Use Of Social Media Technologies Research Articles

Enhancing the participation intention and improving customer satisfaction in the banking industry by utilizing social media technology due to the mediating role of value perceived by customers

This research was designed to examine the effect of using social media technology on improving participation and customer satisfaction in the banking industry due to the mediating role of value perceived by customers of the studied banks. The present study was an applied and descriptive-surveying research in terms of objective and methodology, respectively. The research statistical sample consisted of 235 senior managers of state and private banks in the banking industry of Iran. A questionnaire was employed to collect the research data, and its validity and reliability were con and Cronbach's alpha indices. The structural equation modelling method was used in the SmartPLS software to test the research hypotheses once the data was gathered. The results of testing the hypotheses demonstrated that the use of social media technology has a positive impact on improving participation intention, satisfaction, and value perceived by customers of the studied banks, which directly predicts 0.486, 0.551, and 0.568 of changes related to the participation intention, satisfaction, and perceived value, respectively. The results analysis also revealed that social media technology has a positive impact on participation intention and customer satisfaction through the value perceived by customers. Hence, the use of social media technology through the mediating variable indirectly predicts 0.517 and 0.449 of changes related to participation intention and customer satisfaction, respectively. Accordingly, one may acknowledge that the studied banks can move towards sustainable improvement of customer participation and satisfaction by accurately utilizing social media technology such as social networks aimed at boosting the continuous relationship with their customers as well as improving the capabilities of customer relationship management by related technologies.

The Trend of Using Social Media Technology for Business Actors for the Branding Process

The development of social media has changed the business landscape, where businesses increasingly rely on this platform to develop brand identity and interact with consumers. The purpose of this study was to investigate trends in the use of social media technology in the branding process. This research stems from the importance of understanding how businesses are leveraging social media technology to achieve branding goals in an ever-changing environment. This study used online survey techniques to collect data from various industries and analyze it using descriptive statistical techniques. It was found that the most effective type of content for achieving branding goals was video, followed by images and graphics. Metrics like follower count, engagement rate, sales conversions, and website traffic are often used to measure the success of social media branding campaigns. In conclusion, social media technology plays a central role in branding success. Continuous adaptation and innovation are key to maximizing the potential of social media in achieving branding goals in an ever-evolving and changing business world.

The Future of Social Media, Anesthesiology, and the Perioperative Physician.

Social media has rapidly developed in the past decade to become a powerful and influential force for patients, physicians, health systems, and the academic community. While the use of social media in health care has produced many positive changes, such as rapid dissemination of information, crowd-sourced sharing of knowledge, learning, and social interaction, social media in health care has also negative effects. Recent examples of negative impacts of social media include rapid and unchecked information dissemination leading to patient misinformation and inadvertent reputational harm for health care professionals due to engaging in controversial topics on public platforms. Members of the anesthesiology community, like other medical specialties, have rapidly adopted social media at many different levels. However, most anesthesiologists, health systems, and academic communities have little education, preparation, and guidelines on optimizing the use of social media technology while minimizing the risks of social media. Anesthesiology has been and will continue to be impacted by the forces of technology and the cultural influences of social media for the foreseeable future. The purpose of this article was to examine the recent history of social media adoption in anesthesiology and perioperative medicine, understand the current impact of social media across our specialty, and consider how the future development of technology and evolving social and cultural dynamic influences of social media will have on anesthesiology over the next quarter century.

Social media in undergraduate teaching and learning: A scoping review protocol.

