Social Networking Site Facebook Research Articles

Public Relations Methods Used to Improve the Image of The Local Product (A Field Study of Public Relations Activities in The State Company for Textile and Leather Industries)

It is no secret to anyone the important role of national industries and the need to improve their image among the Iraqi citizen because of his role in supporting the local economy, so this research came to address the public relations methods used to improve the image of the local product (a field study of public relations activities in the General Company for the Textile and Leather Industry), Where the first topic of the research dealt with the methodological framework represented by presenting the research problem and its importance, defining its objectives and the scientific method followed in it, reviewing the research tools with defining concepts and terminology, while the second topic dealt with the theoretical framework and dealt with it The researcher pointed to the importance of public relations in the General Company for the Textile and Leather Industry. As for the third topic, it dealt with the field study, through which the researcher reached several scientific results, perhaps the most prominent of which is that most of the workers in the media department are experienced, in addition to the fact that exhibitions and the social networking site Facebook are among the most prominent means Contact used by the company

Improving foreign language writing anxiety and writing performance through Facebook: Evidence from Ecuadorian undergraduate student

Foreign language anxiety refers to the negative feelings that students experience when dealing with a writing assignment. This study aims to find whether the social networking site Facebook can reduce foreign language writing anxiety, thus improving students' assignments quality. The present research uses a mixed methods design to triangulate the data gathered. The quantitative section of the study uses the Second Language Writing Anxiety Inventory to identify writing anxiety levels and the most common type of anxiety experienced by learners. The participants in this study were 29 undergraduate students of the last level of English at a polytechnic university in Guayaquil, Ecuador. The Second Language Writing Anxiety Inventory was administered at the beginning and the end of the intervention to measure the differences. Results suggest that students could lower their anxiety levels. The qualitative section of the investigation relies on a semi-structured interview to get students' opinions on Facebook. It serves to support the results from the quantitative stage of the inquiry. This study is relevant as it shows current data reported from Latin America, which is very scarce. Thus, it bridges a gap in the literature. The study identifies several implications in the administrative area as well as in the practical domain.

Hepatitis a Vaccine Promotion Using Facebook Ads to Reach At-Risk Groups.

To evaluate using Facebook ads to promote hepatitis A vaccination to at-risk groups. This descriptive research study used Facebook ads and posts to deliver a social media health campaign. The social networking site Facebook was used to target audiences in the United States. Adults in the United States with Facebook accounts were the general audience with at-risk audiences having interests or profile attributes in either LGBTQ or food service groups. Facebook Ads Manager was used to determine impressions, engagement rates, link clicks, and cost per result of the ads. These metrics were measured to examine the use of Facebook ads and targeting audiences. Quantitative data were analyzed using descriptive statistics, and the Pearson correlation coefficient analysis was used to determine if the amount spent on each ad had any correlation with reach, results, cost per result, or impressions. The campaign resulted in a reach of 53422 users, 70542 impressions, 457 unique link clicks (483 link clicks), an average cost per results of $0.92 USD, and the total amount spent of $445.68 USD. The amount spent was positively correlated with reach (r = .969), results (r = .994), cost per result (r = .841), and impressions (r =.957). The social media health campaign was effective in reaching an audience about hepatitis A vaccination. Using interest groups was not more cost-effective than a using a general audience for link clicks.

Characterizing Vaping Industry Political Influence and Mobilization on Facebook: Social Network Analysis.

BackgroundIn response to recent policy efforts to regulate tobacco and vaping products, the vaping industry has been aggressive in mobilizing opposition by using a network of manufacturers, trade associations, and tobacco user communities, and by appealing to the general public. One strategy the alternative tobacco industry uses to mobilize political action is coordinating on social media platforms, such as the social networking site Facebook. However, few studies have specifically assessed how platforms such as Facebook are used to influence public sentiment and attitudes towards tobacco control policy.ObjectiveThis study used social network analysis to examine how the alternative tobacco industry uses Facebook to mobilize online users to influence tobacco control policy outcomes with a focus on the state of California.MethodsData were collected from local and national alternative tobacco Facebook groups that had affiliations with activities in the state of California. Network ties were constructed based on users’ reactions to posts (eg, “like” and “love”) and comments to characterize political mobilization networks.ResultsFindings show that alternative tobacco industry employees were more likely to engage within these networks and that these employees were also more likely to be influential members (ie, be more active) in the network. Comparisons between subnetworks show that communication within the local alternative tobacco advocacy group network was less dense and more centralized in contrast to a national advocacy group that had overall higher levels of engagement among members. A timeline analysis found that a higher number of influential posts that disseminated widely across networks occurred during e-cigarette–related legislative events, suggesting strategic online engagement and increased mobilization of online activity for the purposes of influencing policy outcomes.ConclusionsResults from this study provide important insights into how tobacco industry–related advocacy groups leverage the Facebook platform to mobilize their online constituents in an effort to influence public perceptions and coordinate to defeat tobacco control efforts at the local, state, and federal level. Study results reveal one part of a vast network of socially enabled alternative tobacco industry actors and constituents that use Facebook as a mobilization point to support goals of the alternative tobacco industry.

