Social Media Knowledge Research Articles

The effect of knowledge acquisition from social media on competitive intelligence process: the mediating role of absorptive capacity

PurposeWhile existing literature offers valuable insights into social media knowledge, absorptive capacity, and competitive intelligence, it does not fully address the integrated activities involved in generating valuable knowledge. This study aims to address this gap by investigating how high-tech companies leverage knowledge acquired from social media, mediated through absorptive capacity, to generate valuable competitive intelligence.Design/methodology/approachA total of 270 valid responses were collected from high-tech company managers through an online survey. PROCESS Model 4, employing 5,000 bootstrap samples and 95% confidence intervals, was used to assess the constructs of interest. Using the Knowledge-Based View, this approach tested the mediating role of companies' absorptive capacity in the association between knowledge acquisition from social media and competitive intelligence processes.FindingsThe results indicate that knowledge acquisition from social media, both directly and indirectly (through absorptive capacity), positively influences competitive intelligence processes, including collection and analysis.Practical implicationsAcquiring knowledge from social media does not necessarily lead to superior intelligence in companies. This study helps managers focus on enhancing companies' absorptive capacity for more effective competitive intelligence processes.Originality/valueThis study investigates the role of absorptive capacity in terms of the connection between acquiring knowledge from social media and competitive intelligence. The findings have significant theoretical and managerial implications, providing valuable insights that could help high-tech company managers improve intelligence generation in their companies.

Talk to Me: A social media campaign about clinical trials tailored to the needs of young adults with cancer.

67 Background: Among adolescents and young adults (AYAs; 15-39 years) with cancer, clinical trial enrollment (CTE) rates range from 3% to 14%. Patient-directed interventions to improve CTE are rare. Internet-based interventions, while feasible and acceptable to AYAs with cancer, often lack patient input and engagement that are critical to success. AYAs are digital natives and report that the internet and social media are the two most important sources of health-related information. We leveraged AYA engagement with social media and designed a mixed methods research study, "Talk to Me," to create targeted social media messages to increase awareness about CTE for AYAs with cancer. Methods: Our interdisciplinary study team includes clinicians, researchers, health educators, and AYA patient advocates. We conducted 5 focus groups among a demographically, clinically, and geographically diverse group of AYAs with cancer (n=35) to identify priority topics to 1) inform the development of social media message libraries to address informational gaps and dispel myths surrounding CTE and 2) guide implementation strategies of these messages. Design mock-ups and color palettes were co-designed and co-developed with focus group participants and patient advocates through iterative feedback. Results: Guided by qualitative findings, social media posts were categorized into "introduction", "knowledge dissemination", and "addressing social, cultural, emotional, and financial issues" related to CTE. Instagram was selected to host our messages as the demographics of users most closely matched that of our target audience. Hashtags were carefully chosen based on existing posts of related material on Instagram. Links to trusted sources for additional information were embedded in the post descriptions and housed in a linktr.ee bio-landing page. The campaign was officially launched on Instagram in April 2024. We posted 3 times a week in both English and Spanish and monitored metrics biweekly to assess engagement and reach. Over nearly 2 months, 42 messages were posted, 116 users followed the account, 656 accounts were reached, 108 accounts were engaged, and 432 visited our profile page. Engagement peaked in Week 2 with 238 accounts reached and in Week 6 with 119. Overall, there were 173 likes (English=128, Spanish=43). Conclusions: An interdisciplinary, patient-informed, iterative approach to developing a social media knowledge intervention demonstrates a robust, methodologic approach to developing acceptable information and messages for AYAs who may consider participating in clinical trials.

