Social Media Interactions Research Articles

Leading Logistics Firms’ Re-Engineering through the Optimization of the Customer’s Social Media and Website Activity

To acquire competitive differentiation nowadays, logistics businesses must adopt novel strategies. Logistics companies have to consider whether redesigning their marketing plan based on client social media activity and website activity might increase the effectiveness of their digital marketing strategy. Insights from this study will be used to help logistics firms improve the effectiveness of their digital marketing as part of a marketing re-engineering and change management process. An innovative methodology was implemented. Collecting behavioral big data from the logistics companies’ social media and websites was the first step. Next, regression and correlation analyses were conducted, together with the creation of a fuzzy cognitive map simulation in order to produce optimization scenarios. The results revealed that re-engineering marketing strategies and customer behavioral big data can successfully affect important digital marketing performance metrics. Additionally, social media big data can affect change management and re-engineering processes by reducing operational costs and investing more in social media visibility and less in social media interactivity. The following figure presents the graphical presentation of the abstract.

Drivers of green brand experience and its impact on pro-environmental behavioural intentions

Researchers have worked hard for many years to investigate the factors that influence pro-environmental behavior and still found inconsistent result of the predictors. Therefore, there is a need to identify other potential environmental behavior predictors. The intention of this study is to investigate the drivers of green brand experience and its impact on pro-environmental behavioural intentions. This study analyzes 229 customers of green beauty and personal care brand in Indonesia using quantitative method with non-probability purposive sampling technique. This study found that only interactivity and green informativeness in social media marketing management activities have positive and significant influence on the green brand experience. While entertainment, customization, and WOM have entertainment, customization, and WOM insignificant influence. This study also found that green brand experience has positive and significantly influenced customer co-creation participation, repurchase, as well as green word of mouth intention. The findings contribute to the development theory of brand experience and Technologies for the Pro-Ecological Action Model. This study also contributes to the management of social media activities in enhancing green brand experience and promoting pro-environmental behavioural intentions that benefit both the brand and the environment.

Perceptions of professional social media interaction with patients and faculty members – a comparative survey among dental students from Malaysia and Finland

BackgroundProfessional and personal boundaries are blurred with the wide application of social media (SM) in the health professions line of work. Little is known about practice of extending friend requests to patients and faculty members among dental students, which encompass a part of E-professionalism. The aim of this study is to assess the factors associated with the perceptions and practices of interactions with patients and faculty on SM among dental students from Malaysia and Finland.MethodsDental students from 4 institutions in Malaysia and Finland completed self-administered questionnaires on the practices and perceptions of SM use. The main variables assessed were the perceptions and practices of student-patient and student-faculty communication on SM, between the two countries. Students’ country, age, gender, time spent on SM and perceived importance of communicating dental related aspects over SM were analysed as potential explanatory variables. Crosstabulation was used to estimate the distributions of the response variables by the background characteristics. Multivariate analyses were performed using a dichotomous logistic regression model to investigate relevant associations between the responses and the explanatory variables independent from other factors.ResultsA total of 643 students completed the survey in March-April 2021. More Malaysian students agreed with “guiding patients online is a new responsibility for dentists in the digital age” compared to Finnish students (86.4% vs. 73.4%). Similarly, significantly more Malaysian students befriended patients (14.1% vs. 1%) and invited faculty to be friends on SM (73.6% vs. 11.8%). Expectedly, clinical year students befriended patients more than pre-clinical (13.8% vs. 6.8%). Significantly more students who felt ‘communication of dental related issues over SM’ were likely to extend friend requests to faculty rather than accept patient friend requests.ConclusionsSocial media regulations and socio-cultural practices contribute to dental students’ attitudes and behaviour when befriending patients and faculty members on social media. Future dental curriculum should incorporate guidelines for professional communication on social media based on local and cultural needs. Students’ should be encouraged to interact with their patients using professional identities on social media.