Breaking the Norms of Bulgarian Language Online: Language Adaptation or Language Illiteracy

The purpose of the research was to explore the experiences of Bulgarian university students, representatives of generations Y and Z, with breaking the rules of the Standard of Bulgarian language when communicating with textual posts on the Facebook social network site (SNS) and social networking applications (apps). Breaking language norms is due to the perception of the SNS and social apps communication as speaking rather than writing. Therefore, many of the language rules applicable to the writing are broken. The research employed a phenomenological inductive research strategy. It used a narrative literature review from 2011 to 2021 and an in-depth interview of 15 university students as research instruments. The theoretical framework was built on the theory of communication accommodation and audience design. Two main themes crystallized in the in-depth interviews: 1) communication in SNS and social apps – visual, verbal, and informal and 2) context and communicator determine the level of the Bulgarian language rules observance. In these themes, perceiving SNS communication as speaking, not as writing, hurrying up to join the communication, and the perception of the online environment as informal, explained the breaking the language rules. The research is the first to study the issue in the context of the experiences of the language users, and it opens the scientific field to further research.

Ongoing Information Search Motivation: An Influencer of Users’ Approval of Facebook Banner Adverts

Facebook is a leading social network site worldwide and Facebook users use this social medium for several interactional reasons like to socialize or access and share informative content with others. Several users participate in Facebook to fulfil their ongoing information needs. The current research investigates the ongoing information search motivation (OISM) as an influencer of users’ approval of Facebook banner advertising. To investigate the study phenomenon, primary data was collected through online survey questionnaires from 230 Facebook users in Pakistan. Structural Equation Modeling was conducted to examine the construct validity and to test the model and hypotheses. The results showed OISM as an important influencer of users’ attitude towards Facebook banner advertising. Moreover, the analysis also revealed that the Facebook banner ad informativeness mediated the relationship between users’ OISM and their attitudes toward Facebook banner advertising. Additionally, attitude towards Facebook banner advertising was also found to be influencing the users’ Facebook banner ad-click behavior. These findings can be beneficial to social media marketers and marketing managers to organize user-relevant Facebook banner ad content. The study findings can specifically be implied to social media customers in Pakistan.

'IT'S 1776, BABY!': BROADCASTING REVOLUTIONARY PERFORMANCE DURING THE U.S. CAPITOL RIOTS

This presentation focuses on the documentation and mediation of the January 6, 2021 breach of the U.S. Capitol by supporters of then-President Donald Trump in an effort to overturn the certification of Joseph Biden’s electoral victory. We analyzed videos participants recorded and shared through a variety of social networking, live-streaming, and messaging applications. We offer a cross-platform descriptive analysis of footage transmitted from participants during the Capitol Riots from seven different platforms: the social networking sites Facebook, Twitter, and Parler; the live-streaming sites DLive, Twitch, and Periscope; and the messaging application Snapchat. In examining this range of platforms and applications, we argue not just for the importance of attending to the documentation of violent protests, but to also account for the broad spectrum of possibilities at play across the ecology of digital video-sharing platforms in building digitally networked publics. This analysis allows us to provisionally argue that the Capitol Rioters were not only interested in particular political outcomes; they were also interested in mediated outcomes that were consciously drawing from the structured affordances of their smartphones and their online networks to create many different media spectacles that were distributed across an ecology of platforms.

Women's knowledge and attitude towards human milk donation: a survey within the Italian context.

