Influence Of Social Media Research Articles

Why We Can't Have Nice Things: Social Media's Influence on Fashion, Ethics, and Property

Why We Can't Have Nice Things: Social Media's Influence on Fashion, Ethics, and Property

The Influence of Social Media Marketing on Consumers Behavior

Social media advertising's perceived utility, simplicity of use, entertainment, intrusiveness, andfrequency of use have been determined to be the most important elements influencing consumers'attitudes toward social media advertising, according to a new study. Customers' attitudes about socialmedia advertising are influenced by their perceptions of how easy it is to use. Consumers' attitudes towardsocial media advertising are influenced by factors such as perceived utility and intensity of social mediause, business reputation and incentives, perceived ad entertainment, perceived commercial intrusion, andpeer influence. Consumers' behavior regarding social media advertising, their intention to engage in eWOMbehaviors, their intention to visit the websites of firms, and their purchase intents were shown to haveno significant moderating influence on each other.

Perubahan Sosial Fenomena Media Sosial Digitalisasi terhadap Minat Belajar Siswa Sekolah di Depok

Advances in information technology have had a significant impact on students in the learning process, especially through the use of social media which is an important part of the current digital era. The younger generation, especially those who are still pursuing formal education, feel very helped by this development. One very beneficial aspect of the digital era is the ability to use search engines to quickly and efficiently obtain the latest information, knowledge and news related to the world of education. The use of internet technology and social media has also penetrated the teaching and learning process in schools. Intensive use of social media influences student development, which can have positive or negative effects, depending on the individual's awareness in using it. It is important for students to use social media wisely, perhaps with parental supervision, as not all content available on social media is useful or accurate. This research is based on a literature study and methodology that involves collecting sources from currently relevant scientific journals. This approach involves analyzing various previous studies regarding the influence of social media phenomena on students' interest in learning. This phenomenon shows that social media can provide a positive boost to students' interest in learning by making access to information easier. However, the influence of social media can also have negative impacts, such as addiction, exposure to pornographic content, and access to information that is not filtered wisely among students.

Influencer-consumer fit and intention to co-create brand value: The serial mediation of influencer authenticity and attitude toward brand

Social media influencer marketing has emerged as an essential marketing strategy in the online interactive environment. This study investigates the impact of influencer-consumer fit (ICF) on behavioral intentions; intention to co-create brand value (ICC) and purchase intention (PI), with the serial mediation of influencer authenticity (IA) and attitude toward brand (ATB). A self-administered questionnaire was distributed to followers of social media influencers in Pakistan. The data were collected from 421 female followers of social media influencers through survey and partial least squares—structural equation modeling was used for data analysis. The findings reveal that ICF impacts IA, while the latter impacts ATB. ATB in turn impacts behavioral intentions. The direct effects suggest that ICF impacts consumers’ PI but not the ICC. However, with the serial mediation of IA and ATB, the relationship becomes significant. The findings of this study may assist managers in building brand strategies to achieve excellence in a highly dynamic and competitive market by leveraging the power of influencer marketing.

Pengaruh Sosial Media terhadap Mental Health Gen-Z

The use of digital platforms today can influence various aspects of life, such as acting as a means of entertainment or communication. However, if digital platforms are not used properly, this will trigger mental health problems. Users of social media themselves have reached the entire community, especially generation Z. Generation Z as one of the active users, generally can experience problems that can create social comparisons, increase depression and anxiety, as well as unrealistic expectations. The purpose of writing is to analyze the influence of social media on mental health in generation Z. The type of research used in this research is based on qualitative research. The results obtained are that generation Z's mental health is influenced by the use of social media. Excessive use of social media certainly has a negative impact on the mental health of generation Z. This is proven through observations that generation Z generally has mental health problems, such as feeling lonely, anxious, stressed and depressed. Mental health is connected to physical health. Individuals must use social media wisely, because if generation Z is not wise in using social media there will certainly be risks in the future.

Social Media Influencers and Their Impact on Society in Performing Cosmetic Procedures Among Al-Ahsa Community.

