Social Media Revolution Research Articles

Building a tribe on Instagram: User-generated and Firm-created Content can drive brand evangelism and fidelity

ABSTRACT The social media revolution has significantly transformed marketing plans and practices in the business world. Firm-Created Content (FCC) and User-Generated Content (UGC) serve as critical social media communication tools for brands to connect and build relationships with customers. This study investigates the influence of FCC and UGC on affective commitment, brand evangelism, and fidelity. Drawing on the Stimulus-Organism-Response (SOR) model, this study aims to explore the impact of FCC and UGC on affective commitment, which, in turn, mediates the relationships between these social media communication tools (FCC and UGC), brand evangelism and fidelity. The research, focusing on a coffee-shop chain’s FCC and UGC on Instagram, utilizing structural equation modeling to analyze data from a sample of 341 Instagram users in the USA who are Starbucks customers. The findings reveal that FCC and UGC are positively and significantly related to brand evangelism and fidelity. Furthermore, the results suggest that affective commitment mediates the relationship between FCC, UGC, brand evangelism and fidelity, supporting the hypotheses concerning the indirect relationships between social media communication tools, brand evangelism and fidelity.

Navigating Leadership and Communication: A Study of Emerging Leaders in Indian Organizations

Introduction: The research explores the dynamic interplay between the leadership styles and communication strategies in Indian context. In order to understand the connection between leadership and communication this research will use SPSS. 
 Literature review: This section delves into unraveling the diverse spectrum of leadership styles that are prevalent in Indian organizations. The importance of the problem-solving and informational-sharing studies has emphasized the complexity of the evaluative steps that have guided the theoretical framework to enable the research methodology.
 Methodology: The primary quantitative methodology employs a survey tool which has been administered on the 55 participants. SPSS solution has recognised so many attributes that have benefitted the organizational outcomes. The application of correlation, descriptive analysis and ANOVA has accessorized the vital values by making qualitative and quantitative assessments yielding a broad perception.
 Findings: This section illuminates the prevalence of diverse leadership styles incorporating transformational leaderships. It adopts a clear and delicate model which places emphasis on women as key players to the economic emancipation of citizens. From the findings, it has been obtained that there is a significant relationship between employee commitment and organizational success which is -0.74 at 0.01 level of significance.
 Discussion: From the discussion section, it has been examined that for organizational practices and leadership developments, as a result of these actionable insights, the young leader in India has been able to initiate the social media revolution. Moreover, tailoring a clear and transparent organization has emerged as a common factor to acknowledge the quantitative approaches
 Conclusion: The conclusion restates the main findings, which would in turn conclude any contributions to food safety research which should be derived from the study. Moreover, the dynamics and organizations landscape has been considered to be increasingly successful in empowering the leaders by means of expertise irrespective of relevance. Such strategy works through the complex nature of Indian corporate and organizational paradigm principles, which provides the foundation for leadership development programs to be conducted in future among researchers broadly.
 

#NoFilter? The Application of the Unfair Commercial Practices Directive and the Role of Soft Law in the Context of Influencer Marketing

Social media has become an integral part of our contemporary society. The social media revolution has led to the emergence of so-called influencers as key players in the advertising industry. However, the use of influencers for marketing purposes is not without risks for the consumer. This paper analyses to what extent influencers are subject to the Unfair Commercial Practices Directive (UCPD) and, in so far as the directive applies, how it may deal with unfair influencer marketing practices. In addition, this contribution examines how European and national soft law initiatives may complement the unfair commercial practices regime in regulating influencers.

