. The expected outcomes and the performance objectives are specifically tailored to reflect the vaccination intention. Behavior change techniques were applied using trusted sources and a health belief model. Health messages delivered through a KakaoTalk chatbot improved awareness and self-efficacy. Quality control was ensured with the use of a log system. The experts' chatbot usability average score was 80.13 (SD 8.15) and the average score of girls was 84.06 (SD 7.61). Future studies need to verify the effectiveness of health communication strategies in promoting HPV vaccination and the effectiveness of scientific intervention using a chatbot as a delivery method for the intervention.

Perspectives of people with HIV on implementing long acting cabotegravir plus rilpivirine in clinics and community settings in the UK: results from the anti-sexist, anti-racist, anti-ageist ILANA study.

The equity-focused ILANA study evaluated feasibility, acceptability, appropriateness of delivering on-label two-monthly cabotegravir and rilpivirine (CAB+RPV) injections for HIV-1 therapy in clinics and community settings. The study, which mandated inclusive recruitment, was conducted May-December 2022 at six UK sites. Injections were delivered in clinic (months 1-6), and in clinic or community setting according to patient choice (months 6-12). Surveys were completed at baseline, M4 and M12 using validated measures for feasibility (FIM), acceptability (AIM), and appropriateness (IAM). Primary endpoint: proportion of participants agreeing that the injection and community setting were feasible (FIM>4) at M12. Fourteen participants completed interviews at baseline and M12. Community settings offered by sites included: home visits (n=3), HIV support organisations (n=2), community clinic (n=1). Of 114 participants,54% were female, 70% racially minoritised and 40% aged >50. 27/114 chose to receive injections in community settings. FIM/AIM/IAM scores at M12 were high for the injection (79.0-87.4%) and lower for the community setting (44.2-47.4%) overall. Subgroup analyses indicated differences in scores by gender and ethnicity. Among those who attended the community, FIM/AIM/IAM scores for the community setting at M12 were high (73.1-80.8%). Concerns about stigma, inconvenience, and losing access to trusted clinicians negatively influenced perceptions of receiving injections at community settings, amongst other factors. CAB+RPV injections were considered highly feasible, acceptable, and appropriate, however few chose community delivery. Those that chose community delivery found it highly acceptable and feasible. Further exploration of CAB+RPV delivery in alternative community sites not offered (e.g. primary care or pharmacies) is warranted.

Advertisement Blindness in Mobile Social Media Apps

Advertisement blindness is a general term that refers to people’s tendency to automatically and unconsciously ignore advertisements. The phenomenon was originally identified in banner ads, then later in text and native ads on websites. Today, social media is an effective tool for advertisers, yet research investigating users’ interaction habits with social media ads in mobile applications is unexplored. This study expands the ad blindness concept to mobile social media apps, examining its presence and whether target position has an influence. To test these questions, we used a search task where participants browsed a mock scrollable Facebook news feed and identified posts that fit certain semantic categories. The study found that participants had higher accuracy in content posts than in ad posts, also ad avoidance was prevalent in the last third of the news feed. Overall, these results revealed the first evidence of ad blindness on social media mobile applications.

Lenin, Putin, and Rage Guy: Internet memes in the discourse of a Russian far-right community

ABSTRACT The article addresses Internet memes’ usage in Russian far-right discourse, seeking to evaluate how it corresponds with the basic roles of memes in political communication and the extent to which the Russian far-right memetic vernacular is universally translatable. The article uses qualitative content analysis and multimodal discourse analysis of the “Right-Wing Memes” community on the Russian social networking site Vkontakte. The Russian far-right builds its social identity by filling the floating signifiers of the “left-wing,” “migrants,” and “Russian national state” with relevant meanings through the memetic means of visual humor, bitter irony, and parallel comparison. These construct the in- and out-groups, convey the ideological message, and give voice to the groups excluded from the mainstream. However, although the Russian far-right employs globalized memetic tropes, the content is mainly country-specific, which, together with the language barrier, hinders the formation of a universal far-right memetic discourse.

