Social Media In Tourism Research Articles

Pola Promosi Destinasi Wisata Nusantara Melalui Words Of Mouth Marketing Dalam Akun Instagram Spektakel.id

This research aims to know the pattern of promotion of tourist destinations the archipelago through word of mouth marketing in social media. The use of Social Media in tourism is that can not terelakan again, even large countries tourism has account Instagram for branding, it describes that the effect social media for tourism branding so powerful. This encourages the birth of account instagram @spektakel.id. Word of Mouth Marketing is very important to introduce a brand to be discussed positively by the market being a target. The methods used in this research is qualitative, descriptive methods. The study also uses interviews with resource Admin account Instagram @spektakel.id, Word of Mouth Marketing expert and one of the followers. Elements of Word of Mouth Marketing that is used in this research was the talker, topic, tools, take a part, track and timing. Based on the results of research and discussion, Based on the results of research and discussion, it can be known that word of mouth marketing strategies used by account Instagram @spektakel.id managed to get people interested to follow the account of these and become Instagram talks by people a lot more and make known the archipelago and tourist destinations and crowded.

Social Media in Tourism: A Twitter (X) Social Graph Approach to #Alula

Social Media in Tourism: A Twitter (X) Social Graph Approach to #Alula

Pelatihan Literasi Digital Marketing melalui Media Facebook dan WhatsApp untuk Penggiat Pariwisata Desa Ranuyoso

Merdeka Various types of processed products from fruit and plants in Ranuyoso Village, Lumajang Regency can be developed into one of the aspects that can support efforts to promote the village as a tourism village. Therefore, this community service was carried out to help realize the development of the tourism sector in the field of marketing processed fruit products from Ranuyoso. The activities were interviews on digital literacy with 3 members of the UPK (Activity Implementation Unit) which was formerly under the PNPM program (National Program for Community Empowerment), who are currently tasked with initiating the manufacture and marketing of processed agricultural products in Ranuyoso village, and continued with digital literacy training related to marketing the products they want to sell via social media. This training was also attended by several villagers who were interested in online marketing. The results of the interviews are used as a basis for formulating training materials. The training activities focus on strengthening and empowering human resources by providing understanding and training on the use of social media, including: a) knowledge about the current role of social media in tourism and economic activities, b) understanding the content of products marketed via social media; c) marketing the products via social media more effectively and efficiently. The training successfully draws enthusiasm from UPK members and community representatives, which is proven by the direct practice done by the participants in marketing processed food and beverage products via Facebook and WhatsApp.

Assessing the drivers to share the content on social media in tourism: the empirical evidence on a world heritage city

PurposeThis study seeks to provide a greater understanding of the variables that influence travellers’ intention to participate in social media, paying special attention to (1) the direct impact of perceived usefulness (PU) of social media and (2) the moderating impact of tourists’ altruism and self-interest.Design/methodology/approachThe proposed conceptual model was empirically tested using an online questionnaire distributed to a sample of 394 tourists visiting a World Heritage city.FindingsThe findings show that perceived social media usefulness has a significant effect on users’ intention to share experiences. Additionally, self-interest appears to moderate the relationship between perceived social media usefulness and users’ sharing intention, but the results do not support the moderating effect of altruism.Originality/valueDespite scholars’ growing interest in social networks as sources of tourist information, little is known about the aspects that encourage users’ participation in these platforms. This paper offers key contributions to the relevant literature in this field and offers compelling recommendations for tour operators' management of social networks.

The Impact of Social Media in Tourism and Hotel Industry (the Case of Georgia)

The Impact of Social Media in Tourism and Hotel Industry (the Case of Georgia)

SOCIAL MEDIA AND TOURISM: A SYSTEMATIC LITERATURE REVIEW

Purpose: This article focuses on a systematic literature review (SRL) of social media and tourism development and the level of attention given by researchers to undertaking research studies in this area. Reviews of the available literature have long been seen as a crucial step in determining the nature of the vast body of information in various fields of study and enabling further advancement. Design, methodology, and approach: To meet the research objective, the study has set inclusion and exclusion criteria. As a result, only the Scopus dataset was chosen as a data source; scholarly published papers in English have been included; and articles beyond 2015–2023 were excluded from the analysis. Furthermore, the nature and validity of the systematic review paper conducted on social media and tourism are examined and evaluated using the Preferred Reporting Items for Systematic Reviews and Meta-Analysis (PRISMA). Findings: The study found that the number of research studies in the area of social media impact on the development of the tourism industry has been steadily increasing since 2015. However, a large amount of research work was produced by a few researchers who were interested in finding knowledge and sharing information on the subject matter. Moreover, the expansion of social media platforms has become a crucial tool to promote, guide, and develop the tourism sector. Now, due to the increasing integration between social media and tourism, they are inseparable. Practical implications: This paper suggests that the role of social media in tourism is that social media can retain visitors’ flow to the tourist area. Originality and value: The study contributes to having more knowledge of social media and tourism from the literature review.

