Social Media Perspective Research Articles

Study on the Changes of Family Intergenerational Communication Mode in China from the Perspective of Social Media

This study explored the influence of social media on the intergenerational communication mode of China family through various methods, and found that social media improved the convenience and diversity of communication and promoted the interaction of family members of different ages. It breaks the limitations of traditional communication methods, provides a variety of communication forms, makes information transmission more intuitive and fast, and strengthens family cohesion. The functions of social media, such as group chat and sharing, enable family members to keep in touch anytime and anywhere, especially among teenagers and young people. However, the popularity of social media has also brought about problems such as digital divide, privacy leakage and over-reliance on online communication. Therefore, family members need to improve their social media literacy and balance online and offline communication to promote healthy and harmonious family relationships. Generally speaking, the application of social media in China's families has changed the traditional communication mode and had a far-reaching impact on the development of family relations.

From Polarities and Perspectives of Social Media: Instagram, TikTok, and Mental Well-Being in the Post-Pandemic Society

The COVID-19 pandemic has significantly impacted global mental health, with social media platforms like Instagram and TikTok playing a crucial role in shaping individuals' experiences and well-being. This mixed-methods study investigates the influence of these platforms on mental health outcomes in the post-pandemic era, combining quantitative surveys ( N = 200) with qualitative interviews ( N = 15) across different age groups. The researchers explored relationships between social media use and mental health indicators, examined age-related differences in experiences, and uncovered themes related to social comparison, body image concerns, and the dual role of social media in providing both support and stress. Findings contribute to the growing body of research on social media's impact on mental health, highlighting the complex nature of social media use and its varied effects on different age groups. This study offers insights for mental health professionals, social media platforms, and policymakers in developing targeted interventions and guidelines for promoting healthy social media use and supporting digital well-being in the post-pandemic context.

Whether Social Media Negative Emotion Could Forecast the Risk of Enterprise Finance: Evidence from Baidu Tieba

In the context of the current era, as a new form of information dissemination, social media has penetrated into every field of people’s life, and its impact on the financial industry has also attracted more and more scholars’ attention. From the perspective of social media, this paper focuses on the impact and prediction of negative emotions reflected by social media on corporate financial risk. In this paper, Pearson correlation coefficient is used for correlation analysis, and a linear regression model is built to analyze the relationship between negative social media and corporate finance. The results show that enterprises and investors can judge the financial risks of enterprises through the negative emotions of social media, thus reducing the losses of enterprises and investors. The conclusions of this study can improve the risk avoidance ability of enterprises to avoid negative emotions on social media, and provide important reference value for future operations.

Research on the Current Situation and Innovative Development Patterns of Traditional Chinese Culture from the Perspective of Social Media

With the rapid development of social media, the development of the current situation and the innovative development of traditional Chinese Culture have become a common topic among people in all ages. It is significant to make good use of modern technology, and let more and more people expose themselves to traditional Chinese culture through innovative ways. The research is aimed to study how to empower the innovative development of traditional Chinese culture in the age of social media. Through using research methods such as case analysis and text analysis, it is discovered that social media greatly brings traditional Chinese culture back to life, but it may cause negative impacts, for instance, commercial problems as well. Based on the findings of the study, people should realize that it is crucial to combine new technology, such as short videos and digital products, with the core part of traditional Chinese culture. Thus, more people will be attracted by its historical background and cultural values

Social media and caregivers’ well-being: A scoping review and future research directions

Caregivers’ well-being has become a major social concern, given the growing demand for long-term care support to meet the challenges of an aging society. As social media becomes substantially pervasive in daily life, the impacts of social media on caregivers’ well-being are increasingly gaining public attention. Although research activities are active, studies on social media and caregivers’ well-being lack consolidation and receive limited attention from researchers. To bridge the gaps, this study aims to consolidate the existing knowledge through a scoping review (with four databases: PubMed, Web of Science, Scopus, and CINAHL) and call for research on caregivers from the perspective of social media and well-being. Review results from forty eligible papers indicate that impacts of social media use on caregivers’ well-being are not always positive, which encourages future research to provide more understanding of how to achieve positive effects and avoid adverse effects simultaneously. We also further discuss the findings and suggest future investigation opportunities.