To conduct a scoping review that systematically examines the body of research on social media in undergraduate teaching and learning in order to identify key issues, trends, gaps, and needs. Our objectives include determining what methods have been commonly used to study social media in undergraduate teaching and learning, and to synthesise insights from published research findings within the fields of higher education, educational technology, and the scholarship of teaching and learning. The use of social media technologies in post-secondary environments has been increasing over time, and especially following the shift to remote teaching and learning during the COVID-19 pandemic, this growth has continued. This review addresses a need to analyse and understand the body of research on the use of social media across undergraduate contexts for teaching and learning. This scoping review includes peer-reviewed journal articles on social media in an undergraduate teaching or learning context published at any time, in English. In addition to including concepts and terms related to social media broadly, based on global social media usage, we include within our search the most commonly used social media platforms. We excluded items from the grey literature (such as reports, dissertations, and theses), and studies that focus on groups outside of the undergraduate population of interest (e.g., in elementary, secondary, or graduate settings, etc.). Systematic searching will be conducted in relevant subject and multidisciplinary databases: Education Database, Education Research Complete, ERIC, British Education Index, Australian Education Index, Academic Search Complete, and Scopus. Records will be deduplicated and screened using Covidence software, with each record independently reviewed by two researchers in both rounds, screening titles and abstracts in the first round, and full-text of articles in the second. Researchers will meet to discuss discrepancies and make decisions using a consensus model, and a third researcher will be independently tasked with resolving any conflicts. Data extraction will also use two independent researchers to review each article.

The Correlation Between Editability and Self-esteem

The use of social media technologies is surging at an astonishing rate. The number of users who edit their photos before posting them to gain more attention and to boost their self-confidence is constantly increasing. In the meantime, their self-esteem is being influenced either positively or adversely. Many scholarly investigations focused on photo editing and its influence on the self-esteem of individuals utilizing social media platforms have predominantly affirmed the notable impact of this cultural phenomenon on users' self-esteem. By reviewing previous studies, this paper references and critically examines a collection of scholarly literature, focusing on the relationship between editability and self-esteem. The present argument proposes that the photo-editing proficiency of the majority of users has an evident effect on their self-esteem. A number of papers in this field have tackled subjects related to body image and social comparison, clarifying the connection between editability and self-esteem by examining these two concepts. This paper concludes that editability mainly influences the user’s self-esteem, explaining the reason with two concepts -- social comparison and body image. The significance of this review is to assist researchers in finding studies that discuss editability and self-esteem, as well as related areas. Further research should delve more into how the use of filters and Photoshop apps affect the public’s self-esteem.

Social Media Fostering Cybercrimes among Adults in Pakistan: Role of Lack of Empathy

In criminology, digital environments are generally understood as social spaces which open new possibilities for criminal activity and crime victimization. The rapid and vast use of social media technologies has produced cybercrimes among adults. The current study was conducted to investigate the use of social media and lack of empathy as predictors of cybercrimes. The study was completed through correlational research design. Three self-administered research questionnaires were used to measure the research variables; Use of Social Media Questionnaire (SMQ), Lack of Empathy Questionnaire (LEQ), and Cybercrimes Activity Questionnaire (CAQ). Data were collected through online Google Forms. The 1191 adults provided the data. Findings of the study reveal that excessive use of social media predicts cybercrimes among adult. Moreover, results suggest that lack of empathy among adults also correlated with cybercrimes activity. In addition, both social media and lack of empathy are significant positive predictors of cybercrimes among adults. Furthermore, male adults reported greater tendency of using of social media and indulging criminal activities due to lack of empathy as compared to female adults. Role of lack of empathy is contributing a significant role in predicting cybercrimes among adults. Cybercrimes laws in Pakistan are working poorly and there is no punishment to adults who are the victim of cybercrime activities.

Use of Social Media Technology in Educational Research at COVID-19 Time: Accounts and Problems

The Covid-19 outbreak has impacted research since the government employs social distancing and physical distancing. As a matter of fact, the data collection process should use technology. This article aims to reveal the use of social media technology as a research tool during the pandemic time. This study focused on the potential and challenges of using social media in the educational research field. Basically, social media can be freely used by various circles, both in terms of cost and time spent. In addition, looking at the economic conditions during the declining Covid-19 pandemic, making social media can be used as an alternative tool compared to other technological platforms. Based on these facts, the authors are interested in studying social media as an alternative research tool in favor of the Covid-19 policy. This study revealed the high potential of social media use (Youtube, Instagram, and WhatsApp) in educational research. The low-cost feature of social media made this alternative should be considered although having some challenges. This study promoted social media as one of the alternative troubleshooting educational researches during the COVID-19 period. The research hopefully contributed to the development of technology for research at the limitation of the COVID-19 pandemic.

