Adoption Of Social Networking Sites Research Articles

VISUAL MEDIA IN SOCIAL MEDIA APPLICATIONS: APPLYING THE UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY TO THE PREFERENCES OF EMIRATI UNIVERSITY STUDENTS: A THEORETICAL APPROACH

The development of the use of means of communication at the present time in the transmission of electronic digital technology of written, audio and visual information that contains speech, sound, numbers, words, charts, music, films and colors, and man has become able to store information and deal with it through smart phone, computer and other multi-use means that allow the transfer of different types of audio and video messages in a secure and identical manner, so that they can be broadcast and received immediately by the recipient, who in turn interacts with them in terms of storing, viewing and disposing of them. The Unified Theory of Acceptance and Use of Technology (UTAUT) is relied upon to understand the mechanism of students' preference and adoption of social networking sites and applications. This theory explains how users accept and use technology based on four factors: performance expectation, effort expectation, social impact, and facilitation conditions. The main objective of this research is to identify the theoretical approaches and previous literature that deals with and indicates the preference of users of social networking sites and the Internet for visual media to access information through Internet applications and smart devices. This study attempts to answer the following question: How does the previous literature explain students' adoption and acceptance of using visual media through social networking applications? In order to explore the effectiveness of the previous results of studying these applications in terms of expected performance, expected effort, expected social impact, and available facilities. Based on the assumptions of the (UTAUT). The research problem is that there is a clear adoption of some applications to the exclusion of others by students in varying proportions, which gives them a set of multiple options to access information according to the technical capabilities available in each application, and this is what gives visual media great importance in terms of the strength of its influence as it contains multimedia. and interactive such as sound, image, text, and animation. This study attempts to answer the following question: How do students explain their adoption and acceptance of using online videos? This is in order to explore the effectiveness of these applications in terms of expected performance, expected effort, expected social impact, and available facilities

USER AWARENESS OF SECURITY AND PRIVACY IN SOCIAL NETWORKING SITES

The rapid expansion and widespread adoption of social networking sites have created new security and privacy challenges for individuals. This study will assess users' awareness of the security and privacy measures and their understanding of potential risks and vulnerabilities. The study uses a quantitative survey to collect data on users' perceptions, understandings, and experiences about security and privacy on social sites. The results will be analyzed to identify trends, knowledge gaps, and user perceptions, providing insight into the current landscape of user perceptions and insights. The outcome of this study will be useful in formulating plans and recommendations to improve security measures and promote responsible online behavior among social network administrators, policymakers, and users. This study aims to provide users with the necessary knowledge to adequately protect themselves in the digital age by highlighting their awareness and understanding of security and privacy on social networks.

A PLS – SEM study to test the role of Social media in influencing Purchase Intention

In light of the growing importance of social networking marketing (SMM) to the profitability of tiny and medium-sized businesses (SMEs) and the relatively modest adoption rate of SMM among SMEs, this study seeks to determine which factors influence SMEs’ adoption of SMM. This study, unlike the majority of others, proposed a two-stage analysis combining the partial least squares (PLS) method with an artificial intelligence technique called an artificial neural network (ANN). Using a deep ANN architecture, the proposed model can make predictions with a 91% success rate. The marketing rate of social networking site adoption was found to be significantly affected by the strength of the relationship between perceived efficiency, user approval of use, perceived expenses, and encouragement from upper management, beneficial conditions, and vendor pressure. The findings of this study contribute to the expanding body of literature on online advertising by shedding light on the role played by technological, corporate, and ecological (TOE) variables in consumers’ adoption of social media promotional activities. Investment choices in digital marketing in comparable and non-competitive industries can benefit from the study’s findings, which can be used by policymakers as well as managers of SMM and consumer behavior.