Self-presentational concerns and lurking among users on social networking sites: an empirical study based on a moderated mediation model

Purpose The phenomenon of nonposting behavior, known as lurking, has become increasingly prevalent on social networking sites (SNS). This study aims to understand why certain users are inclined to lurk on SNS by proposing a theoretical framework that integrates self-presentational concerns, SNS fatigue and social presence. Design/methodology/approach Building upon the theoretical framework, a moderated mediation model is established to illustrate the mechanisms of lurking on SNS. Survey data were collected from 616 SNS users through an online survey and analyzed using the SPSS macro PROCESS. Findings The findings show that self-presentational concerns have positive and direct effects on lurking. Moreover, the relationship between self-presentational concerns and lurking is partially mediated by SNS fatigue. Furthermore, both the direct effect and the mediating effect are moderated by social presence. Originality/value This study offers a novel theoretical perspective on lurking behavior by introducing a moderated mediation model. The findings reveal intricate mechanisms underlying this specific SNS usage behavior and its connections to both self-presentational concerns and SNS fatigue, thereby enriching the existing literature on user engagement and inactivity on SNS. Furthermore, this research highlights the pivotal role of social presence in moderating the effects of self-presentational concerns, offering new insights into the dynamics of online social interactions.

Teaching Professional Use of Social Networking Sites Through a Hypothetical Case Study

Organizations use social networking sites (SNSs) to create collaborative communication channels among employees, consumers, and clients. Organizations expect future employees to be well trained in using SNSs. However, students do not accept SNSs as a professional channel of communication since they use SNSs for fun and socializing. A hypothetical case study was developed to explain the consequences of the unmindful use of SNSs in a professional context. The article discusses the need to use a case study in this context. The effectiveness of the case is assessed through a survey questionnaire. Recommendations for BPC faculty for using the case are also discussed.

Why do people share social networking site passwords with their romantic partners? The antecedents and explanations for social networking site password sharing in romantic relationships

ABSTRACT Our study examined antecedents and explanations for sharing social networking site passwords with romantic partners. U.S. adults currently or recently in romantic relationships (N = 948) completed an online survey assessing relationship characteristics and reasons for password sharing. Results indicated that relationship satisfaction, relationship length, and social networking site jealousy predicted password sharing. Younger participants were also more inclined to share passwords with their romantic partners. Partner distrust/suspicion reasons were negatively related to relationship satisfaction; relationship strength/security reasons were positively related to social networking site jealousy. Our findings suggest that future digital privacy interventions should emphasize both the benefits and risks of social networking site password sharing, as well as the additional harm that could result if an individual uses passwords to access and monitor their romantic partner’s accounts.

Unveiling mechanism of SNSs addiction on wellbeing: the moderating role of loneliness and social anxiety

ABSTRACT Social networking sites (SNSs) play a crucial role in the lives of online users. This research aims to investigate the underlying mechanisms of SNS addiction and its subsequent impact on the wellbeing of online users. Employing the Stimulus-Organism-Response (SOR) model, we examine the influence of perceived enjoyment, utilitarian needs, and social influence on SNSs addiction and its associated consequences. Additionally, we consider the boundary conditions of loneliness as the predictors of SNSs addiction and social anxiety in the association between SNSs addiction and strain. We collected data (Time 1 and II) from 558 SNSs users using an online survey. By employing structural equation modelling via Smart PLS 4.0, our findings indicate that perceived enjoyment, utilitarian needs, and social influence significantly contribute to SNSs addiction. Furthermore, SNS addiction is positively correlated with strain, which positively triggers users’ wellbeing. We also found a significant positive moderating effect of loneliness and social anxiety on the proposed relationships. Overall, this study enhances our understanding of the theoretical foundations and multifaceted influences contributing to the literature on SNSs addiction and its impact on wellbeing through strain. It also acknowledges the study's limitations and suggests directions for future research.

How Do Men Who Post Publicly on Social Media Author Themselves and Their Experiences of Crohn's Disease? A Dialogical Analysis of Three Cases.

Despite distinct sex- and gender-related differences in the presentation and manifestation of Crohn's disease (CD), little research to date has considered men's particular experiences. Whilst hegemonic masculine ideals have been reported to negatively impact men's mental and physical health, increasingly research has emphasized that men engage in a diverse range of practices, including those beneficial to health. One such practice is posting about their illness experiences on social media. The interactive nature of posting online means that a dialogical approach, based on a relational epistemology, is particularly useful. This study therefore asked: "How do men who post publicly on social media author themselves and their experiences of CD?" Three participants were recruited, all of whom had a diagnosis of CD, wrote a blog, and posted on other social networking sites (SNSs) about CD. Two resided in Canada and one in the United Kingdom. All were white. For each participant, 2years of multimodal social media data was downloaded. After screening, in-depth analysis was conducted using a dialogical approach focusing on three key dialogical concepts: genre, chronotope, and forms of authorship. The key findings emphasized the participants' different responses to the lack of predictability caused by CD and the different ways they used social media to gain a greater sense of control over their illness stories and identities, providing important insights into the interaction between masculine identities and illness. Finally, the potential deployment of such methods in future research and within therapeutic contexts was considered.