The usage of social media for learning and teaching in the built environment: a perspective from students

Advancement in information and communication technologies has led to the emergence of Social Media (SM). SM platforms are used to facilitate information sharing and learning. Literature shows that SM platforms have been associated with effective learning and improved student academic performance. Despite the recorded successes, the use of SM platforms to support students’ learning in built environment programmes has not been fully investigated. To address this knowledge gap, the current study examines the barriers and drivers encouraging the use of SM technologies to support learning and teaching in built environment programmes based on the perspective of university students. The data for the study were collected using semi-structured interviews and questionnaires. The mean score (MS) was used to analyse the quantitative data, while the qualitative data were analysed using thematic analysis. The top-two drivers for using SM technologies are the need for collaboration among students and compatibility with a twenty-first-century education. The top-two barriers to using SM platforms are the cost of internet subscriptions and the quality of internet services available in a particular location. The result shows that students are willing to incorporate elements of online learning. The research contributes to the current body of knowledge by highlighting the drivers and barriers to using SM to support learning. Moreover, the outcome of this study may guide administrators in higher institutions and other education policymakers, specifically for developing countries, to make informed decisions regarding integrating SM technologies into learning and teaching.

Factors affecting the university librarians’ use of social media technologies in Pakistan: A structural equation modelling approach

This study aimed to examine factors affecting the use of social media technologies among university librarians in Pakistan. The unified theory of acceptance and use of the technology (UTAUT) was used as a theoretical framework. A structured questionnaire was used to collect data from the university librarians. To test hypotheses, the structural equation modelling technique was applied. The results reveal that performance expectancy, effort expectancy, and social influence have a significant influence on the librarians' behaviour intention to use social media. Moreover, facilitating conditions (knowledge, skills, technology, etc.) and behaviour intention are significant predictors of social media usage. In terms of moderating impact, gender and experience affect the relationship of effort expectancy towards behaviour intention and facilitating conditions towards social media usage respectively. The research findings would be useful for library professionals to design and offer social media-driven innovative user services. This study validates the UTAUT model in the context of social media usage among Pakistani librarians, a valuable addition in the body of knowledge.

Technology-Enhanced Learning in Higher Education: A Study of Attitudes and Perceptions toward Social Media

The use of social media technology to support and facilitate undergraduate studies has created a lot of speculation among educators and researchers. The fast adoption of social media technology has caused a fundamental shift in the way people communicate and collaborate. Students utilize social media mostly in their personal lives. However, its use in higher education for instructional reasons is fast-growing. The study aims to examine students’ attitudes and perceptions toward using social media, and the privacy concerns they may associate with the use of social media. A survey questionnaire was used as an empirical data source and the final sample included 197 responses, which were analyzed descriptively. The results revealed that the majority of students are aware of how to use social media comfortably for educational purposes. Nevertheless, concerns were raised regarding a lack of knowledge about rules and regulations, as well as an inability to control the use of social media for educational purposes. The study contributes to the discussion about social media as an educational tool and provides insights into potential obstacles and hurdles in its implementation. The article concludes by discussing the results and providing theoretical and practical implications for academia.

“Social media technologies: a waste of time or a good way to learn and improve technological competences?”