A Review of Sentiment Analysis in Social Media Perspectives

The widespread use of the Internet and social media platforms has led to an increase in the number of individuals who declare their feelings publicly. Therefore, sentiment analysis systems have proceeded because of their crucial role in determining the personal opinions of users. This is can greatly influence the decision-making process in various fields. To create a robust and reliable sentiment analysis system, it was necessary to apply techniques capable of dealing with these scattered opinions. Natural language processing techniques are commonly used to extract information from unstructured text data published by humans. The comments and posts in social media platforms are often ignore the grammar rules and sentence structure. This is resulting in many ambiguities in lexical, syntactic, and semantic aspects. As a result, researchers have developed different methods for text mining and defining real information. This survey aims to study the different methods used in sentiment analysis filed. We discussed two common models of classification, including the vocabulary-based model and the supervision-based approach.

Urban Marketing Analysis from the Perspective of Social Media: Image Marketing Based on Regional Stereotypes

Urban Marketing Analysis from the Perspective of Social Media: Image Marketing Based on Regional Stereotypes

Public attention and psychological trends towards waste reduction: A large-scale data analysis based on social media

In the digital era, using social media big data to capture the true views and psychological trends shown by the public regarding waste reduction could considerably improve the formulation of targeted waste reduction policies and guide residents to participate in environmental governance from the source side. This study used big data mining technology to trawl 617,771 pieces of waste reduction text from a typical social media site (Sina Microblog). A machine learning algorithm model was used to identify the psychological and cognitive focus of the public and their preferences based on large-scale text data. The temporal and spatial differences in public attention trends, hot topic trends, and sentiment trends were also investigated. The results showed that the public attention level was related to the release of policies by government and that public attention in the southeast coastal areas was higher than that in the northwest inland areas. Moreover, waste reduction had a “working attribute” because the public paid more attention to waste reduction during working hours (i.e., 9:00–12:00 and 15:00–18:00) than during leisure hours. In terms of individual heterogeneity, males were initiators of the topic, whereas females were followers. In particular, participation by young people in waste reduction discussions was higher than for other groups. The topic analysis showed that public attention followed a cooperative construction pattern that had multiple entities, including the individual, community, and government. Overall, the public sentiment score towards waste reduction increased year by year during the study period, with positive sentiment posts accounting for over 70% of the total number of blog posts, and that the vast majority of residents had a positive attitude towards waste reduction. This study expanded current research knowledge by exploring the public attitude response to waste reduction from a social media perspective. The study will help the government to effectively intervene in public behavior tendencies toward waste reduction from the psychological perspective and provided important implications about how the government can enhance its use of social media to effectively guide public opinion and improve policies.

A Study on Customer Engagement of Kopi Kenangan: Reviewed from a Social Media Marketing Perspective, Brand Image and Brand Love

This research aims to examine the study of Kopi Kenangan customer engagement: viewed from the perspective of social media marketing, brand image and brand love. The population in this study were consumers who consumed food/drink products sold by Kopi Kenangan in Padang City with a sample of 175 people. The sampling technique uses a nonprobability sampling method with purposive sampling technique. The data analysis method used is SEM-Partial Least Square (PLS). The research results found social media marketing has a positive and significant effect on brand love. Social media marketing positive does not have a significant effect on customer engagement. Brand image has a positive and significant effect on brand love. Brand image positive does not have a significant effect on customer engagement. Brand love has a positive and significant effect on customer engagement. Social media marketing and brand image have a positive and significant effect on customer engagement with brand love as a mediating variable. The effect of brand love mediation on the influence of social media marketing and brand image on customer engagement, based on the mediation analysis procedure in SEM-PLS with the path coefficient significance method shows that the indirect relationship is significant, but the direct relationship is not significantso that conclusions can be drawn from the results of the decisionIndirect-only mediation(indirect relationship mediation only)in the form of full mediation (full mediation)

