Influence Of Social Media Research Articles

Advances in Research on the Relationship Between Social Media Use on Female's Body and Appearance Image Anxiety

With the proliferation of social media platforms and new-generation aesthetics. There has been a shift in how peopleespecially femaleview and engage with notions of the body and appearance. An increasing amount of research has examined the intricate connection between women's body and appearance issues and social media use over the last ten years. The relationship between young people's appearance anxiety issues and body image has been extensively studied in the literature. However, the influence of social media on the body image and influence of young women has received comparatively less theoretical investigation. It's also critical to comprehend how social media use influences women's body image barriers and perceptions, given the prominence of the internet in the lives of young people and their dependency on it. This essay aims to investigate the ways in which social media influences young women's body image issues and to provide a greater perspective on the research on this topic. It will do this by utilising the theories of social comparison and objectification to uncover and analyse the ways in which young women perceive their bodies and appearances on social media.

The Influence and Strategy Analysis of Social Media in Tourism Marketing

The Influence and Strategy Analysis of Social Media in Tourism Marketing

The Impact of Social Media on All Aspects of People

With the rapid development of information technology, social media has become an indispensable part of people's daily lives. The purpose of this thesis is to comprehensively explore the influence of social media on people's behavior, emotion and cognition. First, from the behavioral level, social media has changed people's communication methods, information access and social habits, making people's social behaviors more convenient and diversified. Secondly, from the emotional level, social media is not only a platform for emotional expression and sharing, but also a medium for emotional transmission and contagion, which profoundly impacts people's emotional state. Finally, on the cognitive level, social media influence people's thinking, values and decision-making process by providing a large amount of information and opinions. This thesis analyzes the impact of social media and puts forward corresponding suggestions and thoughts in order to provide a reference for people to use social media rationally.

An empirical analysis of eWOM valence effects: Integrating stimulus-organism-response, trust transfer theory, and theory of planned behavior perspectives

The dynamic impact of electronic word-of-mouth (eWOM) valence on consumer attitudes and perceptions emphasizes the necessity of understanding how online reviews influence consumer behavior in the digital age. This study thus addresses this challenge by integrating the perspectives of the Stimulus-Organism-Response (SOR) model with trust transfer theory and the Theory of Planned Behavior (TPB) as the theoretical foundation for the proposed conceptual research framework. Employing structural equation modeling (SEM), this study analyzed experimental survey data collected from 601 Indonesian Instagram users in August 2023. The findings reveal that eWOM valence positively affects consumer brand attitudes and perceived brand quality, subsequently driving online engagement and purchase intentions. The study challenges established relationships by demonstrating how brand attitude and perceived brand quality mediate the influence of eWOM valence. Additionally, this study highlights the critical moderating roles of eWOM credibility and influencer familiarity in strengthening the impact of eWOM valence. This research scrutinizes a context not widely explored in the current literature of eWOM studies by integrating these moderators and focusing on the dynamic interactions within social media platforms, providing new insights for digital marketers and social media influencers aiming to enhance consumer engagement and purchase intentions in the digital domain.

Exploring the nexus between influencers and brand evangelism

PurposeThis study investigates the antecedents that nudge followers of social media (SM) influencers into brand evangelism (BE). In doing so, we study how influencer-related attributes such as their homophily, trust, and popularity impact their followers’ BE. Additional interlinkages pertaining to popularity, content, warmth, and prestige are examined, impacting BE.Design/methodology/approachA cross-sectional survey obtained information about the focal constructs from 206 participants. Quantitative procedures using partial least square-based structural equation modeling were implemented to analyze the collected data and the proposed relationships.FindingsThe findings indicate homophily’s role in influencing trust, content, and prestige. BE is developed through warmth and content, whereas trust and prestige inspire warmth. Further, an influencer’s popularity impacts homophily and content. Lastly, the mediating role of warmth, homophile, trust, exciting content, and prestige advances the understanding of influencers and BE.Research limitations/implicationsWe converge literature from branding, influencer marketing, and social psychology to understand consumers' facets of promoting BE on SM. This work is a primary attempt to interlink and tie these crucial research streams together.Practical implicationsThe study offers managers helpful guidance on strategically assessing influencers' traits to build BE. Additionally, recommendations for tactically assessing and engaging influencers for brands are offered.Originality/valueThis is the first study to identify influencer-related parameters contributing to BE. Secondly, we study unique drivers such as homophily, trust, and warmth, which are important yet remain unexplored as far as BE in influencer marketing is concerned. Furthermore, this study also highlights the mediating role of key constructs that possess a potential to strengthen consumer brand relationships.