Diplomacy under fire: Engagement with governmental versus non-governmental messages on social media during armed conflicts

The widespread adoption of social networking sites has made these platforms useful for governmental and non-governmental organizations (NGOs) to disseminate diplomatic messages and engage with their audience. However, it is unclear whether “top-down” or “bottom-up” approaches to diplomacy are more conducive for generating user engagement during armed conflicts. This study compares the reception of diplomatic messages from leading governmental and non-governmental organizations during the operation “Guardian of the Walls” (May 2021) in Israel/Palestine in terms of user engagement on social media. We found that diplomatic messages from governmental organizations generated significantly more user engagement than diplomatic messages from NGOs, even when normalized for the number of followers. Additional variables, such as the media format (photo/video vs. link/status), the language of the message (informal vs. formal), and the tone of the message (positive vs. not positive), also predicted (to a lesser extent, through direct or interaction effects) user engagement with diplomatic content.

Adoption of social networking sites among older adults: The role of the technology readiness and the generation to identifying segments.

Older adults can take advantage of social networking sites (SNS). However, SNS are not without the access gap among elders. Assuming that the data are homogenous within the same population may not be precise in social science research. What is known about the heterogeneous nature of older people? Considering this issue and the lack of research to help reflect the heterogeneity of elderly users of technologies, this study aims to identify segments in the use of SNS by the elderly. Data were collected from older Chilean adults. Cluster analysis suggested different profiles of adult users regarding the Technology Readiness Index. We used a hybrid multigroup partial least squares-structural equation model, including the Pathmox algorithm, to identify segments in the structural model. Based on the technology readiness profiles and the generation, we identified three segments with different determinant effects to explain the intention to use SNS: independent elder, technological-apathetic elder, and technological-eager elder. The contributions from this study are triple. First, this study helps to better understand how the elderly adopt information technology. Second, this study complements the existing corpus of research on using the technology readiness index in the elderly population. Third, we used an innovative method to segment users in the acceptance technology model.

Key Factors for a Creative Environment in Saudi Arabian Higher Education Institutions

Key Factors for a Creative Environment in Saudi Arabian Higher Education Institutions

Social networking sites adoption among entrepreneurial librarians for globalizing startup business operations

PurposeThe purpose of this study is to identify the factors leading to adoption of social networking sites (SNS) by librarians of entrepreneurial libraries to provide support to business community in their market research. Identification of these adoption factors will help to design SNS in the way that led to their seamless diffusion in university libraries, making them capable of providing reliable and useful market knowledge to the business community.Design/methodology/approachTo meet the research objectives, this study is based on the technology adoption model (TAM). The survey was conducted with 50 librarians of various universities across Europe, Asia, America, Africa and Australia, sampled through non probabilistic sampling techniques-purposive and snowball sampling. The collected data are analyzed through partial least squares structural equation modeling (PLS-SEM) to estimate the formulated structural equation model using SmartPLS 3.2.9 software version.FindingsThe results indicate that university librarians have high perception about usefulness and ease of using SNS for meeting their business objectives. The perceived usefulness (PU) is solely based on the prolonged adoption of SNS technology in personal lives of the librarians. The perceived ease of use (PEU) is triggered by the increasing quality of evolving SNS technology, especially user friendliness. The prolonged use of technology, increasing market entry of brands and improving quality of SNS will overcome librarian resistance to use SNS for market research related support to business community. Evolving technologies are more likely to be adopted seamlessly in entrepreneurial libraries.Research limitations/implicationsThis study has implications for librarians, entrepreneurs and technology providers. Librarians should have flexible technology adoption policies in place to keep technology adoption synchronized with changing market conditions. Entrepreneurs should share clear and accurate business needs as well as practicing ethical and lawful business practices. They should also help libraries to gain new skills to make future adoption easier. Technology providers should focus on improving the quality of their technology by increasing their functional utilities, performance and reliability as well as making them more user-friendly.Originality/valueThis study investigates technology adoption of SNS in libraries from the perspective of providing market research related services to entrepreneurs rather than just digitalizing library services for student users.

Social networking sites

With the rapid development of technology and emerging trends in the social media platform, the education sector has also adopted a wide range of digital media technologies. In addition to the traditional media the dependency over the social media platform either to promote the academic events or increasing academic partnerships or collaborations have been increased tremendously. Also, during the past two years due to the pandemic situation all around the world the adoption of social networking sites by the academicians has also increased many folds, which clearly determines that there is a change in the adoption behaviour of social networking sites by the academicians which is supplemented by improved internet speed with affordable cost. It remains unclear the motivation and primary reasons behind joining the various social networking sites by the academicians. In this context the major purpose of this study is to investigate the various academic factors responsible for joining the social networking sites by the faculties and to identify the true potential of these sites in increasing and promoting the academic initiatives & events.