Empowering the Bayu Segara Fishermen's Group through Digital Marketing: Enhancing Product Visibility and Sales in a Competitive Marketplace

With a premium, halal-certified quick Ginger-Turmeric-Temulawak product, the Bayu Segara fishermen's organization has great difficulty growing their company. Important problems include underutilization of the potential of the product, poor digital expertise, limited manual marketing efforts, and limited promotional reach via WhatsApp. A thorough session covering digital marketing strategies—including social media management, online marketplace optimization, and content creation—was held on July 28 to help to solve these problems. Product photos done to improve e-commerce display before the training. The session gave attendees useful knowledge in social media account management, online store setup, and content creation. Practical experience helped them to use these abilities straight-forwardly, thereby enhancing their efforts at digital marketing. The findings show that product exposure, market reach, and sales should be much improved by the increased digital presence and marketing competencies. In a cutthroat digital market, this strategy offers the firm a viable road for corporate expansion.

Pengaruh Pengetahuan Kewirausahaan dan Sosial Media terhadap Minat Berwirausaha

This study wants to find out more about "The Influence between Entrepreneurial Knowledge and Social Media with Entrepreneurial Interest" in accordance with the main problem raised, namely the influence of knowledge about entrepreneurship and social media on entrepreneurial interest in young generation in the Sidoarjo. The background of this research on entrepreneurial interest is that there are still many young who prefer to work as employees in a company, while they also have opportunities in entrepreneurship as an additional income or can be made as the main job. With the social media knowledge that the younger generation has, it can support their business. The purpose of this study is to find out: how the influence between entrepreneurial knowledge and social media on entrepreneurial interest. The method used in this study is a correlational method that aims to measure the relationship between various variables. Meanwhile, to support this research obtained from interviews, observations, making google forms. The target in this study is young generation in the Sidoarjo area, a sample taken by 100% of the population. After conducting several ways of research or data collection, it will be calculated to determine the results. The conclusion of this study is that there is a relationship between entrepreneurial knowledge and social media knowledge in supporting the business itself, so that it can attract the interest of the younger generation in entre.

Promote or inhibit? Examining the influence of youth digital advocacy on digital social entrepreneurship

PurposeThis study aims to investigates the impact of felt obligation for constructive change, constructive voices on social media and social media knowledge competence on digital social entrepreneurship among Indonesian youth.Design/methodology/approachThis study uses Hayes’ process model to assess the stated hypotheses using survey data gathered from 489 Indonesian youth.FindingsYouth with elevated social media knowledge competency might display diminished motivation to participate in digital social entrepreneurship, even when their felt obligation for constructive change remains robust. While promotive voice on social media mediates the relationship between felt obligation and digital social entrepreneurship, the notable absence of a mediating role for prohibitive voice on social media contradicts traditional Positive Youth Development (PYD) theoryResearch limitations/implicationsThis research challenges conventional PYD theory by suggesting that youth with high social media knowledge competence may have reduced motivation for digital social entrepreneurship, despite a strong commitment to positive change. While promotive voice behavior mediates the relationship between felt obligation and digital entrepreneurship, the absence of mediation by prohibitive voice contradicts traditional PYD principles. This study expands the PYD framework, highlighting the challenges related to social media knowledge competence and prohibitive voice in engaging youth advocates for digital social entrepreneurship. It emphasizes the need to adapt PYD theory to address the complexities of the digital age effectively.Practical implicationsThe findings offer valuable insights for students, aspiring young entrepreneurs, educators and policymakers interested in advancing the development of digital social entrepreneurship in a developing nation.Social implicationsThis research offers valuable practical implications for policymakers, educators and society. It suggests the importance of nurturing a sense of responsibility among young individuals, enabling their active involvement in addressing issues like environmental degradation and discrimination. Creating supportive online communities for collaboration and constructive voice behavior on social media can provide judgment-free environments. Additionally, advocating for partnerships between youth and various stakeholders can boost resources, mentorship and funding opportunities, enhancing the prospects for impactful digital social entrepreneurship.Originality/valueThis study contributes to an underexplored area in the field of social entrepreneurship by investigating the intersection of youth, digital advocacy and digital social entrepreneurship. The incorporation of the PYD theory introduces a novel dimension to recent research in this domain

Self-directed Learning: Strategy to Increase Digital Literacy in Suburban Society