Does social media marketing important for MSMEs performance in Indonesia?

PurposeThis study aims to examine the main factors that influence the adoption of social media marketing (SMM) by small and medium-sized enterprises (SMEs) in Indonesia and how the influence of social media marketing on the performance of micro, small and medium-sized enterprises (MSMEs) in Indonesia. This research can provide input for teaching, public policy toward digital infrastructure and influence public attitudes toward digital involvement in business. This implication is in line with the findings of this research, which bridges theory and practice and has the potential to influence economic growth and quality of life.Design/methodology/approachThe data collection method used is a survey method by distributing questionnaires to MSME actors. The number of samples in this study was 234 respondents. This study was analyzed using the Structural Equation Model (SEM) with the help of SmartPLS software.FindingsThe results of this study indicate that marketing through social media has an effect on the performance of MSMEs. MSMEs need to adopt digital media considering the rapid development of digital technology today to be in line with the demands of business development. Using social media platforms, consumers can instantly connect with new products, services and brands with ease.Originality/valueThis article provides a significant and original contribution to the literature by examining the influence of social media marketing on the performance of micro, small and medium-sized enterprises (MSMEs) in Indonesia. This report provides new insights into the adoption and impact of SMM in the Indonesian context, where internet and social media use is very high.

The Influence of Service Quality and Social Media on Blood Donation Interest in Indonesian Red Cross South Sulawesi Province

The Indonesian Red Cross (PMI) is the only organization that has the authority to provide blood transfusion services. In 2021, the number of donors at the Indonesian Red Cross Blood Donation Unit, South Sulawesi Province, was 10,265 people, with 2,168 people taking blood from activities inside the building or around 21% and taking blood outside the building as many as 8,097 or around 79% (UDD PMI South Sulawesi Province, 2021) of the total population in South Sulawesi which reached 8,956,181 people, this proves that interest in blood donation is low (BPS, 2021). The demand for blood for blood transfusions is increasing. The minimum need for blood in Indonesia has reached around 5.1 million bags per year or 2% of the population, (WHO 2016). The Indonesian Red Cross Blood Donor Unit for South Sulawesi Province has not been able to meet the target of voluntary blood donations in accordance with the World Health Organization (WHO) requirement for voluntary donors of at least 2% of the population. This research aims to analyzing the influence of service quality and social media on interested in donating blood. The novelty of this research of Service Quality and Social Media on Interest in Blood Donation in the Indonesian Red Cross Blood Donation Unit, South Sulawesi Province in 2022. Using quantitative descriptive research using a questionnaire instrument with multiple linear regression method. The Service Quality and Social Media has a positive and significant effect on Interest in Blood Donation at UDD PMI South Sulawesi Province. Limitations of research is not measured from the many existing social media so it cannot be known which ones contributed the most of donors

Navigating Influencer Liability on Social Media: Balancing Profits and Legal Risks

This study aims to investigate the legal responsibilities of influencers in social media, focusing on the role of the Indonesian Electronic Information and Transaction Law (UU ITE) in regulating online activities. This research uses qualitative research methods with a case study approach.The study explores how influencers can navigate their legal responsibilities in social media, ensuring that the information they share is accurate and non-misleading. The findings highlight the importance of understanding the legal framework governing online activities, including the UU ITE, and the need for influencers to be aware of their legal obligations. The study contributes to the development of more effective legal frameworks for regulating online activities and ensuring that social media platforms are used responsibly. The results suggest that influencers must be educated about their legal responsibilities and must ensure that the information they share is accurate and non-misleading. The study recommends that influencers develop clear policies and guidelines for their online activities and that they collaborate with brands that share similar values.