Human milk is the best nutrition for all infants. When this is not available, the use of donor human milk through human milk banks (HMBs), is recommended. The aim of the study is to explore Italian women's knowledge and attitude towards human milk donation and HMB. A web-based self-administered 20-item questionnaire was developed based on the literature review and distributed via the social networking site Facebook. 3290 women completed the survey. Of those 76.57% knew about the opportunity to donate human milk and 72.37% were aware of the existence of HMBs, most of them breastfed for more than 6 months. Altruism towards other mothers and having an abundant milk supply, were found to be the most important facilitators that should lead women to donate their own milk. The most important barrier was lack of information (91.25%). A high rate of women who breastfed longer than 6 months expressed issues related to collection and transportation; concerns regarding the time needed to express was reported mainly by women currently breastfeeding. This is the first Italian study to investigate this topic. Advertising to inform the general public should be used to increase awareness, short sessions within the school programme might sensitize women from a very young age. Healthcare professionals should strive to divulgate appropriate information.

MENGANALISIS EFEKTIVITAS EWOM PADA CUSTOMER PURCHASE INTENTION DENGAN MENGGUNAKAN SOCIAL NETWORKING OF SMARTPHONE IN BATAM

Social Networking is used by a lot people in this world so they still can connected with their families, friend and customer. Some people used to tell their families or friend what’s their dailies do by putting a picture selfie. The most important part where there’s a people use Social Networking as business purpose like make adversiting for their business without use any capital.The purpose of the study was investigated how far the effect of electric Word Of Mouth (eWOM) inside social networking sites (facebook) on consumer purchase intention through mobile phone.This study produced existing literature of electric Word of Mouth, Value co-creation, and customer behavior in social networking sites and with our search will help marketers to develop a new ways to share their product information on networking sites.

Study the impact of social networking sites (Facebook) on the academic , psychological and physical achievement of upper secondary stage students in Aqaba: دراسة أثر مواقع التواصل الاجتماعي (الفيس بوك) على التحصيل الأكاديمي ونفسيًا وجسديًا لطلاب المرحلة الاساسية العليا في مدينة العقبة

The study aimed to identify the effects of social networking sites on students psychologically and physically, as well as on their academic achievement. The researcher has adopted the relational descriptive approach. To achieve the objectives of the study, the researcher prepared a questionnaire and indicate the validity and reliability for it. The study population consisted of (602) male and female students from the upper basic stage (seventh to tenth) in the Alashrah secondary school and Ayla school in Aqaba, and the study sample was selected randomly contained (188) male and female students, of whom (95) were males and (93) Females. The results of the study showed that there is a statistically significant inverse relationship between the level of achievement and the use of social media sites, and the results also showed that there is a direct relationship between students' feeling of fatigue and fatigue and the number of hours they use communication sites. The results also showed that the student is affected psychologically in a positive way and the number of hours spent on using websites Social communication, and the results indicated that there is a statistically significant inverse relationship between parents' knowledge of the password and exposure to social problems. The study concluded with several recommendations, including: The need to study the impact of communication sites on other age groups, and the study also recommended the need to educate parents about how to communicate with their children.

Local Government Communication: Reaching out through Facebook

The development of Web 2.0 technologies has led to the expansion of new technologies and services such as social media, which has become a new tool for public participation and alternative service delivery based on higher G2C (government to citizens) responsiveness. This ongoing development has caused governments to face expectations to adapt their communication channels to the changing environment of online social interactions. The main purpose of this paper is to investigate how local governments in the Czech Republic use social media in their communications with the public and the effects of these communications. To do so, this paper presents a comprehensive analysis of the Facebook communications of Czech regional capitals using multiple methodological approaches, including a survey, statistical analysis and an OLS model. The Facebook social networking site was chosen for this research because of its prevalent popularity over all relevant social media and the frequency of use in the Czech Republic both in general and by local governments, and because of its higher complexity of G2C interactions. The outcomes are given in the context of the relevant previous research.