Perceptions of Senior Citizens Regarding the Social Media Impact on Relationship between Parents and Teenagers: A Sociological Case Study in Dera Ghazi Khan

The utilization of social media can have both advantageous and detrimental effects on families, regardless of whether they are in their household or traveling. Elderly individuals in households often observe the impact of social media on their interactions with adults, experiencing a combination of concern and fascination. They express apprehension about the potential harm to family connections caused by the various risks linked with teenagers' use of social media, including cyberbullying, harassment, and fraud. The study aims to understand the sociological implications of social media on family dynamics with objective of, (i) to find out the socioeconomic characteristics of the study participants; (ii) to explore the main cause the social media platforms impact on the relationship between parents and teenagers; (iii) to explore the negative consequences of social media sites on the activities of teenagers; and (iv) how to overcome the negative effect of social media. For this study, a sample of 160 study participants (senior citizens) selected through multistage sampling technique. At first stage 1 Tehsil will be selected randomly, at second stage 4 union councils selected randomly from each tehsil, at third stage 2 villages selected from each union council randomly, at fourth stage 20 study participants selected from each village through convenient sampling technique. Majority more than eighty percent (80.7%) of the teenagers due to excessive usage of social media apps make them aggressive. Majority more than eighty-two percent (82.5%) of the teenagers face depression due social loneliness. Majority more than ninety-one percent (91.9%) of the senior citizens’ availability of internet making them addictive of social media app. Majority more than ninety-two percent (92.5%) of the teenagers after the use of social media app they feel headache, back pain and eyesight problems. Majority more than seventy-one percent (71.9%) of the senior citizens said that usage of social media apps teenagers faced mood swings. Strain relationship between parent’s teenagers was associated with teenager isolation. The time for parents was associated with the feeling of pleasant with social media apps. Habitual of social media app usage was associated with depression in teenagers.

Investigating social streaming app dependency: a mixed-methods analysis

PurposeThere is a dearth of knowledge regarding how user dependency offers valuable resources to develop the intellectual capital of social streaming apps (SSAs) companies. This study aims to integrate major conceptual components of the UandD model, identify contextualized goal-oriented SSA dependency and empirically evaluate their interrelated user-dependency relationships in the SSA context.Design/methodology/approachA mixed-methods approach was utilized in this study. First, user gratifications were elicited through a qualitative approach, considering the exploratory stage of the SSA phenomenon. Second, statistical methods were applied to investigate and extract the sub-dimensions of SSA dependency. At last, a research model was developed grounded on the UandD model and empirically validated using the quantitative approach.FindingsThe results validated the gratification-dependency-attitude-behavior relationships hypothesized by the UandD framework in SSA. The role of user-SSA dependency in enhancing intellectual capital in the social media industry has been highlighted in this study.Research limitations/implicationsThis research not only provides an opportunity for the UandD model to realize its theoretical potential as envisioned by scholars but also contributes to the scholarship on social streaming apps and media dependency theory by conceptualizing goal-oriented dependency in SSAs.Practical implicationsThe research results will guide digital media practitioners to a more nuanced understanding of the relationships between their users and modern digital media apps and thus empower the practitioners to better manage their intellectual capital based on the facilitation of their users’ dependency.Originality/valueThis work is one of the pioneers in contextualizing the UandD model in the SSA field, refining and measuring the SSA dependency and its distinct subdimensions and employing mixed-methods to offer a comprehensive understanding of how user dependency boosts intellectual capital in the SSA industry.