The investigation of employee voice behavior – from the perspective of social media use in China

PurposeEnterprises use social media for their daily work. The use of social media in the workplace is crucial for social connections, the growth and evolution of the enterprise, and it opens up new avenues for voice behavior. Employee voice involves the expression of ideas or opinions towards enterprise and is beneficial for employee work and enterprise development. Extant studies of voice behavior usually focus on the leadership and employee factors. However, the internal mechanism of voice behavior, especially the interrelationship between different kinds of social media use and voice behavior has not been well investigated. To fill that research gap, this study analyzes the internal mechanism of voice behavior, taking the effects of social media use and social capital into consideration.Design/methodology/approachUsing structural equation model, this study collected data from employees using social media and analyzed the data using the software of Smartpls 3.0, SPSS and AMOS, in order to analyze the internal mechanism of voice behavior among employees.FindingsBased on social capital theory, this study investigates the relationship between social media use, social capital and voice behavior, and provides some insights into the mechanism of voice behavior. The social media use, social capital and voice behavior are divided into several kinds in order to clarify the internal mechanism of voice behavior more comprehensively. The empirical results show that: (1) Social media use for both work and social-related purposes could positively affect employees’ promotive and prohibitive voice behaviors. (2) Social capital mediates the relationship between social media use and voice behavior. (3) In the process of social media use influencing employees’ voice behavior, employees of different genders and ages show significant differences in social capital and voice behavior.Originality/valueThis study explored the internal mechanism of voice behavior, which could help to elicit the relationship between social media use and voice behavior. By integrating the roles of social capital, individual differences, this study could uncover the deep internal mechanism of employee voice behavior more comprehensively, broadening social capital theory and enriching the researches of voice behavior among employees.

Exploring equity perception of electric vehicles from a social media perspective

Electric vehicles (EVs) are considered a promising solution for climate change. However, their introduction has raised uncertainties in transportation equity, reflecting the diverse public perceptions and discussions on this issue. Understanding these perceptions is crucial for integrating equity into EV adoption effectively. To bridge this gap, our study used a social media approach to conduct a cross-platform equity analysis on two popular online social networks (OSNs): Twitter and Reddit. We identified 22,533 tweets and 12,318 Reddit comments relevant to equity from all EV-related discussions from 2011 to 2022. Our analysis utilized different features of the two OSNs, including verified account identity and Reddit communities, to present a comprehensive picture of equity perception in social media. Additionally, we used machine learning methods to infer Twitter users’ demographic attributes and integrate user demographics into equity analysis. Our findings show that political accounts are the center of attention on Twitter, but they are accompanied by negative attitudes. Many fringe communities are highly active in equity discussions on Reddit. Our study also found that younger people pay less attention and hold more negative sentiments towards equity discussions, while male and female users have similar interests in equity and similar sentiment. Notably, the proportion of equity discussions remains low in the overall EV corpus, despite a significant increase in recent years.

Feminism in Question: A Survey of Feminist Stance in Me Too Movement on Social Media

This survey-based study investigates the diverse range of feminist viewpoints regarding the MeToo movement on social media platforms. These movements have played a key role in shedding light on issues of sexual harassment and gender inequality. The positive features include the empowerment and strengthening of survivor voices, the call for accountability, and the increased awareness of issues related to consent and harassment. However, it has also prompted powerful debates, with varying viewpoints within the feminist community. This research aims to provide a complete summary of the positive and negative assessments of this movement by feminists. This research used the propaganda model of communication from the social media perspective to build this study. The researcher has adopted a quantitative approach to study the positive and negative aspects using the survey method to capture the voices of feminists with a wide range of opinions, 400 respondents from youth aged between 18 to 30 years living in Lahore and Faisalabad. The study has applied correlation and regression analysis to check the dependency of variables on each other. This study would help women better understand what feminism is, and it will help clarify the fact that the purpose of feminism is to provide equal rights to women. It will also reflect the fact that women cannot justify the misuse of female rights in the name of feminism.