The popularity of cosmetic surgery has been increasing in recent years, and social media is playing a role in this trend. This study investigated the influence of following social media influencers on the decision to undergo cosmetic procedures in Al Ahsa, Saudi Arabia. A descriptive cross-sectional study was conducted in Al Ahsa, Saudi Arabia. A self-administered questionnaire was used to collect data. Males and females over 18 years old in Al Ahsa were included, while people under 18 years old who did not complete the questionnaire and did not live in Al Ahsa were excluded. The study found that social media influencers may be influencing the decision of some people to undergo cosmetic procedures. 90.4% of participants agreed that undergoing cosmetic procedures is a popular procedure among influencers on social media. 37.9% of participants said that pictures of cosmetic procedures before and after affect their desire to undergo a cosmetic procedure. There were significant differences in the views of male and female participants. This study found that social media influencers may influence the decision to undergo plastic surgery, especially among young women. Participants who followed influencers were more likely to believe that influencers had undergone plastic surgery and were more likely to be influenced by the changes shown in before-and-after pictures. These findings suggest that social media may be playing a role in increasing the demand for plastic surgery, especially among young people.

The social media usage and their effect on Tourism marketing behavior A Study among University International Students in Indonesia

This study investigates the impact of social media on tourism marketing behavior among international students in Indonesia. Employing a descriptive research method utilizing a qualitative approach, in some groups it was conducted with international students to explore their travel experiences and the influence of social media on their destination choices. The findings reveal that social media plays a significant role in shaping students' travel decisions, with a particular emphasis on the importance of visual platforms like Instagram and YouTube and their specific interests in how and where to visit with the help of these platforms. This research contributes to the existing literature on the role of social media in tourism marketing and provides insights into the preferences and behaviors of international students, a key demographic in the tourism industry. The discussion covers the range of interests that students have in artificial, cultural, and natural tourism as well as more niche types including MICE, health, and information tourism. Notably, participants stressed the need for thorough travel information, especially about lodging, meals, transportation, and guided tours information that is mostly found online. The study emphasizes how social media use and the diverse range of tourist experiences that foreign students in Indonesia are looking for are intricately related. Overall, this investigation clarifies the mutually beneficial relationship between social media dynamics and traveller behaviours, revealing information that is essential for academics and industry participants to comprehend in order to fully utilize digital platforms in modern tourism.

Swipe to Inhale: Tobacco-Related Content on Social Media and Susceptibility to Tobacco Use

Research has linked youth exposure and engagement with tobacco-related content on social media to behavioral changes; however, there is a lack of studies exploring the source and types of such content and their impact on youth's susceptibility to tobacco use. This study examined the association between the type and source of content posted on social media and susceptibility to tobacco use, defined as curiosity or intention to use tobacco or e-cigarettes. Data were from the Population Assessment Tobacco and Health study, a nationally representative cohort study of U.S. youth (n=5,652). This analysis conducted in March 2024, focused on Wave 6 (2021), examining youth who used social media in the past month and did not use cigarettes or e-cigarettes. Multivariable logistic regression was performed to evaluate the associations. Of the youth who had used social media in the past month (88.7%), 61.4% had encountered tobacco-related content. Exposure to such content was associated with greater susceptibility to e-cigarette use (OR=1.49, 95% CI: 1.38-1.62) and cigarette use (OR=1.29, 95% CI: 1.17-1.43). Daily or near-daily exposure to tobacco-related content compared to non-exposed respondents was associated with greater odds of susceptibility to tobacco use (OR=1.53, 95% CI: 1.37-1.71). Only posts made by celebrities and influencers were associated with a greater susceptibility to tobacco use. Regular exposure to tobacco-related content on social media, particularly content shared by celebrities and social media influencers, was associated with susceptibility to tobacco use. These findings underscore the need for targeted interventions to mitigate the effects of social media influencers on youth.