Vaccine Hesitancy and COVID-19 Risk Behaviors Associated with Social Media Use in Japan

ABSTRACT We examined the associations between the use of different types of media and COVID-19 vaccine hesitancy, as well as risk behaviors of COVID-19 infection, in Japan in late 2021. Cross-sectional surveys were conducted using rapid online surveys of residents in Iwate Prefecture from February 5 to 7, 2021, and from October 1 to 3, 2021. Each individual’s risk of acquiring SARS-CoV-2 infection was calculated using a quantitative assessment tool (the microCOVID). Intention to get vaccinated for COVID-19 was assessed by self-report. Usage of five types of media for obtaining COVID-related information was assessed: (1) newspapers, (2) television or radio, (3) internet or news apps, (4) social network services (SNS) (excluding LINE, a popular messaging app), and (5) other. Reliance on SNS did not show significant associations with either intention to get vaccinated or engaging in risky behavior for acquiring COVID-19. Although users of the internet or news apps were marginally significantly less likely to engage in high-risk behavior, significant associations between vaccine hesitancy and the usage of the internet or news apps were found in the middle age and elderly groups (OR [95% confidence interval (CI)] in middle age: 1.55 [1.07–2.23]; in elderly; 9.24 [3.28–26.02]). The differential associations between different types of media use and COVID-19 prevention behaviors may assist in preparing for future pandemic outbreaks. One implication for public health risk communication is audience segmentation, such as emphasizing vaccine safety and effectiveness for older audiences.

Digital diaspora

In this paper, we examined the relationship between social networking sites (SNSs) and the coping strategies international students adopt amidst cultural shocks in India, particularly in the vibrant locale of Chandigarh. The study scrutinizes pivotal factors that influence international students' SNS use and creates and validates an instrument that measures this relationship. Grounded in the uses and gratifications theory (UGT), this research introduces an instrument—the Social Capital Assessment Scale and Inventory (SCASI), which was developed via exploratory factor analysis (EFA) and confirmatory factor analysis (CFA). The research concludes that SNSs play a pivotal role in the globalization of information, encompassing education, knowledge dissemination, interactivity, and cultural exchange in geographically diverse countries such as India.

Internationalisation at home: Creating an equitable virtual space for language learning

ABSTRACT This study investigates the impact of telecollaborative practices grounded in internationalisation at home (IaH) on foreign or additional language learning and intercultural understanding. Two higher education institutions (HEIs) from Taiwan and Aotearoa New Zealand (NZ) collaboratively re-innovate a virtual learning space to facilitate equitable access to intercultural communication experiences for first-year university language learners. Using a qualitative approach, data were collected through student e-portfolios, social networking sites, and reflections to evaluate the effectiveness of the telecollaborative learning design in achieving its goals. Findings demonstrated that the telecollaborative practices not only afforded students opportunities to practice with peers from native-language countries but also prompted them to strengthen their sense of belonging and identity as their intercultural knowledge broadened and deepened. Future research is suggested to explore the potential impact of IaH initiatives on a broader range of tertiary students.

Improving the Science of Adolescent Social Media and Mental Health: Challenges and Opportunities of Smartphone-Based Mobile Sensing and Digital Phenotyping

AbstractThe impact of social media (SM) use (‘screentime’) on adolescent mental health has been the focus of increasing concern, despite mixed findings from empirical research. Current methodological approaches rely on self-reported SM use, which has limited accuracy and obscure the dynamic interplay of SM use and mental health. Smartphone-based mobile sensing offers new opportunities to gain insights into adolescents’ SM use patterns and behaviors, particularly at an idiographic level. Considerations and challenges of smartphone sensing methods for capturing adolescents’ SM use patterns and behaviors in clinical psychological science are discussed in the context of a pilot study using smartphone-based sensing with adolescents. The pilot study included 19 adolescents (Mean age = 15.84; 68% boys; 79% White) who installed a passive monitoring application (AWARE) on their phones for 31 (SD = 5.6) days. Descriptive data of sensing acceptability and feasibility are presented based on participant ratings and data yield ratio of usable data (74.18%). Sensing yielded 10,038 hourly observations collected from the ‘application foreground’ sensor across all participants from social media apps, and a total of 645 applications used. Categorization of SM apps were coded (kappa >.90) into ‘social networking’ (N = 20 apps) and ‘broader SM’ (N = 41) and compared to both Play Store-defined SM apps (N = 26) and popular SM apps based on Common Sense Media Survey (N = 9). Descriptive data on extracted behavioral features (duration, checking) from SM use categories (binned hourly and daily) are presented. Challenges, opportunities, and future directions of sensing methods for SM use are discussed to inform our understanding of its impacts on mental health and to improve the rigor of SM research in clinical psychological science.

States' lawsuits against TikTok speak to addiction‐like effects

Language in a new series of state government lawsuits against the owners of social media app TikTok strongly resembles recent warnings from federal leaders about the dangers of social media, from addiction‐like changes in the brains of young users to a lack of transparency from technology companies that has impeded a greater understanding of social media's impact.