Organizational Social Media Research Articles

Anxiety, Depression, Stress, and Self-Esteem in Turkish Parents of Children with Microtia.

To describe factors affecting anxiety, depression, stress, and self-esteem in parents of children with microtia. Cross-sectional correlational study. Parents (N = 117) of children with microtia were recruited nationally through a Turkish craniofacial non-governmental organization's social media. Demographics, parental report of microtia experiences and concerns, the Depression Anxiety Stress Scale, and the Rosenberg Self-Esteem Scale. The mean parental age was 35.61 ± 5.96 years and 74.4% were female. The mean age of their children was 6.08 ± 4.22 years, 69.2% were male, 93.8% had unilateral microtia, and 14.5% had ear reconstruction. Some parents had low self-esteem (24.8%) and were in the severe range for depression (30.7%), anxiety (25.6%), and stress (21.4%). Depression (M = 7.43, SD = 5.35) was associated with worry about child's future (β = 0.25, P = .013), microtia information given around birth (β = -0.20, P = .024), and child no ear surgery (β = -0.23, P = .008), while stress (M = 8.21, SD = 5.37) was associated with worry about the child's future (β = 0.28, P = .008). Parental self-esteem (M = 29.59, SD = 5.10) was related to child having ear surgery (β = 0.19, P = .047) and information about microtia provided around birth (β = 0.22, P = .018). There were no significant associations with Anxiety (M = 6.04, SD = 4.82) identified by multiple regression. While most parents were in the average to moderate range for clinical concerns, a fifth to a third of participants were in the severe range for depression, anxiety, and stress and a quarter of participants for low self-esteem. Informing families about the microtia treatment process, having the child have surgery, and interventions for reducing their future concerns may provide psychological relief for them.

Attracting Gen Z workforce: the effects of organizational social media policy

ObjetivoTeniendo en cuenta la experiencia formativa única de la Generación Z con los medios sociales, este estudio aplica la teoría de la utilización de señales para investigar los efectos de la política de medios sociales como indicio organizativo para atraer a esta cohorte a las empresas de hostelería y turismo.Diseño/metodología/enfoqueSe realizó un experimento de 2x2 (marco de la política: promoción vs prevención) x (límite de la política: distinto vs permeable) con 243 personas de la Generación Z en busca de empleo en hostelería y turismo. Se aplicaron análisis ANCOVA para analizar los efectos del marco de política y el límite en el atractivo percibido de la organización y la intención de búsqueda, respectivamente.ResultadosEste estudio descubrió que cuando la política de una empresa promovía el uso de los medios sociales, los solicitantes de empleo de la Generación Z declaraban un mayor atractivo y una mayor intención de búsqueda en la condición de límite diferenciado. Sin embargo, cuando la política de medios sociales de una empresa hacía hincapié en un marco de prevención, los solicitantes de empleo de la Generación Z informaron de un nivel similar de atractivo percibido e intención de búsqueda, independientemente de las condiciones de límite de la política.Originalidad/valorEste estudio abordó las lagunas en la literatura debido a la investigación limitada sobre la fuerza laboral de la Generación Z y los efectos de las políticas de redes sociales en la atracción de talento. Basado en la teoría de utilización de señales, el estudio identificó las combinaciones de cláusulas de política que generaron impactos positivos en la contratación entre miembros de la Generación Z. El estudio proporcionó implicaciones teóricas y prácticas únicas para que los gerentes de hostelería y turismo utilicen las políticas de redes sociales como una herramienta novedosa y rentable para atraer talento de la Generación Z.