Effects of social media-mediated customer engagements on purchase intentions: Evidence from selected full-service restaurants in South Africa

ABSTRACT Despite the growing literature on consumer participation on social media, little is known about customer experiences of social media interactions with brands and the subsequent impact on full-service restaurants, an economic sector that has heavily embraced social media marketing. This study examined the direct and indirect effects of social media-mediated customer engagements with brands on restaurant customers’ purchase intentions in South Africa’s Free State Province. Drawing on a positivist epistemology and a quantitative research methodology, a convenience sample of 379 full-service restaurant customers was surveyed, and 307 customers responded successfully. According to the analyses, customer-to-customer (C2C) and customer to business (C2B) social media engagements positively influenced customer purchase intentions both directly and indirectly through brand equity. The study recommended interventions to augment customers purchase intentions and actual purchases in full-service restaurants, such as incorporating content creation, customer relationship management, on-the-job digital skills training, and a social media marketing strategy.

Analysis of the Irreplaceability of Offline Relationship

During covid 19, traditional offline social interaction becomes difficult. Benefiting from the availability of social media, people are increasingly relying on social media to socialize. Can social media interaction replace real-life interaction? Is a social media-based relationship a sufficient substitution for a real relationship? This article divides social media interaction into reciprocal and non-reciprocal and compares two different social media interactions with real-life interactions. For the reciprocal social media interaction, The first research question distinguishes computer-mediated communication (CMC) from face-to-face (FtF) and discusses the possibility of CMC replacing FtF. Because the absence of social cues cannot be made up, CMC is not a sufficient substitute for FtF. For the non-reciprocal social media interaction, the second research question focuses on parasocial interaction-induced parasocial relationships. Because of non-reciprocality and lack of authenticity, the parasocial relationship is not a good substitute for a real relationship. In conclusion, social media relationship is not a sufficient substitute for a real relationship, but they can be used as a good supplement to a real relationship. The difference between reciprocal social media relationships and non-reciprocal social media relationships is also discussed. Reciprocal social media relationships and real relationships are interchangeable, while non-reciprocal social media relationships cannot transform into real relationships.

Gamifying Cognitive Behavioral Therapy Techniques on Smartphones for Bangkok's Millennials With Depressive Symptoms: Interdisciplinary Game Development.

There is serious concern over the annual increase in depressive symptoms among millennials in Bangkok, Thailand. Their daily routine revolves around the use of their smartphones for work and leisure. Although accessibility to mental health care is expanding, it cannot keep up with the demand for mental health treatment. Outside Thailand, multiple projects and studies have attempted to merge gamification mechanisms and cognitive behavioral therapy (CBT) to create mobile health intervention apps and serious games with positive feedback. This presents an opportunity to explore the same approach in Thailand. This study investigated the development process of gamifying CBT techniques to support game mechanics in a visual narrative serious game, BlueLine. The primary target of this research is Bangkok's millennials. In the game, players play as Blue, a Bangkok millennial who struggles to live through societal norms that influence his digital life and relationships. Through in-game scenarios, players will learn and understand how to lessen the impact of depressive symptoms via gamified interactions on their smartphones. First, this paper follows each development step of solidifying BlueLine's game structure by integrating the Activating Events, Beliefs, Consequences, Disputation of Beliefs and Effective New Approaches (ABCDE) model and narrative in games. Second, the approach to select CBT and related therapeutic elements for gamification is based on suitability to the game structure. Throughout the process, CBT experts in Thailand have reviewed these scenarios. The approach forms the base of the player's interactions throughout the scenarios in BlueLine, broken down into 4 types of gamified mechanisms: narrative, verbal interactions, physical interactions, and social media interactions. With the game structure based on the ABCDE model, BlueLine scenarios implement gamified mechanisms in conjunction with the following CBT and related therapeutic elements: behavioral activation, self-monitoring, interpersonal skills, positive psychology, relaxation and mindful activities, and problem-solving. In each scenario, players guide Blue to overcome his triggered dysfunctional beliefs. During this process, players can learn and understand how to lessen the impact of depressive symptoms through gamified interactions. This paper presents the development process of gamifying CBT and related therapeutic techniques in BlueLine game scenarios. A scenario can harbor multiple techniques, including behavioral activation, self-monitoring, interpersonal skills, positive psychology, relaxation and mindful activities, and problem-solving. BlueLine's game structure does not limit the fact that the same combination of CBT elements ties each gamified mechanism.

