Social networking sites

Abstract

With the rapid development of technology and emerging trends in the social media platform, the education sector has also adopted a wide range of digital media technologies. In addition to the traditional media the dependency over the social media platform either to promote the academic events or increasing academic partnerships or collaborations have been increased tremendously. Also, during the past two years due to the pandemic situation all around the world the adoption of social networking sites by the academicians has also increased many folds, which clearly determines that there is a change in the adoption behaviour of social networking sites by the academicians which is supplemented by improved internet speed with affordable cost. It remains unclear the motivation and primary reasons behind joining the various social networking sites by the academicians. In this context the major purpose of this study is to investigate the various academic factors responsible for joining the social networking sites by the faculties and to identify the true potential of these sites in increasing and promoting the academic initiatives & events.