Evolution of digital activism on social media: opportunities and challenges

The social media revolution has affected all areas, including activism. However, there is scepticism about its emancipatory capacity, and it is considered by some to be a distorted form of activism. This article presents a review of the existing literature on digital activism, starting with the concept itself, and examines its impact on the organisation of activists and citizen participation. Likewise, based on the platformisation of these spaces and the evolution of their affordances, we observe a growth in individual, strategic and low-commitment participation, the accentuation of the role of emotions in media that promote virality, and the assumption of playful forms of politainment by activists –especially on TikTok–. On the other hand, the strategies carried out by organisations to promote activism in relation to their causes are investigated, such as the generation of arguments provided by the interest group and the involvement in an action of dissemination, co-creation and replication of activists. Finally, the main challenges of digital activism are indicated: the growing inequality in terms of access to algorithmic visibility between activists and brands, influencers and interest groups; the desirability of complementing playful activism with work in alternative digital media that allows for more stable forms of collaboration; and the need to protect activists against the growth of hate speech on these platforms.

Social Media Revolution in Journalism & its Impact on the Future of Mainstream Media: A Critical Analysis

Journalistic scenario has undergone a revolutionary change with the advent of social media. From conceptualizing ideas to covering events, from planning to gathering inputs and from preparing to presenting news, each aspect of journalism has completely changed. Thanks to the information available on social media, people no more wait for TV News Channels’ Prime Time shows or morning newspapers for updated news. This creates pressure on journalist to do more home work before presenting a news item. The nature of news consumption has also changed. Now it is two way communication, where news organizations also have to satisfy the queries of their viewers/readers. Moreover in this fast-paced world, people have little time to watch television news or go through newspapers of the day. Naturally they switch to social media, which updates them without consuming their valuable time. So this media is also hailed as the future of journalism. Against this backdrop a rigorous research was conducted to have a deep understanding of social media revolution in journalism and its long lasting impact on the future of the fourth estate.

Digital Transformation, Social Media Revolution, and E-Society Advances in Africa: Are Indigenous Cultural Identities in Danger of Extinction?

Digital Transformation, Social Media Revolution, and E-Society Advances in Africa: Are Indigenous Cultural Identities in Danger of Extinction?

A Novel Hybrid Approach for Intent Creation and Detection Using K-Means-Based Topic Clustering and Heuristic-Based Capsule Network

Background: The social media revolution has offered new facilities and opportunities to the online community to communicate their intentions, opinions, and views regarding products, services, policies, and events. The identification of intent focuses on the detection of intents from user reviews, that is, whether the specific review of the user includes intention or not. Intent mining is also named intent identification which helps business organizations to identify the purchase intentions of users. However, detecting user intentions encoded in text queries is a complicated task in several Natural Language Processing (NLP) applications such as robots, smart agents, personal assistants, and search engines. The existing research works have discovered the utilization of several machine learning techniques to detect the intents from queries of users. Most works consider intent detection as a classification problem, with utterances as predefined intents. Research question: Whether the researcher resolves the detection of user intentions encoded in text queries? How the researcher solves the existing challenges based on intent mining? Purpose: The main contribution of the research is to design and implement intent detection using topic clustering and deep learning. Methodology: Initially, the dataset related to diverse queries is gathered. Then, the label creation is performed by clustering. The clustering is performed by a k-means clustering model with a cosine similarity function. Once the clustering is performed for different queries, the label is created, which is used to train the network under the detection process. For the detection, this paper uses a Heuristic-based Capsule Network (H-CapNet) that could perform the intention for a new query. The hybrid meta-heuristic algorithm with Escaping Energy searched Grey–Harris Hawks Algorithm (EEG-HHA) is used for improving the capsule network. Validation: Experimental analysis shows that the developed method has superior performance in evaluating standard datasets with other approaches. Results: From the simulation results, the accuracy of the developed EEG-HHA-CapNet for dataset 1 is secured at 3%, 1.6%, 2%, and 1.1% increased than PSO-CapNet, WOA-CapNet, HHO-CapNet, and GWO-CapNet. Conclusion: Thus, the designed user intent detection models reveal their more advanced performance based on the diverse performance and error metrics for datasets 1 and 2.