Child marriage on social media: investigating a conservative society behind the scene

ABSTRACT While considered relatively benign by some, child marriage is considered a profoundly problematic gender inequity issue. There are intensifying efforts to end child marriage and improve female wellbeing including campaigns that challenge the cultural boundaries of restrictive traditions. While many studies investigated child marriage and its drivers, behind the scene perceptions cannot be ignored. Given the sensitivity of the issue and to explore the public perspectives of child marriage, this study employed a qualitative content analysis by analyzing 105 comments attached to three posted Facebook reports on child marriage. These posts discussed the issue of child marriage and provided detailed reports of the significance of the issue and its effect on children and the society. A textual analysis of the comments regarding attitudes toward child marriage was conducted focusing on the latent content to elicit thematic aspects from the posted content. Four themes have emerged: conspiracy; false study/report; child marriage is acceptable; and ignorance. Outcomes recognize child marriage as an acceptable practice where such reports considered part of a greater conspiracy. Saturated with conspiracy ideation, females also had negative attitudes and supported child marriage. Given the influence of social media in the construction of public opinion, this study suggests the need to consider these views in constructing strategies to end child marriage. This study also highlighted the importance of online space as a significant source for studying public’s perspectives on culturally sensitive issues.

Social Media Marketing Influence Analysis Brand Image: Product Quality Perception and Trust in Consumer Buying Interest in Mie Sedap Cup Products

This research was conducted on Sedaap cup noodle products produced by PT. WingsFood. From the data above, it shows that there has been a decline in the Top Brand Index for Mie Sedaap Cup products, especially from 2019-2022 or the last 4 years. This indicates that consumer buying interest is inconsistent and tends to decline, so it is of course interesting to research what factors influence consumer buying interest in Mie Sedaap Cup products. This research aims to find out the influence of social media marketing, brand image, product quality and trust on consumer buying interest in purchasing Mie Sedap Cup products. The sample for this research was 115 respondents, using purposive sampling or judgmental sampling techniques, namely a method of taking samples using criteria. The criteria that can be used as samples in this research are consumers who have purchased Sedaap Cup noodle products, are at least 17 years old and live in the city of Semarang. The data analysis method used in this research is multiple linear regression. The research results found that social media marketing had a positive and significant effect on consumer buying interest, brand image had a positive and significant effect on consumer buying interest, product quality had a positive and significant effect on consumer buying interest and trust had a positive and significant effect on consumer buying interest.

Influence factors in increasing brand loyalty through customer engagement on MPV cars

<p>Customer engagement can be formed with supportive social media marketing and brand experience. But in this case, the company has not fully created the experience and social media consumers need. The company’s strategy to increase car sales certainly needs to be promoted. This study aims to determine and analyze the influence of social media marketing and brand experience on brand loyalty through customer engagement on MPV product users in Medan City. The population in this study amounted to 62,296 people. Sampling using purposive sampling with sample criteria, namely consumers who use cars with the Toyota brand and have used more than 3 (three) years. The sample calculation used the slovin formula with a total of 397 respondents. The research data used primary data and secondary data. The data analysis carried out is path analysis. The results of sub 1 analysis show that social media marketing and brand experience positively and significantly affect customer engagement. The results of sub 2 analysis show that social media marketing and brand experience positively and significantly affect brand loyalty through customer engagement. When social media marketing and brand experience increase, customer engagement will also increase, so that brand loyalty increases.<em></em></p>

Understanding the influence of social media on COVID-19 vaccine acceptance in a war-torn Syria: A cross-sectional study.

Social media has become a source of disseminating information to the public during the COVID-19 outbreak which has been a great advantage for healthcare centers. However, foreign anti-vaccination campaigns on social media increased the disbelief in vaccine safety. To our knowledge, the effects of social media on COVID-19 vaccine acceptance are not well-studied in low-income countries. The primary objective of this survey is to investigate Syrians' dependence on social media platforms to get information about vaccines, and to what extent it affects their vaccination decision. A web-based cross-sectional study was conducted in Syria from May 26th to July 26th, 2022 using an online questionnaire as Google Form posted on various social media platforms. The questionnaire consisted of 53 questions related to each of the socio-demographic characteristics, beliefs, and knowledge about COVID-19 vaccination, willingness to get vaccinated, and social media frequency use and its effects. Univariate and multivariate logistic regression was performed to identify factors associated with vaccination behavior. A total of 780 questionnaires were completed; around 42.2% of study participants did not get the vaccine, and 24% would take it only under compulsory rules. Also, only 3.08% of the participants answered correctly on the knowledge-evaluation questions. Results of the univariate analysis showed that being female, living in an urban residential area, and having good vaccine knowledge were positive predictors of vaccine receiving. The unvaccinated group had a higher likelihood of being college students, not trusting in the vaccine, knowing relatively less about the vaccine, and not having previously been exposed to the virus. No significant correlation between vaccination status and using social media was shown in our investigation. However, our results show the importance of social media information in health-related decisions in war-torn countries and emphasize further investigations to confirm causality and determine the best health policy choice.