Digital Technologies and Social Media in Tourism

Computer-mediated technologies allow individuals, companies, nongovernmental organizations, governments, and other organizations to view, create, and share information, ideas, career interests in virtual communities and networks. For the tourism industry it is essential to create interesting content on social media at all stages of the journey. The aim of the paper was to highlight the role of social media in the tourism industry, to reveal how mobile applications affect tourism, and how tourists benefit from using social networks while traveling. The purpose was to show the best practices in promoting consumer relations through social media and social media channels, and what role social media plays in many aspects of tourism, especially in terms of information retrieval and decision making. The research revealed which search engine Georgian tourists use to get information throughout their travel and whether they usually use social media platforms to buy a tourism product. Using qualitative and quantitative (population-based) methods, the results of the study showed that travellers in Georgia actively use social media for ideas and inspiration, at the same time to buy tourism products. Social media is not just about disseminating information, it can also influence tourists’ expectations and decisions. The research shows the importance of an online tourism domain in the context of travel planning through a search engine. Therefore, stakeholders in the tourism industry should pay attention to the impact of social media to improve the reliability of their information and services.

The Role of Social Media in Tourism

The Role of Social Media in Tourism

Critical review of patterns, roles, and influences of social media in tourism

Critical review of patterns, roles, and influences of social media in tourism

The Mediating Role of Social Media in Tourism: An eWOM Approach

This research article investigates the way eWOM in social media influences the formation of destination image through development of trust and satisfaction for the potential tourist. The research involved administering an 18-point questionnaire taking online reviews, tourist involvement, and eWOM, destination image components of trust and satisfaction as variables. Data was collected from 554 individuals forming a cross-section of social media users and analyzed using multi-variate techniques (Reliability, CFA, and SEM). Results indicate a positive and significant relationship between all except online review and destination trust and satisfaction. Indirect and direct effects indicate that eWOM fully mediates the relationship between destination satisfaction and involvement and partially mediates the relationship between destination trust and involvement. In the case of online reviews, eWOM acts as a full mediator between destination trust and destination satisfaction for the future traveler using social media. The study proposes that components of image vary depending upon the degree of involvement, volume online reviews and eWOM generated also termed as 'virality' and these in turn influence the intention to revisit or recommend a destination. The study highlights its utility for National Tourist Organizations (NTOs) and online travel intermediaries to enhance destination marketing efforts.

The role of social media advertising in hospitality, tourism and travel: a literature review and research agenda

Purpose This study aims to provide an assessment of the existing literature on the role of social media advertising in hospitality, tourism and travel (HTT) as well as an agenda for future research. Design/methodology/approach Covering a 15-year time span (2004–2019), this study is focused on journal papers archived in two academic databases in social sciences: Business Source Complete and Communication and Mass Media Complete. Each of the 192 papers collected was coded for 8 major variables: journal, year of publication, research topic, country studied, type of social media investigated, method, theoretical underpinning and key findings. Findings Three major topic areas are identified in this study: use of social media from consumer’s perspective, use of social media from organization’s perspective and effects of social media. Research limitations/implications Although a few prior papers have provided a literature review of social media in tourism and hospitality, no review-based papers have ever examined social media as an advertising vehicle in the context of HTT. Most reviews to date have been limited to general social media studies, without much advancement of theory building in advertising research. Originality/value To the best of the authors’ knowledge, this paper represents the first theoretical review of academic research on social media advertising in HTT. The review concludes by suggesting a theoretical framework for studying social media advertising in HTT and offering an agenda for future research.

Effect of Social Media in Tourism (Case in Cambodia)

A survey of 500 respondents has confirmed all the hypotheses of the study to identify the most critical traits of social media use in the tourism, to analyze traveler's perceptions of social media, to determine essential features and benefits, and to consider the consequences of the users. Social media in tourism value creation model was formed to realize how the functions apply to tourism and how the benefits perceived as employing social media for tourism affects or influences traveler’s value creation to tourists when planning a trip and traveling. Subsequently, that investigation on the strategic bearing of social media on travel business and implementation of RBV model, it is inclined to believe that social media affects tourism. Consequently, the most critical and various social media resources for travelers are vital, and it can be a potential and crucial sustainable support because of Value, Rareness, Imitability, and Non-substitutable. The travel industry can increase the conversion cost if they have a successful value creation strategy and focus on personalizing their services.

Impact of social media on tourism education

The essence of social media is growing rapidly in the tourism industry. More and more researchers are working on investigations in the areas of the impact of social media on many aspects of the tourism industry. Social media plays a significant role to develop strategy for tourism management. Therefore, this research based on the knowledge to support education in tourism management. The main objective of the paper is 1. To investigate the relationship between social media and tourism. 2. To examine the positive and negative impact of social media in tourism industry. Through a comprehensive literature review, this paper identifies information search and decision-making behaviors which is relevant to social media in tourism, and recommends the best use of social media for tourism.