Instagram Social Media as Peruri's Public Relations Strategy in Communicating with the Public

Social media provides almost unlimited connection opportunities. Organizational public relations place social media as a platform for carrying out public communication and strategic communication. Determining how to approach and forge relationship between the institution and the community is a strategic communication that the organization needs to put forward. Perum Peruri as the Money Printing Public Company of the Republic of Indonesia manages Instagram social media as part of the effort to communicate with the public. This study aims to see and describe how is Peruri's public relations strategy to utilize Instagram as a means of communication with the public. This research focuses on activities carried out in digital media; characteristics of digital media use; and strategic planning for communicating with the public. This research uses a qualitative approach and descriptive research type. The research took place for three months from October to December 2021. Data of the research was collected through an interview with Yahdi Lil Ihsan as the Secretariat, Protocol and Corporate Communication Bureau of Peruri, and observations through social media monitoring. The results of the study show that the Management of Instagram social media by Peruri aims to build an image as digital security with guaranteed product authenticity and safety. Peruri's PR uses social media as its strategy for communicating with the public. The strategy comprises five stages including mapping the institution's image in the eyes of the public, conducting editorial planning, collecting data to create content, distributing content through Instagram social media, and evaluating (monitoring).

Conspiracy Theories and Ebola: Lessons Learned Important for Future Pandemics

The public health campaign against Ebola in the Democratic Republic of the Congo faced serious challenges, some due to conspiracy theories and denial. These beliefs were so powerful that they even caused repeated attacks upon health care providers and medical centers. These conspiracy theories were nothing new, as they are a common feature of all frightening epidemics, such as HIV and COVID-19. These narratives also circulated during the 2015 West African Ebola outbreak. Addressing conspiracy theories during an epidemic requires a coordinated campaign involving not only local leaders but also the cooperation of social media organizations.

Content moderation on social media: constructing accountability in the digital space

PurposeThe paper examines the content moderation practices and related public disclosures of the World's most popular social media organizations (SMOs). It seeks to understand how content moderation operates as a process of accountability to shape and inform how users (inter)act on social media and how SMOs account for these practices.Design/methodology/approachContent analysis of the content moderation practices for selected SMOs was conducted using a range of publicly available data. Drawing on seminal accountability studies and the concepts of hierarchical and holistic accountability, the authors investigate the design and appearance of the systems of accountability that seek to guide how users create and share content on social media.FindingsThe paper unpacks the four-stage process of content moderation enacted by the World's largest SMOs. The findings suggest that while social media accountability may allow SMOs to control the content shared on their platforms, it may struggle to condition user behavior. This argument is built around the limitations the authors found in the way performance expectations are communicated to users, the nature of the dialogue that manifests between SMOs and users who are “held to account”, and the metrics drawn upon to determine the effectiveness of SMOs content moderation activities.Originality/valueThis is the first paper to examine the content moderation practices of the World's largest SMOs. Doing so extends understanding of the forms of accountability that function in the digital space. Crucial future research opportunities are highlighted to provoke and guide debate in this research area of escalating importance.

Evaluating the perceptions of pesticide use, safety, and regulation and identifying common pesticide-related topics on Twitter.

Synthetic pesticides are important agricultural tools that increase crop yield and help feed the world's growing population. These products are also highly regulated to balance benefits and potential environmental and human risks. Public perception of pesticide use, safety, and regulation is an important topic necessitating discussion across a variety of stakeholders from lay consumers to regulatory agencies since attitudes toward this subject could differ markedly. Individuals and organizations can perceive the same message(s) about pesticides differently due to prior differences in technical knowledge, perceptions, attitudes, and individual or group circumstances. Social media platforms, like Twitter, include both individuals and organizations and function as a townhall where each group promotes their topics of interest, shares their perspectives, and engages in both well-informed and misinformed discussions. We analyzed public Twitter posts about pesticides by user group, time, and location to understand their communication behaviors, including their sentiments and discussion topics, using machine learning-based text analysis methods. We extracted tweets related to pesticides between 2013 and 2021 based on relevant keywords developed through a "snowball" sampling process. Each tweet was grouped into individual versus organizational groups, then further categorized into media, government, industry, academia, and three types of nongovernmental organizations. We compared topic distributions within and between those groups using topic modelingand then applied sentiment analysis to understand the public's attitudes toward pesticide safety and regulation. Individual accounts expressed concerns about health and environmental risks, while industry and government accounts focused on agricultural usage and regulations. Public perceptions are heavily skewed towardnegative sentiments, although this varies geographically. Our findings can help managers and decision-makers understand public sentiments, priorities, and perceptionsand provide insights into public discourse on pesticides. Integr Environ Assess Manag 2023;19:1581-1599. © 2023 The Authors. Integrated Environmental Assessment and Management published by Wiley Periodicals LLC on behalf of Society of Environmental Toxicology & Chemistry (SETAC).