Social networking sites use and college students\u2019 academic performance: testing for an inverted U-shaped relationship using automated mobile app usage data

With the widespread adoption of social networking sites among college students, discerning the relationship between social networking sites use and college students’ academic performance has become a major research endeavor. However, much of the available research in this area rely on student self-reports and findings are notably inconsistent. Further, available studies typically cast the relationship between social networking sites use and college students’ academic performance in linear terms, ignoring the potential moderating role of the intensity of social networking sites use. In this study, we draw on contrasting arguments in the literature predicting positive and negative effects of social networking sites use on college students’ academic performance to propose an inverted U-shaped relationship. We collected data on social networking sites use by having college students install a tracking app on their smartphones for 1 week and data on academic performance from internal college records. Our findings indicate that social networking sites use indeed exhibits an inverted U-shaped relationship with college students’ academic performance. Specifically, we find that spending up to 88.87 min daily on social networking sites is positively associated with academic performance, but beyond that, social networking sites use is negatively associated with academic performance. We discuss the implications of our findings.

Hedonic vs. utilitarian value: influencing on social networking sites adoption of institutional investors

In recent years, social networking sites (SNSs) have evolved to be a revolutionary internet-based technology affecting every aspect of human life. This study attempted to uncover the utilitarian and hedonic value of SNSs among the institutional investors in Bangladesh. By using structured questionnaires, data were collected from the institutional investors. A widely used statistical technique namely structural equation modelling (SEM) was used for data analysis. It revealed that hedonic and utilitarian values are significant determinants to adopt the social networking sites (SNSs) among the institutional investors. Interestingly, it found that hedonic value has significant sway on utilitarian value on the adoption of SNSs. The most remarkable finding is that utilitarian value is a more robust predictor than hedonic value on adoption of SNSs among institutional investors. Finally, intention generated from hedonic and utilitarian value to adopt SNSs significantly proceeds to the actual adoption of SNSs. This study will carry significant implications for policymakers of capital market and SNSs service providers. It will extensively contribute to literature by exploring new concepts.

Association Rule Analysis-Based Identification of Influential Users in爐he燬ocial Media

The exchange of information is an innate and natural process that assist in content dispersal. Social networking sites emerge to enrich their users by providing the facility for sharing information and social interaction. The extensive adoption of social networking sites also resulted in user content generation. There are diverse research areas explored by the researchers to investigate the influence of social media on users and confirmed that social media sites have a significant impact on markets, politics and social life. Facebook is extensively used platform to share information, thoughts and opinions through posts and comments. The identification of influential users on the social web has grown as hot research field because of vast applications in diverse areas for instance political campaigns marketing, e-commerce, commercial and, etc. Prior research studies either uses linguistic content or graph-based representation of social network for the detection of influential users. In this article, we incorporate association rule mining algorithms to identify the top influential users through frequent patterns. The association rules have been computed using the standard evaluation measures such as support, confidence, lift, and conviction. To verify the results, we also involve conventional metrics for example accuracy, precision, recall and F1-measure according to the association rules perspective. The detailed experiments are carried out using the benchmark College-Msg dataset extracted by Facebook. The obtained results validate the quality and visibility of the proposed approach. The outcome of propose model verify that the association rule mining is able to generate rules to identify the temporal influential users on Facebook who are consistent on regular basis. The preparation of rule set help to create knowledge-based systems which are efficient and widely used in recent era for decision making to solve real-world problems.