Social Media managerial implications for budget accommodation venues: use of Social Media platforms more effectively and efficiently

Social Media has transformed people’s lives and behaviour. Over the past decade it has also transformed the Tourism Industry. Despite this triumph, insufficient research has been published concerning Social Media in tourism, particularly for the benefit of budget oriented accommodation venues. This study offers an empirical analysis of actions taken by a Budget Venue in Seville as a part of its Social Media strategy, together with the effects of those actions on the venue’s Facebook and Instagram profile pages. The study also proposes practical solutions that can improve the Social Media strategy of such company. Relevant statistical data was collected daily from Facebook and Instagram Insights, over a period of 2 months. Both theoretical and practical aspects are mentioned in the paper.

Complaining practices on social media in tourism: A value co-creation and co-destruction perspective

Social media has transformed the way tourism-related information is generated and distributed. While previous studies have focused largely on the benefits of social media for tourism management, there is an emerging recognition of the downside of social media through the enablement of enhanced facilities for consumer complaints. Informed by service-centric research and social practice theory, we theorize that tourist complaining on social media is an interactive process of value formation. We then present an empirical investigation of social media complaints in respect of a large Australian-based airline. The findings reveal three unique practices of tourist complaining and their potential for both value co-creation and co-destruction. Our study offers novel insights into the divergent and interactive nature of the tourist complaining that unfolds on social media, and the importance of adequate organizational responses in order to foster value co-creation – or avoid co-destruction.

Influence of Social Media on Tourism Business: Current Trends and Future Implications for Bengaluru

Social media is a powerful marketing tool for the business of tourism. It provides a forum for tourists to make meaningful connections with service providers through social media platforms, and a greater understanding of products and services thereby encouraging active participation and engagement between tourists and service providers. The main objective of this paper is to study the level of exposure received from social media for tourism and the extent of the influence of social media on tourism to understand the implications of social media in the tourism industry, specifically, Bengaluru.

TripAdvisor as a source of data in the planning process of tourism development on a local scale

The aim of this article is to answer the question of whether social networking sites can be an effective source of data, useful in the context of local tourism planning. The first part of the article contains a presentation of the role of social media in the tourism industry, a synthetic discussion of the most common topics of research related to the use of social media in tourism, and also characteristic of the TripAdvisor social network, which is the subject of the study. The second part presents the results of a study conducted using the website, covering the 30 most popular hotels, restaurants and tourist attractions in Poznan. The results contain a comment about the risks associated with the analysis of this type of data, as well as possible future directions of research.

Reviewing the Past to Inform the Future: A Literature Review of Social Media in Tourism

Abstract Acknowledging the significant advancement of social media, the role and impact of social media has been widely discussed in tourism research. As a result, it has become increasingly difficult to obtain an overview of the knowledge produced in relation to the topic. Review studies provide such overviews to guide future research efforts. This study reviews and analyses 152 tourism-related social media publications since 2008. Based on a qualitative systematic analysis of publications that address the topic from a consumer perspective, the paper identifies publication trends and highlights patterns in the topics, aims, and research designs of existing publications. Specifically, it captures a broader array of consumer-centric topics than previous reviews and highlights methodological gaps. Moreover, the research argues that there is still ample room for more research on social media in tourism, particularly as the existing literature neglects social media beyond review platforms while demonstrating that user-generated content greatly influences tourist behaviours and experiences.

Strategic Use of Social Media in Tourism Marketing: A Comparative Analysis of Official Tourism Boards

Marketing has reached new heights with social media platforms. In the changing scenario of the service industry, tourism is seen to receive the most attention from customers, stakeholders and other sectors through social media. The development of communication technology has enriched social media marketing. In India, Facebook has taken a lead role because of its market outreach and user count. Different tourism associates use this medium to showcase their products and services. In this context, Kerala is way ahead in social media marketing strategies while Odisha is in the niece states. This paper aims to analyse the social media marketing strategies adopted by the Odisha tourism board and other tourism boards through a comparative analysis. The study suggests some strategic measures for Odisha tourism board to ensure the effective use of social media in tourism.

What Factors Influence the Sustainable Tour Process in Social Media Usage? Examining a Rural Mountain Region in Pakistan

This research demonstrated a significant method for measuring tourist behavior in terms of social media use for rural mountain region tourism. This study proposed a quantitative method for establishing tourists’ main activities during the travel process when using social media. This study is potentially unique in its application of a predominantly mathematical analysis to measure tourist intentions, which until now have been evaluated mainly on the basis of qualitative analyses. It is now possible to quantitatively measure the activities and ambitions of tourists in rural mountain region tourism. The data was collected from different respondents in the area of Gilgit-Baltistan (GB), Pakistan. The researchers visited different areas in GB and interviewed the tourists who use social media for tourism. The results of study showed that the majority of tourists are more interested in using social media at the planning stage. Thus, this study contributes to the literature in the sense that it provides a mathematical and statistical model to measure tourist intentions in sustainable rural mountain region tourism.