Academic productivity and content from social media influencers in vascular surgery compared to complementary specialties

ObjectiveSocial media (SoMe) plays a growing role in disseminating scientific information to health care professionals, patients, and the public. This study analyzes the influence of vascular care providers on Twitter (now X), comparing top influencers across specialties and exploring the connection between social media impact and academic productivity. MethodsA text search of Twitter bios in 2022 identified all United States-based users who self-identify as vascular surgeons (VSs), cardiothoracic surgeons (CTSs), interventional cardiologists (ICs), or interventional radiologists (IRs). The top 100 influencers in each specialty were selected based on number of followers. Social Authority (SA) was also used to evaluate Twitter influence. Standardized internet searches and publicly available data were used to obtain H-index, publication number, university affiliation, and professorship. The Twitter API was used to generate a tweet archive of each user’s last 3200 tweets, and specialty-related hashtags and mentions were compared. ResultsWe identified 8321 Twitter handles of users across four specialties, of which 1489 were included for analysis: VS (n = 310), CTS (n = 152), IC (n = 672), and IR (n = 355). Of the top 100 influencers ranked by follower count, most CTS (72%) and VS (67%) users were academically affiliated. Top VS influencers had a higher SA compared with CTS influencers (48 ± 6.0 vs 38 ± 11.4; P < .001) but lower SA than IC influencers (55 ± 6.4; P < .001). VSs also had fewer followers per user than ICs (1606 ± 1338 vs 4420 ± 7415; P < .001), but not CTSs or IRs. Among academically affiliated Twitter users, VSs had similar H-indices (19 ± 16), publications per user (88 ± 106), and citations per user (2547 ± 5182) as ICs, CTSs, and IRs (P > .050 for all). Academic rank was similar across specialties (P = .99), with most users representing assistant professors (30%-44%). A total of 1,063,419 of the most recent tweets from all users were analyzed. Forty-seven of the top 100 most tweeted handles belonged to individual IC accounts, and included international physicians and those who did not self-identify as ICs based on their bio text. Only six of the top 100 most tweeted handles were VSs. Over 20,000 unique hash tags were identified in the tweet archive. Of the top 100 most tweeted hashtags, 21 contained general cardiology subject matter, 16 related to IC-specific subject matter, eight pertained to VS-specific subject matter, and 12 were disease-specific hashtags that are treated by multiple specialties. ConclusionsWhen compared with complimentary specialists, VSs have lower SoMe influence than ICs, but similar influence as CTSs and IRs. VSs should engage with complimentary specialists to increase their SoMe reach and enhance the dissemination of vascular surgery-related content.

A Conceptual Review on the Influence of Social-Media Influencers Towards Generation-Z TikTok Users’ Food Purchase Intentions

Nowadays, the popularity of social-media influencers has experienced a significant surge among the public. Individuals engaged in business endeavours have also begun seeking marketing tactics that may effectively capture the purchasing intents of consumers. Today, TikTok has been widely regarded as one of the top social-media platforms that facilitate the interchange and sharing of information, as well as connecting and communicating with individuals from all around the globe. Based on this reason, this paper serves an understanding on the potential influence of several characteristics associated with social-media influencers on the purchase intention of TikTok users, which are communication skills, attractiveness, and trustworthiness. The method used for this conceptual paper is based from literature reviews from journal articles, books and online news which are related with the keywords and research area. Lastly, this paper proposes a framework as a primary attempt on the role of the communication skills, attractiveness, and trustworthiness of the social-media influencers on the Generation-Z TikTok users’ purchase intentions.

A Study on the Phenomenon of Conspicuous Consumption in South Korea’s Luxury Market Under Economic Uncertainty

This paper investigates the phenomenon of conspicuous consumption in South Korea’s luxury market under conditions of economic uncertainty. While traditional economic theories suggest that luxury spending should decrease during periods of financial instability, the South Korean market demonstrates a contrasting trend, where luxury consumption not only persists but often intensifies. Through qualitative interviews with consumers, industry experts, and market analysts, this study explores the cultural, social, and psychological factors driving this behavior. The findings reveal that social status, identity, and emotional coping mechanisms play crucial roles in sustaining luxury consumption, even amidst economic downturns. Furthermore, the influence of K-Culture and social media amplifies the desire for luxury goods, especially among younger consumers. The study also highlights the complex interplay between economic variables, such as GDP growth, unemployment rates, and consumer confidence, and their impact on luxury spending patterns. This paper contributes to a deeper understanding of the unique dynamics at play in the South Korean luxury market and offers insights for luxury brands, marketers, and policymakers to develop effective strategies in this rapidly evolving environment.