The Beginning of a Reckoning: An Application of Situational Crisis Communication Theory and Image Repair to the National Women’s Soccer League

The purpose of this study was to examine the crisis of systemic sexual abuse, sexual harassment, and misconduct in the NWSL within the frameworks of situational crisis communication theory (SCCT) and image-repair theory (IRT). Specifically, this research engaged with three data sources (1) the Yates Report which details team by team allegations, (2) team statements in response to the allegations being made public, and (3) social media interactions in response to all statements. Based on the Yates Report, the Portland Thorns, Chicago Red Stars, and Racing Louisville (as well as the NWSL and USSF) were placed firmly within the preventable crisis cluster, which is marked by organization misconduct and management misdeeds. In terms of SCCT strategies, commonly used approaches were ingratiation and apology. In terms of image repair, commonly used approaches were corrective action, bolstering, and mortification, with corrective action being the most frequently utilized strategy across all statements. Within the preventable cluster, the two statements that received the highest interaction rates and like ratios were those that employed scapegoating, shifting blame, and corrective action. The implications of these findings as well as the utility of SCCT and IRT within the crisis communication landscape are discussed.

Mental Health Crisis Among Teens: Girls Are Especially at Risk

Isolation, academic pressure, and negative social media interaction are factors.

What contributes to COVID-19 online disinformation among Black Canadians: a qualitative study.

Black Canadians are disproportionately affected by the COVID-19 pandemic, and the literature suggests that online disinformation and misinformation contribute to higher rates of SARS-CoV-2 infection and vaccine hesitancy in Black communities in Canada. Through stakeholder interviews, we sought to describe the nature of COVID-19 online disinformation among Black Canadians and identify the factors contributing to this phenomenon. We conducted purposive sampling followed by snowball sampling and completed in-depth qualitative interviews with Black stakeholders with insights into the nature and impact of COVID-19 online disinformation and misinformation in Black communities. We analyzed data using content analysis, drawing on analytical resources from intersectionality theory. The stakeholders (n = 30, 20 purposively sampled and 10 recruited by way of snowball sampling) reported sharing of COVID-19 online disinformation and misinformation in Black Canadian communities, involving social media interaction among family, friends and community members and information shared by prominent Black figures on social media platforms such as WhatsApp and Facebook. Our data analysis shows that poor communication, cultural and religious factors, distrust of health care systems and distrust of governments contributed to COVID-19 disinformation and misinformation in Black communities. Our findings suggest racism and underlying systemic discrimination against Black Canadians immensely catalyzed the spread of disinformation and misinformation in Black communities across Canada, which exacerbated the health inequities Black people experienced. As such, using collaborative interventions to understand challenges within the community to relay information about COVID-19 and vaccines could address vaccine hesitancy.

Exploring the Relationship between Social Media Marketing and Consumer Brand Switching Decision

The current study emphasized the correlation between consumer decisions and social media marketing (SMM) regarding switching brands within a certain sector. As per the study, social media advertising is the most important factor for firms to raise brand recognition. Businesses may efficiently encourage their items on online platforms while grabbing consumers' attention. To perform the study effectively, the author, in this case, included previous research in the literature review. The significance of brand switching, engagement, electronic word of mouth (e-WOM), and advertising is addressed in this study as it relates to SMM and customer-based brand-switching decisions. Online or social media platforms now play a critical role in determining customer views and preferences, giving businesses previously unheard-of chances to interact with their target market. The study sheds light on how these social media interactions impact customer brand loyalty and brand-switching decisions. The study, based on quantitative analysis of consumer and engagement metrics from social media to meet our goals, offers a more inclusive knowledge of the overall link amid the factors that were found. Findings show a favourable correlation between the activity of social media and loyalty to the brand among consumers. Social media users that interact with a brand more regularly have higher brand loyalty, lowering the likelihood of transferring brands. e-WOM also significantly impacts how people choose which brands to buy. Brand loyalty is considerably increased by positive e-WOM spread via social media platforms, and the chance of brand switching is decreased. Additionally, the study explores how different advertising formats and strategies alter consumer perceptions, which has influenced their brand loyalty and switching behaviour over the years. This is done on the topic of brand switching by customers. In conclusion, the current study offers important new perspectives on how social media marketing is developing and how it affects brand choice.