Gunning for change: A content analysis of tweets following three mass shootings in the United States

ABSTRACT This study examined public comments on Twitter in the wake of three mass shootings in the United States during the summer of 2022. A total of 1,500 tweets were assessed (N = 1,500) for sentiment, risks presented, attribution of blame, and outrage. A sample of 500 tweets was taken following the Buffalo, New York, supermarket shooting; a sample of 500 tweets was taken following the Uvalde, Texas, school shooting; and a sample of 500 tweets was taken following the Highland Park, Illinois, Fourth of July parade shooting. Results show that risk, blame, and outrage differed significantly between the three situations in a variety of ways. These differences and possible reasons for them are further discussed. This study provides valuable insight on social media conversations about mass shootings – a timely subject that continues to plague the country and lead to polarizing opinions and divisiveness. The study also serves a practical function, as the findings can be presented to government organizations and social media organizations alike as critical insight into public perceptions, it can assist in identifying problematic speech online, and it can inform the development of social media guidelines in maintaining civil discord.

Impact of Social Media on Strategic Management in Morocco

Purpose: The study sought to analyze the impact of social media on strategic management in Morocco
 Methodology: The research was conducted entirely on desktop review method. Secondary data, or data that doesn't require actual observation in the field, are the focus of desk research. Because it requires little more than an executive's time, telephone rates, and directories, desk research is generally seen as a low-cost strategy in comparison to field research. As a result, the research used data that had already been collected and reported. This secondary data was readily available via the internet's digital library and scholarly articles.
 Findings: The results show that social media has had a profound impact on strategic management. It has enabled organizations to identify and capitalize on opportunities, manage risks, and increase efficiency. By leveraging the power of social media, organizations can gain valuable insights into their customers, competitors, and the market, enabling them to make more informed and effective decisions. Social media has become an increasingly important part of the business landscape and its impact on strategic management in Morocco has been profound.
 Unique Contribution to Theory, Practice and Policy: Future research in strategic management may be grounded in either the resource based view theory or the network based view theory. Policymakers, researchers, and academics from all across the world will all stand to gain from this study's findings. The study's findings will also be used by the country's top strategic management executives to boost the effectiveness of social media across all of their operations and initiatives. According to the research, social media organizations may boost their productivity in key areas by adopting rules for dealing with conflicts.

Disney princess speaks out

Research methodology This case was developed with information gathered from publicly available secondary sources, including news articles, company annual reports, various organizational websites and social media posts. The authors pilot-tested the case in two undergraduate courses: Leadership and Labor-Management Relations. Case overview/synopsis In 2019, Abigail Disney, granddaughter of Roy Disney (co-founder of the entertainment giant The Walt Disney Company), gained considerable media attention when she publicly criticized the high compensation paid to the current Disney CEO, Robert Iger. In fact, Iger had one of the largest ratios of CEO-to-average worker pay in corporate America. Abigail Disney called for the company to reduce Iger’s compensation and to increase pay for the average Disney worker to address the perceived pay inequity. Complexity academic level This case is primarily written for the undergraduate level. The topics would be appropriate for Human Resource Management, Labor Relations, Business Ethics, Leadership, and an upper level Compensation course. It is possible that the case could also be used in a Business Strategy or Economics course if supporting documents are provided.

A nationwide survey on producer and veterinarian perceptions of the painfulness of procedures and disease states in dairy and beef cattle.