Online Prosumers and Penal Policy Formation in an Age of Digital Polarization and Populism: An Exploratory Study

This article explores the influence of right-wing social media users on penal policy formation processes. Through a passive digital ethnography approach, the study examines online debates preceding and following recent legislative interventions adopted in Italy by the new right-wing government in power since late 2022, namely the criminalization of unauthorized rave parties and the punitive approach to migration management. The article discusses the role of social media users as prosumers, who both consume and produce content, and shows how social media platforms amplify political polarization by promoting selective exposure to like-minded viewpoints and facilitating the spread of divisive content. It also showcases how prosumers contribute to the propagation of punitive narratives and engage in direct interactions with populist leaders through social media platforms. Conversely, political leaders—specifically Italy’s Prime Minister Giorgia Meloni in this case study—use these platforms to disseminate their narratives and create support for their penal policies, employing fear-mongering tactics and simplistic messaging. Our findings suggest that, while social media platforms have transformed political discourse, in the Italian scenario their direct influence on penal policy making from the ground-up remains limited. Instead, traditional top-down channels continue to dominate the process of penal policy formation.

Exploring Gender Differences, Perceptions, and Behaviors: The Interplay Between Social Media Addiction and Social Appearance Anxiety Among Young Adults

The pervasive influence of social media has significantly impacted the mental health and well-being of young adults, particularly through increased social media addiction (SMA) and social appearance anxiety (SAA). Our study investigates the relationship between social media addiction and social appearance anxiety among young adults, highlighting the interplay between compulsive social media use and concerns about physical appearance. A sample of 549 undergraduate students from Turkey, including 339 females and 210 males, completed the Social Media Addiction Scale (SMAS) and the Social Appearance Anxiety Scale (SAAS). Data were analyzed using correlation, independent t-tests, and linear regression to explore the relationships and differences between variables. Our study found significant relationships between SMA and SAA, with higher levels of addiction linked to increased appearance anxiety. Social comparison tendencies and photo-editing behaviors were also associated with higher SMA and SAA. No significant gender differences were observed, suggesting a universal impact of social media on these psychological issues. The findings underscore the intertwined nature of SMA and SAA, emphasizing the need for comprehensive interventions that address both aspects to improve mental health outcomes. Promoting positive self-comparisons and reducing photo-editing behaviors online can help mitigate the negative effects of social media use on young adults’ mental well-being.

Pengaruh Influencer Media Sosial Instagram terhadap Niat Beli Konsumen Produk Scarlett yang Dimediasi oleh Kredibilitas

This study aims to explore the influence of Instagram social media influencers on consumer purchase intentions of Scarlett products, with influencer credibility as a mediating variable. A quantitative approach with descriptive and causal methods was used in this study. Data analysis was carried out using SmartPLS 4.0. The results showed that influencer credibility significantly mediates the relationship between the influence of social media influencers and consumer purchase intentions of Scarlett products. Conclusion, 1) Respondents rated the variables of Instagram social media influencers, influencer credibility, and purchase intentions of Scarlett products in the good category. 2) Instagram social media influencers have a positive and significant influence on consumer purchase intentions of Scarlett products. 3) Influencer credibility also has a positive and significant influence on purchase intentions. 4) Influencer credibility effectively mediates the positive influence of Instagram social media influencers on consumer purchase intentions of Scarlett products. Keywords: Social Media Influencers, Credibility, Purchase Intention

Peningkatan Sadar Hukum Siswa di Madrasah Aliyah Tholabuddin Masin mengenai Pengaruh Media Sosial terhadap Judi Online di Kalangan Pelajar melalui Sosialisasi Pencegahan Judi Online terhadap Pelajar