SOCIAL MEDIA IMPACT ON TRADITIONAL MEDIA: A REVIEW ON THE REASON BEHIND THE CLOSURE OF UTUSAN MALAYSIA

Social media has changed people's behaviour, attitudes, habits, lifestyles, and the process of communication. The scholar describes social media as a double-edged sword because of having a positive and negative impact on society. The aim of the paper is to identify the effects of social media on traditional media, especially on printed newspapers. Content analysis in systematic reviews has been applied to collect data from secondary sources such as journal articles, newspaper articles, government websites, and non-government websites. Based on the collected data, social media's positive effects on society are imparting knowledge, accelerating the communication process, building a virtual workplace, and e-commerce marketing. On the other hand, social media's adverse effects are cyberbullying, hacking, addiction, and spreading fake news. Social media have threatened the printed newspaper, and the journalist confronts challenges staying on track. The circulation of the daily printed newspaper declined gradually due to the revolution of social media and social media-based citizen journalism practising in Malaysia. Many newspapers have been compelled to cease their operation due to losing subscribers dramatically. Finally, this paper provides a review of the reason behind the closure of printed newspapers in Malaysia. Based on the discussions and the previous study, the paper presents three significant reasons behind Utusan Malaysia's closure: poor economic conditions, political crisis, social media revolution, and citizen journalism practising in Malaysia. In conclusion, few suggestions have been discussed that might help printed newspapers in Malaysia to survive in the digital era.

Agglomerative clustering enhanced GA for optimal seed selection in online social networks

Purpose The social media revolution has brought tremendous change in business strategies for marketing and promoting the products and services. Online social networks have become prime choice to promote the products because of the large size of online communities. Identification of seed nodes or identifying the users who are able to maximize the spread of information over the network is the key challenge faced by organizations. It is proved as non-deterministic polynomial-time hard problem. The purpose of this paper is to design an efficient algorithm for optimal seed selection to cover the online social network as much as possible to maximize the influence. In this approach, agglomerative clustering is used to generate the initial population of seed nodes for GA. Design/methodology/approach In this paper agglomerative clustering based approach is proposed to generate the initial population of seed nodes for GA. This approach helps in creating the initial populations of Genetic algorithm from different parts of the network. Genetic algorithm evolves this population and aids in generating the best seed nodes in the network. Findings The performance of of proposed approach is assessed with respect to existing seed selection approaches like k-medoid, k-means, general greedy, random, discounted degree and high degree. The algorithms are compared over networks data sets with varying out-degree ratio. Experiments reveal that the proposed approach is able to improve the spread of influence by 35% as compared to contemporary techniques. Originality/value This paper is original contribution. The agglomerative clustering-based GA for optimal seed selection is developed to improve the spread of influence in online social networks. This paper is of immense importance for viral marketing and the organizations willing to promote product or services online via influential personalities.

Social Media Impact on Traditional Media: A Review on the Reason Behind the Closure of Utusan Malaysia

Social media has changed people's behaviour, attitudes, habits, lifestyles, and the process of communication. The scholar describes social media as a double-edged sword because of having a positive and negative impact on society. The aim of the paper is to identify the effects of social media on traditional media, especially on printed newspapers. Content analysis in systematic reviews has been applied to collect data from secondary sources such as journal articles, newspaper articles, government websites, and non-government websites. Based on the collected data, social media's positive effects on society are imparting knowledge, accelerating the communication process, building a virtual workplace, and e-commerce marketing. On the other hand, social media's adverse effects are cyberbullying, hacking, addiction, and spreading fake news. Social media have threatened the printed newspaper, and the journalist confronts challenges staying on track. The circulation of the daily printed newspaper declined gradually due to the revolution of social media and social media-based citizen journalism practising in Malaysia. Many newspapers have been compelled to cease their operation due to losing subscribers dramatically. Finally, this paper provides a review of the reason behind the closure of printed newspapers in Malaysia. Based on the discussions and the previous study, the paper presents three significant reasons behind Utusan Malaysia's closure: poor economic conditions, political crisis, social media revolution, and citizen journalism practising in Malaysia. In conclusion, few suggestions have been discussed that might help printed newspapers in Malaysia to survive in the digital era. Keywords: Social Media; Impacts; Traditional Media; Newspapers; Citizen Journalism