The Role of Social Media in Medical Education And Training

Objective: Social media (SM) is an integral part of life. Our study aims to investigate how SM impacts the educational experience of medical students and seek to acquire a better understanding of the scope of studies pertaining to the influence of social media on medical education. Materials and Methods: The participants were given a questionnaire developed by the researchers with a completion time of approximately 5 minutes. The questionnaire comprised inquiries that were designed to evaluate the extent to which students employed SM in their academic pursuits, drawing based on a review of relevant literature. Results: The social media platforms that were predominantly entered were Instagram and YouTube. Moreover, a majority of respondents (48.4%) expressed a preference for a hybrid educational framework that integrates conventional and digital practices. A substantial majority of respondents (70.3%) held the belief that SM does indeed have an impact on medical education. Conclusıon: With the impact of developing technology, SM has become an important part of information and medical education. Although the conventional clinical teaching approach remains firmly established in medical education, there is a growing recognition towards the need to integrate technology to enrich the educational experience. In the coming years, educational institutions will prioritize enhancing online education experience and instructors' competencies, as well as facilitating students' disciplined and comfortable participation, so as to add a new dimension to education through the use of technology.

Navigating the age of AI influence: A systematic literature review of trust, engagement, efficacy and ethical concerns of virtual influencers in social media

This systematic literature review (SLR) delves into the realm of Artificial Intelligence (AI)-powered virtual influencers (VIs) in social media, examining trust factors, engagement strategies, VI efficacy compared to human influencers, ethical considerations, and future trends. Analyzing 60 academic articles from 2012 to 2024, drawn from reputable databases, the study applies specific inclusion and exclusion criteria. Both automated and manual searches ensure a comprehensive review. Findings reveal a surge in VI research post-2012, primarily in journals, with quantitative methods prevailing. Geographically, research focuses on Europe, Asia Pacific, and North America, indicating gaps in representation from other regions. Key themes highlight trust and engagement’s critical role in VI marketing, navigating the balance between consistency and authenticity. Challenges persist regarding artificiality and accountability, managed through brand alignment and transparent communication. VIs offers advantages, including control and cost efficiencies, yet grapple with authenticity issues, addressed through human-like features. Ethically, VI emergence demands stringent guidelines and industry cooperation to safeguard consumer well-being. Looking ahead, VIs promises transformative storytelling, necessitating vigilance in ethical considerations. This study advocates for continued scholarly inquiry and industry reflection to navigate VI marketing evolution responsibly, shaping the future influencer marketing landscape.

Clinical population of teens is adversely affected by social media use

There are widespread concerns about the influence of social media on the mental health of adolescents, but the backdrop to this is that most research has not looked at clinical groups, but only the general population. For this study, research reviewed the literature to look at the association between social media use and internalizing symptoms — anxiety and depression. They found that clinical, as against community, samples show an increased risk of internalizing symptoms related to social media use, and that this is correlated with the amount of time spent on social media.

Analisis Strategi Komunikasi Digital Affiliator Pemasaran Fashion dan Beauty di Shopee

This research was conducted to find out the digital communication strategy that Affiliators have in marketing in the field of fashion and beauty on shopping sites on social media Instagram. Shopee is an e-commerce platform that offers online buying and selling transactions safely and reliably via cellphones. Shopee is the object of this research because Shopee has succeeded in marketing digitally to Indonesian consumers, one of which is its Shopee Affiliate program. In this study, we want to examine Affiliators who play a role in promotional activities where someone will sell other people's products and get a commission if a purchase occurs through our reference. This research uses an interview method with 9 active affiliates on Instagram social media. Based on the results of the analysis, there are two most dominant concepts in communication attractiveness, namely Rational and Emotional Attractiveness, while social media influencers have two high source credibility attitudes, namely Attractiveness and Trustworthiness.