Research on the Compatibility of Oral Description Video Communication and Social Media

With the rapid development of the Internet, people's emotional sustenance has gradually shifted from offline to online. The communication channels and effects of social media have also received widespread attention from scholars and audiences because of the increased uncertainty and mobility of the audience, showing characteristics such as "neo-tribalization". At the same time, the dissemination of oral description images has also become one of the hot issues in the field of oral history research. This article attempts to analyze the promotion and application of oral description images and the development strategies and significance of social media compatibility from the perspective of social media and oral description image dissemination.

The Impact of Social Media on Communication and Popularity in the Fashion Industry

Recent years have seen a proliferation of fashion buzzwords on social media platforms and a transformation of the fashion industry, which is closely related to the rapid development of social media. Therefore, this paper will specifically analyze the impact of social media on various aspects of fashion communication and popularity from the perspectives of social media, fashion brands and users. This paper takes two social media platforms, Instagram and RED, as typical cases to analyze the different features of different perspective media platforms and their positive and negative impacts on the fashion industry. Through the analysis of this paper, it is found that social media influences the development of the fashion industry through influencers, new digital technology, and high efficiency and instant characteristics, which not only helps the fashion industry to transform in the context of the new era but also promotes the dissemination of fashion concepts in people's lives. At the same time, however, there are some problems found in the fashion industry that need to be improved with the help of social media, such as the need to strengthen the supervision of the way of cultural dissemination, the need to correctly guide the negative impact on the consumer's concept of consumption, and at the same time, publicize and improve the mode of production of the fashion industry, paying attention to the protection of the environment and the maintenance of sustainable development.

All that glitters is not gold: exploring social selling through the eyes of B2B customers

PurposeThe purpose of this study is to provide an in-depth understanding of the B2B customers’ perspective regarding salespeople’s social media use.Design/methodology/approachThe study adopts a qualitative approach based on semi-structured interviews with 26 key informants performing their job in customer role in various industries.FindingsThe authors inductively identify five themes regarding the B2B customers’ perspective of social media use in B2B selling. These themes allow for valuable implications for social selling activities and expected outcomes.Originality/valueAgainst a growing body of literature on drivers, best practices and outcomes of social media use by B2B salespeople, less attention has been paid to the customer’s side. The authors extend current research by providing a more complete picture of social selling activities and expected outcomes.

The Effect of Widespread Social Divides Due to Polarizing Social Media Perspectives on Economic Growth

Widespread access to social media technology and increasing political polarization has facilitated instruments that create social divide. The economic implication from increasing polarization is the focal point of the study. Analysis was made of producer and viewer biases, political consumption’s implication on behavior, and the economic reactions due to polarization. The review found that social divide is perpetuated by social media regardless of content’s intention due to the concept of political self-preservation. Political polarization in the most radical context can have a large and direct effect on businesses in the rapid short-term context. Company reaction, however, proves that political identity is more centrally identified as a marketing strategy. Overall revenue is the determining factor of political affiliation, companies will not relinquish potential profit and will oscillate political standing to appeal to the most promising circumstances. Findings show how businesses will have increased difficulty marketing to appease increasingly separated social factions without certain objections. Current findings are still limited by the sample of social media platforms and generalized with a few accepted trends in a limited industry scope. Political polarization due to social media and its connection to technology also opens a broader conversation of the potential lack of objectivity and productivity for all future technology and controversial topics when polarization is at the forefront in consumer reaction. Further research into elasticity of products and political polarization, increased reliance and objectivity in viewership, and solutions to identity preservations will provide greater context for future economic trends.