Social networking sites in cultivating the reading habits of secondary school learners in Bulawayo, Zimbabwe

Technological developments, especially social networks, have brought about changes in social and educational conditions. These technological developments also apply to the reading habits of secondary school learners. The general purpose of this study is to examine the adoption of social networking sites in cultivating the reading habits of secondary school learners in Bulawayo Metropolitan province in Zimbabwe. The study employed a multiple-case study with 14 focus groups, consisting of 210 learners. Data was collected through interviews with eight school librarians and analysed thematically. The key findings revealed that learners are using different types of social networks, including WhatsApp, Facebook, Watt pad, Pinterest, and YouTube to connect with friends and family and keep abreast with the latest events. The study further revealed the positive effects of using social networking sites, such as the availability of up-to-date reading materials that can be easily shared amongst learners. However, these sites were not fully used by learners for reading. The findings also showed that some learners spend approximately five hours on social media for entertainment purposes and this has a negative effect on their reading habits. The study then concluded that learners are using social networks, but mainly for social engagement purposes. If guided, they could use social networking sites to cultivate and enhance their reading habits.

The effect of social media marketing, compatibility and perceived ease of use on marketing performance: Evidence from hotel industry

This research effort addresses the role of social media marketing activities, the compatibility with latest technology availability and perceived ease of use of social media and technological applications and systems to influence the attitude towards adoption that further enhances the marketing performance. The hotel industry of UAE is required to adopt the social networking sites and online marketing approaches instead of traditional marketing pattern to attract the customers on large-scale worldwide specifically. In addition, Due to Covid19 pandemic era, the need for online applications has increased dramatically to avoid the physical contact. The study contributes to the body of knowledge by explaining the role of social media marketing, its compatibility and ease of use to predict the attitude towards adoption that further influences the marketing performance. The study reported that social media marketing efforts, the compatibility of online applications and perceived ease of use influence the attitude towards the adoption of social networking sites significantly, moreover the marketing performance is influenced by inclined attitude of adoption network related applications.

Impact of Mobile Application Compatibility, Online Shopping and Payment on the User Satisfaction in Pakistan Context: Mediating role of Social Networking Site Adoption

This study aims to examine the adoption of mobile commerce in Pakistan by specifically considering the impact of mobile application compatibility, online shopping and online payment on its user satisfaction. This study is also an informative source to critically examine the mediating role of social media networking site adoption within these variables' relationship by covering the previous studies' gaps. To fulfill this aim, an online survey-based quantitative research design approach was used with a sample size of 427 (M = 237, F = 190) and a simple random sampling strategy was adopted. The sample consisted of people who actively used social media sites and mobile apps for online shopping. After collecting their reliable outcomes, the SPSS and smart PLS software utilized in analysis the reliable outcomes of which depicted that there is a significant impact of mobile application compatibility, online shopping and online payment on the user satisfaction for adopting mobile commerce under the mediating role of Social Networking Sites (SNS) adoption in Pakistan context. The study at hand is an authentic and reliable source of information because of its managerial and theoretical implications in the field of m-commerce. In addition to this, there is also an opportunity in front of upcoming scholars to cover its methodological and contextual gap in their future studies.

Personal information disclosure on social networking sites

AbstractThe rapid growth in consumers' adoption of social networking sites revolutionized the marketing landscape, transforming the way brands communicate with their customers. At the same time, the widespread popularity of social networking sites raised major concerns about the privacy and security of users' personal information on these platforms. Drawing on social identity, and privacy calculus theories, this study examines the roles of consumer‐social networking site relational dimensions, namely personal information disclosure and social networking sites identification as drivers of consumer brand engagement on social networking sites‐hosted brand pages. We show that the extent of consumer‐social networking site identification and the degree to which consumers disclose personal information on a social networking site affect their engagement with other brands hosted on that platform. Online survey data collected from a nationally representative sample of US consumers (n = 506) and empirically tested through structural equation modeling provide overall support to the proposed model. This study contributes to the literature by being the first to empirically demonstrate the spillover effects of consumer‐social networking site relational attributes to online consumer brand engagement. The findings provide guidance to marketing managers seeking to increase brand engagement on social media.