Failure to adequately manage pain in cattle causes suffering and is thus a welfare concern for the livestock industry. The objectives of this study were to summarize caregiver perceptions of the painfulness of various procedures and disease conditions in cattle. This survey also assessed factors that impact the perception of painfulness and determined relationships between pain perception and mitigation in producers and veterinarians in the United States beef and dairy cattle industries. An online survey was distributed via organization listservs and social media groups representing beef and dairy veterinarians and producers. The survey included questions about respondent demographics and pain perception and frequency of pain mitigation use for a variety of common husbandry procedures and disease conditions in cattle less than 2 months, 2-12 months, and greater than 12 months of age. Descriptive statistics were generated, and ordinal logistic regressions were used to assess the relationship between perceived pain level, frequency of pain mitigation use, and respondent demographic factors (e.g., gender, age, and role). There was a relatively low percentage of respondents that identified there was "no pain" associated with the listed procedures and conditions. Across the majority of procedures and conditions and cattle age categories, men perceived procedures to be less painful than women (P < 0.05). Veterinarians and producer-veterinarians perceived procedures to be more painful than producers (P < 0.05) for the majority of procedures and conditions. There were some differences identified between respondent age groups in pain perception but the trends were not consistent across procedures and conditions. There was a significant positive linear trend, with greater perceived pain associated with greater likelihood of providing local and systemic analgesia for all procedures and conditions across all cattle age categories (P ≤ 0.02). Perception of pain is complex and multifactorial, and it influences the likelihood to treat pain in cattle. This research highlighted the importance of understanding how these factors may play a role in increasing the use of pain mitigation within the beef and dairy industries.

Social Media as a Conduit for Spreading Misinformation: An Examination of Antivaccination Messages in the Wake of the 2019 Washington Measles Outbreak

Public health experts have studied global pandemics long before the COVID-19 outbreak of 2020. Since the worldwide spread of HIV, SARS, H1N1, and Ebola among others, scholars have focused on identifying best practices for risk mitigation and reaching disparate publics to engage in appropriate risk mitigation behaviors. The 2019 measles outbreak in Washington, USA flourished in large part due to the viral spread of misinformation on social networking platforms. Due to the intended openness of these platforms, antivaccination messaging became prominent, and the U.S. among other countries to have eradicated measles saw a number of outbreaks. In the U.S. in 2019, many of these occurred in Washington state. These outbreaks served as an impetus for social media platforms to reconsider their role in spreading health misinformation and its contribution to real-world danger. This analysis considers open media ethics to understand social media platforms’ initial decisions to allow vaccine misinformation and the role of communication scholars and practitioners have in understanding, and acting on misinformation. Using a case study approach, this article examines online discourse about the measles, mumps, and rubella vaccine, policy measures related to vaccine exemption, and social media organization formal responses in 2019 directly related to the increase in U.S. measles outbreaks. Using an open media ethics framework, findings from this study illustrate the ways in which these organizations initially intended to have an open platform for health-related discussions. Further analysis demonstrates that these organizations focused on existing terms of use to put in place protective measures that would prevent the further spread of this mis- and disinformation. However, conclusions drawn illustrate that placing the onus on social media organizations alone is insufficient to prevent outbreaks such as this to occur, and as the COVID-19 pandemic began the following year, the implications of this study continue to pose questions about social media misinformation management. Keywords: media ethics; misinformation; social networks; user-generated content; vaccine hesitancy

Maturity in leaps and bounds – organisational listening for customer engagement

ABSTRACT Much organisational development occurs during times of crisis when answers and solutions are urgently needed. The objective of this article is to show examples illustrating that organisational listening on social media may take leaps from immature to mature mainly due to the pressure from stakeholders, not often as a strategic tool of integrated marketing communications (IMC) or public communications. The first example is from the late 2010s, when stakeholders were introduced to a direct route to brands made available through social media. Many unanswered customer questions suddenly became visible and were subsequently addressed. Similarly, the COVID-19 pandemic, as the second example, pressured organisations to respond to citizens’ urgent concerns. These snapshots of development suggest that what matters for organisational legitimacy is understanding stakeholders’ changing needs. This paper proposes that organisational listening – even in social media – should become a strategic function of organisations. Building on theories related to organisational listening, social media and IMC, this article argues for incorporating organisational listening as a strategic function into a model of integrated marketing and communications and/or strategic public communication.