Potencjał intelektualny uczniów z zespołem Downa i orzeczoną niepełnosprawnością intelektualną w opinii ich rodziców

Research was conducted to find out about the parents’ opinions on the intellectual potential of their children with Down syndrome and diagnosed intellectual disability studying in 4–8 grades of common, integration and special schools. Additionally, the factors determining the respondents’ opinions were analyzed. The paper uses the author’s questionnaire was placed on groups for parents of children with Down syndrome on the social network site Facebook. In addition, surveys were sent by e-mail to the primary school districts and non-governmental organizations that help children with Down syndrome. Fifty two questionnaires were collected. The results indicate that, despite intellectual disability, parents recognize the intellectual potential of their children. It can be assumed that assessments of the intellectual potential of students with Down syndrome and diagnosed intellectual disability are determined by their siblings in the intellectual norm, gender, using verbal speech, communication skills, social skills and opinions of their parents about their successes in school and progress as a result of the therapy.

Don't put all social network sites in one basket: Facebook, Instagram, Twitter, TikTok, and their relations with well-being during the COVID-19 pandemic.

Prior studies indicated that actively using social network sites (SNSs) is positively associated with well-being by enhancing social support and feelings of connectedness. Conversely, passively using SNSs is negatively associated with well-being by fostering upward social comparison and envy. However, the majority of these studies has focused on Facebook. The present research examined the relationships between well-being-satisfaction with life, negative affect, positive affect-and using actively or passively various SNSs-Facebook, Instagram, Twitter, TikTok-during the COVID-19 pandemic. In addition, two mediators were tested: social support and upward social comparison. One thousand four persons completed an online survey during the quarantine measures; the analyses employed structural equation modeling. Results showed that passive usage of Facebook is negatively related to well-being through upward social comparison, whereas active usage of Instagram is positively related to satisfaction with life and negative affect through social support. Furthermore, active usage of Twitter was positively related to satisfaction with life through social support; while passive usage was negatively related to upward social comparison, which, in turn, was associated with more negative affect. Finally, TikTok use was not associated with well-being. Results are discussed in line with SNSs' architectures and users' motivations. Future research is required to go beyond methodological and statistical limitations and allow generalization. This study concludes that SNSs must be differentiated to truly understand how they shape human interactions.

Conceptual Review of Social Influencer Marketing on Purchase Intention; Dynamics in Fashion Retail Industry

The competition in the fashion retail industry is reaching new heights due to various demands of the fashion consumers. As per the significant growth in the fashion retailing sector, the marketers need to define the strategies to address their customer intentions. With the increase of ad blocking, shift from traditional media to online platforms and especially the rapid growth of the social networking sites (Facebook, Instagram, YouTube, Twitter), fashion retailers have to align their social media strategies with the online and offline behavior of the consumers. This researcher study mainly focuses upon understanding the impact of social media influencers and the purchase intention among the consumers. Objectives of this study were to understand the effectiveness of social influence on consumer purchase intention for fashion related products, therefore this study has investigated main construct of Influencer Credibility and Information Quality of the content shared by these social influencers and their relationship with both Attitude towards reviews and Purchase Intention respectively. Finally, the researcher further investigates whether there is a mediating effect of Attitude towards reviews on the relationship between effectiveness of social influence and Purchase Intention. The study commences with a general overview into the subject of focus, followed by an in depth review of the literature on the main concepts Influencer Marketing, Purchase Intention and Attitude towards reviews. Based on the understanding of the literature and concepts with regard to the area of study, the conceptual frame work was derived.

وسائل التواصل الاجتماعي ودورها في التفكك الاسري

This research entitled (Social media and its role in family disintegration) is based on three topics and a conclusion that includes findings, recommendations and proposals, where we talked in the first topic about the research problem and its importance and defining terms where the meaning of social communication was explained idiomatically, and the meaning of the term family disintegration was clarified. The nature of social networking sites was explained, and this topic also contained examples of the most famous known electronic social networking sites (Facebook, Twitter, ...). Then this topic was concluded with the fields of electronic social communication, namely: (the family domain, ...) As for the third topic We talked about the concept of family disintegration and its forms, as well as the effects of social media, as I mentioned in this topic the most important advantages that result from the use of these websites, as well as the negatives, down to the results and recommendations. Key words: social communication, family disintegratio

The transnational discourse of political protests: setting the agenda through social media

This article analyses the role of social media as a transnational discursive space and the impact of networked communication on the formation of the traditional mass media agenda regarding political protests that began in June 2019 in Hong Kong. The aim of the present research was to indicate the degree of impact of the dominant themes in networked communication during the anti-extradition bill protests in the transnational network discourse and the impact on the news media agenda, taking into account the activity of user-generated network traffic around the published content. The research was based on two theories shaping the perception of political protests in an international context - theory on transnational discursive spaces and theories of agenda setting. The research was carried out using quantitative content analysis and confirmed that global social networking sites Facebook and Twitter are important channels in creating transnational discursive spaces that affect the news media's agenda. Findings show that social media plays an important role in organizing political protests, and is a tool for establishing transnational discursive spaces; despite the fact that the protesters used applications protecting their data for communication, with the assistance of information and integrated collaboration by other entities. The results obtained contribute to the research on media studies which highlight the role and importance of social media in the process of communicating about political protests.