The era of Instagram expansion: matching social media marketing activities and brand loyalty through customer relationship quality

ABSTRACT The social media revolution has massively transformed marketing plans and practices in the business world. Moreover, marketers can reinforce customer–brand relationships through companies’ social media marketing (SMM) plans and gain a clear understanding of the consumer perspective more quickly than ever before. Using the stimulus–organism–response (SOR) framework, this study developed a model to examine how SMM activities (SMMAs) affect dimensions of customer relationship quality (CRQ) – that is, commitment, trust, and satisfaction – and brand loyalty (BL). This study, which investigated the dimensions of CRQ as mediation effects between SMMAs and BL to telecommunications brands on Instagram, adopted structural equation modeling and obtained data from a sample of 290 Instagram users in Palestine who are telecommunications customers. The findings show that SMMAs positively affect the dimensions of CRQ and that SMMAs are a stronger predictor of commitment than trust and satisfaction. Additionally, SMMAs had a positive effect on BL. The results confirmed the significant effect of three components of CRQ on BL building. The results also revealed that dimensions of CRQ act as mediators between SMMAs and BL. The study contributes to the literature by examining the underlying mechanism of how SMMAs promote dimensions of CRQ and BL in the service industry.

NANOTEKNOLOJİ, TOPLUM VE MİLLİ GÜVENLİK

Nanotechnology is defined as one of the most important technologies of the 21st Century. The ability of technology to deliver possibilities far beyond the known borders so far has led the debates to be multi-faceted between hopes and concerns from obscurity. Scientific success stories of mankind that take centuries on any subject now take place in the processes expressed in hours. There are always new revolutionary results that make all of the stories written so far trivial. We have to rethink the words impossible and imagination" and now dreams do not seem so far from being real. With the "nano" phase of technology, the developments that will make a significant impact on every detail of our social life. We expect nanotechnology to be a paradigm shift in technology. As such, by fundamentally changing what is possible on offensive and defensive matters, nanotechnology has the potential to either cause harm or provide strategic advantage to a nation based on its level of readiness. Similarly, with the social media revolution, we have seen a lagged impact on social fabric through the impact of a new technology. We are recently noticing of these changes could be weaponized. Thus, such long term sociological impacts must also be considered.

Scientific temper and nehruvian influence: how the millennials are handling the mythologization of science in India

Jawaharlal Nehru’s contribution in pioneering the concept of scientific temper in India is widely acknowledged, and his legacy has had an influence on Academia, Education policy and popular science movements in the country. But in the last decade, the new age social media revolution has seen a renaissance of right wing nationalism, backed by an aggressive trend where ancient myths are transformed into historical facts and instant messaging groups are flooded with forwards of superstitious and irrational beliefs of religious exceptionalism. This has set the platform for a mythologization of science in a polarizing society eager to find sustenance in past glories. In such a fluid situation, it would be pertinent to ask how young Indians are handling the misinformation masquerading as science. This mixed method study explores the impact of the mythologization of science on Indian millennial group and the results show that they are not to be underestimated.

Social Media and ICT Revolution among Youths

Social Media and ICT Revolution among Youths

PPE for your mind: a peer support initiative for health care workers.

PPE for your mind: a peer support initiative for health care workers.

Creating confusion

We develop a model in which a politician seeks to prevent a group of citizens from making informed decisions. The politician can manipulate information at a cost. The citizens are rational and internalize the politician's incentives. In the unique equilibrium of the game, the citizens' beliefs are unbiased but endogenously noisy. We interpret the social media revolution as a shock that simultaneously (i) improves the underlying, intrinsic precision of the citizens' information, but also (ii) reduces the politician's costs of manipulation. We show that there is a critical threshold such that if the costs of manipulation fall enough, the social media revolution makes the citizens worse off despite the underlying improvement in their information.