Effect of social media and organizational memory on hotel reputation: A partial least squares-structural equation approach

This study aims to investigate the impact of organizational memory and social media on hotel reputation in Jordan. A self-administered questionnaire was employed in this study to collect data from 325 respondents using a convenience sampling technique. Partial least squares-structural equation modeling (PLS-SEM) was also used to test the suggested structural model. According to the study’s conclusions, social media and organizational memory have a favourable and significant impact on Jordanian hotels’ reputations. This study only covers respondents from Jordanian hotels due to a lack of finance and time, making it impossible to compare the results with those from other hospitality sectors. As a result, this is seen as a study constraint. Further research into the value of many facets of hotel reputation was conducted using importance-performance map analysis (IPMA). The results suggest that Jordanian hotels should utilize social media to boost their reputation. The findings of this study are meant to help Jordanian hotels comprehend the function that social media plays in enhancing hotel reputation. Findings from this study can help hotel managers and practitioners improve their digital reputation management approaches.

Effectiveness of Social Media to Attract Customers for Start-up Business

Marketing professionals are paying more and more attention to social media because it is among the most effective methods for communicating with customers about businesses. Despite its expanding significance, little investigation has looked at how social media marketing strategies affect consumers' awareness of the brand. In this study, a conceptual framework is proposed for analysing how social media marketing characteristics affect customer loyalty and perception across businesses with various levels of participation. Investigating the influence of organisational social media marketing for a start-up business is the goal of this study. Furthermore, the growth of different social platforms in recent years, people’s demands on different segments, and the effect of social media marketing on customers' choices have all been discussed in the study.

Hello, Are You Listening?!

Past research has suggested that organizational listening motives and strategies align with those for interpersonal listening. In this study, researchers examined how stakeholders (n = 299) rated an organizational account’s response – or evidence of listening – to social media posts. It was expected that responses demonstrating higher levels of active-empathic listening would be rated as more appropriate and effective. Results provide partial support for this prediction and indicate that situational contingencies can mediate the amount of active-empathic listening a response should provide. The appropriateness of organizational social media accounts using emojis, GIFs, and memes was also investigated, with about equal thirds of respondents saying they were acceptable, neutral, or unacceptable. Instances when it would be considered appropriate were to align with the style of the stakeholder’s message, in response to a positive review, to convey a stronger indication of the message, and when messaging involved friendly or happy content. Implications for organizational social media managers and future directions for research are discussed.

Differences in urban and suburban/rural settings regarding care provision and barriers of cancer care for older adults during COVID-19.

Care for older adults with cancer became more challenging during the COVID-19 pandemic, particularly in urban hotspots. This study examined the potential differences in healthcare providers' provision of as well as barriers to cancer care for older adults with cancer between urban and suburban/rural settings. Members of the Advocacy Committee of the Cancer and Aging Research Group, with the Association of Community Cancer Centers, surveyed multidisciplinary healthcare providers responsible for the direct care of patients with cancer. Respondents were recruited through organizational listservs, email blasts, and social media messages. Descriptive statistics and chi-square tests were used. Complete data was available from 271 respondents (urban (n = 144), suburban/rural (n = 127)). Most respondents were social workers (42, 44%) or medical doctors/advanced practice providers (34, 13%) in urban and suburban/rural settings, respectively. Twenty-four percent and 32.4% of urban-based providers reported "strongly considering" treatment delays among adults aged 76-85 and > 85, respectively, compared to 13% and 15.4% of suburban/rural providers (Ps = 0.048, 0.013). More urban-based providers reported they were inclined to prioritize treatment for younger adults over older adults than suburban/rural providers (10.4% vs. 3.1%, p = 0.04) during the pandemic. The top concerns reported were similar between the groups and related to patient safety, treatment delays, personal safety, and healthcare provider mental health. These findings demonstrate location-based differences in providers' attitudes regarding care provision for older adults with cancer during the COVID-19 pandemic.

