Social Media Revolution in Journalism & its Impact on the Future of Mainstream Media: A Critical Analysis

Abstract

Journalistic scenario has undergone a revolutionary change with the advent of social media. From conceptualizing ideas to covering events, from planning to gathering inputs and from preparing to presenting news, each aspect of journalism has completely changed. Thanks to the information available on social media, people no more wait for TV News Channels’ Prime Time shows or morning newspapers for updated news. This creates pressure on journalist to do more home work before presenting a news item. The nature of news consumption has also changed. Now it is two way communication, where news organizations also have to satisfy the queries of their viewers/readers. Moreover in this fast-paced world, people have little time to watch television news or go through newspapers of the day. Naturally they switch to social media, which updates them without consuming their valuable time. So this media is also hailed as the future of journalism. Against this backdrop a rigorous research was conducted to have a deep understanding of social media revolution in journalism and its long lasting impact on the future of the fourth estate.