Intellectual potential of pupils with Down syndrome and diagnosed intellectual disability in the opinion of their parents

Research was conducted to find out about the parents’ opinions on the intellectual potential of their children with Down syndrome and diagnosed intellectual disability studying in 4–8 grades of common, integration and special schools. Additionally, the factors determining the respondents’ opinions were analyzed. The paper uses the author’s questionnaire was placed on groups for parents of children with Down syndrome on the social network site Facebook. In addition, surveys were sent by e-mail to the primary school districts and non-governmental organizations that help children with Down syndrome. Fifty two questionnaires were collected. The results indicate that, despite intellectual disability, parents recognize the intellectual potential of their children. It can be assumed that assessments of the intellectual potential of students with Down syndrome and diagnosed intellectual disability are determined by their siblings in the intellectual norm, gender, using verbal speech, communication skills, social skills and opinions of their parents about their successes in school and progress as a result of the therapy.

The role of self-construal in romantic gift posting across Social Networking Sites

For romantic couples, posting romantic gift pictures on social network sites has become a tool for public declarations of love. This research investigates how self-construal influences recipients’ romantic gift-posting behavior across three popular social network sites (Facebook, Instagram, and Twitter) at the country and individual levels. In the first two of three studies, we demonstrate that interdependent self-construal participants are more likely to post romantic gift pictures on Facebook and Instagram, but not on Twitter, than independent self-construal participants because the former group feels that the gifts represent themselves (on Facebook) and they want to flaunt their status (on Instagram). The third study reveals the moderating effects of gift types (experiential vs. material) on the romantic gift-posting behavior between independent and interdependent self-construals across SNSs. This research highlights the need to develop a better understanding of information sharing behavior on social network sites among romantic couples from different cultures as well as those within a culture. Theoretical and managerial implications are also discussed.

Networked Identities: Exploring the Role of Social Networking to Optimize Event Marketing by Higher Education Institutions in the Middle East

This article examines the growing use and influence of two popular social networking sites—Facebook and LinkedIn—in the Middle East. Under the premise of Social Identity theory, we focus on the impact of posting information about academic-related events on social networking sites. We recruited 180 participants in a laboratory-based experiment using a 2 (medium type) × 2 (message valance) × 2 (group affiliation) factorial design to assess the moderating role of medium credibility, electronic word-of-mouth valence (eWOM) and perceived in-group affiliation of the respondents. The results indicate that, under the same moderating conditions, popular and widely used social sites are more capable of generating a positive response from students than sites that are not popular or widely used. In addition, the theoretical and practical implications of the findings are addressed.

From selling songs to engineering experiences: exploring the competitive strategies of music streaming platforms

ABSTRACT Economic, cultural, social, and political life is being increasingly shaped by digital platforms including social networking sites (Facebook), streaming services (Netflix) and sharing platforms (AirBnB). While social scientists have tracked the rapid emergence of platforms and developed useful conceptualisations about what they are and how they operate, surprisingly little attention has been paid to the nature of platform competition or the experiences of users. To address these gaps, this paper focuses on the illustrative case of recorded music, where platforms, including Spotify and Apple Music, face intense competition due to similarities in price and content. Drawing on 42 semi-structured interviews, 20 app ‘walk-alongs’ with Spotify users and an analysis of 120 documents (industry reports, trade magazines, press releases and news articles), it demonstrates how the basis of competition has shifted from content, price and curation to the engineering of compelling experiences that harness the unique and interconnected affordances of platformisation. The paper nuances our understanding of the dynamic and contingent nature of platforms, the processes of datafication and curation underpinning their interventions in markets and everyday life, the geographies of these virtual distribution and consumption channels, and the ways in which users imagine, value, and experience music streaming platforms.