The Role of Community Benefits on Brand Loyalty in Automotive Social Media Brand Community

Objective: This study examines the benefits of online brand community interactivity in social media in the Indonesian automotive sector. Design/Methods/Approach: The proposed model was empirically assessed using survey data from 332 Indonesian-based automobile online brand community members on social media. In addition, the link between the constructs in the research model was examined using SEM PLS. Findings: The findings strongly link perceived interactivity and community benefits. In Addition, the results also demonstrate that community members' trust in a brand strongly and positively impacts brand loyalty. Special treatment and a sense of membership increase members' trust in the brand and community satisfaction. However, social influence has negligible effects on community satisfaction. Originality/Value: This study combines value, trust, and satisfaction as the mediating variables in the relationship between interactivity in the online community and loyalty. Practical/Policy implication: Given the results, brands should provide flexibility to access information or content by optimizing the usage of social media features that members can easily access anytime, such as adding links to the Instagram bio or description on Facebook or WhatsApp groups. Enhancing these community benefits can be done by ensuring that the information circulated within the community is accurate and informative.

Differential Effects of Active Social Media Use on General Trait and Online-Specific State-FoMO: Moderating Effects of Passive Social Media Use.

Given the prevalence of the fear of missing out (FoMO) phenomenon and the limitations regarding understanding the relationship between social media use and FoMO, this research examines the links that bind different types of social media usage to different aspects of FoMO. In the scope of this research, a structural equation modeling was developed to investigate the intricate connections that exist between active social media use (ASMU), passive social media use (PSMU), online-specific state-FoMO, and general trait-FoMO. Data were obtained from 394 Chinese university students (65% female) with experience in social media who completed the Active Social Media Use Scale, Passive Social Media Use Scale, and the Chinese Trait-State Fear of Missing Out Scale. Bivariate correlations analysis revealed that ASMU was significantly related with state-FoMO but not significantly related with trait-FoMO. Structural equation modeling revealed that ASMU had a significant direct negative predictive effect on trait-FoMO while positive association with trait-FoMO through the indirect effect of State-FoMO, illustrating that ASMU had a suppressing effect on trait-FoMO via state-FoMO. PSMU significantly moderated the direct effect of ASMU on trait-FoMO, and the direct effect was only significant at low levels of PSMU. This study revealed whether and how social media use is linked to FoMO. Social media may not always increase FoMO, because positive, active social media interactions are conducive to the alleviation of trait-FoMO. However, it is significant to note that active interactions may also predict higher state-FoMO, so moderate social media use needs to be encouraged. In addition, a reduction in passive, non-communicative information browsing would be conducive to the alleviation of trait-FoMO by ASMU.

Did a Nocebo Effect Contribute to the Rise in Special Education Enrollment Following the Flint, Michigan Water Crisis?

Exposure to waterborne lead during the Flint Water Crisis during April 2014-October 2015 is believed to have caused increased special education enrollment in Flint children. This retrospective population-based cohort study utilized de-identified data for children under six years of age who had their blood lead tested during 2011 to 2019, and special education outcomes data for children enrolled in public schools for corresponding academic years (2011-12 to 2019-20) in Flint, Detroit (control city) and the State of Michigan. Trends in the following crisis-related covariates were also evaluated: waterborne contaminants, poverty, nutrition, city governance, school district policies, negative community expectations, media coverage and social media interactions. Between 2011 and 2019, including the 2014-15 crisis period, the incidence of elevated blood lead in Flint children (≥ 5µg/dL) was always at least 47% lower than in the control city of Detroit (p < .0001) and was also never significantly higher than that for all children tested in Michigan (p = 0.33). Nonetheless, special education enrollment in Flint spiked relative to Detroit and Michigan (p < .0001). There is actually an inverse relationship between childhood blood lead and special education enrollment in Flint. This study failed to confirm any positive association between actual childhood blood lead levels and special education enrollment in Flint. Negative psychological effects associated with media predictions of brain damage could have created a self-fulfilling prophecy via a nocebo effect. The findings demonstrate a need for improved media coverage of complex events like the Flint Water Crisis.