In the Legislation of the Republic of Indonesia, online gambling has been strictly regulated and prohibited. However, it is unfortunate that this does not affect public awareness regarding the prohibition of online gambling games. To create a generation that has an awareness of the dangers of online gambling, it is necessary to provide the right material and direction for the community. through legal awareness raising activities regarding the influence of social media on online gambling among students as a first step in preventing online gambling for students, especially for students at Madrasah Aliyah Tholabuddin Masin. In this activity, the authors used the method of presentation and discussion related to the prevention and handling of online gambling entitled Smart Generation: Stop Online Gambling. The specific target of this activity is that Madrasah Aliyah Tholabuddin Masin students can be well educated about the meaning, legal basis and efforts to prevent and overcome online gambling cases. The main purpose of holding this activity is expected to be able to apply the values that show the spirit of state defense to the next generation of the nation in becoming a superior generation in the future. The increase in understanding and knowledge of students can be seen from the post test results which show that students are able to understand the material that has been presented in this community service.

BEYOND DEPRESSION DETECTION: UNVEILING THE COMPLEXITIES OF SOCIAL MEDIA AND MENTAL HEALTH

The burgeoning influence of social media raises concerns about its potential impact on mental health. Understanding how individuals engage with these platforms and the factors influencing their usage is crucial. This study addresses this gap by examining social media usage patterns and their association with mental well-being. A two-pronged methodological approach is employed. First, a multiple regression analysis explored the influence of various factors, including age, well-being, and distraction, on social media use. Subsequently, K-means clustering was utilized to identify distinct user groups based on their social media usage patterns. The findings revealed distinct usage patterns across different age groups. Notably, distraction emerged as a strong predictor of social media use, while other factors exhibited minimal direct effects. This suggests social media use is a multifaceted behavior influenced by a complex interplay of variables, not solely demographics or mental health states. These insights highlight the need for further research exploring the interactions between these factors and incorporating additional influences such as socioeconomics and digital literacy. A deeper understanding of social media usage patterns can lead to the development of effective interventions to promote responsible use and enhance mental well-being.

The Influence of Social Media and Experiential Marketing on Customer Loyalty in MSMEs in the Fashion Sector at Sentra Distro Trunojoyo Bandung

The Influence of Social Media and Experiential Marketing on Customer Loyalty in MSMEs in the Fashion Sector at Sentra Distro Trunojoyo Bandung

The Influence Of Social Media Influencers, Service Quality On Customer Buying Decision Through Trustworthiness On Gojek

This Independent Research aims to analyze the influence of Social Media Influencers (X1), Service Quality (X2), and Trustworthiness (Z) on Customer Buying Decision (Y) of Gojek Customers in South Tangerang. Furthermore, instrument used in this research is questionnaire, then processed through SPSS 22.0 with several test conducted namely, data analysis, validity test, reliability test, correlation test, f-test, t-test, multiple regression analysis and hypothesis testing. Meanwhile, the amounts of participations in this study were 97 respondents using purposive sampling method with population the customer of Gojek that are living in South Tangerang. Conclusion is obtained through T Test that indicate social media influencer have significant influence on customer buying decision as partially. Service Quality have significant influence on customer buying decision as partially. Trustworthiness have significant influence on customer buying decision as partially.

PENGARUH MEDIA SOSIAL, EDUKASI PASAR MODAL DAN PENGGUNAAN ANALISIS FUNDAMENTAL TERHADAP KEPUTUSAN INVESTASI DI PASAR MODAL

This research aims to examine the influence of social media, capital market education, and the use of fundamental analysis on capital market investment choices made by student stock investors in Surabaya. Questionnaires were distributed to students from various universities in Surabaya who actively invest in the capital market. Purposive sampling was used to select 400 respondents as the sample for this research. This research uses a quantitative methodology with the Partial Least Squares (PLS) technique, and the SmartPLS application is used for analysis. Research findings show that social media has a significant influence on students' investment decisions. Capital market education has a significant influence on investment decisions. Apart from that, the use of fundamental analysis also shows a significant influence on student investment decisions

The Influence of Social Media and Brand Image on Repurchase Intention Mediated By Customer Satisfaction (An Empirical Study Of Consumers of Roman Brand Ceramic Tiles In Jakarta)

The Influence of Social Media and Brand Image on Repurchase Intention Mediated By Customer Satisfaction (An Empirical Study Of Consumers of Roman Brand Ceramic Tiles In Jakarta)