Purpose The purpose of this study is to deepen understanding of the effects of using social media technologies to acquire technological knowledge and organizational learning competences, of technological knowledge competences on organizational learning and finally of organizational learning on organizational performance. Design/methodology/approach The study was performed by analyzing data from a sample of 197 technology firms located in Spain. The hypotheses were tested using a structural equations model with the program LISREL 8.80. Findings This study’s conceptual framework is grounded in complexity theory – along with dynamic capabilities theory, which complements the resource-based view. The study contributes to the literature by proposing a model that reflects empirically how business ecosystems that use social media technologies enable the development of interorganizational and social collaboration networks that encourage learning and development of technological knowledge competences. Research limitations/implications It would be interesting for future studies to consider other elements to conceptualize and measure social media technologies, including (among others) significance of the various tools used and strategic integration. The model might also analyze other sectors and another combination of variables. Practical implications The results of this study have several managerial implications: developing social media technologies and interorganizational social collaboration networks not only enables the organizational learning process but also encourages technological knowledge competences. Through innovation processes, use of social media technologies also contributes to strengthening companies’ strategic positioning, which ultimately helps to improve firms’ organizational performance. Social implications Since social media technologies drive information systems in contemporary society (because they enable interaction with numerous agents), the authors highlight the use of complexity theory to develop a conceptual framework. Originality/value The study also deepens understanding of the connections by which new experiential learning contributes to the generation of coevolutionary adaptive business ecosystems and digital strategies that enable development of interorganizational and social collaborative networks through technological knowledge competences. Only after examining the impact of social media technologies on organizational performance in prior literature, did the authors underscore that both quantity and frequency of social media technology use are positively related to improvement in knowledge processes that lead to employees’ creation and acquisition of new metaknowledge.

How to improve Technological Competences: Can Social Media Technologies be the Right Tool?

Social Media Technologies are still an incipient phenomenon to be worked on. They provide us with vast amounts of information and knowledge resources that can enable us to learn better and more quickly. This study aims to identify the relationship between the use of social media technologies, organizational learning and the acquisition of technological knowledge competences; as well as the effects of technological knowledge competences on organizational learning and, finally, its influence on organizational performance. These relationships were tested in a sample of 201 Spanish technology-based companies, using a structural equation model with Lisrel. The main contribution of this study to the literature consists of proposing an empirical model that shows how the use of social media technologies is key in the development of social and inter-organizational collaboration networks, favoring -in business knowledge ecosystems- the organizational learning and the improvement of technological knowledge competences and, consequently, helping to reinforce through innovation the strategic positioning of companies and their organizational performance.

Digitized diaspora governance during the COVID-19 pandemic: China's diaspora mobilization and Chinese migrant responses in Italy.

We explore how the Chinese diaspora state during the COVID‐19 pandemic in 2020 managed to transform a severe health crisis into a geo‐political opportunity for transnational nation‐building through diaspora governance based on extensive use of social media technologies. By adopting a multi‐scalar perspective, we analyse the intertwined nature of top‐down and bottom‐up processes of the Chinese Party‐state's diaspora mobilization. Based on discourse and ethnographic analysis, we argue that China's diaspora governance exposed a new and strong capacity for extra‐territorial governance. We explore how discursive hegemony, social control and diaspora mobilization were achieved by widely employing the Chinese social media application, WeChat. We also contend that this was facilitated by the Italian government's and media's pro‐China attitudes to emphasize the importance of considering transnational embeddedness when studying the implementation and impact of interactive online technology for diaspora governance in an illiberal political context.