The impact of digital technology in urban areas has a big influence on suburban communities, from mindset to use of technology. The development of digital technology has caused new upheavals in suburban society; the VUCA era has become a new chapter. Therefore, it is necessary to be equipped with digital literacy. This research aims to describe and analyze research findings regarding the impact of self-directed learning on digital literacy in suburban society. This research uses a qualitative approach with a grounded theory method. Research was conducted on suburban societies, youth organizations, community facilitators, and stakeholders through participatory observation techniques, in-depth interviews, and document studies. Data analysis uses open, axial, and selective coding data analysis. The research results show that the process of self-directed digital literacy learning in suburban communities is manifested in the community's proactive attitude with the presence of digital technology and social media. The construction of knowledge and learning experiences in building digital literacy in suburban communities is realized in the community's appreciation for the presence of digital technology, which is interpreted as providing convenience, new insights, and benefits. Apart from that, it is an informal learning medium, a mass communication tool, a discussion forum, a medium for social interaction in cyberspace, and an exploration of skills and knowledge in social media. This research concludes that self-directed learning is a strategy for suburban society to improve digital literacy skills.

Evaluation of a Pregnancy-Related Social Media Knowledge Translation Platform for Communicating Health Information During a Pandemic: A Descriptive Survey

Evaluation of a Pregnancy-Related Social Media Knowledge Translation Platform for Communicating Health Information During a Pandemic: A Descriptive Survey

How does social media knowledge help in combating fake news? Testing a structural equation model

To counter the spread of fake news among social media users in Nigeria, this study modelled the moderating function of social media knowledge. To collect responses from participants throughout Nigeria's geopolitical zones, an online poll was run. The data were analysed using Smart PLS 3.6′s structural equation modelling (SEM). We discovered that among Nigerian social media users, instant news sharing, self-promotion, self-expression, and altruism are factors that contribute to the spread of false news. Particularly, altruism and self-promotion had a stronger impact on the dissemination of fake news. We discovered that among people with greater social media knowledge, the correlations between instant news sharing, self-promotion, self-expression, altruism, and false news sharing are less. This study's conclusion section highlighted how this result adds to both theory and practice.

A Quasi Experiment on the Effectiveness of Social Media Literacy Skills Training for Combating Fake News Proliferation

This study experimented the effect of social media literacy skills training as an intervention strategy for combating fake news. We carried out a quasi-experiment in one public university in Nigeria and randomly divided 480 participants into equal parts to form a control and experimental group. The respondents in the experimental group were exposed to 8 weeks of training to improve their social media literacy skills to fight fake news. We realised that social media literacy skills training is effective in increasing social media knowledge, users’ recognition of fake news, their tendency to verify information, and reduce the inclination to share false news since users exposed to social media literacy training can differentiate between accurate and made-up news compared to their counterparts who were not exposed to the same training. Implications for research and practice were discussed.

A STUDY ON THE ANTECEDENTS OF TRAVEL KNOWLEDGE SHARING BEHAVIOR IN MOBILE SOCIAL MEDIA BASED ON THE PERSPECTIVE OF SELF-DETERMINATION THEORY

This study constructed a research model of the antecedents of mobile social media travel knowledge sharing behavior using self-determination theory and collected data from 403 mobile social media users through online questionnaires. The structural equation modeling (SEM) method was used to test the research model. The aim was to explore the influence of autonomous motivation on the travel knowledge sharing intention and behavior of mobile social media knowledge content creators, as well as the moderating effect of platform incentives (controlled motivation) on the relationship between knowledge sharing intention and behavior. The study addressed the question of how travel knowledge sharing behavior among mobile social media knowledge content creators is generated. The results showed that the autonomous motivation of knowledge contributors is positively related to travel knowledge sharing intention and behavior, and the strength of platform incentives (controlled motivation) positively moderates the extent to which knowledge sharing intention translates into knowledge sharing behavior. The innovation of this study lies in its first attempt to measure the autonomous motivation of knowledge creators to share knowledge using a hierarchical user experience, expanding the measurement dimensions of autonomous motivation. Additionally, the finding that platform incentives (controlled motivation) have a positive moderating effect on the relationship between travel knowledge sharing intention and behavior differs from the majority of existing research perspectives.

