Abstract
Organizations use social networking sites (SNSs) to create collaborative communication channels among employees, consumers, and clients. Organizations expect future employees to be well trained in using SNSs. However, students do not accept SNSs as a professional channel of communication since they use SNSs for fun and socializing. A hypothetical case study was developed to explain the consequences of the unmindful use of SNSs in a professional context. The article discusses the need to use a case study in this context. The effectiveness of the case is assessed through a survey questionnaire. Recommendations for BPC faculty for using the case are also discussed.
Published Version
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