Applying deep neural networks for user intention identification

The social media revolution has provided the online community an opportunity and facility to communicate their views, opinions and intentions about events, policies, services and products. The intent identification aims at detecting intents from user reviews, i.e., whether a given user review contains intention or not. The intent identification, also called intent mining, assists business organizations in identifying user’s purchase intentions. The prior works have focused on using only the CNN model to perform the feature extraction without retaining the sequence correlation. Moreover, many recent studies have applied classical feature representation techniques followed by a machine learning classifier. We examine the intention review identification problem using a deep learning model with an emphasis on maintaining the sequence correlation and also to retain information for a long time span. The proposed method consists of the convolutional neural network along with long short-term memory for efficient detection of intention in a given review, i.e., whether the review is an intent vs non-intent. The experimental results depict that the performance of the proposed system is better with respect to the baseline techniques with an accuracy of 92% for Dataset1 and 94% for Dataset2. Moreover, statistical analysis also depicts the effectiveness of the proposed method with respect to the comparing methods.

Social Media Marketing: An Empirical Review on Contents and Applications

Today’s world being in the middle of a social media revolution, it is more evident, that social media are being widely utilized with the end goal of communication. A few of the most significant advantages of the utilization of social media networking are creating awareness, engagement, drive traffic, interaction, and communication with a gathering of advocates and fans and sharing of information and knowledge among various groups of individuals. These advantages likewise promote the expansion of communication skills among the individuals. Innovation of technology and online tools have enhanced communication in endless means, yet the very manner we communicate and even the ways in which we converse, exhibit the subsequent change in communication. This research aims to analyze the effect of social media marketing activities on awareness, engagement, drive traffic, interaction, communication with a gathering of advocates and fans and sharing of information. Paper followed a deductive approach and this paper attempts to review current scholarly on social media marketing literature and research, including its beginnings, current usage, benefits and downsides, and best practices. Further examinations to uncover the vital job of social media, inside a digitalized business period. As a result of the comprehensive analysis, it undoubtedly displays that social media is a significant power in the present marketing context.

The Impact of Social Revolutions on the Arab-Israeli Conflict

The Arab Spring refers to the protests and revolutions that spread across Middle Eastern and North African Muslim countries in the spring of 2011. It was the first “social media revolution”, which demonstrated the spread of social revolution and the way civil protests and demands for political reforms can swiftly spread globally through social media. Following the social movement in the Arab World, the turmoil in the Middle East continued with the Israeli Social Justice movement of summer 2011, which was also identified as a social media revolution. Same as in the Arab World, in Israel too new media increased the role of the public, who could influence political issues by bypassing the monopoly of the political establishment and traditional media on the political discourse. The research examines the way that the concept of democracy in the region changed in the digital age. The findings show that social media became crucial in shaping the political discourse and determined dramatic changes in the balance of political power in Israel and Arab countries. Through digital technology and online campaigns politics changed as young Arabs and Israeli altered public agenda from the traditional religious and political Arab-Israeli conflict to social and economic issues.

The role of leadership in developing a strong employer brand

Organisations today have their task cut out in the form of attracting talented employees, engaging them and retaining them in the process. Through this study, the researcher studied the construct of employer branding and appropriated the various factors which constitute employer branding. Further, the study also made an important contribution by linking the role of leadership in the development of a strong employer brand of an organisation. This research extracted five important factors of employer branding, viz., organisational fit, perceived organisational reputation, leadership and transparency, strong management, and work atmosphere. Each factor contributes immensely to the construct of employer branding and the effective understanding of each one of them can be very useful for an organisation to create an impactful employer brand in the era of start-ups, social media revolution and internet communication.