Warranty operation enhancement through social media knowledge: a deep-learning methods

People use social media as free channels to share their sentiments and experiences during all stages of consuming a product or service. Likewise, corporations depend on social media as feedback sources that influence the positioning of their products/services in the market. This paper aims to recognise the frequent product flaws and warranty issues through social network mining. We have performed ontology-based methods, text mining, and sentiment analysis using deep learning methods on social media data to investigate product failures, symptoms, and the correlation between warranty programs and customer behaviour. Correspondingly, a multi-sources mining approach has been incorporated into social media mining to cover all the occasions. Furthermore, we promoted a decision support system to learn practically through customer feedback. Finally, to validate the accuracy and reliability of the results, we used the claimed data of the laptop industry to compare our derivatives and machine learning validation metrics to ensure accuracy.

The Application of Digital Marketing as the Development of Online Marketing for UMKM in Tirto Hamlet to Increasing Productivity in the Era of Digital Market Competition

Micro, Small, and Medium Enterprises (UMKM) in Tirto Hamlet have not implemented digital marketing and have not realized the big role they play in the use of this method. Service activities use the socialization method with the theme of the role of digital marketing for UMKM business development, especially in terms of increasing promotional activities, determining target markets and using the marketplace. The socialization participants came from a long-established palm sugar and handicraft production business in Tirto Hamlet, and the implementation location was at the Tirto Hamlet Hall. This socialization was followed enthusiastically by the participants which was realized through questions and answers and giving door prizes to participants who asked. At the end of the event, a questionnaire was given regarding Digital Marketing Socialization in Tirto Hamlet, the results of which showed that on average the participants had knowledge of social media, but some did not use social media to promote their products. Therefore, it is hoped that this socialization can provide encouragement to UMKM players to take advantage of digital marketing so that the products produced can be widely traded

A Paradigm Shift: Tiktok’s Impact on Social Media Marketing Strategies

The efficacy of TikTok as a social media marketing tool is examined in this study which uses a quantitative methodology. The research project ensures an accurate representation of TikTok users through the use of probability sampling, enabling trustworthy and generalizable results. Structured questionnaires that aimed to capture different facets of TikTok’s impact on customer behavior and marketing efficacy were used to gather data. The survey instrument included inquiries about the influence of social media elements on purchasing decisions, user engagement, and opinions of marketing content. A thorough examination of patterns and trends was made possible by the statistical methods used to evaluate the data, which were performed using the Statistical Package for the Social Sciences (SPSS). The study focuses on how characteristics exclusive to TikTok – like its algorithm-driven recommendations and short-form video content affect user behavior and engagement. The impact of influencer endorsements, social proof, and viral material on consumer perceptions and purchase decisions are investigated. The study employs quantitative analysis to provide empirical insights into the ways in which TikTok influences user interactions and marketing outcomes. The results should be extremely beneficial in advancing knowledge of social media marketing tactics and how well they work on TikTok, with particular attention to the useful implications for companies looking to use this platform for customer interaction and brand promotion. Overall, by applying rigorous quantitative methodologies to evaluate TikTok’s efficacy and influence in the field of digital marketing, this research offers a comprehensive analysis of the platform’s marketing potential.

Busting MisconSEXions: evaluation of a social media knowledge translation initiative addressing myths about sex.