Social media influencer’s influence on the travel decisions with respect to Kaveri delta region

After the advent of social media applications, the consumers of tourism sector rely on the social media influencers information while planning trip to a particular destination. Many previous studies were focused on the effectiveness of social media interactions in spreading content about tourism destinations. The current was aimed to examine the role of social media influencers towards attracting the social media users to visit the Tourist spot with respect to the Kaveri delta region of Tamil Nadu. The study intended to examine the consumers Pre-Purchase, Purchase decision and post-Purchase decision while scheduling a trip based on the inspiration from the social media influencer. The research instrument was circulated using social media applications and 278 valid responses was collected using Purposive sampling method. The responses were analyzed using Microsoft Excel, SPSS and Amos. The Findings shows that the research instrument was reliable and valid. Further, the result of the Path analysis demonstrates that the social media users are influenced by the social media influencers while planning their trip to the Tourist spot at the Kaveri delta region of Tamil Nadu. The findings revealed that the social media users are not willing to post their post visit experiences from the Tourist spot which could influence the future travelers.

The Social Media Interactivity in the Perspective of Media Ecology

This study looks at the media ecology theoretical framework to explore the impact of social media interactivity on users. This study argues that different age groups impact differently via social media interactions it's all depends on their demographics such as age, qualification, and socioeconomic status. The findings confirms that social media interactivity happened due to individual gratification but it creates an impact on the human environment as media ecology claimed.This study uses the qualitative technique of face-to-face in-depth interviews with a total of 16 participants to achieve its goals, and it presents its findings using inductive thematic analysis. The study came to the conclusion that both Digital Natives and Digital Immigrants' social behavior and self-concept are impacted by their frequent use of social media platforms.

JtetTraining Urgency to Bridge the Digital Divide for Social Media Marketing Awareness and Adoption: Case of CBT Rural Homestay Operators Malaysia

Despite the fact that using social media for arranging trips is becoming increasingly important, community-based tourism (CBT)ofMalaysianrural homestay operators still heavily rely on traditional marketing platforms and third parties’ assistance to gain tourist attraction. Previous studies found a lack of awareness constraining social media marketing adoption in small enterprises. Hence, thisstudy aimsatexploringthe awareness of homestay operators regarding the use of social media as a marketing toolin CBT of rural homestay operators in Malaysia. A survey study was doneby using a semi-structured interview involvingnine respondents from nine homestays across Johor, Malaysia. The data wereanalysed using thematic analysis. The findings show that the community still has low awareness ofthe digital divide as well asthe unavailability of relevant human resources and technical expertise. It also indicated that the homestays’ operatorsstilluse Malay rather than English on their social media promotion and interaction, which restricts their chancesto access global markets.It is critical for operators of homestays to improve their competencies to maintain their businesses and increase their level of market competitiveness.Therefore, this study constitutes an essential call for stakeholders’ attention to enhance CBT rural homestay operators’ awareness through effective training. Accordingly, it closes the digital gaps that challenge social media marketing awareness and hence encourages technology adoption in the community.

Performance Assessment of Collaborative Trust Models

This study assessed existing Collaborative Models for trust awareness to ensure effective friend-to-friend collaboration in an overlay network for better control of private data towards a robust social media interaction. The result obtained showed that the Trust-Aware Model (T-AM) demonstrated significant reliability regarding recommendation accuracy and convergence. This was because benchmarking the result from assessing the T-AM with the result from that of assessing existing collaborative models, showed that the T-AM had an accuracy of 0.875, and that of the existing collaborative model was 0.750. While the T-AM had a convergence value of 0.125, that of the existing collaborative model was 0.250. The existing model had an effectiveness value of 0.1875, while the T-AM had an effectiveness value of 0.1094. This implies that the T-AM provided improved recommendation accuracy considering the standard scale of 0 to 1, and convergence (in terms of time) on a scale of 0 to 1. The implication of this is that the T-AM’s ability to make recommendations is very significant since its accuracy value was 0.875 as compared to 0.750 of the existing collaborative models. For convergence, based on the scale rating provided above, it means that the T-AM provided accurate recommendations in a convergence of time of 0.125 as compared to 0.250 for the existing collaborative model. However, in terms of effectiveness, the T-AM performed less with an effectiveness value of 0.1094 as compared to the effectiveness value of 0.1875 of the existing collaborative models. The study concluded that trust data was effectively managed using the distributed hash table and symmetric replication methods, with significant improvement in reputational accuracy and convergence without compromising on scalability and secured online collaboration. Keywords: Trust Awareness, Effectiveness, Convergence, Accuracy, Collaborative Model

The Influence of Social Media Interaction on Consumers' Purchase Intention

With the continuous development of the economy and the increasing improvement of living standards, the fitness model of sports activities can no longer fully meet the needs of modern people by means of places and time. At the same time, China has vigorously supported the policy of "Internet plus", so sports and fitness software came into being. Keep App, as one of the popular software, has aroused widespread concern in society. The SWOT analysis method is used to study the interaction form, advantages, disadvantages, opportunities, and threats. It also analyzes the impact of para-social interaction on users' purchases. The conclusion is that appropriate interaction can bring positive stimulus to people's purchase intention. The research question is based on keep software to summarize and analyze the impact of people's interaction with sellers in the process of purchasing products. To get a better sales plan. The article will combine the para-social interaction theory to discuss.