The Age of Social Media: Shifts and Challenges in Adolescents Behavior

Social media has grown in popularity at an alarming rate over the past few years, from simple forms of communication such as text messaging and phone calls to the use of messaging and calling apps, to the rise of short videos, video or photo-sharing platforms, and social network sites. The forms of social media communication have become more diversified and complex. As the cost of communication, media becomes less expensive and more acceptable to the general public. It has also become common for youth to access social media. Social media use (SMU) is now ingrained in adolescent culture. With the influence of Internet Celebrities (ICs), a derivative born along with the growth of social media, adolescents behavioral changes should not be underestimated due to the high degree of freedom in their communication and the extremely low threshold of the industry. Much of the earlier research has concentrated on the benefits that social media use provides to adolescents, and very little has been explored about the possible effects of SMU and its derivatives (i.e., IC) on adolescents behavior. A better understanding of the impact of SMU on adolescents behavior can help families and schools with intervention planning. This review may provide inspiration for future research on factors influencing adolescents behavior from a social media perspective.

Research on the Design Ideas and Visibility Shaping of Cultural and Creative Products from the Perspective of Social Media

Research on the Design Ideas and Visibility Shaping of Cultural and Creative Products from the Perspective of Social Media

ALGORITMO DE APRENDIZAGEM PROFUNDA COMPREENSIVA PARA COMPREENDER O PAPEL DAS REDES SOCIAIS NA PERCEPÇÃO DO CONSUMIDOR EM RELAÇÃO AO CONSUMO SUSTENTÁVEL

ABSTRACT This research proposes a comprehensive deep-learning algorithm to understand the role of social media in consumer perception of green consumption. After the COVID-19 pandemic, society has shown increased focus on the relationship between people and nature. Achieving sustainable development goals requires promoting green consumption, which necessitates understanding and influencing public attitudes toward sustainability. While previous studies have explored green consumption using behavioral models and surveys, they often overlook the perspective of social media. This study uses deep learning techniques to analyze social media data, including text and video content, to gain insights into consumer behavior and preferences. The study entails collecting data from X (former Twitter) and YouTube, developing deep learning algorithms for text classification, and creating a visualization and reporting system. More specifically, this study aims to analyze the impact of social media information sharing on society’s green purchasing intentions and proposes advanced architectures for text mining specifically the LDA method. This study highlights the valuable insights from analyzing social media discourse on green consumption. Trends, emotional attitudes, and engagement were examined using text mining and sentiment analysis. The study reveals platform-specific differences in sentiment and identifies influential keywords and phrases. The analysis also uncovers emotional responses and key factors associated with the discourse on green consumption. The findings can inform future strategies for promoting sustainable consumption. The study concludes by emphasizing the importance of further research to explore the discrepancies between platforms and harness the implications of these findings for sustainable consumption strategies.

Women’s perspectives of social media for coping

This paper analyses women’s experience of consuming TikTok to cope with everyday stress. Our objectives are to examine the significant meanings of TikTok to women as a coping tool, to explore the motivations behind women’s engagement with the platform for stress and emotion management, including to investigate the relationship between women’s social and economic conditions and their consumption of TikTok for stress-coping. The investigation is carried out by conducting semi-structured interviews to collect qualitative data. Six women were purposively sampled from a lower-income (B40) background who all use TikTok. Our results indicate several positive outcomes in women’s stress and emotion management, particularly in managing work and personal stressors when consuming TikTok. Moreover, the results revealed that TikTok does not necessarily gratifiy as a tool for social validation but rather as a tool to comprehend and cope with women’s stress. Additionally, TikTok positively affects women by encouraging them to seek self-betterment through its various media channels of entertainment, information, and distraction. The implications of this paper could be used to better understand the nature of stress that women face in this current era, and how social media is capable of becoming an effective tool for stress-coping