There is a critical gap in sex education such that many people lack access to evidence-based and accessible information about sexuality, putting them at risk for endorsing myths about sex and in turn having poorer sexual wellbeing. To address this gap, we developed a novel social media knowledge translation initiative-MisconSEXions-to debunk common myths about sexuality. The goal of this study was twofold. First, to examine whether exposure to MisconSEXions is effective for reducing sexuality myth endorsement. Second, to evaluate the acceptability (participants' satisfaction with the content), appropriateness (the perceived fit of the content with participants), adoption (participants' intention to engage with the initiative), and penetration (participants' perception of the content's impact on their lives) of MisconSEXions among study participants. We also examined possible group differences in our observed effects by assigned sex, gender modality, and sexual orientation. A large and diverse sample (N = 2,356) of adults completed an online survey and reported on their demographics, sexuality myth endorsement before and after exposure to MisconSEXions content, and the acceptability, appropriateness, adoption, and penetration of the MisconSEXions content. We found that participants' sexuality myth endorsement was significantly lower following exposure to MisconSEXions content, and this effect held across assigned sex, gender modality, and sexual orientation groups. Regardless of participants' assigned sex, gender modality, or sexual orientation, MisconSEXions content was reported to be both acceptable and appropriate to people's lives. Participants reported relatively low levels of adoption, such that they reported reluctance to engage with the content on social media. Additionally, participants reported mixed feelings regarding the impact of the content on their lives (i.e., penetration). Overall, the findings have implications for how sexuality social media knowledge translation initiatives can fill important gaps in providing inclusive and accessible sex education.

The effectiveness of using audio-visual based media intervention for promoting social media literacy skills to curtail fake news on social media: A quasi-experimental investigation

This study experimented the effectiveness of using audio-visual-based media intervention for promoting social media literacy skills to curb fake news. We carried out a quasi-experiment in one public university’s faculty of communication and media studies. We randomly divided participants into three groups, including the control group ( N = 235), audio-visual media-based group ( N = 118) and non-audio-visual media-based group (N = 117). The experimental groups were exposed to 8 weeks of training to improve their social media literacy skills to fight fake news. The study showed that participants exposed to social media literacy skills through audio-visual-based intervention reported better social media knowledge, demonstrated a better ability to spot fake news, and the inclination to share accurate news from the list of fake news, compared to the non-audio-visual based intervention group and the control group. Overall, social media literacy skills were found to be impactful in fighting fake news. We recommend relevant authorities and organisations to intensify their efforts to improve the public's social media literacy to help halt the spread of misleading information. Audio-visual-based intervention should be employed to educate social media literacy, to boost the effectiveness of programmes to combat fake news.

Evaluation of Social Media Marketing Literature in the Tourism Industry Using PRISMA

Social media is an effective communication and information-sharing tool for tourism enterprises and organisations. Tourism marketing shall tap the growing popularity of social media and internet users, embracing a technological shift by optimising the potential of social media. This research study evaluates the academic journal articles related to social media in the tourism industry published on EBSCOhost, ScienceDirect and Google Scholar academic databases from 2005 to 2022. The article adopts a content analysis approach to review the articles and to evaluate the present state of knowledge of social media marketing in academic literature. Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) is used for reporting and screening the review papers. The articles were coded and categorised under six major themes: Marketing, Destination experience/image, Tourism recovery, Smart tourism, Communication and Promotion. The research analysis has identified two major areas: (a) Travellers’/tourists’ Perspective which has a focus on their behavioural attitude and (b) Tourism Agencies’ Perspective which has a functional approach. Based on the review of the literature to give direction for further research, an improvised version of the definition for the term ‘social media’ with the inclusion of more specific terms in it has been proposed with theoretical and practical implications.

Analysis of the Marketing of Cosmetics under Social Media Platforms

With the rapid growth of the Internet, social media has become one of the most important means of disseminating information online. Social media platforms have become an important part of producing and disseminating information online because of their low threshold, speed, and efficiency. This research analyses the current state of cosmetic marketing methods in modern social media and identifies the advantages and disadvantages of social media. The success or failure of social media marketing is directly related to the overall effectiveness of the company's marketing, so it is crucial to study the social media marketing strategy of cosmetics companies. This paper therefore examines beauty campaigns on social media platforms in China and identifies some of the problems that exist, mainly in terms of the lack of marketing appeal, the lack of attention to brand promotion, and the lack of interaction with consumers. This research will help to systematise the theoretical knowledge of social media marketing concepts, enrich the theoretical findings of beauty companies on social media marketing, and provide some references for Chinese beauty companies to develop social media.