Sosialisasi Pemanfaatan Media Sosial Sebagai Media Promosi Serta Penyebaran Informasi di Desa Dalang

COVID-19 has had a major impact on all sectors of society, starting from health, the economy, and tourism. The outbreak of the spread of this disease causes a lack of public awareness of the importance of clean and healthy living behavior (PHBS). PHBS is an effort that can be made by the community to improve the quality of health through individuals, groups, or society at large. As well as the restrictions on community activities, especially in the economic sector, the people's purchasing power decreases for MSME products, precisely in Dalang Village. Therefore, in this community service, UKM KSR-PMI Unit ITB STIKOM Bali held community service in the form of health socialization and socialization of the use of technology. Broadly speaking, this activity is divided into health socialization which aims to increase public awareness of the importance of maintaining a Clean and Healthy Lifestyle (PHBS) and socialization of the use of social media technology and e-commerce which aims to improve and help the economy and MSMEs in Dalang Village. . This activity that has been carried out by UKM KSR-PMI Unit ITB STIKOM Bali has a fairly large and good impact on people's understanding which can be seen from the results of the percentage of questionnaires. From this activity 88% showed that participants had understood the socialization material that had been given directly.

Using Social Media to Improve Mental and Physical Health Literacy: The Meeting of Arts and Sciences

AimsGeneration Z and millennials are tech-savvy and they learn more from videos compared to books. On average young people from the digital age spend more than five hours on digital gadgets. Innovative use of social media technology will improve the access to health information amongst this group of users. This article aims to share the project of using short video clips in social media, combined with poetry to improve mental and physical health literacy.MethodsShort video clips (ranging from one to three minutes) were produced out of passion by the first author using the elements of poetry, rhyming, humour, artistic expressions, simulated play of clinical scenarios and news reporting style which depends on the creativity and suitability of the content. The production process includes initial conceptualisation, script drafting and editing, video-recording using a smartphone, and subsequent editing using phone and Canva software. Subtitles and captions were added to increase accessibility. The videos were uploaded in Instagram, Twitter, and TikTok under the name of “dr_lokai”. There is no external funding involved. The cost involved included subscription of editing software and the purchase of recording equipment.ResultsThe project was first conceptualised in 2014. Total videos produced so far is 70. The topics of mental health included both normal psychological topics (mental health, self-reflective practice, self-motivation, self-compassions, and self-actualisation) and disorder-related topics (delirium, generalised anxiety disorder, emotionally-unstable personality disorder, attention-deficit hyperactivity disorder); while the physical health topics included cardiology, dermatology, infectious diseases, etc.). There were also videos on stigma, interesting contemporary topics around public health and healthcare education. One of the videos was a collaborative work with The Royal College of Physicians, elaborating on the personal and non-clinical facet of journey in medical school. As of the day of submission, the number of followers was 1710. Qualitative feedback from the audiences was generally positive. There were frequent requests from audiences for videos on specific medical topics.ConclusionA creative generation requires a creative approach in outreach. The strength of this initiative is the low-cost production nature and it is freely accessible by anyone with internet access. In the future, more videos which involve debunking medical myths and history of medicine can be added. The main challenge is finding time to write the script, rehearse and record. Although the effectiveness and efficiency of this innovative initiative requires a systematic evaluation, passions in sharing medical knowledge using social media have kept this initiative alive.

Factors affecting students' knowledge sharing over social media and individual creativity: An empirical investigation in Pakistan

Despite the increasing use of social media technologies (SMTs) among university students, little is known about knowledge sharing over SMTs and individual creativity, especially in developing countries like Pakistan. To address the knowledge gap, this study aimed to investigate: (1) SMTs usage for knowledge sharing, (2) factors affecting students' knowledge sharing over SMTs, and (3) the relationship between knowledge sharing and creativity. Using a structured questionnaire, based on the theory of reasoned action and related factors, data were collected from 266 randomly selected business students of a Pakistani public sector university. The findings disclose that students leveraged SMTs for knowledge sharing. The results confirm that behaviour intention is driven by attitude, social norms and enjoyment from helping others. Moreover, facilitation conditions (needed technological resources, skills, and knowledge), ability to share knowledge, perceived reciprocal benefits, and behaviour intention positively influence knowledge sharing. Surprisingly, teacher support does not influence knowledge sharing. Among the investigated factors, behaviour intention is found the most significant predictor of students’ knowledge sharing. Furthermore, the results disclose that there is a positive association between knowledge sharing and creativity. This research provides theoretical and practical implications and directions for further research.