Explaining social networking sites’ use continuance from employees’ perspectives

PurposeThis paper aims to better comprehend the psychological elements that drive the adoption of social networking sites (SNS). The paper attempts to explain the reasons why people sustainably use social networking websites in the workplace and how this happens. Design/methodology/approachUsing a survey to collect data that was analyzed using structural equation modeling by applying the partial least squares technique. FindingsThe results indicated that SNS use continuance was due more to habit rather than established perceived and normative beliefs such as satisfaction and social norms. Research limitations/implicationsThe authors recommend that the model in the study be tested in other technology environments to evaluate the external validity of the research study. The research was based on an unspecific platform, but each SNS may have its singularity that should merit further consideration. Practical implicationsPeers or coworker influences were noticeable in shaping one’s normative beliefs to continue using SNS in the organization. In this regard, it will be interesting to identify the mechanisms that raise the awareness of SNS in the employees’ social networks in the organization. Specifically, it will be an advantage to reach out to peers in promoting SNS use in the organization because they speak the same language as their fellow employees. Originality/valueDespite several benefits related to SNS use in organizations, studies showed that most of these technologies are boycotted in the workplace. Although extensive studies are dedicated to understanding information and communication technology use continuance in general, this paper aims to inform both academicians interested in the use of enterprise SNS for business purposes and business actors concerned with growing SNS usage and retaining its users in their organizations. The paper will contribute to information systems continuance literature by integrating and extending two major theoretical frameworks.

University Youth’s Adoption of Social Networking Sites and its Implications for Social Alienation

University Youth’s Adoption of Social Networking Sites and its Implications for Social Alienation

Integrating emotional attachment, resource sharing, communication and collaboration into UTAUT2 to examine students' behavioural intention to adopt social media networks in education

This study aims to develop and test an amalgamated conceptual framework based on Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) with trust (TR), emotional attachment (EA), resource and material sharing (RA), communication (COM) and collaboration (COL), which might be the salient factors that may influence the adoption of Social Networking Sites (SNS) for educational purposes. Data were collected from 399 Omani university students who use SNSs for their academic purposes using a self-administrated questionnaire. Confirmatory Factor Analysis (CFA) was employed to perform reliability and validity checks, and Structural Equation Modelling (SEM) was employed to test the proposed conceptual model. As hypothesised, the findings of this research revealed that students' Behavioural Intention (BI) was positively and significantly influenced by COM, RA, Performance Expectancy (PE), COL, EA, hedonic motivation, and habit, in their order of influencing power and explained 67.7% of the variance in behavioural intention. However, effort expectancy and TR did not have affecting impact on BI. This study could help instructors and managements at higher educational institutions to formulate strategies to encourage the students to use the social networking sites for academic purposes.

Drivers of Global Social Network Adoption

The aim of this study is to explore the drivers of social network adoption at a global level. The focus of past research has largely been placed on social network adoption at the country level with few studies conducted at the global level. Furthermore, the mediating role of ICT access on social network adoption has been given limited attention. To fill this gap, this study employs the Technology-Organization-Environment (TOE) framework to investigate factors that may influence global social network adoption. Relying on archival and cross-sectional data from 135 countries and using Partial Least Squares Structural Equation Modelling, our findings show that social network adoption at the global level, is positively influenced by ICT access of a county and that ICT regulation and the development of the human resource will not directly influence social network adoption. Though technological, organizational, and environmental factors all together accounted for 55.5% of the variance in social network adoption, the mediating role of ICT access and the effects of human resource development on social network adoption was found to be significant. Our findings provide a fresh insight into the adoption of social network sites at the global level. Our study provides some implications for research and practice.

Social Network Communications in Chilean Older Adults.

The growth of older adults in new regions poses challenges for public health. We know that these seniors live increasingly alone, and this impairs their health and general wellbeing. Studies suggest that social networking sites (SNS) can reduce isolation, improve social participation, and increase autonomy. However, there is a lack of knowledge about the characteristics of older adult users of SNS in these new territories. Without this information, it is not possible to improve the adoption of SNS in this population. Based on decision trees, this study analyzes how the elderly users of various SNS in Chile are like. For this purpose, a segmentation of the different groups of elderly users of social networks was constructed, and the most discriminating variables concerning the use of these applications were classified. The results highlight the existence of considerable differences between the various social networks analyzed in their use and characterization. Educational level is the most discriminating variable, and gender influences the types of SNS use. In general, it is observed that the higher the educational level, the more the different social networking sites are used.