Investigating gender as a moderator of extreme-context perception effects on behavioural tendencies towards fashion brands on Instagram in West Africa

ABSTRACT This study draws on the Gender Schema Theory, Technology Acceptance Model (TAM), Uses and Gratifications Theory (U&G), and Social Cognitive Theory (SCT) to explore how gender moderates the relationship between extreme-context perception and user intentions on Instagram for fashion brands, drawing on the COVID-19 pandemic as an example of extreme context. Specifically, our study context concerns social media users in West Africa during the COVID-19 pandemic in 2021. Through a time-lagged online survey, the data of 310 Instagram users based in Uganda and Nigeria were obtained and subsequently analysed using a variance-based structural equation modelling. Our analysis supports previously reported results in the literature by demonstrating the positive effects of extreme-context perception on intentions to follow and recommend fashion brands on Instagram. Furthermore, our results present new evidence that gender moderates extreme-context perception effects, such that men are significantly more likely to develop higher usefulness, enjoyment, satisfaction and intentions to recommend and follow fashion brands on Instagram. This empirical investigation expands our knowledge of social media use by demonstrating the moderating role of gender regarding the way extreme-context perception affects consumer behaviour towards fashion brands on social media.

Leveraging social media in digital scholarship: Perspective from developing country students.

Albeit the increasing relevance of digital scholarship in contemporary educational settings, the onset of global pandemics like COVID-19 has necessitated the need for academic institutions to rely on social media for digital scholarship. Digital native students are leveraging on social media for digital scholarship to enhance communication and information dissemination. However, a study from higher institution in a developing country is missing from the global discussion on leveraging social media for digital scholarship. This study seeks to examine students' knowledge level in the use of social media for digital scholarship and the challenges associated with the use The study adopted stratified and non-probability voluntary response sampling methods because of the flexibility of these techniques. Data was collected from both undergraduate and postgraduate students of University of Cape Coast in Ghana. Students possess more than the average knowledge in social media for digital scholarship activities. However, students use of social media was for video presentations, online class, information sharing, publication of articles, search for academic related information, building proficiency in the search for information and making connections with individuals. Additionally, the conventional notion still holds that social media as a digital scholarship is susceptible to poor internet connection, jamming of digital systems and lack of adequate information on how to use digital scholarly platforms. The information literacy department of higher institutions are recommended to revise the content of their curriculum and incorporate mechanisms to leverage social media for digital scholarship to efficient disseminate scholarly outputs.

U.S. social work students’ attitudes on social media as treatment modality: A prepandemic national survey

Summary The present U.S.-based study adds to the ongoing discourse on the ethical use of digital technology in social work practice, made more urgent by the coronavirus disease 2019 (COVID-19). Following the achievement of Human Subjects approval, we obtained a stratified, random sample of 150 institutions of higher education with Council on Social Work Education-accredited undergraduate and graduate social work programs. Prior to COVID-19, we administered a 61-item, Likert-scale survey to social work program directors via email, who then communicated this information to student listservs. A total of 430 social work student responses were retained for analysis. The survey instrument included items related to the students’ social media use, their attitudes toward social media, and their knowledge of social media’s impact on society. Rao-Scott chi-square tests for independence were used to ascertain statistical relationships between U.S. social work students’ responses to the survey item, social media should be used as a treatment modality, and student demographic variables that include: Age, program level, course format, and social media use. Findings Statistically significant relationships were determined to exist between social work students’ endorsement of social media as a treatment modality and: (1) Age and (2) program level. Conversely, no significant relationships were found regarding (1) course format and (2) social media use. Applications Implications for social work professional education are discussed. Recommendations for future social work research are provided: (1) A national replication study; (2) qualitative studies; (3) a comparative study with social work educators and practitioners; (3) a global study; and (4) ongoing evaluation of direct practice methods.