Socio-cultural changes influenced by information and communication technology

Information and communication technologies have eliminated communication barriers, transformed forms of communication into social sustainability, created a global virtual community with its own language and culture. The list of Internet phenomena, which includes elements of a mass culture modified by technology, is long indeed. It is apparent that social media platforms, being part of the innovation process in modern society, have had and continue to have an impact on people's identity, especially on the cultural identity and emotional tendencies of young people. The objective of this study is to consider these ongoing changes influenced by information and communication technologies. To achieve the objective, the hypothesis is put forward that information and communication technologies contribute to satisfying the need for communication and obtaining information, create the language picture of the virtual world on a global scale, have a significant impact on the emotional component and cultural universals of young people. The study consists of two parts. The first part is a systematic review of the scientific literature focused on social media platforms and the influence of such dynamic parameters as speed and scale of interaction on socio-cultural changes, emotional tendencies, attitudes and behavior of representatives of youth culture. The second part contains a logical conclusion on socio-psychological changes based on the results of a survey aimed at collecting the data necessary to analyse the use of social media technologies and to identify dominant platforms in the youth environment.

Pengaruh Pemahaman Investasi, Penggunaan Teknologi Media Sosial Dan Hubungan Pertemanan Terhadap Minat Investasi Generasi Milenial Di Pasar Modal

This study aims to determine the effect of understanding investment, use of social media technology and friendship relationships on millennial generation's investment interest in the capital market. This research is a quantitative research. The sample used was 240 respondents with a sampling technique in the form of purposive sampling. In this study, the data used are primary data, namely questionnaires measured using a Likert scale and analyzed using multiple linear analysis with SPSS version 23.0 program. The results show that (1) understanding of investment has an insignificant negative effect on millennial generation's investment interest in the capital market, (2) the use of social media technology has a significant positive effect on millennial generation's investment interest in the capital market and (3) friendship has a significant positive effect on millennial generation's interest in investing in the capital market.Keywords: : Understanding of investment, Use of Social Media, Friendship Relation, investment interest

The Online Social Network and User Innovation

The wide use of social media technology boosts many online innovation platforms, providing effective communication channels for innovation spreading among online users. From the social network perspective, this paper investigates the impact of online interactive relations on user innovation by holistically examining online relations from relational and structural embeddedness, qualified by both the ego-centered and the entire network, respectively. User interaction data from LEGO Ideas are used to empirically test the effects of relational and structural characteristics of online social networks on users’ idea contributions. The results for relational characteristics reveal that the number of online ties has an inverted U-shaped relationship with user innovation, the strength of online ties positively affects user innovation, and neighbor characteristics cannot affect user innovation. For structural characteristics, both centrality and bridge location positively affect user innovation. The findings provide reasonable suggestions for both online users and innovation platforms.

Trend Alert: A Cross-Platform Organization Manipulated Twitter Trends in the Indian General Election

Political organizations worldwide keep innovating their use of social media technologies. In the 2019 Indian general election, organizers used a network of WhatsApp groups to manipulate Twitter trends through coordinated mass postings. We joined 600 WhatsApp groups that support the Bharatiya Janata Party, the right-wing party that won the general election, to investigate these campaigns. We found evidence of 75 hashtag manipulation campaigns in the form of mobilization messages with lists of pre-written tweets. Building on this evidence, we estimate the campaigns' size, describe their organization and determine whether they succeeded in creating controlled social media narratives. Our findings show that the campaigns produced hundreds of nationwide Twitter trends throughout the election. Centrally controlled but voluntary in participation, this hybrid configuration of technologies and organizational strategies shows how profoundly online tools transform campaign politics. Trend alerts complicate the debates over the legitimate use of digital tools for political participation and may have provided a blueprint for participatory media manipulation by a party with popular support.