Effectiveness of Digital Music Platforms’ Social Media Interaction on Advertising Trust Using Cognitive Aspects

The COVID-19 pandemic-related economic crisis made many firms to switch their advertising strategy to digital media, with social media being one of the most popular choices due to its lower cost. As a business with rapid growth and being the most popular form of entertainment among internet users, digital music platforms is no exception. Regarding the current phenomenon, it is unknown at this time whether social media marketing is one of the numerous crucial variables causing this service's expansion. Therefore, this research seek to reveal the impact of social media interaction towards advertising trust of digital music platform through knowledge and affection as the cognitive aspects used. This research conducted on a quantitative method with data collection using questionnaires (Google Form), collected from 190 respondents in Jabodetabek whose having subscriptions for at least on one of digital music platform available in Indonesia. The data is analyzed using Partial Least Squares (PLS). The result shows that social media interaction has a significant impact towards advertising trust, both directly and indirectly through knowledge and affection. Among variables tested, the perception of affection is the lowest. It is desired that digital music platform services companies will look into this matter more.

Work-in-Progress: Behind the Silenced Gun Violence Series

My participation in the conference was a studio visit of sorts (my own version of Marcel Duchamp’s Boîte-en-valise— if you are familiar with that work— Atelier-en-valise. my studio in a suitcase). It is a peek into the development of a series in progress “Silenced” from 2018 onward. The series was inspired by a one-off installation I created for the 2013 Contain It! exhibit at the Dunedin Fine Art Center in Florida, Do You Know Where Your Guns Are? featuring “Missing Gun” posters based on reports of guns stolen from private homes and vehicles.&#x0D; I moved on to other projects, but the headlines kept coming. More mass shootings, more stolen guns, more incidents of domestic gun violence. “Community members shocked over rare murder-suicide.” “Domestic Shooting Leaves Woman Dead in Shreveport.” Headlines led me to statistical research in an attempt to gain insight into actual numbers of deaths and injuries, and what patterns emerge.&#x0D; The Centers for Disease Control and Prevention report one set of statistics and advocacy groups promoting or opposing gun control measures offer different sets, but few offer a comprehensive look beyond numbers. The non-profit Gun Violence Archive attempts to fill this void, collecting news and police reports in real time for free online public access. While the spreadsheets, charts, and maps are useful, it is the incident reports that provide the most detail with locations, participants, notes, and source links.&#x0D; For the Silenced: Records Series, I use the Gun Violence Archive information to create temporal data portraits in a series of mixed-media drawings. The Records Series are not just data visualization but also performative drawings—experiencing the loss and suffering in a ritualistic practice.&#x0D; In 2019, I returned to the headlines to dissect and interrogate how news media and government agencies tell the stories of gun-related domestic violence incidents. Silenced: Domestic Report (this is an isolated incident with no threat to the public) is a new series that pairs the data of domestic gun violence incidents with a critical eye toward the images and language used in such reports. Much of the language is either clinical, naïve and/or irresponsible, and reinforces social, racial, and economic inequalities even though domestic violence crosses all demographics. I am interested in how these reports help or hinder our understanding of the statistics and the issues, one example being domestic violence assaults involving a gun are twelve times more likely to result in death.&#x0D; The Silenced series is evolving as I consider digital formats along with traditional print formats in the spirit of a “cultural jamming” artistic practice to critique and subvert the dominant media messages. I am currently experimenting with interventions utilizing mass marketing forms (posters, cards, brochures, etc) that would be situated in public spaces— bathrooms, lounges, dining areas— and would encourage social media interaction. I am also developing ideas to expand the performative rituals into collaborative projects with the community. The Silenced series intends to start conversations, show how intimately we are impacted by gun violence, and generate momentum for action.