Social media marketing—Rise of social media influencer marketing and Instagram

This research examines the rise of influencer marketing via Instagram celebrities and determines the impact of different variables such as social presence, brand attitude and trustworthiness on Jordanian local brand evaluation. The study examined the rise of social media influencer marketing and new Instagram celebrities, along with mechanisms that make them appealing to customers. To support the proposed model, a quantitative method was employed to collect data through online surveys. The sample consisted of 569 Instagram users who follow Jordanian social media influencers; participants were selected using volunteer sampling approaches. The data was analyzed using structural equation modelling which is considered the best technique to test the hypothesis and determine the relationship between different variables, as well as the mediation impact of social presence. The conceptual model was verified using AMOS 26. Hypotheses are tested using structural equation modeling to confirm the properties of the dimensions. The findings reveal the effectiveness of social media influencer marketing on Instagram as the Instagram celebrities develop more trust for customers and encourage them to enhance their attitude towards local Jordanian brands’ products and services. Nonetheless, the experiential results reveal the role of social presence in evaluating the impact of Instagram celebrities on trustworthiness, positive brand attitude and direct interaction. It has been found that influencer marketing has a high impact on Instagram celebrities, as it leads to an increase in trust and a positive attitude. Other than this, the findings significantly contribute to the level of research regarding the rise of influencer marketing and its impact on Instagram posts and influencers.

How Social Media as a Digital Marketing Strategy Influences Chinese Students' Decision to Study Abroad in the United States: A Model Analysis Approach

The rise of social media has significantly transformed global education marketing. This study examines the influence of social media as a digital marketing tool on Chinese students' decisions to study in the United States. By using a model analysis approach, the research offers insights to help educational institutions develop effective digital marketing strategies tailored to the Chinese student market. Key influential factors are identified through the Unified Theory of Acceptance and Use of Technology (UTAUT) model. The findings underscore social media's crucial role in shaping Chinese students' perceptions, expectations, and decision-making processes regarding studying abroad. The paper concludes with practical implications and suggestions for future research.

Impacts of Social Media Advertising on Purchase Intention and Customer Loyalty in E-Commerce Systems

The emergence of new technologies has had a noteworthy impact on communication systems, leading to the importance of conducting research in this area due to the significant influence of social media. Marketing operators must implement the necessary infrastructure to identify and fulfill customers' expectations, considering the advantages and the increasing number of users in social networks. This paper presents a comprehensive framework for evaluating the purchase intention of electronic commerce systems, taking into account the impact of social media advertising and customer loyalty. The paper aims to enhance purchase intention in e-commerce through social media advertising and examine influential factors that improve online shopping performance, including social media advertising's effectiveness on customer purchase behavior and brand loyalty. The paper develops a theoretical framework of nine hypotheses to evaluate purchase intention in e-commerce systems, with a focus on the effect of social media advertising on brand loyalty and purchase intention. To validate the proposed model and test the research hypotheses, we make use of information obtained from an international company located in China. The results demonstrate the positive effect of pleasurable motivation on purchase intention, with a significance level of 3.776 and a path coefficient of 0.279. Moreover, an investigation of the positive effect of customer loyalty on the recommended advertisement confirms the hypotheses, with a significance of 32.815 and a path coefficient of 0.788.

Tripartite Evolutionary Game Analysis of Product Quality Supervision in Live-Streaming E-Commerce

With the rapid development of information technology, live-streaming e-commerce has risen rapidly as a new business model. However, product quality problems that exist in the development of live-streaming e-commerce continue to emerge. The influence of strategic interactions between social media influencers, live-streaming e-commerce platforms, and consumers on product quality deserves to be studied. Therefore, this paper constructs a tripartite game model of “social media influencers–the live-streaming e-commerce platform–consumers” and analyzes the dynamic evolution process of the strategy selection among subjects and influencing factors by using evolutionary game theory. This study shows that products with high functional value are more likely to stimulate consumer rights protection behavior, prompting social media influencers to shift from lax to strict quality control. But when the emotional value is high, consumers are more inclined to give up on defending their rights, which leads to the maintenance of lax quality control, and the platform supervision will be weakened accordingly. Moreover, less quality differences motivate social media influencers to choose lax quality control. An increase in quality differences will promote a shift from an equilibrium strategy to strict quality control. However, if the penalty of the platforms is not strong enough, this strategic shift will not happen. In addition, a high percentage of platform commissions can encourage influencers to implement strict quality control, while platforms can maintain weak supervision. This study’s findings provide valuable guidance for understanding and managing product quality issues in live-streaming e-commerce. In the future, the government will be considered a new player in the game in studying the impact of its policies on product quality in live-streaming e-commerce.