Top 100 #PCOS influencers: Understanding who, why and how online content for PCOS is influenced.

With the exponential increase in digital space of social media platforms, a new group called social media influencers are driving online content of polycystic ovary syndrome (PCOS) which eventually influences behaviour and decision-making process. The objective of this study was to identify the top 100 social media (Twitter) influencers and organizations from across the globe who are advocating for PCOS. We further explored the origin and journey of these social media influencers. We identified the top 100 PCOS influencers and organizations between July and August 2022 using three social network analysis tools- Cronycle, Symplur and SocioViz. These influencers were invited to a semi-structured interview to explore why they chose to become an influencer and the support they have to deliver their online content. Two independent authors coded the anonymised transcripts from these interviews and broad themes were identified by thematic inductive analysis. 95.0% of individual influencers and 80% of organisations are from high-income countries. Most influencers in our study agree that social media is an essential tool in the present day to raise awareness of PCOS. However, they reiterated social media also has significant disadvantages that require consideration and caution. Most influencers were driven by poor personal experience and worked voluntarily to reduce misinformation and improve the experiences of women diagnosed with PCOS in the future. Although there is an interest in working together, there is currently minimal collaborative work between influencers. There is a global inequity of #PCOS influencers online. Establishing standards and support based on evidence may help develop more influencers, especially in low- and middle-income countries, so we can counter misinformation and provide locally acceptable guidance.

Spreading information or engaging the public? The German police’s communication on Twitter

ABSTRACT Police like other public organizations increasingly use social media for external communication. Due to their bureaucratic organization social media poses a communication challenge for them. This study analyses the content of tweets by German police using a three-category framework. Machine-learning based classification tasks are coupled with multilevel modelling to analyse all tweets distributed in 2019. The study demonstrates that police largely use Twitter to distribute information unidirectionally focusing on core tasks, while information gathering, and public relations only play a subordinate role. There is variation between accounts. However, the model only explains parts of it, thus inviting for follow-up research.

Determinants of Voluntary Organizations’ Attention on Facebook: The Case of Norwegian Voluntary Organizations

By offering low-cost tools of communication and coordination, social media platforms such as Facebook may constitute a substitute for coordination by means of hierarchical organization. Social media may disrupt, appearing as a “weapon of the weak,” a relationship that has traditionally linked membership to resources and influence. Against such a backdrop, this article investigates the extent to which organizational features and activities as well as the content of Facebook posts predict the reach and audience of voluntary organizations on Facebook. By linking organizational survey data and social media data and harnessing machine learning methods, hypotheses linking organizational features and the reach and level of attention obtained by voluntary organizations on Facebook are tested. The results support the notion that social media may work as a substitute for hierarchical forms of membership mobilization but do not support the “weapon of the weak” hypothesis.

Assessing the Legal Regime for the Taxation of E-commerce and Social Media Organizations in Nigeria

E-commerce and social media have emerged because of the Internet’s development. Business transactions are concluded through it between persons from all over the world who may never meet in person throughout their lives. Flowing from modern trends, a significant number of transactions are completed online on digital platforms and social media. As Nigeria continues to grow and transform in the information and computer technology space, its laws are yet to match the pace of this transition fully. While Nigerians continue to benefit from this development, the profits from online commercial transactions have not been fully captured in Nigeria’s tax bracket. There is no doubt that fully harnessing the taxation of e-commerce and social media companies would boost the revenue and contribute to the development of Nigeria. This article examines how e-commerce and social media were taxed before the enactment of the Finance Act 2020 and how the Act has brought e-commerce into the Nigerian tax net. This article will also attempt to highlight the experience from other jurisdictions in the taxation of social media and e-commerce, noting the lessons that Nigeria can gain from them. Finally, this article will recommend steps for achieving a fair implementation of the law on the subject. Taxation, social media, e-commerce, Significant Economic Presence, Revenue, Double Tax Treaty, Digital Services, Non-Resident Companies, Technology, Globalization